Cool It (2010): A MUST See Movie on Adapting to a Changing Climate

By June 22, 2011Ocean News

Bjorn Lomborg

Bjorn Lomborg is a Dutch researcher that has made an impact around the world on his views on climate change. Some people will say he has had a negative impact and others will say he has had a positive impact. To make this judgement, I highly recommend that you watch his movie/documentary, Cool it. Here is the Trailer:

The Movie

The Power of Fear

Many people have seen the movies on climate change, namely the movie that put climate change on the global priority list, The Inconvenient Truth, a movie telling its audience of the great potential for a catastrophic event to occur if we do not reduce our carbon footprints today. Since Al Gore’s movie, media coverage on climate change has been prolific with a doomsday sort of tone. Movies such as 2012 implanted the notion that a catastrophic event will occur within the next 50 years. FEAR seems to be the media’s driving force behind the motivation to the cause of man made climate change.

Bjorn Lomborg does not dispute the existence and cause (man made) of climate change; however, he does not believe the fear tactic approach is working to get people to reduce their carbon footprint. He addresses the fear tactics taken by movies and media to gain attention of its audience. In the movie, Bjorn soothes people’s fears of catastrophic events by down playing their probability of occurrence within the next century, which is where the controversy lies. He also talks about how people living in other parts of the world have a different set of priorities such as shelter, health, and hunger. The climate change campaign is built of fear to ensure people will act to reduce their impact and the people behind the campaign do not appreciate Bjorn’s new tactics to the point where he was brought before a panel of his peers in Denmark after the release of his book, The Skeptic Environmentalist, on the charges of misleading the people with false science. The charges were dropped due to lack of evidence. In other words, they could not prove him wrong.

The Real Solution

Cool it is a movie where Bjorn has a chance to tell us his why the current approach to the answer to climate change is wrong. He doesn’t stop there. He gives the audience his solution, which is shared by more than one himself, to the climate change solution. A solution, according to Bjorn, that will only cost the world $250 billion. Sounds like quite a bit of money, but in today’s times it’s not, especially when you compare it to the amount of money we spend per year on climate change and other important matters such as shelter, hunger and health. This is where the movie gets really interesting.

Cool it is the first movie that I have seen to propose solutions and provide the return on investment on each solution. Bjorn discusses the current solutions we are used to seeing, such as switching from incandescent light bulbs to fluorescent light bulbs and switching the hybrid/electric cars; however, after Bjorn discusses the return on investments of each current solution, the audience immediately sees the problem (You will have to find out the results by watching the movie!). His solutions provide a better financial reality that would make sense to business professionals (again, watch the movie to find out what these are!). He also discusses how we need to adapt to a changing world, which is constantly changing. Sea level rise may not be such a big deal if we stop building houses in floodplains or along vulnerable coasts.

My Opinion

In my opinion, this movie presented the best approach to educating the public on the realities of climate change and how to best approach it. Bjorn and his team presented both sides of the campaign to fight climate change (his and the fear approach). The most important part of Cool it is that Bjorn doesn’t just criticize the current approach to fight climate change, but he presents to the audience practical solutions and adaptations. Please note that I don’t know if the numbers presented by Bjorn on the movie are correct. They seem right, but if someone can shed light as to whether the numbers match the solutions, I would love to hear from them.

This movie lists at the top of my favorite movie list! I highly recommend it!

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Join the discussion One Comment

  • LMADster says:

    Algore blames “denies” but it’s his strategy that is the real problem. The solution is LMAD.

    Sure we need a carbon tax to move the economy from fossil fuels to green energy BUT the GOP will never let it happen.

    We need limit on the size of government (as a % of GDP) BUT Democrats will never let that happen.

    We need a tough but compassionate resolution on the plight of illegal immigrants BUT the GOP will never let it happen.

    And we need a resolution on the debt issue and a balanced budget… BUT Democrats will never let that happen.

    We need Healthcare-for-all (with a public option). Good luck. The GOP will never let it happen.

    We need rational taxation based on consumption NOT production to juice the economy. Democrats will never let that happen.

    Are you starting to get it yet? What we need is LMAD… Healthcare-for-All? It’s in there. Balanced budget? It’s in there. Carbon tax? It’s in there. Rational taxation? Amnesty? Border Security? Limited government? Social Security and Medicare solvency? It’s all in there; it’s all paid for and it’s all optimized.

    It’s time for American Progressives concerned about rising temperatures, health care for all and illegal immigration and American Conservatives concerned about rising federal debt, bigger government and rational taxation to quit navel gazing and realize the obvious: they need to BUY each other off in order to effectively address their pet ideological concerns—there is no other way. This means trading things like a carbon tax, healthcare for all (with a public option) and amnesty for a balanced budget, strict limited government (tied to GDP) and an end to the corporate income tax plus other tax reforms. This plan is outlined at

    Progressives and Conservatives are actually making the same apocalyptic arguments albeit on different issues. They both make good arguments for action. But the public is yawningly uninterested in global warming for instance and unwilling to make the hard choices on America’s fiscal problems. Buying off the opposition is the American way so use the system we have to get the outcome you want. And that’s what Let’s Make A Deal—The Plan/The Book is all about: getting the outcome you want.

    So get the outcome you want at:

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