Ocean Conservation and the Rise of the WaveMaker Movement

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Welcome back to the podcast, everybody.

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Thank you for joining us.

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Today, we're gonna be

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diving deeper into the undertow.

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Last episode, we unveiled the undertow

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with Serena and Amanda, my co-host.

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And today we're gonna be diving deeper

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by talking about the wave maker

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and what we define as a wave maker.

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Maybe you are either a wave maker now

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or the next wave maker.

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We're gonna be talking

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about why it's important

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for wave makers to be supported,

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why it's important for them

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to be a part of the undertow,

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and why we're gonna be introducing to you

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some amazing people

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over the next little while

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to talk about ocean conservation.

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And it's really interesting

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because each and every one

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of us, Serena, Amanda, myself,

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we are wave makers in and of itself,

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and we are getting together

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to support other wave makers.

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That's what we focus on today,

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why it's important for

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them to be supported,

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why it's important for

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them to have a community

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like the undertow, and I

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can't wait to talk about it.

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So we're gonna reflect on our progress

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around the undertow and the wave maker,

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share a few behind the scenes insights,

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and of course, that'll

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give you a little sneak peek

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into how we're shaping

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this movement together.

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So let's get started on this episode

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of the "How to

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Protect the Ocean" podcast.

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Let's start the show.

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Hey everybody, welcome back

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to another exciting episode

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of the "How to

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Protect the Ocean" podcast.

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I'm your host, Andrew Lewin,

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and this is the

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podcast where you find out

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what's happening with the ocean,

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how you can speak up for the ocean,

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what you can do to live for a better

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ocean by taking action.

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Now on today's episode, like I mentioned,

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we are going to be

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talking more specifically

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about the undertow's wave

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maker, what a wave maker is,

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how you can become one

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unless you're already one,

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and how we are going

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to be supporting them

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through the undertow.

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I've been doing this

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podcast for about 10 years now.

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I'm coming up on 10 years this month,

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and it is something that I've seen a

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while, the wave maker.

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I haven't categorized

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them as wave makers,

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but I've seen these people who

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independently start projects,

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start projects like beach

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cleanups on a regular basis

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or a hashtag on the

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internet that goes viral

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or starts to pick up a lot of steam,

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starts a podcast or is a content creator

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or does something with a

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project that's above and beyond

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and maybe in the outer part

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of what your traditional marine

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conservationist could be.

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So that could be someone who's working

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for a nonprofit organization

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or someone who's working in government.

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But these are the people

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who kind of step outside

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the boundaries.

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These are side projects

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that become a full-time project

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or as somebody who's just

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doing something so incredible,

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it doesn't really fit within the confines

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of what we consider a marine biologist,

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marine conservationist, someone who does

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mindfulness with the oceans,

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or there's a number of

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business with the ocean,

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there's a number of different ways you

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can do stuff with marine conservation,

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but not everybody's

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supported the same way.

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And so today we're going to be diving

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into what a wave maker is

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and why did he help basically is what

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we're really going to be talking about.

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So I'm joined again by Amanda and Serena,

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my co-founders here at the undertow for

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this second episode.

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I can't wait for you to

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listen about the wave maker

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and I'd love to hear your feedback.

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So here is the interview

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with myself, Serena and Amanda,

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enjoy and I'll talk to you after.

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Hey Amanda, Hey Serena, welcome back to

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the how to protect the ocean podcast.

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Are you ready to talk about the undertow?

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We are always.

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Oh, wonderful.

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Like this is the second

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episode of our undertow series.

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This is an introduction

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to what the undertow is.

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We talked a lot about

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it in the last episode,

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but we're going to talk a

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little bit about like today,

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about the wave maker and what a wave

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maker is and what our

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community is supposed to build.

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So I'm looking forward to

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getting into all of this.

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But before we do, I know we just did it

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over the last episode,

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but why don't we remind each other or

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remind our audience who

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we are and what we do.

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So let's start with Amanda.

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Why don't you just remind the audience

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who you are and what you do.

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I'm so excited to have made some progress

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since our last episode.

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I'm Amanda Horn.

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I am a Canadian ocean advocate.

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I am a scuba diver.

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I'm a free diver and

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an ocean entrepreneur.

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And I am just so excited to be building

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this with you guys and just

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creating a place for everyone.

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And anyone who's been trying to navigate

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their pathway into

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taking action for the ocean.

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That's why we have the undertow.

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Awesome.

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Awesome.

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And Serena, how about yourself?

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I am Serena Gwen.

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I am also an ocean advocate scuba diver.

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New or a scuba diver though, then I'll

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say that Amanda, a free diver.

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And actually more recently now also a an

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ocean children's book author.

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Yes, very exciting.

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And I've been doing a strategy consulting

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on ocean innovation,

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how to build your strategies to

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incorporate or ocean

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solutions into your businesses.

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So this is just a part of the journey,

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but such a critical one that I've seen

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over the last 10 years or

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so in the innovation sector.

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So I'm excited to kind of

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bring all my worlds together.

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Absolutely.

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And it's so fun to be able to work with

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with both of you over the

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last almost last year, really,

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to be able to bring the undertow to

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everybody else, which

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is, which is amazing.

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Why don't we just admit it?

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Why don't we just go through just in case

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people missed last

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episode and I highly recommend

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people watch or

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listen to the last episode.

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But once you just go through the mission

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of the undertow, because we're going to

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be focusing on that today and really

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focusing on the wave maker, but it really

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comes down to the mission.

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So why don't you just kind of

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let people know what that is?

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Yeah, absolutely.

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So the undertow, we say that we are a

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mission driven marketplace for ocean

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knowledge and ocean action.

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And the biggest thing that I think all of

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us connected over was that once you

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connect with somebody about water and

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what inspired them to how that has shaped

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their personal life, their professional

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life and inspire them

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to take action for it.

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That seemed to be really the common

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thread of these incredible change makers,

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whether they were coming from the

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creative side, from the sciences, from

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policy advocacy, there was some sort of

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connection in their personal life that

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made them want to commit and dive in at whatever point in time.

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And for some people, that was very early

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on, like they knew right away that going

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into marine biology was the thing.

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But for a lot of other people, there

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seems to be a very dramatic pivot or

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water awakening, if you will.

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And so it's been, yeah, a really

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interesting and collective

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vision that it is coming together.

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It feels like we're building the thing

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that we all needed in previous careers as

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a place to convene and really catalyze ocean.

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Action. So the undertow's mission is to

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unlock 10 million new ocean connections

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by World Ocean Day 2030.

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But most importantly, as well as unlock 5

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million in ocean in investments for ocean

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towards ocean action, which is great

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because I mean, obviously we agree on

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this because we're driving this mission,

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but it's something that I feel is needed.

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And especially with these connections to

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help guide that awakening. I think a lot

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of people, once they get that awakening,

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I'm someone who's had it since I was a

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kid, always wanting

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to be around the ocean.

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But some of the people who are in their

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adult stage or even any stage of life

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where they're just

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like, what do I do now?

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And they feel overwhelmed. And then

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sometimes that leads to inaction. We want

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to lead them to an action that they feel

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comfortable with, which I

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think is really important.

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I feel a lot of people when I talk to

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them about the ocean, it's like, well, I

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don't know where to

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start. I don't know what to do.

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And then maybe I'll just forget about it

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and like move on with my life, but still

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get that little bit of anxiety.

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You know, we've heard that the term

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climate anxiety, ocean anxiety, and we

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want to get rid of that and start putting

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people on a path to guiding.

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So I love that. I love that. Actually, I

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mean, and so you've been doing that

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through through business and through, you

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know, on the on the business stand front.

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What was that that catalyst that really

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made you like switch? You talked a little

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bit about earlier about, you know, being

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a newer scuba diver.

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What was really that catalyst that made

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you like switch and then actually take

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action through, you know,

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your own personal career?

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Yeah, I think, you know, I think I should

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this and part of this story in the first

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episode, but I've always

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had a bias, you know, younger.

281
01:08:21,416 --> 01:08:23,000
I was like, oh, like I care about the

282
01:08:23,000 --> 01:08:24,416
environment. I remember doing like a

283
01:08:24,416 --> 01:08:26,333
little like project and

284
01:08:26,333 --> 01:08:28,083
like presentation on it.

285
01:08:28,083 --> 01:08:30,458
I started a little extracurricular

286
01:08:30,458 --> 01:08:32,500
volunteer thing about it.

287
01:08:33,333 --> 01:08:36,208
And then the pressures of life and

288
01:08:36,208 --> 01:08:39,250
responsibility kind of took over and I

289
01:08:39,250 --> 01:08:40,875
took a more traditional path and that

290
01:08:40,875 --> 01:08:42,125
part of me quieted down.

291
01:08:42,375 --> 01:08:44,625
Right. And I think over the last three or

292
01:08:44,625 --> 01:08:48,083
four years, as I matured in my

293
01:08:48,083 --> 01:08:50,500
professional life and my career, I really

294
01:08:50,500 --> 01:08:52,541
started to ask myself, like, what, what

295
01:08:52,541 --> 01:08:53,625
do I want to leave behind?

296
01:08:53,875 --> 01:08:55,958
What's what's the impact I want to make?

297
01:08:56,333 --> 01:08:59,208
I shared, you know, I've always been a

298
01:08:59,208 --> 01:09:03,083
snorkeller and a water lover and starting

299
01:09:03,083 --> 01:09:06,958
to see the differences in the coral life

300
01:09:06,958 --> 01:09:10,166
in my water experiences and then really

301
01:09:10,166 --> 01:09:12,333
asking myself, like, I want to I want to

302
01:09:12,333 --> 01:09:14,166
save this for my future family.

303
01:09:14,625 --> 01:09:16,250
How am I going to start doing that? I'm

304
01:09:16,250 --> 01:09:18,416
working all of these hours. I'm so tired.

305
01:09:18,708 --> 01:09:21,458
You know, like we kind of had I hit that

306
01:09:21,458 --> 01:09:23,833
wall and I had to ask myself, what am I

307
01:09:23,833 --> 01:09:27,583
dedicating that time and that legacy and

308
01:09:27,583 --> 01:09:29,583
that impact professionally into?

309
01:09:30,000 --> 01:09:31,791
And that's when I started to that was

310
01:09:31,791 --> 01:09:34,500
kind of like the tipping point, if you

311
01:09:34,500 --> 01:09:37,000
will, kind of like that personal trigger.

312
01:09:37,750 --> 01:09:40,541
And then to your point, Andrew, I'm one

313
01:09:40,541 --> 01:09:42,250
of those people that like kind of

314
01:09:42,250 --> 01:09:43,458
awakened later in life.

