Wallace ‘J’ Nichols conducted a talk on TEDxGreatPacificGarbagePatch this past year that really criticized the way in which we, as individuals, conduct our daily lives. Our modo of “RIGHT NOW!” has allowed us to slip into a chain of bad decisions. Water sold in a plastic bottle is not just a bad idea because it comes in a plastic bottle, but there are other reasons that compound the problem of wanting to feel exclusive because we are drinking water out of a bottle. The environmental impacts from the manufacturing of the product to the manner in which the product is delivered, to the storage of the product is destroying the environment so that we can have our bottle of “clean” water, which in most developed countries is freely available from our tap. Sounds like a set of unnecessary events for our delight on 1 bottle of water. Of course, water is not the only problem. Many products are sold in plastic. Memory sticks are sold in plastic and way more plastic that is necessary to make the product seem bigger for better marketing.
Wallace calls on corporations to think more about the products they sell as well as how they sell them. He states that there is a global system of support that will promote companies that sell environmentally friendly products.
Watch the TEDxGreatPacificGarbagePatchBelow and spread the message!