Ocean Conservation Meets Innovation: Inside The Undertow’s Global Mission

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Hey everybody, welcome

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back to another episode.

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I'm Andrew Lewin, as you know,

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and today's episode is not

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just special, it's a milestone.

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I'm joined by two incredible change

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makers of the ocean,

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Amanda Horn and Serena Wynn.

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And together we're announcing something

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we've been working on behind the scene

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for quite some time.

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It's called The Undertow.

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It's a platform and

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community built to support the people

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who are driving ocean

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conservation forward.

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And the initiative is

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about more than just awareness,

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it's about action, it's about connection,

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and it's about impact.

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And if you've ever felt like you wanted

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to do more for the ocean,

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but didn't really know how to do it,

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or if you're already taking action and

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want to be part of something bigger,

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like a bigger wave,

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this episode is for you.

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So stick around as we share the story

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behind The Undertow,

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why it matters and how you can be a part

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of it on this episode of the How to

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Protect the Ocean podcast.

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Let's start the show.

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Hey everybody, welcome back to another

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exciting episode of the

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How to Protect the Ocean

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podcast. I'm your host, Andrew Lewin.

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This is the podcast where you find out

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what's happening with the ocean,

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how you can speak up for the ocean, what

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you can do to live for a

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better ocean by taking action.

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On today's episode, we're going to be

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talking about The Undertow,

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something that I've been working on with

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Serena Amanda for quite

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some time behind the scenes.

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It's something that we

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wanted to present to you today.

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We are launching something because we

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feel like there are two major needs in

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the ocean conservation community.

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One, there are a lot of people who are

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doing projects on their own.

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They are trying to find their own path.

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They're trying to kind of just sort of

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march down their own lane

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and really take down barriers,

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break ceilings and so forth.

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But they're doing it by themselves.

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And we think that as a community, we can

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help uplift and support those people as

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well as get their message

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out there on a bigger scale.

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And that's what we want to do.

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The other thing that we find is that

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there are communities out there, but

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there's not a lot of communities out

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there that are trying

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to put action together.

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Having both of those pieces, the people

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who are trying to do some great things

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and having a community that

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needs those things to be done,

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to be able to guide them to and be able

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to be like, hey, what's greenwashing?

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What's blue washing?

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You know, what can we

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actually buy this good?

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How can we connect to the ocean more?

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What we could do for our corporations,

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like our businesses, to get to a better

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level in terms of acting better for

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climate change and

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the ocean and so forth.

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This is all part of the undertow.

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And this is what we're going to be

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talking about today and why we decided

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that this was the best way forward for

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ocean conservation and filling a need

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that if you fit within

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either of those groups,

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we can do together and collaborate

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collaboration is the key in this.

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It is part of our vision.

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It is part of our mission.

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And it's something that I feel is going

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to go a long way in this ocean

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conservation community.

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So we are going to be

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talking about that today.

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So I have Amanda and

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Serena on the podcast.

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I'm the host, but I'm also going back and

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forth and talking about the ideas that

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we've come up with and what we want to

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establish as the startup.

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And I can't wait Serena and Amanda were

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the ones who approached me

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to be a co-founder on this.

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I'm providing the science and providing

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the podcast and communication.

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So now you're going to see how to protect

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the ocean powered by the undertow, which

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I'm very excited to do.

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And I can't wait to

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do that in the future.

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It's going to be a lot

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of fun in the near future.

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And we're going to be

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launching this very, very soon.

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So here is the interview with myself,

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Amanda and Serena in joy.

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And I'll talk to you after.

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Hey, Amanda.

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Hey, Serena.

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Welcome to the how to

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protect the ocean podcast.

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Are you ready to talk about the undertow?

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Yes, we are.

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Yes.

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Nice.

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This is a very special and exciting

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episode for me as well as for both of

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you, because we're announcing something

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that we've been working

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on for quite some time.

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It's called the undertow.

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We're going to get into what it all means

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and how it's going to hopefully affect

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you all that are listening to this and

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watching this in a very positive way.

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I'm very honored to have both of you on

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the podcast today because like we said,

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we've been working together

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for quite some time on this.

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Both of you have been working together

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even longer than I have with you, with

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you, with all of us.

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And so I am excited to talk about what

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we're going to be talking about today.

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And it's really a way to impact in a

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positive way for the ocean, but also

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bring people together, get them to do

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actions, bring them

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together as connections.