315
01:09:43,541 --> 01:09:46,291
And so I started diving into all of the

316
01:09:46,291 --> 01:09:48,916
information and the stories and, you

317
01:09:48,916 --> 01:09:51,958
know, what is it going to take to be able

318
01:09:51,958 --> 01:09:53,875
to take my kids snorkeling and

319
01:09:53,875 --> 01:09:56,125
diving and all of this stuff?

320
01:09:56,791 --> 01:10:01,291
And it was overwhelming. I connected and

321
01:10:01,291 --> 01:10:03,000
I was listening to your podcast,

322
01:10:03,000 --> 01:10:05,625
actually, you know, I was I was trying to

323
01:10:05,625 --> 01:10:06,625
like educate myself.

324
01:10:06,958 --> 01:10:10,666
And so I had internally awoken through my

325
01:10:10,666 --> 01:10:14,000
own passion and through my own love for

326
01:10:14,000 --> 01:10:15,791
the water and then being able to ask

327
01:10:15,791 --> 01:10:19,958
myself, OK, well, why do I care about it?

328
01:10:19,958 --> 01:10:21,500
And what do I want to do for? And for me,

329
01:10:21,500 --> 01:10:23,250
it was like, well, I'm working all these

330
01:10:23,250 --> 01:10:24,666
hours and I'm doing all this

331
01:10:24,666 --> 01:10:27,083
stuff in my professional life.

332
01:10:27,083 --> 01:10:29,083
Why don't I gear it a little bit more

333
01:10:29,083 --> 01:10:32,166
towards something that I want to share in

334
01:10:32,166 --> 01:10:34,791
the future with generations to come, my

335
01:10:34,791 --> 01:10:36,125
kids being one of them?

336
01:10:36,708 --> 01:10:38,500
So that trigger point happened. And then

337
01:10:38,500 --> 01:10:42,083
I Amanda and I connected over over this

338
01:10:42,083 --> 01:10:44,291
last year or a couple of years ago at you

339
01:10:44,291 --> 01:10:46,333
in Ocean Decade where I was like and I

340
01:10:46,333 --> 01:10:48,791
started like kind of getting lost in the

341
01:10:48,791 --> 01:10:51,458
science and all the stories and all the

342
01:10:51,458 --> 01:10:52,708
information that was out there.

343
01:10:52,708 --> 01:10:54,375
And I was like, I wish there was just

344
01:10:54,375 --> 01:10:56,708
like one place where I could learn about

345
01:10:56,708 --> 01:10:58,708
how people were starting to make those

346
01:10:58,708 --> 01:11:00,916
pivots in their lives, how they connected

347
01:11:00,916 --> 01:11:03,166
and made changes in their daily lives.

348
01:11:03,666 --> 01:11:05,208
And, you know, I wanted to start going

349
01:11:05,208 --> 01:11:07,791
plastic free and, you know, it's hard to

350
01:11:07,791 --> 01:11:11,083
tell what's not green washed and or blue

351
01:11:11,083 --> 01:11:13,833
washed and what is real and what isn't.

352
01:11:14,375 --> 01:11:16,291
But I learned a lot through your podcast,

353
01:11:16,583 --> 01:11:18,166
through the storytelling that I

354
01:11:18,166 --> 01:11:19,416
experienced with people

355
01:11:19,416 --> 01:11:21,125
who had shared their journey.

356
01:11:21,666 --> 01:11:23,125
And I just started to copy it and I was

357
01:11:23,125 --> 01:11:24,541
like, wouldn't it be great if it was just

358
01:11:24,541 --> 01:11:26,958
in one place? Like it wasn't wouldn't it

359
01:11:26,958 --> 01:11:29,541
be great if I could go somewhere I could

360
01:11:29,541 --> 01:11:31,250
listen to those stories and then I could

361
01:11:31,250 --> 01:11:34,791
actually make some changes where and when

362
01:11:34,791 --> 01:11:38,333
I was willing knowing that these people

363
01:11:38,333 --> 01:11:40,458
have dedicated their lives or are just as

364
01:11:40,458 --> 01:11:42,833
committed as I am and have started the

365
01:11:42,833 --> 01:11:43,666
research themselves.

366
01:11:43,666 --> 01:11:46,125
And so it's kind of like that trusted

367
01:11:46,125 --> 01:11:48,125
community crowdsourcing marketplace

368
01:11:48,125 --> 01:11:52,000
concept where we didn't see it out there.

369
01:11:52,000 --> 01:11:54,541
And so we said, can we create it instead?

370
01:11:56,166 --> 01:11:57,083
Yeah. And I think what's what's

371
01:11:57,083 --> 01:11:59,208
interesting about each one of our stories

372
01:11:59,208 --> 01:12:02,750
and how we all we all met is we all had

373
01:12:02,750 --> 01:12:05,083
our different projects that we were that

374
01:12:05,083 --> 01:12:05,666
we were doing. Right.

375
01:12:05,708 --> 01:12:07,708
Right. Like Amanda, you were on your

376
01:12:07,708 --> 01:12:10,125
entrepreneurship journey with and

377
01:12:10,125 --> 01:12:13,500
continue to be with with bringing sort of

378
01:12:13,500 --> 01:12:15,625
great products that are also

379
01:12:15,625 --> 01:12:17,791
good for the environment. Right.

380
01:12:18,000 --> 01:12:19,458
Having those values there, but also

381
01:12:19,458 --> 01:12:22,750
really helpful products for women and and

382
01:12:22,750 --> 01:12:23,791
and so forth. And I think

383
01:12:23,791 --> 01:12:24,916
that was that was really good.

384
01:12:24,916 --> 01:12:26,541
And then you're helping corporations

385
01:12:26,541 --> 01:12:29,291
really understand their relationship with

386
01:12:29,291 --> 01:12:31,041
water, their relationship with the ocean,

387
01:12:31,041 --> 01:12:31,666
protecting the ocean.

388
01:12:31,708 --> 01:12:33,958
And for me, we mentioned the podcast.

389
01:12:34,375 --> 01:12:36,708
We're on it right now to help drive that

390
01:12:36,708 --> 01:12:39,708
information there, guide people into less

391
01:12:39,708 --> 01:12:41,583
than that anxiety and just be like, look,

392
01:12:41,583 --> 01:12:43,083
if you just want to learn that this is

393
01:12:43,083 --> 01:12:44,458
where you learn, if you want to take

394
01:12:44,458 --> 01:12:45,666
action, you can take action.

395
01:12:45,708 --> 01:12:48,750
We all have what we call ourselves wave

396
01:12:48,750 --> 01:12:50,625
makers. Really, you know, this is where

397
01:12:50,625 --> 01:12:53,833
it really got like coin for us was just

398
01:12:53,833 --> 01:12:55,916
like we're each on this individual

399
01:12:55,916 --> 01:13:00,708
journey with different homes in space,

400
01:13:00,708 --> 01:13:02,583
you know, whether it be on the Internet

401
01:13:02,583 --> 01:13:04,208
space, whether it be the corporate space

402
01:13:04,208 --> 01:13:05,666
or the entrepreneurship space.

403
01:13:05,666 --> 01:13:08,208
But we didn't really there was really no

404
01:13:08,208 --> 01:13:12,416
space for wave makers to have an audience

405
01:13:12,416 --> 01:13:15,083
or build an audience or even provide the

406
01:13:15,083 --> 01:13:18,083
messaging as well as any sort of products

407
01:13:18,083 --> 01:13:20,250
and services. And so, I mean, I want you

408
01:13:20,250 --> 01:13:22,166
to talk a little bit about that wave

409
01:13:22,166 --> 01:13:25,458
maker aspect here with the undertow and

410
01:13:25,458 --> 01:13:26,583
say, look, this is

411
01:13:26,583 --> 01:13:27,791
what we want to be doing.

412
01:13:27,791 --> 01:13:29,208
We want to be supporting, you know,

413
01:13:29,208 --> 01:13:30,583
people who are doing very

414
01:13:30,583 --> 01:13:31,666
similar to what we're doing.

415
01:13:32,666 --> 01:13:34,208
Yeah, and I love that we've all asked

416
01:13:34,208 --> 01:13:36,166
this question like, are we wave makers

417
01:13:36,166 --> 01:13:38,708
yet? Like, have we actually done enough?

418
01:13:38,958 --> 01:13:41,000
But that's also kind of the beautiful

419
01:13:41,000 --> 01:13:43,208
thing about letting this community grow

420
01:13:43,208 --> 01:13:45,916
and evolve organically because the idea

421
01:13:45,916 --> 01:13:48,291
is whatever your superpowers, whatever

422
01:13:48,291 --> 01:13:50,791
your skill set is, the ocean needs it.

423
01:13:51,000 --> 01:13:52,791
So it's not to say this is exclusively

424
01:13:52,791 --> 01:13:55,375
only for people who are academics and

425
01:13:55,375 --> 01:13:57,000
researchers and working directly on the

426
01:13:57,000 --> 01:13:57,541
science because we

427
01:13:57,541 --> 01:13:58,583
need everybody together.

428
01:13:58,708 --> 01:14:01,583
So we started looking at how all of our

429
01:14:01,583 --> 01:14:03,583
paths kind of intersected. And like I

430
01:14:03,583 --> 01:14:04,958
said before, we're building the thing

431
01:14:04,958 --> 01:14:07,333
that we all individually needed in

432
01:14:07,333 --> 01:14:10,083
previous careers. And the thing that I

433
01:14:10,083 --> 01:14:11,875
like to challenge people when we refer to

434
01:14:11,875 --> 01:14:13,708
it as a marketplace is as an

435
01:14:13,708 --> 01:14:16,208
entrepreneur, biggest question I get is

436
01:14:16,208 --> 01:14:16,666
how are you going to find your customers?

437
01:14:16,708 --> 01:14:19,083
Find your customers who cares about

438
01:14:19,083 --> 01:14:22,000
swapping a more sustainable option? And

439
01:14:22,000 --> 01:14:24,541
my biggest dilemma when I was in

440
01:14:24,541 --> 01:14:27,916
marketing was I worked in wine. So we

441
01:14:27,916 --> 01:14:29,791
would always say just get liquid on lips,

442
01:14:30,041 --> 01:14:30,791
like get them to try

443
01:14:30,791 --> 01:14:31,666
it before they buy it.

444
01:14:31,708 --> 01:14:32,833
And if they can taste it, they're going

445
01:14:32,833 --> 01:14:35,250
to love it. But so often, those free

446
01:14:35,250 --> 01:14:37,375
samples, they're not only wasteful, but

447
01:14:37,375 --> 01:14:39,125
they're very expensive. And if you're not

448
01:14:39,125 --> 01:14:41,500
actually targeting the people who want to

449
01:14:41,500 --> 01:14:43,166
shop values aligned when we're speaking

450
01:14:43,166 --> 01:14:45,500
about ocean safe, water conscious

451
01:14:45,500 --> 01:14:48,458
products, solutions, services, there

452
01:14:48,458 --> 01:14:51,708
needs to be a place that has that group

453
01:14:51,708 --> 01:14:53,000
ready and waiting and

454
01:14:53,000 --> 01:14:53,666
willing to hear from you.

