Effective Leadership for the Oceans requires a Leader to be able to communicate clearly to his/her audience. Also, the communication must captivate the interest of the audience. Kelly Rigg, Executive Director for the Global Campaign for Climate Action (GCCA), was inspired by a panel session she conducted with Ted Turner and Phillip Cousteau on Climate Change (in Cancun at the Climate Talks) to write an article on the requirements of leaders to gain the attention of audiences to communicate awareness of climate change and call upon them to act on solutions.
Kelly discusses three criteria to captivate audiences’ interests. I provide the headings here, but please see the link to the story at the bottom of this article):
1) They’re not just media plans;
2) They’re multi-sensory and emotionally engaging; and,
3) They tell a story.
Here is the link to the article. I recommend this article to all those who want to become Ocean Leaders!