Category

Conservation Marketing

Conservation Messaging Needs To Be Different For Different groups

Conservation Messaging Needs To Be Different For Various Groups With Dr. Edward Hind-Ozan

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I am pleased to have Dr. Edward Hind-Ozan back on the podcast to do discuss “What Is Happening In Marine Social Science This Week?” It’s a weekly segment where Edd brings us articles that he and I discuss where we focus on people and their interaction with the Ocean.

On today’s segment, Edd and I discuss a paper by Dr. Angela Dean on how conservation messaging should be different for different groups of people when trying to change a behaviour around the Ocean. It reaffirms the thought process that conservation messaging should not be the same for everyone as everyone has different values.

Listen to the episode and let Edd and I know your thoughts on conservation messaging in the Facebook Group: http://www.speakupforblue.com/group

Want to get started on living for a better Ocean? Sign up for the Grove Collaborative and get a free gift: http://www.speakupforblue.com/goocean.

Why Should People Change

People Don’t Change Because Why Should They With Brooke Tully

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Brooke Tully joins the podcast for her segment of “What’s Happening In Conservation Marketing This Week?”

On today’s episode, Brooke and I explore the notion that people don’t change because why should they?! Everyone is being asked so much these days from being asked to be healthier to buying eco-friendly products to save the planet. There are some people who are tired of being asked to change all of the time. Why should they change? Brooke has some answers.

Check out the episode for Brooke’s solutions.

Why do you change your behaviour? Or better yet, why don’t you change your behaviour? Share your thoughts in the Facebook Group:
http://www.speakupforblue.com/group.

Want to get started on living for a better Ocean? Sign up for the Grove Collaborative and get a free gift: http://www.speakupforblue.com/goocean

hassles can get in the way of change

Why People Don’t Do Things – Hassle Factors With Brooke Tully

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Have you ever tried to change, but little things got in the way. For example, one of my New Year’s Resolutions for 2019 was to eat less meat (only 3 times per week). So far, it hasn’t gone so well because I haven’t planned my meals. When I am hungry, I want to eat everything that is in front of me, so I pick the first thing I see. I won’t meet my resolution if I don’t change.

I need to plan my meals ahead of time to ensure that I know exactly what I am eating everyday and before every meal. I can’t let planning become a little hassle that will prevent me from changing.

Brooke Tully is here to discuss the Little Hassles in our ongoing segment of why people don’t do things on “What Is Happening In Conservation Marketing Today?” Listen to what she has to say about how conservationists can get people to change without worrying about the hassles.

Take a listen and share your thoughts in the Facebook Group: http://www.speakupforblue.com/group

Want to get started on living for a better Ocean? Sign up for the Grove Collaborative and get a free gift: http://www.speakupforblue.com/goocean.

Conservation Change

People Don’t Do Things Because They Can’t With Brooke Tully

By Conservation Marketing No Comments

Brooke Tully is back again with a great segment of “What’s Happening in Conservation Marketing.” We continue to discuss why people don’t do things. We focused this episode on people don’t change their behaviours because they can’t.

Brooke brings up the fact that people are often asked to change behaviours that may be too expensive and/or not accessible to them. I notice this quite a bit in the Marine Conservation field. However, Brooke has a solution.

Take a listen and share your thoughts in the Facebook Group: http://www.speakupforblue.com/group

Want to get started on living for a better Ocean? Sign up for the Grove Collaborative and get a free gift: http://www.speakupforblue.com/goocean.

Status Quo Bias

Status Quo Bias With Brooke Tully

By Conservation Marketing No Comments

New Years is around the corner, which means that many of you are planning out their New Year’s Resolutions for 2019. My question to you is: Do you stick with your New Year’s Resolution? Our resolutions are about change. Change can be difficult. Why is it so difficult to change our ways.

I asked Brooke Tully who has a series of blog posts about “Why People Don’t Do Things!” The first part of this four part series is the Status Quo Bias, a behavioural change theory that explains why we have such trouble changing our habits.

Take a listen then read more on this subject on Brooke’s Website.

Enjoy the Podcast!!!

Link to Registration (Ends Jan 15th): http://www.speakupforblue.com/makingmoves

Share your thoughts in the Facebook Group about this episode: http://www.speakupforblue.com/group

Take advantage of our Sponsor’s, Grove Collaborative, holiday deal for eco-friendly products: http://www.speakupforblue.com/holiday.

Conservation should Look To Consumer Trends

Consumer Environmental Trends And Protecting The Ilse Of Man

By Conservation Marketing No Comments

I have Brooke Tully on the podcast today for her segment “What’s Happening In Conservation Marketing This Week.” On this segment Brooke and I discussed how conservation organizations should change their messaging to match changing consumer trends.

I also discuss the Marine Conservation that is happening on the Isle of Man that includes beach clean up to community fisheries management.

What are your thoughts on Conservation Organizations needing to change their messaging according to shifting consumer trends? Let me know in the Facebook Group:

http://www.speakupforblue.com/group.

Enjoy the Podcast!!!

Get quality household cleaning products from the Grove Collaborative by visiting: http://www.speakupforblue.com/eco

A Conversation About Climate Change

How To Better Presentations At Conferences And A Conversation About Climate Change

By Conservation Marketing No Comments

I am happy to announce the beginning of the Conservation Marketing Segments with Brooke Tully. She will be on the program once a week discussing various topics surrounding Conservation Marketing.

Brooke’s first segment involves tips on how we can better our presentations at conferences to focus more on results and discussion.

The second half of the episode is dedicated to me telling you about a conversation I had with my Aunt about Climate Change.

I would love to hear your thoughts on the episode in the Facebook Group: http://www.speakupforblue.com/group

Enjoy the Podcast!!!

Get quality household cleaning products from the Grove Collaborative by visiting: http://www.speakupforblue.com/eco