455
01:14:53,666 --> 01:14:56,541
And in my case, test something that looks

456
01:14:56,541 --> 01:14:58,666
very ugly, but is functional at an early

457
01:14:58,666 --> 01:15:02,708
stage. I'm very excited to be able to

458
01:15:02,708 --> 01:15:05,000
allow the community to test our early

459
01:15:05,000 --> 01:15:08,875
prototypes. So basically, wave makers are

460
01:15:08,875 --> 01:15:13,125
people who have really committed to the

461
01:15:13,125 --> 01:15:15,166
fact that the ocean or water has had such

462
01:15:15,166 --> 01:15:16,875
a profound impact on their life that they

463
01:15:16,875 --> 01:15:18,125
wanted to dedicate their

464
01:15:18,125 --> 01:15:19,666
work and their purpose for it.

465
01:15:19,708 --> 01:15:22,583
And they have been the initiator on

466
01:15:22,583 --> 01:15:25,750
whether it's on a project, maybe they're

467
01:15:25,750 --> 01:15:27,583
the head of an end, they're a founder of

468
01:15:27,583 --> 01:15:29,541
an NGO or they're the founder of a

469
01:15:29,541 --> 01:15:32,250
podcast or they have designed a new

470
01:15:32,250 --> 01:15:33,500
product and they're a founder.

471
01:15:33,958 --> 01:15:35,625
There are infinite ways to be considered

472
01:15:35,625 --> 01:15:37,625
a wave maker, but ultimately, it's

473
01:15:37,625 --> 01:15:39,750
somebody whose relationship to water

474
01:15:39,750 --> 01:15:41,500
radically changed their life. And now

475
01:15:41,500 --> 01:15:43,625
they're taking positive action in the

476
01:15:43,625 --> 01:15:45,666
ocean through a pathway of their own.

477
01:15:45,666 --> 01:15:49,416
And the goal is to be able to give you a

478
01:15:49,416 --> 01:15:52,291
place to come and deepen your knowledge

479
01:15:52,291 --> 01:15:54,208
of the different ways that people are

480
01:15:54,208 --> 01:15:56,000
connecting and taking action for the

481
01:15:56,000 --> 01:15:58,958
ocean and inspiring you to find somehow

482
01:15:58,958 --> 01:16:00,708
that maybe you could latch on to that or

483
01:16:00,708 --> 01:16:02,666
get inspired to start your own piece.

484
01:16:02,708 --> 01:16:05,791
But the other thing is we really wanted

485
01:16:05,791 --> 01:16:08,750
to be able to showcase who is working on

486
01:16:08,750 --> 01:16:11,000
what because there's so much duplication

487
01:16:11,000 --> 01:16:13,625
of effort. And it's really about

488
01:16:13,625 --> 01:16:16,000
empowering people to just be very clear

489
01:16:16,000 --> 01:16:18,166
on what their specific skill set is and

490
01:16:18,166 --> 01:16:18,666
what they could

491
01:16:18,666 --> 01:16:20,666
potentially lend and collaborate.

492
01:16:20,666 --> 01:16:23,625
And it's about how do we become more

493
01:16:23,625 --> 01:16:25,250
efficient when we're trying to

494
01:16:25,250 --> 01:16:28,416
collaborate and co design and network

495
01:16:28,416 --> 01:16:29,416
with each other and

496
01:16:29,416 --> 01:16:31,166
really connect with intention.

497
01:16:32,958 --> 01:16:35,500
And yeah, I think that's what excites me

498
01:16:35,500 --> 01:16:37,958
the most about it is having this

499
01:16:37,958 --> 01:16:40,833
connected network of incredible change

500
01:16:40,833 --> 01:16:43,000
makers who as we say are leading the way

501
01:16:43,000 --> 01:16:45,958
by making waves and wave makers we see

502
01:16:45,958 --> 01:16:47,708
that term and all the ocean puns thrown

503
01:16:47,708 --> 01:16:49,208
around a lot when it comes to branding

504
01:16:49,208 --> 01:16:49,666
and things in the ocean.

505
01:16:49,708 --> 01:16:53,083
But for us, it's so specific that it's

506
01:16:53,083 --> 01:16:55,291
pathways and the waterways that have led

507
01:16:55,291 --> 01:16:57,708
you to your path and purpose into the

508
01:16:57,708 --> 01:16:59,083
sustainable ocean economy.

509
01:17:00,333 --> 01:17:01,000
I'll leave it at that.

510
01:17:01,333 --> 01:17:04,000
I think you covered it off so great and

511
01:17:04,000 --> 01:17:06,541
the intentionality behind I know wave

512
01:17:06,541 --> 01:17:09,083
makers is thrown around, but we spell it

513
01:17:09,083 --> 01:17:12,500
as in W.A.Y. first because they're

514
01:17:12,500 --> 01:17:17,000
providing other ways for people to get

515
01:17:17,000 --> 01:17:18,666
pulled into ocean action.

516
01:17:19,708 --> 01:17:21,958
Whether that is by first telling their

517
01:17:21,958 --> 01:17:25,125
story and connecting on a human and

518
01:17:25,125 --> 01:17:29,250
emotional level to kind of drive that

519
01:17:29,250 --> 01:17:31,416
water awakening, if you will, whether

520
01:17:31,416 --> 01:17:33,875
that story is because they people want to

521
01:17:33,875 --> 01:17:36,875
find a way to sustainably travel or to

522
01:17:36,875 --> 01:17:39,166
make swaps in their everyday life to

523
01:17:39,166 --> 01:17:40,416
bring this to their

524
01:17:40,416 --> 01:17:42,041
company's vision and mission.

525
01:17:43,958 --> 01:17:46,375
And then providing those solutions. So

526
01:17:46,375 --> 01:17:48,083
Amanda, you've got your products. I've

527
01:17:48,083 --> 01:17:51,083
got the business and then the consulting

528
01:17:51,083 --> 01:17:52,666
side and the storybooks.

529
01:17:52,666 --> 01:17:55,500
And you've got the podcast, the media

530
01:17:55,500 --> 01:17:58,500
side of things covered off. And in

531
01:17:58,500 --> 01:18:00,875
between all of that are the everyday life

532
01:18:00,875 --> 01:18:03,666
changes that we've made through purchase

533
01:18:03,666 --> 01:18:06,166
swaps, through volunteer hours, through

534
01:18:06,166 --> 01:18:08,750
initiatives that we've either supported

535
01:18:08,750 --> 01:18:11,541
in various ways, whether that's like

536
01:18:11,541 --> 01:18:14,291
human resource, capital

537
01:18:14,291 --> 01:18:15,458
resource or otherwise.

538
01:18:15,708 --> 01:18:18,625
I think what's really important here when

539
01:18:18,625 --> 01:18:21,791
you are a wave maker and creating new

540
01:18:21,791 --> 01:18:25,500
ways for people to connect in its story,

541
01:18:25,500 --> 01:18:28,041
but also the work that you do because the

542
01:18:28,041 --> 01:18:29,833
other challenge that a lot of our wave

543
01:18:29,833 --> 01:18:33,625
makers face is SDG 14 is the lowest

544
01:18:33,625 --> 01:18:35,666
funded SDG of all of them.

545
01:18:36,458 --> 01:18:40,250
We have a fraction of the amount of

546
01:18:40,250 --> 01:18:42,208
capital that is being invested in climate

547
01:18:42,208 --> 01:18:44,375
solutions going to the ocean.

548
01:19:02,708 --> 01:19:05,166
And so we're going to be able to provide that to people who are interested in the future, whether that's being able to make

549
01:19:05,166 --> 01:19:08,083
those purchases of ocean safe products,

550
01:19:08,541 --> 01:19:10,958
whether that is volunteer hours, whether

551
01:19:10,958 --> 01:19:13,291
that is donations, whether that is

552
01:19:13,291 --> 01:19:16,166
finding ways to support in bigger ways.

553
01:19:24,666 --> 01:19:25,250
And so I think that's really important

554
01:19:25,250 --> 01:19:26,208
because it's going to be an everybody

555
01:19:26,208 --> 01:19:28,125
effort and we want to be able to provide

556
01:19:28,125 --> 01:19:31,125
that not only place to land that you know

557
01:19:31,125 --> 01:19:32,916
that platform that infrastructure to

558
01:19:32,916 --> 01:19:34,291
start centralizing things.

559
01:19:34,875 --> 01:19:36,791
We want to provide a community to drive

560
01:19:36,791 --> 01:19:38,458
that ongoing learning because I can

561
01:19:38,458 --> 01:19:40,125
assure you I'm not going to go back to

562
01:19:40,125 --> 01:19:42,291
school to become a marine anything.

563
01:19:46,666 --> 01:19:48,500
I think that's a simple path to taking

564
01:19:48,500 --> 01:19:50,791
action, whether that is everyday

565
01:19:50,791 --> 01:19:54,333
products, projects and or company

566
01:19:54,333 --> 01:19:55,791
initiatives, this kind of thing.

567
01:19:57,000 --> 01:19:58,291
Yeah, you hit the nail right on the head

568
01:19:58,291 --> 01:19:59,000
when you just said that.

569
01:19:59,708 --> 01:20:02,125
I've met a lot of people over my time

570
01:20:02,125 --> 01:20:04,958
where they get that awakening and all of

571
01:20:04,958 --> 01:20:06,083
a sudden, like, I need to go back and

572
01:20:06,083 --> 01:20:07,500
become a marine biologist. I need to

573
01:20:07,500 --> 01:20:09,041
become a science. I need to do four years

574
01:20:09,041 --> 01:20:10,666
of undergrad, even though I already did

575
01:20:10,666 --> 01:20:12,208
four years of undergrad, or maybe I need

576
01:20:12,208 --> 01:20:13,625
to do a master's or maybe I need to a

577
01:20:13,625 --> 01:20:15,625
PhD, which if that's their choice, I

578
01:20:15,625 --> 01:20:17,291
always say, go ahead, do that.

579
01:20:17,708 --> 01:20:19,916
But a lot of times people are well into

580
01:20:19,916 --> 01:20:21,875
their careers. They might have families.

581
01:20:21,875 --> 01:20:24,000
They might have financial obligations

582
01:20:24,000 --> 01:20:25,333
that they have to be there where that

583
01:20:25,333 --> 01:20:26,958
commitment and that sacrifice

584
01:20:26,958 --> 01:20:29,083
to go back to school is a lot.

585
01:20:29,375 --> 01:20:31,208
You know, it's a difficult thing. And I

586
01:20:31,208 --> 01:20:32,583
always tell people like, look, we have a

587
01:20:32,583 --> 01:20:34,166
lot of scientists. We have a lot of

588
01:20:34,166 --> 01:20:36,000
marine biologists out there. Obviously,

589
01:20:36,000 --> 01:20:37,916
we need more, but there's a competition

590
01:20:37,916 --> 01:20:40,833
for funding and it's not easy to get jobs

591
01:20:40,833 --> 01:20:41,666
when you're doing that.

592
01:20:41,708 --> 01:20:43,916
And we need more people in different

593
01:20:43,916 --> 01:20:46,541
places and different career paths,

594
01:20:47,375 --> 01:20:49,708
different sectors to really have that

595
01:20:49,708 --> 01:20:52,958
mindset of what can I do with my skill

596
01:20:52,958 --> 01:20:55,583
set right now to be able to put it on

597
01:20:55,583 --> 01:20:57,583
there? And I think that's where the

598
01:20:57,583 --> 01:21:00,458
guidance becomes a little wishy washy,

599
01:21:00,708 --> 01:21:02,666
for lack of a better term.

600
01:21:02,916 --> 01:21:07,000
And it's where do I go from here? How do

601
01:21:07,000 --> 01:21:10,125
I apply it? And do I need to join a board

602
01:21:10,125 --> 01:21:12,250
for a nonprofit, which that could be a

603
01:21:12,250 --> 01:21:14,416
great way to support your local nonprofit

604
01:21:14,416 --> 01:21:16,875
or do I need to start my own project?

605
01:21:16,875 --> 01:21:19,125
And I think over my time, I've done this

606
01:21:19,125 --> 01:21:21,625
for 10 years now, right? And with this

607
01:21:21,625 --> 01:21:23,500
podcasting, and I've been in the marine

608
01:21:23,500 --> 01:21:26,333
biology business for a long time, like

609
01:21:26,333 --> 01:21:28,166
almost more than 20 years.

610
01:21:28,166 --> 01:21:28,666
God, I'm old. This is crazy.

611
01:21:28,708 --> 01:21:31,625
But anyway, regardless, like I've been in

612
01:21:31,625 --> 01:21:33,333
this for a while and I've met a lot of

613
01:21:33,333 --> 01:21:35,208
people doing the podcast. I've talked to

614
01:21:35,208 --> 01:21:37,791
a lot of people and I've seen some great

615
01:21:37,791 --> 01:21:40,166
things from from people like from my

616
01:21:40,166 --> 01:21:42,500
guests and talking about different

617
01:21:42,500 --> 01:21:43,500
projects, but

618
01:21:43,500 --> 01:21:45,666
everybody's doing it on their own.

619
01:21:45,708 --> 01:21:48,708
You know, a lot of the times they there's

620
01:21:48,708 --> 01:21:50,000
what I've noticed is there's this

621
01:21:50,000 --> 01:21:52,000
category of people and doesn't happen

622
01:21:52,000 --> 01:21:53,791
with everybody and that's fine. But

623
01:21:53,791 --> 01:21:56,041
there's a category of people who are just

624
01:21:56,041 --> 01:21:58,291
they've got such a passion for what they

625
01:21:58,291 --> 01:22:00,583
want to do that. They just they do it on

626
01:22:00,583 --> 01:22:01,916
their own. They just go ahead and do it.

627
01:22:01,916 --> 01:22:03,541
And they may get funding another way,

628
01:22:03,541 --> 01:22:05,166
whether it's through Patreon or whether

629
01:22:05,166 --> 01:22:05,958
it's through a service

630
01:22:05,958 --> 01:22:06,666
or a product or whatever.

631
01:22:06,666 --> 01:22:09,583
But they do it no matter what at a

632
01:22:09,583 --> 01:22:12,291
sacrifice of their own time of their own

633
01:22:12,291 --> 01:22:14,166
lifestyle and or they change their

634
01:22:14,166 --> 01:22:16,041
lifestyle to do it because they have a

635
01:22:16,041 --> 01:22:17,750
real passion for it. But it doesn't fit

636
01:22:17,750 --> 01:22:21,000
within the mold of our traditional marine

637
01:22:21,000 --> 01:22:23,000
biology, marine conservation, nonprofit

638
01:22:23,000 --> 01:22:24,666
or even government model.

639
01:22:24,666 --> 01:22:27,375
And they may not get support through that

640
01:22:27,375 --> 01:22:28,750
through their own company or through

641
01:22:28,750 --> 01:22:30,916
their own whoever they're working for. So

642
01:22:30,916 --> 01:22:32,500
they started on their own, but they're

643
01:22:32,500 --> 01:22:35,000
all it's all individual. It's all on

644
01:22:35,000 --> 01:22:37,708
their own. And I feel like they're there

645
01:22:37,708 --> 01:22:39,500
and they felt like this for a long time.

646
01:22:39,500 --> 01:22:40,916
And when Undertow came along, I'm like,

647
01:22:40,916 --> 01:22:42,625
yes, this is this is it. There needs to

648
01:22:42,625 --> 01:22:45,666
be a place where people can come share

649
01:22:45,666 --> 01:22:47,500
their projects, share their missions and

650
01:22:47,500 --> 01:22:49,500
then also have that infrastructure to

651
01:22:49,500 --> 01:22:51,500
build a business around it and get

652
01:22:51,500 --> 01:22:53,083
supported financially through it because

653
01:22:53,083 --> 01:22:53,666
these are important things that could do it.

654
01:22:54,666 --> 01:22:56,500
And it doesn't only drive the next big

655
01:22:56,500 --> 01:22:59,375
wave of change that we've seen and and go

656
01:22:59,375 --> 01:23:02,666
beyond what we see the traditional join a

657
01:23:02,666 --> 01:23:04,708
non profit organization get paid very

658
01:23:04,708 --> 01:23:06,500
little. You know, there's nothing wrong

659
01:23:06,500 --> 01:23:08,625
with making money and still doing good

660
01:23:08,625 --> 01:23:10,833
for the ocean, you know, and I've been a

661
01:23:10,833 --> 01:23:13,375
big advocate of that for the last, you

662
01:23:13,375 --> 01:23:15,500
know, 1012 years and and I'm still going

663
01:23:15,500 --> 01:23:16,666
to be that for going forward.

664
01:23:16,708 --> 01:23:19,708
going forward. So I love to like once we

665
01:23:19,708 --> 01:23:21,416
started talking about the WaveMaker and

666
01:23:21,416 --> 01:23:24,333
defining what that is, I can see people.

667
01:23:24,333 --> 01:23:25,791
You know we have a list of people that

668
01:23:25,791 --> 01:23:28,708
you know we are going to invite and we're

669
01:23:28,708 --> 01:23:31,291
inviting it already to join as a

670
01:23:31,291 --> 01:23:33,208
WaveMaker and this is exciting because

671
01:23:33,208 --> 01:23:37,416
now we get to provide a place where they

672
01:23:37,416 --> 01:23:39,541
are supported, where they can share with

673
01:23:39,541 --> 01:23:40,375
each other, they can

674
01:23:40,375 --> 01:23:41,333
share with us. I mean

675
01:23:41,333 --> 01:23:43,375
we're all you know we've kind of coined

676
01:23:43,375 --> 01:23:45,125
ourselves WaveMakers because we've been

677
01:23:45,166 --> 01:23:46,666
doing this so we know a lot of the

678
01:23:46,666 --> 01:23:48,666
struggles, we know a lot of what what's

679
01:23:48,666 --> 01:23:52,000
necessary and I know and both of you

680
01:23:52,000 --> 01:23:53,333
ladies know too like building a

681
01:23:53,333 --> 01:23:54,625
community, being part of a community,

682
01:23:54,625 --> 01:23:57,000
doing something that may be different

683
01:23:57,125 --> 01:23:59,625
will really help support us and that's

684
01:23:59,625 --> 01:24:01,916
that's what I'm really excited about you

685
01:24:01,916 --> 01:24:03,791
know around this time like obviously the

686
01:24:03,791 --> 01:24:06,416
need for you know building that in for

687
01:24:06,458 --> 01:24:07,833
helping them build that infrastructure,

688
01:24:07,833 --> 01:24:09,375
having a community and building that

689
01:24:09,375 --> 01:24:11,333
community for them but also just being

690
01:24:11,333 --> 01:24:12,875
able to talk to somebody else who's

691
01:24:12,916 --> 01:24:14,708
gone through the same thing and share the

692
01:24:14,708 --> 01:24:17,208
woes and share the successes you

693
01:24:17,208 --> 01:24:19,083
know and support each other because like

694
01:24:19,083 --> 01:24:20,625
I don't know about you ladies but

695
01:24:20,625 --> 01:24:22,000
like there have been a lot of times where

696
01:24:22,000 --> 01:24:24,750
I'd be like am I is this right is this

697
01:24:24,750 --> 01:24:26,416
what I'm like should I really be doing

698
01:24:26,416 --> 01:24:28,291
this I spend a lot of time on this like

699
01:24:28,291 --> 01:24:30,208
is this what I really need to be doing

700
01:24:30,208 --> 01:24:32,000
and the answer is yes every time but

701
01:24:32,000 --> 01:24:34,375
sometimes it helps because we all the

702
01:24:34,375 --> 01:24:35,833
three of us talk about it's like no

703
01:24:35,833 --> 01:24:38,125
we're doing the right like this is all of

704
01:24:38,125 --> 01:24:39,416
us individually are doing what we

705
01:24:39,416 --> 01:24:41,041
need to do and then collectively like

706
01:24:41,041 --> 01:24:42,500
yeah this is what we need to do we need

707
01:24:42,541 --> 01:24:44,208
to help support through I think you were

708
01:24:44,208 --> 01:24:46,250
about to say so yeah like it's funny

709
01:24:46,333 --> 01:24:48,916
because we're early enough to that the

710
01:24:48,916 --> 01:24:51,208
beauty of this is our community and our

711
01:24:51,208 --> 01:24:53,541
way makers get to shape the rest of this

712
01:24:53,541 --> 01:24:56,958
infrastructure we're we're just the

713
01:24:56,958 --> 01:24:59,541
catalyst of this all right because we had

714
01:24:59,541 --> 01:25:01,958
such a desire to be like where do I

715
01:25:01,958 --> 01:25:04,000
get this information oh I met that person

716
01:25:04,000 --> 01:25:05,583
along my journey and I met that

717
01:25:05,708 --> 01:25:06,958
person along my journey and they're

718
01:25:06,958 --> 01:25:09,916
really cool and I'm like how do I keep

719
01:25:10,000 --> 01:25:11,750
track of them all you know how do I keep

720
01:25:11,750 --> 01:25:13,916
track of them all and the progress

721
01:25:13,916 --> 01:25:15,375
that they're making in the products are

722
01:25:15,375 --> 01:25:17,000
creating or the initiatives that they're

723
01:25:17,000 --> 01:25:20,375
kicking off how do I share that with

724
01:25:20,375 --> 01:25:23,291
people because you know as I dove into

725
01:25:23,291 --> 01:25:25,375
this sector people are like Serena like

726
01:25:25,375 --> 01:25:27,083
what is the blue economy like why the

727
01:25:27,083 --> 01:25:29,875
ocean and I start to share what I've

728
01:25:29,875 --> 01:25:31,291
learned over the last little bit they're

729
01:25:31,291 --> 01:25:34,375
like oh yeah you know what I've always

730
01:25:34,375 --> 01:25:36,333
had a connection to the ocean and I'd

731
01:25:36,333 --> 01:25:38,416
love to do something but like where do I

732
01:25:38,416 --> 01:25:40,000
start back to kind of like what people

733
01:25:40,000 --> 01:25:42,833
were saying you right and so now when I

734
01:25:42,833 --> 01:25:44,500
have those conversations with people who

735
01:25:44,500 --> 01:25:46,833
first off question why I made the change

736
01:25:46,833 --> 01:25:49,875
and to want to know how they can

737
01:25:49,875 --> 01:25:53,000
support me or want to make changes in

738
01:25:53,000 --> 01:25:55,500
their life and say like I'd love to help

739
01:25:55,500 --> 01:25:57,208
somehow but you know I'm too busy like

740
01:25:57,208 --> 01:25:59,000
can you just point me in the direction I

741
01:25:59,000 --> 01:26:01,375
can invite them to the the undertow and

742
01:26:01,375 --> 01:26:02,750
they'll have a place where they can hear

743
01:26:02,791 --> 01:26:05,125
more stories like mine probably

744
01:26:05,125 --> 01:26:07,208
strengthen their connection to the water

745
01:26:07,208 --> 01:26:09,500
learn a little bit more but also take

746
01:26:09,500 --> 01:26:12,125
that action right so infrastructure

747
01:26:12,291 --> 01:26:14,625
community the action pathways like

748
01:26:14,625 --> 01:26:17,958
they're they're all such a fundamental

749
01:26:18,166 --> 01:26:21,250
part of this community right now and we

750
01:26:21,250 --> 01:26:23,208
hope that everybody will participate in

751
01:26:23,208 --> 01:26:26,041
helping us continue to evolve it and

752
01:26:26,041 --> 01:26:29,791
continue to give them the experience that

753
01:26:29,833 --> 01:26:32,708
maybe they were looking for and so kind

754
01:26:32,708 --> 01:26:35,791
of put this on the back burner because it

755
01:26:35,791 --> 01:26:37,583
was overwhelming and there was too many

756
01:26:37,583 --> 01:26:39,625
options and it was hard to tell what was

757
01:26:40,041 --> 01:26:42,833
real versus you know on its way to being

758
01:26:42,833 --> 01:26:46,125
real versus maybe something that

759
01:26:46,250 --> 01:26:49,041
that could use a little bit more research

760
01:26:49,041 --> 01:26:53,208
yeah absolutely well I think I

761
01:26:53,208 --> 01:26:54,750
think also it's interesting too is like

762
01:26:54,750 --> 01:26:58,500
we I when I meet someone who is a wave

763
01:26:58,541 --> 01:27:00,666
maker or who we define as a wave maker I

764
01:27:00,666 --> 01:27:02,333
get so inspired I get excited I get

765
01:27:02,333 --> 01:27:04,416
giddy when it when I when I mean it like

766
01:27:04,416 --> 01:27:06,416
just the other day posted an

767
01:27:06,416 --> 01:27:08,208
interview I've had him on a number of

768
01:27:08,208 --> 01:27:10,458
times and dr. Andrew Thaler it's always

769
01:27:10,500 --> 01:27:12,208
doing these individual projects you know

770
01:27:12,208 --> 01:27:13,500
working with this you know local

771
01:27:13,541 --> 01:27:14,958
government you know being on and

772
01:27:14,958 --> 01:27:16,666
commissions and stuff like I spending a

773
01:27:16,666 --> 01:27:19,250
lot of time doing this stuff just for his

774
01:27:19,250 --> 01:27:21,500
local town you know of a small town

775
01:27:21,500 --> 01:27:23,875
getting over flooding and all this kind

776
01:27:23,875 --> 01:27:25,541
of stuff and he comes up with all these

777
01:27:25,583 --> 01:27:29,041
projects and you get inspired by it

778
01:27:29,041 --> 01:27:31,041
you're just like oh this is awesome and

779
01:27:31,166 --> 01:27:34,000
I think having wave makers in the

780
01:27:34,000 --> 01:27:36,625
undertow community will help I think

781
01:27:36,625 --> 01:27:38,458
inspire people who join the community who

782
01:27:38,458 --> 01:27:41,333
may not have that project just yet or

783
01:27:41,333 --> 01:27:46,041
that individual sort of like goal yet but

784
01:27:46,041 --> 01:27:48,291
might get inspired by what other

785
01:27:48,291 --> 01:27:49,625
people are doing but oh maybe I can do

786
01:27:49,625 --> 01:27:51,125
something similar or I've always wanted

787
01:27:51,250 --> 01:27:53,333
to do this and just finally pull that

788
01:27:53,333 --> 01:27:56,208
trigger and say yes like like this is it

789
01:27:56,208 --> 01:27:57,708
just like kind of what we all went

790
01:27:57,708 --> 01:27:59,791
through in a different pathway so man

791
01:27:59,791 --> 01:28:02,000
like you meet a lot of people you know

792
01:28:02,000 --> 01:28:04,041
who were doing different things in and

793
01:28:04,041 --> 01:28:06,458
outside of the ocean was there one point

794
01:28:06,458 --> 01:28:07,833
where you were just like so you met

795
01:28:07,875 --> 01:28:10,000
somebody and you were just like oh wow

796
01:28:10,000 --> 01:28:12,458
like this person is a wave maker like

797
01:28:12,458 --> 01:28:15,250
this person I would love to either work

798
01:28:15,250 --> 01:28:16,833
with this person or just get completely

799
01:28:16,958 --> 01:28:20,666
inspired in what they're doing yeah and

800
01:28:20,666 --> 01:28:25,041
so when I first was starting my company

801
01:28:25,041 --> 01:28:27,375
because I decided I need to pivot from

802
01:28:27,375 --> 01:28:29,666
the wine industry figure out how to be a

803
01:28:29,666 --> 01:28:32,708
marketer in the ocean space not gonna go

804
01:28:32,708 --> 01:28:34,208
be a marine biologist but I love

805
01:28:34,208 --> 01:28:35,958
scuba diving so maybe I can find a way

806
01:28:35,958 --> 01:28:38,125
for the ocean scuba diving to be in my

807
01:28:38,125 --> 01:28:40,500
life as a communications professional and

808
01:28:40,500 --> 01:28:42,166
so I needed to build a network I

809
01:28:42,208 --> 01:28:44,250
needed to talk to people who are in it

810
01:28:44,250 --> 01:28:47,416
but no idea the vastness of opportunities

811
01:28:47,583 --> 01:28:53,291
that existed and so I was trying to

812
01:28:53,291 --> 01:28:56,458
develop products and develop a brand I

813
01:28:56,458 --> 01:28:57,833
didn't have time to blog so I'm like I'm

814
01:28:57,833 --> 01:28:59,208
gonna start a podcast I just love

815
01:28:59,333 --> 01:29:01,583
documenting these conversations with

816
01:29:01,583 --> 01:29:04,750
people who's amazing again personal

817
01:29:04,791 --> 01:29:06,916
connection to water has inspired them to

818
01:29:06,916 --> 01:29:09,500
initiate something cool and it started

819
01:29:09,666 --> 01:29:11,833
as just a way for me to all be able to

820
01:29:11,833 --> 01:29:13,833
look back like once I had launched a

821
01:29:13,833 --> 01:29:15,541
business and think of all the cool

822
01:29:15,541 --> 01:29:18,333
intersections of people so like I talked

823
01:29:18,333 --> 01:29:20,791
to water some l.a.s who had like health

824
01:29:20,791 --> 01:29:22,958
scares and that was their path into

825
01:29:22,958 --> 01:29:25,041
educating people on the importance of

826
01:29:25,041 --> 01:29:26,666
clean safe drinking water and health

827
01:29:26,666 --> 01:29:29,166
and hydration I did a citizen science

828
01:29:29,166 --> 01:29:30,916
project of my own and I talked to the

829
01:29:30,916 --> 01:29:32,916
founder of that she was a Canadian she

830
01:29:32,916 --> 01:29:34,791
established a product project in

831
01:29:35,583 --> 01:29:38,000
Nusa Penida Indonesia and now has scaled

832
01:29:38,000 --> 01:29:39,875
that project to multiple sites

833
01:29:40,375 --> 01:29:43,500
all over Asia and being able to bring

834
01:29:43,500 --> 01:29:45,708
people along to educate pairing them up

835
01:29:45,708 --> 01:29:47,291
with marine biologists on the ground

836
01:29:47,291 --> 01:29:49,333
involving them in their coral research

837
01:29:49,666 --> 01:29:52,000
so I was meeting mermaids like I was

838
01:29:52,000 --> 01:29:53,500
meeting all these super cool people

839
01:29:53,500 --> 01:29:55,208
with interesting stories people who

840
01:29:55,208 --> 01:29:58,333
consistently felt like even though they

841
01:29:58,333 --> 01:30:00,208
were doing so much they felt like it

842
01:30:00,208 --> 01:30:03,250
wasn't of value and so it was also a way

843
01:30:03,250 --> 01:30:05,875
to remind people that whatever small

844
01:30:05,875 --> 01:30:07,208
action you are taking

845
01:30:07,208 --> 01:30:08,583
whether you've chosen now

846
01:30:09,083 --> 01:30:11,416
to eliminate plastic in your bathroom or

847
01:30:11,416 --> 01:30:12,000
shorten your shower

848
01:30:12,000 --> 01:30:13,958
time all the way up to like

849
01:30:14,291 --> 01:30:16,333
establishing a citizen science project

850
01:30:16,333 --> 01:30:18,250
whatever you're doing it's

851
01:30:18,250 --> 01:30:19,750
important and we need to bring

852
01:30:19,750 --> 01:30:21,958
awareness to it so that people don't feel

853
01:30:21,958 --> 01:30:23,291
irrelevant or

854
01:30:23,291 --> 01:30:25,166
undervalued and starting with

855
01:30:25,166 --> 01:30:27,625
your story and your connection and your

856
01:30:27,625 --> 01:30:29,000
why behind why you're

857
01:30:29,000 --> 01:30:30,916
doing your work and it's such a

858
01:30:31,916 --> 01:30:34,333
beautiful and sometimes complicated thing

859
01:30:34,333 --> 01:30:35,458
to have your personal life

860
01:30:35,458 --> 01:30:36,875
intersect so much with your

861
01:30:36,875 --> 01:30:38,166
work like because there's no separation

862
01:30:38,166 --> 01:30:43,166
sometimes but um it was

863
01:30:43,166 --> 01:30:44,791
also a struggle for me as I was

864
01:30:44,791 --> 01:30:48,041
trying to navigate who am I in this ocean

865
01:30:48,041 --> 01:30:49,833
space am I amanda the

866
01:30:49,833 --> 01:30:51,708
marketer am I an ocean advocate

867
01:30:51,708 --> 01:30:53,625
I'm not really a credible ocean advocate

868
01:30:53,625 --> 01:30:55,291
yet what do I need to become

869
01:30:55,291 --> 01:30:57,416
that how do I build products

870
01:30:57,500 --> 01:30:59,708
that people who work on the sciences

871
01:30:59,708 --> 01:31:02,458
would actually validate and want to use

872
01:31:02,458 --> 01:31:04,375
um so that's been a whole

873
01:31:04,458 --> 01:31:05,541
very interesting I don't want to be

874
01:31:05,541 --> 01:31:07,208
another greenwashing marketer that was my

875
01:31:07,208 --> 01:31:08,916
reason for wanting to leave

876
01:31:09,333 --> 01:31:11,500
um the industry and create real change

877
01:31:11,500 --> 01:31:12,375
from the outside and

878
01:31:12,375 --> 01:31:14,333
hopefully bring that back into supply

879
01:31:14,375 --> 01:31:17,250
chains and when you're doing all of this

880
01:31:17,250 --> 01:31:18,625
mission driven work and you're an

881
01:31:18,625 --> 01:31:20,041
individual or independent

882
01:31:20,125 --> 01:31:21,833
you have you wear a lot of different hats

883
01:31:21,833 --> 01:31:22,666
you've all these different

884
01:31:22,666 --> 01:31:23,958
projects doesn't matter what

885
01:31:24,000 --> 01:31:26,458
organization you work for it starts with

886
01:31:26,458 --> 01:31:28,500
you and what your connection is and then

887
01:31:28,500 --> 01:31:30,083
you're the sum of all of those

888
01:31:30,083 --> 01:31:32,333
experiences your own knowledge

889
01:31:32,625 --> 01:31:34,166
maybe you're not considered you don't

890
01:31:34,166 --> 01:31:36,208
consider yourself an expert but your

891
01:31:36,208 --> 01:31:37,333
lived experience and

892
01:31:37,333 --> 01:31:40,291
knowledge is just as important um in a

893
01:31:40,291 --> 01:31:42,208
different way so it's how did we create

894
01:31:42,208 --> 01:31:44,791
this organic ecosystem

895
01:31:44,875 --> 01:31:47,583
where people can show up as they are um

896
01:31:47,583 --> 01:31:49,458
leading with themselves leading with

897
01:31:49,458 --> 01:31:50,291
their personal story

898
01:31:50,291 --> 01:31:52,041
that's where people connect and those

899
01:31:52,041 --> 01:31:53,791
were the conversations that were having

900
01:31:53,791 --> 01:31:55,250
the most impact on me

901
01:31:55,500 --> 01:31:57,458
was when I can tell somebody like oh my

902
01:31:57,458 --> 01:31:59,000
first love is dance and now all of a

903
01:31:59,000 --> 01:32:00,833
sudden I'm meeting like somebody who is

904
01:32:00,833 --> 01:32:02,291
working with dancers underwater

905
01:32:02,875 --> 01:32:04,875
and playing with freediving techniques

906
01:32:04,875 --> 01:32:07,916
and doing this I don't know needing

907
01:32:07,916 --> 01:32:10,000
stuntmen and like who are the

908
01:32:10,000 --> 01:32:12,333
avatar freediving team like there are

909
01:32:12,333 --> 01:32:13,958
infinite intersections in

910
01:32:13,958 --> 01:32:15,083
ways that everything connects

911
01:32:15,125 --> 01:32:17,583
to water so that's what inspires me

912
01:32:17,583 --> 01:32:20,583
there's not one that stands out and I've

913
01:32:20,583 --> 01:32:23,208
been I have this running record of over

914
01:32:23,208 --> 01:32:25,541
like 200 names now of people that like

915
01:32:25,541 --> 01:32:29,416
you're away from here like anyone so um

916
01:32:29,416 --> 01:32:30,708
I'm so excited to see

917
01:32:30,708 --> 01:32:32,208
this grow and have people

918
01:32:32,791 --> 01:32:35,208
be inspired to refer and nominate each

919
01:32:35,208 --> 01:32:37,500
other and that's I think the

920
01:32:37,500 --> 01:32:39,625
thing that I want us to always

921
01:32:39,750 --> 01:32:42,416
be conscious of is that Serena, Andrew

922
01:32:42,416 --> 01:32:44,375
and Amanda like we are not the undertow

923
01:32:44,375 --> 01:32:47,125
it is this collective

924
01:32:47,916 --> 01:32:50,416
and it's everybody as individuals so

925
01:32:50,416 --> 01:32:52,708
three of us came together as individuals

926
01:32:52,708 --> 01:32:53,916
underneath this umbrella

927
01:32:54,125 --> 01:32:56,500
and anybody else who is taking positive

928
01:32:56,500 --> 01:32:59,208
action for water like you belong here and

929
01:32:59,208 --> 01:33:01,875
whether like it's as a wave maker or is

930
01:33:01,875 --> 01:33:03,166
as a community member

931
01:33:03,833 --> 01:33:07,000
like that's that power of small like

932
01:33:07,000 --> 01:33:08,875
individual collective action that is

933
01:33:08,875 --> 01:33:11,083
going to add up to a positive impacts

934
01:33:11,833 --> 01:33:14,375
yeah and I think the big thing here is as

935
01:33:14,375 --> 01:33:16,208
part of this community is collaboration

936
01:33:16,208 --> 01:33:17,875
right like that's a big

937
01:33:17,875 --> 01:33:20,500
thing we are from an industry

938
01:33:20,500 --> 01:33:22,958
no matter where you come from science

939
01:33:22,958 --> 01:33:24,416
business you know marketing

940
01:33:24,416 --> 01:33:27,791
communications it is a community that

941
01:33:27,791 --> 01:33:29,333
continues to talk about collaboration

942
01:33:29,833 --> 01:33:32,125
a lot of times fails with collaboration

943
01:33:32,125 --> 01:33:34,958
you know on a on an over you know just an

944
01:33:34,958 --> 01:33:36,291
overview site even in

945
01:33:36,583 --> 01:33:37,916
in the when you get into the weeds of it

946
01:33:37,916 --> 01:33:40,250
all and that is the the most

947
01:33:40,250 --> 01:33:41,750
frustrating part of working

948
01:33:41,750 --> 01:33:43,333
with an industry is the lack of

949
01:33:43,333 --> 01:33:45,541
collaboration and a lot of times it's not

950
01:33:45,541 --> 01:33:47,000
necessarily one or two

951
01:33:47,000 --> 01:33:49,583
organizations or people it's just the way

952
01:33:49,583 --> 01:33:51,166
the system is set up it's

953
01:33:51,166 --> 01:33:52,083
this it's you know people are

954
01:33:52,083 --> 01:33:55,083
competing for the same funding over and

955
01:33:55,083 --> 01:33:57,000
over again and people are competing for

956
01:33:57,000 --> 01:33:59,083
just different aspects of it and it just

957
01:33:59,458 --> 01:34:02,250
forms this me against you type of thing

958
01:34:02,250 --> 01:34:04,625
and I need to get ahead and and that's a

959
01:34:04,625 --> 01:34:06,375
big problem which we're trying to

960
01:34:06,708 --> 01:34:09,250
cut away you know in in the undertow with

961
01:34:09,250 --> 01:34:11,500
with wave makers is to collaborate there

962
01:34:11,500 --> 01:34:13,083
might be some wave makers that

963
01:34:13,583 --> 01:34:15,166
speak about the same things or have very

964
01:34:15,166 --> 01:34:16,750
similar missions and you

965
01:34:16,750 --> 01:34:18,333
know they're they might do well

966
01:34:18,333 --> 01:34:20,375
by combining might do well by supporting

967
01:34:20,375 --> 01:34:22,375
each other they might do well you know

968
01:34:22,375 --> 01:34:23,500
interacting with each

969
01:34:23,500 --> 01:34:25,291
other and still be able to

970
01:34:25,541 --> 01:34:27,958
succeed both of them or more than one or

971
01:34:27,958 --> 01:34:30,083
or however that might be and I think that

972
01:34:30,083 --> 01:34:31,250
is one of the the

973
01:34:31,250 --> 01:34:33,000
foundations that we've been

974
01:34:33,250 --> 01:34:34,875
wanting to discuss because we've all gone

975
01:34:34,875 --> 01:34:37,625
through it and and it sucks and when

976
01:34:37,625 --> 01:34:39,000
we're come together and we

977
01:34:39,000 --> 01:34:41,000
collaborate that's when we really start

978
01:34:41,000 --> 01:34:43,041
to start to really see

979
01:34:43,041 --> 01:34:45,291
change happen and I think that's

980
01:34:45,291 --> 01:34:46,958
something that I'm looking forward to

981
01:34:46,958 --> 01:34:48,250
seeing in the undertow and

982
01:34:48,250 --> 01:34:49,833
providing in the undertow and

983
01:34:50,083 --> 01:34:52,708
and it takes a lot from each individual

984
01:34:52,708 --> 01:34:54,833
to just be like yeah look I want to see

985
01:34:54,833 --> 01:34:57,000
you succeed I want you to do well and I

986
01:34:57,000 --> 01:34:58,666
think that's what it really comes down to

987
01:34:58,666 --> 01:35:00,750
when we see these wave makers get

988
01:35:00,750 --> 01:35:02,750
inspired like I wanna do something that

989
01:35:02,750 --> 01:35:04,625
helps you know build whatever business

990
01:35:04,625 --> 01:35:04,750
you have whatever services or
products that you have.

991
01:35:04,791 --> 01:35:06,583
have what are their services or products

992
01:35:06,583 --> 01:35:07,958
that you have what can I

993
01:35:07,958 --> 01:35:09,458
do to help and let's provide

994
01:35:09,666 --> 01:35:12,250
a community for that. So I think this is

995
01:35:12,250 --> 01:35:14,458
this is really great in

996
01:35:14,458 --> 01:35:16,458
terms of of WaveMaker. Let's

997
01:35:16,458 --> 01:35:18,416
let's now people might be listening to

998
01:35:18,416 --> 01:35:19,375
this like like I think I'm a

999
01:35:19,375 --> 01:35:21,500
WaveMaker or I want to join

1000
01:35:21,500 --> 01:35:24,041
the undertow as a community member or

1001
01:35:24,041 --> 01:35:26,416
thing. I mean why don't we just talk a

1002
01:35:26,416 --> 01:35:27,291
little bit about like

1003
01:35:27,583 --> 01:35:31,208
how they can join and and what the next

1004
01:35:31,208 --> 01:35:32,083
step. Wait can I jump

1005
01:35:32,083 --> 01:35:33,791
in Andrew because I think

1006
01:35:33,833 --> 01:35:35,958
I think you know you frame that up so

1007
01:35:35,958 --> 01:35:36,791
well and and it's a

1008
01:35:36,791 --> 01:35:39,125
great lead and and so like if

1009
01:35:39,750 --> 01:35:41,541
we've talked about all the components so

1010
01:35:41,541 --> 01:35:42,458
if we were to summarize

1011
01:35:42,458 --> 01:35:43,833
this if you're a WaveMaker

1012
01:35:43,916 --> 01:35:47,541
right what I'm hearing slash what I know

1013
01:35:47,541 --> 01:35:48,333
because we're building

1014
01:35:48,333 --> 01:35:51,083
this is we're going to be that

1015
01:35:51,166 --> 01:35:54,250
that place for you that infrastructure

1016
01:35:54,250 --> 01:35:57,083
for you to plug your years

1017
01:35:57,083 --> 01:35:59,500
of work dedication research

1018
01:36:00,000 --> 01:36:02,833
commitment to whether it's the products

1019
01:36:02,833 --> 01:36:03,875
you've been creating the

1020
01:36:03,875 --> 01:36:06,000
services the initiatives

1021
01:36:07,333 --> 01:36:10,625
and the story that started at all yeah

1022
01:36:10,625 --> 01:36:12,416
we're going to give you

1023
01:36:12,416 --> 01:36:14,333
that place we're all going to

1024
01:36:14,333 --> 01:36:16,708
be a part of this collective community on

1025
01:36:16,708 --> 01:36:18,083
this mission to drive 10

1026
01:36:18,083 --> 01:36:19,500
million new ocean connections

1027
01:36:19,583 --> 01:36:21,875
and drive more funding five million in

1028
01:36:21,875 --> 01:36:24,875
ocean action and we're

1029
01:36:24,875 --> 01:36:26,875
going to create the action

1030
01:36:27,083 --> 01:36:29,833
pathways for people who don't really know

1031
01:36:29,833 --> 01:36:31,625
where to start to be able to

1032
01:36:31,625 --> 01:36:33,041
start making those everyday

1033
01:36:33,166 --> 01:36:35,416
changes in their lives in their personal

1034
01:36:35,416 --> 01:36:37,166
lives in their communities and

1035
01:36:37,166 --> 01:36:39,291
hopefully at at a later stage

1036
01:36:39,666 --> 01:36:41,208
in the companies that they might

1037
01:36:41,208 --> 01:36:43,625
represent and be advocates for and within

1038
01:36:43,625 --> 01:36:45,583
so that's our WaveMakers

1039
01:36:45,916 --> 01:36:48,291
and for our community side the 10 million

1040
01:36:48,291 --> 01:36:49,666
of you hopefully we

1041
01:36:49,666 --> 01:36:51,500
bring together because you're

1042
01:36:51,500 --> 01:36:53,666
inspired by Amanda's story you're

1043
01:36:53,666 --> 01:36:55,125
inspired by Andrew's story

1044
01:36:55,125 --> 01:36:57,541
maybe you're inspired by mine or

1045
01:36:58,041 --> 01:37:01,000
Amanda the the folks that you met the 200

1046
01:37:01,000 --> 01:37:02,333
the list of 200 folks

1047
01:37:02,333 --> 01:37:03,125
you have on your list

1048
01:37:03,166 --> 01:37:05,541
Andrew the I don't know I don't even know

1049
01:37:05,541 --> 01:37:06,416
what number episode

1050
01:37:06,416 --> 01:37:07,708
you're on to be honest

1051
01:37:08,791 --> 01:37:11,916
episode a million of the podcast that you

1052
01:37:11,916 --> 01:37:13,458
brought through like our

1053
01:37:13,458 --> 01:37:16,333
community has a place now to come

1054
01:37:16,458 --> 01:37:19,500
be inspired by those stories learn build

1055
01:37:19,500 --> 01:37:21,666
their ocean knowledge and then take those

1056
01:37:22,000 --> 01:37:26,208
action pathways so now Amanda you know I

1057
01:37:26,208 --> 01:37:27,791
I think this is a great

1058
01:37:27,791 --> 01:37:29,083
site I wanted to summarize

1059
01:37:29,166 --> 01:37:31,000
everything that I heard I think that we

1060
01:37:31,000 --> 01:37:32,208
talked about it in pieces

1061
01:37:32,208 --> 01:37:34,541
but Amanda over to you that's

1062
01:37:34,708 --> 01:37:38,083
perfect excellent segue there's so many

1063
01:37:38,083 --> 01:37:41,833
things to do um so we're

1064
01:37:41,833 --> 01:37:43,541
excited because right now

1065
01:37:43,583 --> 01:37:47,333
tomorrow I guess is uh the start or this

1066
01:37:47,333 --> 01:37:48,791
week is the start of world

1067
01:37:48,791 --> 01:37:51,083
ocean week or ocean month and

1068
01:37:51,666 --> 01:37:53,458
we always reach this dilemma oh it's

1069
01:37:53,458 --> 01:37:55,541
earth month like just do a social media

1070
01:37:55,541 --> 01:37:56,625
post it goes so much

1071
01:37:56,625 --> 01:37:58,041
beyond that like how are you now

1072
01:37:58,041 --> 01:38:00,000
integrating and weaving in these

1073
01:38:00,000 --> 01:38:01,541
conscious actions in your

1074
01:38:01,583 --> 01:38:04,000
everyday life I love now when people say

1075
01:38:04,000 --> 01:38:05,083
oh you're really into the

1076
01:38:05,083 --> 01:38:06,500
environment I'm like well we kind

1077
01:38:06,541 --> 01:38:09,125
of have to be and that's not like a trend

1078
01:38:09,125 --> 01:38:12,000
it's not a hot new thing so

1079
01:38:12,000 --> 01:38:14,125
we're excited that the first

1080
01:38:14,291 --> 01:38:16,541
action that if you have no idea where to

1081
01:38:16,541 --> 01:38:18,791
start join the community and

1082
01:38:18,791 --> 01:38:19,791
that means that what you're

1083
01:38:19,791 --> 01:38:21,875
going to have access to is you're going

1084
01:38:21,875 --> 01:38:24,083
to hear and it gets to the

1085
01:38:24,083 --> 01:38:26,291
chance to explore a new ocean

1086
01:38:26,291 --> 01:38:29,833
connection every month um we're going to

1087
01:38:29,833 --> 01:38:31,541
whether that's art that's

1088
01:38:31,541 --> 01:38:33,208
music mindfulness travel

1089
01:38:33,583 --> 01:38:35,666
conservation coral will get super

1090
01:38:35,666 --> 01:38:37,000
specific depending on who

1091
01:38:37,000 --> 01:38:38,583
the wave maker and what their

1092
01:38:38,583 --> 01:38:41,208
story is but we invite you to explore and

1093
01:38:41,208 --> 01:38:43,333
open your mind to a new way

1094
01:38:43,333 --> 01:38:44,458
that you never thought life

1095
01:38:44,458 --> 01:38:46,500
was interconnected to the ocean through

1096
01:38:46,500 --> 01:38:47,750
the life and the lens of

1097
01:38:47,750 --> 01:38:49,416
whoever that featured wave maker

1098
01:38:49,416 --> 01:38:52,250
is as a storyteller that month and from

1099
01:38:52,250 --> 01:38:54,791
there you'll be invited to

1100
01:38:54,791 --> 01:38:56,875
shop around the marketplace

1101
01:38:56,875 --> 01:38:58,791
whether it's something in action that you

1102
01:38:58,791 --> 01:38:59,958
can take in your personal

1103
01:38:59,958 --> 01:39:02,750
life um or if it's a solution

1104
01:39:03,000 --> 01:39:06,166
maybe it's you work for your you're like

1105
01:39:06,166 --> 01:39:08,166
looking for a b2b solution of a new

1106
01:39:08,166 --> 01:39:09,541
plastics replacement

1107
01:39:09,541 --> 01:39:12,166
to pull into your your supply there are

1108
01:39:12,166 --> 01:39:13,166
infinite things that are

1109
01:39:13,166 --> 01:39:14,583
going to appear on here all the

1110
01:39:14,583 --> 01:39:17,500
way to immersive water experiences so you

1111
01:39:17,500 --> 01:39:19,208
can get yourself in the water

1112
01:39:19,208 --> 01:39:20,916
and really feel connected to

1113
01:39:21,500 --> 01:39:23,083
what it is that we're talking about

1114
01:39:23,083 --> 01:39:25,500
because reconnecting with

1115
01:39:25,500 --> 01:39:27,125
nature I can tell is just

1116
01:39:27,458 --> 01:39:29,666
driving people's new passion for saving

1117
01:39:29,666 --> 01:39:32,708
the environment and once you go

1118
01:39:32,708 --> 01:39:35,666
underwater you snorkel on a coral reef

1119
01:39:35,666 --> 01:39:37,916
when that is alive and thriving you never

1120
01:39:37,916 --> 01:39:39,958
forget it like whether you love spending

1121
01:39:39,958 --> 01:39:42,833
time just by the water or on it it's

1122
01:39:42,833 --> 01:39:44,708
physically being connected to it that is

1123
01:39:44,708 --> 01:39:47,166
going to be the most inspiring and the

1124
01:39:47,166 --> 01:39:49,375
best way that we can do in a virtual

1125
01:39:49,375 --> 01:39:52,041
context um is to bring you as many

1126
01:39:52,041 --> 01:39:53,916
different stories and perspectives as as

1127
01:39:53,916 --> 01:39:55,083
we can and that's a whole other

1128
01:39:55,083 --> 01:39:55,333
conversation on like building an online community and that's what we're talking about.

1129
01:39:57,333 --> 01:39:58,458
um from a community and what this looks

1130
01:39:58,458 --> 01:40:01,000
like from a design side but we know that

1131
01:40:01,000 --> 01:40:03,416
community driven initiatives are the most

1132
01:40:03,416 --> 01:40:05,791
effective and digital infrastructure

1133
01:40:05,791 --> 01:40:08,583
underlies a lot of what we do how we can

1134
01:40:08,583 --> 01:40:10,875
coordinate and collaborate in a more

1135
01:40:10,875 --> 01:40:11,333
effective and efficient way and build new interesting social enterprise like business models that are actually going to help flow funding into the issues
um and the sustainable develop goals that we that we care the most about so join the community that's that's a really important thing to want.

1136
01:40:11,333 --> 01:40:13,750
and efficient way and build new

1137
01:40:13,750 --> 01:40:16,416
interesting social enterprise like

1138
01:40:16,416 --> 01:40:17,708
business models that

1139
01:40:17,708 --> 01:40:19,625
are actually going to help flow funding

1140
01:40:19,625 --> 01:40:22,416
into the issues and the

1141
01:40:22,416 --> 01:40:23,208
sustainable development

1142
01:40:23,333 --> 01:40:25,166
goals that we care the most about.

1143
01:40:25,583 --> 01:40:27,083
So join the community.

1144
01:40:27,333 --> 01:40:28,333
That's your first action.

1145
01:40:28,583 --> 01:40:30,375
Come on in, start joining our monthly

1146
01:40:30,375 --> 01:40:31,541
events, meeting other

1147
01:40:31,541 --> 01:40:33,916
people whose lives and work

1148
01:40:33,916 --> 01:40:35,500
have been inspired by water.

1149
01:40:36,083 --> 01:40:38,208
And I guarantee there's no shortage of

1150
01:40:38,208 --> 01:40:40,416
inspiration in this group of

1151
01:40:40,416 --> 01:40:43,000
people that is lurking below

1152
01:40:43,000 --> 01:40:43,625
the surface.

1153
01:40:44,375 --> 01:40:44,666
Absolutely.

1154
01:40:45,375 --> 01:40:46,000
I love that.

1155
01:40:46,000 --> 01:40:46,333
I love that.

1156
01:40:46,333 --> 01:40:48,000
And to do that, if you want to sign up,

1157
01:40:48,458 --> 01:40:49,125
you can do so

1158
01:40:49,125 --> 01:40:51,416
speakupforblue.com forward slash

1159
01:40:51,500 --> 01:40:52,500
the undertow.

1160
01:40:52,500 --> 01:40:54,166
So that's speakupforblue.com

1161
01:40:54,166 --> 01:40:55,583
forward slash the undertow.

1162
01:40:55,583 --> 01:40:57,875
I'll put the link in the show notes so

1163
01:40:57,875 --> 01:40:59,833
that people can get access to it.

1164
01:40:59,833 --> 01:41:00,250
Sign up.

1165
01:41:00,583 --> 01:41:02,916
We'll be in touch with you on how to join

1166
01:41:02,916 --> 01:41:03,958
and everything like that.

1167
01:41:04,958 --> 01:41:06,291
And as we're getting this online

1168
01:41:06,291 --> 01:41:07,708
community ready for you,

1169
01:41:07,708 --> 01:41:08,833
but we want to announce it

1170
01:41:08,833 --> 01:41:10,250
because this is something we

1171
01:41:10,250 --> 01:41:12,291
want people to be a part of.

1172
01:41:12,500 --> 01:41:13,375
We want people, we want to

1173
01:41:13,375 --> 01:41:14,375
see you in this community.

1174
01:41:14,375 --> 01:41:15,666
We want to see you taking action.

1175
01:41:15,916 --> 01:41:16,500
We want to see you

1176
01:41:16,500 --> 01:41:18,291
taking part in conversations.

1177
01:41:19,541 --> 01:41:22,041
It's a fantastic way to be able to see

1178
01:41:22,041 --> 01:41:23,500
all the different

1179
01:41:23,500 --> 01:41:24,416
conversations that are going

1180
01:41:24,416 --> 01:41:26,583
around about the ocean, whether you're a

1181
01:41:26,583 --> 01:41:27,583
marine biologist, whether

1182
01:41:27,583 --> 01:41:28,833
you're in business, whether

1183
01:41:28,833 --> 01:41:29,708
you're in marketing,

1184
01:41:29,708 --> 01:41:30,791
whether it doesn't matter.

1185
01:41:31,166 --> 01:41:32,416
You know, you want to be a part of the

1186
01:41:32,416 --> 01:41:33,208
ocean that you get to

1187
01:41:33,208 --> 01:41:34,000
be a part of the ocean.

1188
01:41:34,125 --> 01:41:35,708
So we're looking forward to doing that.

1189
01:41:35,708 --> 01:41:37,000
So speakupforblue.com

1190
01:41:37,000 --> 01:41:38,291
forward slash the undertow.

1191
01:41:38,291 --> 01:41:39,416
Ladies, it's so great to

1192
01:41:39,416 --> 01:41:40,291
have you on the podcast.

1193
01:41:40,625 --> 01:41:42,041
Obviously, this is not the last time

1194
01:41:42,041 --> 01:41:43,000
we're going to have you on.

1195
01:41:43,000 --> 01:41:43,625
We're going to have you on

1196
01:41:43,625 --> 01:41:45,208
more to talk about the undertow.

1197
01:41:45,208 --> 01:41:46,875
We'll have our own little series here on

1198
01:41:46,875 --> 01:41:48,208
the how to protect the ocean podcast.

1199
01:41:48,958 --> 01:41:50,166
But thank you so much for joining me.

1200
01:41:51,041 --> 01:41:52,458
Just to let people know, this is we're

1201
01:41:52,458 --> 01:41:53,750
recording this really early

1202
01:41:53,750 --> 01:41:54,791
in the morning because our

1203
01:41:54,791 --> 01:41:57,083
schedules are so busy because we are wave

1204
01:41:57,083 --> 01:41:58,541
makers and we have a

1205
01:41:58,541 --> 01:41:59,500
lot of stuff going on.

1206
01:41:59,500 --> 01:42:00,750
So I really appreciate you guys taking

1207
01:42:00,750 --> 01:42:02,375
the time to come out and

1208
01:42:02,375 --> 01:42:03,333
talk about the undertow

1209
01:42:03,375 --> 01:42:04,125
and wave makers.

1210
01:42:04,833 --> 01:42:06,041
And for everybody else,

1211
01:42:06,458 --> 01:42:07,708
thank you so much for joining us.

1212
01:42:07,708 --> 01:42:08,500
Thank you very much.

1213
01:42:08,916 --> 01:42:09,625
Awesome. Thank you.

1214
01:42:09,958 --> 01:42:12,000
Thank you, Serena.

1215
01:42:12,000 --> 01:42:13,583
Thank you, Amanda, for joining us today

1216
01:42:13,583 --> 01:42:15,541
on the how to protect the ocean podcast.

1217
01:42:15,541 --> 01:42:17,416
You're going to hear a lot more from both

1218
01:42:17,416 --> 01:42:17,833
of those two

1219
01:42:17,833 --> 01:42:19,291
incredible women because one,

1220
01:42:19,500 --> 01:42:21,208
they're wave makers to

1221
01:42:21,208 --> 01:42:22,875
they're my co-founders.

1222
01:42:23,083 --> 01:42:25,000
And the how to protect the ocean podcast

1223
01:42:25,000 --> 01:42:27,750
is now powered by the undertow.

1224
01:42:27,750 --> 01:42:29,458
We're doing a full on integration.

1225
01:42:29,833 --> 01:42:31,083
I can't wait for this.

1226
01:42:31,333 --> 01:42:32,208
There's going to be some

1227
01:42:32,208 --> 01:42:33,708
podcasts that are coming in.

1228
01:42:33,708 --> 01:42:35,416
Remember, we have beyond jaws and we have

1229
01:42:35,416 --> 01:42:37,041
the how to protect the ocean podcast as

1230
01:42:37,041 --> 01:42:38,958
part of the Speak up for Blue network.

1231
01:42:39,458 --> 01:42:41,625
This is going to be amazing what we're

1232
01:42:41,625 --> 01:42:43,458
going to be putting together as we move

1233
01:42:43,458 --> 01:42:45,041
forward with the undertow.

1234
01:42:45,041 --> 01:42:46,375
So I can't wait for you to

1235
01:42:46,375 --> 01:42:47,958
be a part of it to do so.

1236
01:42:48,125 --> 01:42:49,708
All you have to do is go to speak up for

1237
01:42:49,708 --> 01:42:52,541
blue dot com forward slash the undertow.

1238
01:42:52,791 --> 01:42:53,833
Just go on a list.

1239
01:42:53,833 --> 01:42:55,041
We'll give you some information when we

1240
01:42:55,041 --> 01:42:56,750
fully and functionally

1241
01:42:56,750 --> 01:42:58,625
launch this online community.

1242
01:42:58,916 --> 01:42:59,750
You're going to love it.

1243
01:42:59,750 --> 01:43:00,875
I can't wait to be a part of it.

1244
01:43:00,916 --> 01:43:02,458
We're going to be having a lot of things

1245
01:43:02,458 --> 01:43:04,666
going on community like virtual meetups

1246
01:43:04,666 --> 01:43:06,416
and so forth is going to be a lot of fun.

1247
01:43:06,750 --> 01:43:07,916
But you get to the podcast.

1248
01:43:08,166 --> 01:43:09,250
You know, there's no algorithms.

1249
01:43:09,250 --> 01:43:11,125
It's basically as information comes in,

1250
01:43:11,125 --> 01:43:12,541
you're going to get to know about it.

1251
01:43:12,541 --> 01:43:13,625
That's going to be a lot of fun.

1252
01:43:13,625 --> 01:43:14,083
You're going to get to

1253
01:43:14,083 --> 01:43:15,208
meet our wave makers.

1254
01:43:15,500 --> 01:43:16,500
So keep connected.

1255
01:43:16,500 --> 01:43:17,666
Speak up for blue dot com

1256
01:43:17,666 --> 01:43:19,375
forward slash the undertow.

1257
01:43:19,375 --> 01:43:20,125
Put your email in.

1258
01:43:20,333 --> 01:43:21,708
You will remain connected with us.

1259
01:43:22,125 --> 01:43:24,125
And it's not just for this podcast, but

1260
01:43:24,125 --> 01:43:26,208
for building a community for the ocean to

1261
01:43:26,208 --> 01:43:28,208
do 10 million connections and five

1262
01:43:28,208 --> 01:43:29,208
million dollars in action.

1263
01:43:29,708 --> 01:43:30,500
I can't wait for you

1264
01:43:30,500 --> 01:43:31,416
to be a part of this.

1265
01:43:31,916 --> 01:43:33,458
And thank you so much for listening to

1266
01:43:33,458 --> 01:43:34,625
this episode of how to

1267
01:43:34,625 --> 01:43:35,583
protect the ocean podcast.

1268
01:43:35,583 --> 01:43:36,958
I'm your host, Andrew Lewin from the true

1269
01:43:36,958 --> 01:43:37,958
North strong and free.

1270
01:43:38,250 --> 01:43:38,916
Have a great day.

1271
01:43:38,916 --> 01:43:39,500
We'll talk to you next

1272
01:43:39,500 --> 01:43:40,625
time and happy conservation.