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And I can't wait.

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So before we get into all of that

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wonderful stuff, why don't we just get to

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know a little bit about the both of you?

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So Amanda, we'll start with you.

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Why don't you let us know

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who you are and what you do?

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Absolutely.

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I'm so excited to be back on the podcast.

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It's just it feels very full circle

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because at the time when we had our first

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conversation a couple of years ago, I had

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just made this pivot into the ocean.

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I had no idea really where

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I fit in it as a marketer.

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I knew that I love building brands.

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I was really going down that route.

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But what I realized now is I was looking

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for a an action pathway, like of how I

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could take action for the ocean, like my

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personal passion and excitement for it

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and bring that into my work.

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So I'm super excited to

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have this conversation today.

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And it's just such a great story of how

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we met as Landlauf Burlington people and

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then the story of how

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Srita and I came together.

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So we're just going to talk about this

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little convergence of us as co-founders.

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So I guess to start, I'll say that my

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name is Amanda Horn.

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I am a co-founder, one of the three

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co-founders of the Undertow.

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And I just saw all of my connections to

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water are really what have brought me

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here and just really want to inspire

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others to take action for it.

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So scuba diver, free

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diver, love eating seafood.

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I'm pretty into like water

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and the water wellness space.

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That's something that really changed my

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life, like through cold plunging.

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And these days, every experience that

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I've had that has been positive is

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usually always tied back

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to water lakes included.

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So we can't forget our

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fresh bodies of water.

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I grew up around

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skeleton lake with my family.

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So lots of amazing

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memories up there at the cottage.

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And now that I have a nice, it's just

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really exciting to see, like, through the

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generations, how water is just such a

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thread throughout my personal and

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professional identities.

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That's me.

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Love it. Love it.

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Serena, how about yourself?

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Why don't you let us know

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who you are and what you do?

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I'm so excited to be on today.

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It's kind of full circle for me, too,

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because when I started my water journey,

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your podcast, How to Protect the Ocean,

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was one of the first that I started

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listening to to build my knowledge and

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deepen my understanding of how all of the

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things are connected.

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So I am also a water lover, but my water

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awakening started a little bit later.

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I am now a certified diver.

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I did first start with

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free diving, snorkeling.

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I was your typical beach lover and Amanda

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to your point, cottage lake lover.

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And over time, I really started to think

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about how I could spend the hours that I

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was doing in all of my other careers to

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focus on something that was really

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important to me and make sure that I was

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protecting and sustaining something that

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hopefully I could share

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with my future family.

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And so my water awakening started through

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all of those activities and just got

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strengthened, strengthened with each new

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experience, each coming back to water

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being around water, each

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gap away from it as well.

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I don't know about you all, but I know an

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extended period of time away from water.

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Eventually, I get that, you know, that

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urge and need and meditative state to to

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see and be around water.

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So I'm very excited to share how all of

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that has kind of transpired to me being

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one of the co-founders

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of the Undertow as well.

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I love it. I love it. I'm going to I'm

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going to do something that I

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haven't done in a long time.

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And that's sort of

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reintroduced myself to the audience.

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Whether you're new to this, this podcast

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and listening or watching or not, it

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doesn't matter because this I feel like

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this is like a new beginning, not only

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for myself, but also for an end.

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for all three of us together, but also

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for the podcast because the podcast is

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going to play a pretty

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big role in the Undertow.

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And I'm super excited for that.

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But my water journey began when I was a

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kid and it was it started off watching TV

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and watching the Jacques Cousteau's of of

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01:08:15,125 --> 01:08:17,166
my day and and all the different

278
01:08:17,166 --> 01:08:19,583
discovery channel and not geo and even

279
01:08:19,583 --> 01:08:21,916
the magazines and going to the library

280
01:08:21,916 --> 01:08:23,083
and looking up books.

281
01:08:23,125 --> 01:08:25,000
And the only books that were available

282
01:08:25,000 --> 01:08:26,583
were these picture books like these

283
01:08:26,583 --> 01:08:27,458
beautiful photography

284
01:08:27,458 --> 01:08:28,708
books like collections.

285
01:08:29,333 --> 01:08:31,041
And that was where it really started. I'm

286
01:08:31,041 --> 01:08:34,166
like, I need a kid from Scarborough, like

287
01:08:34,166 --> 01:08:36,750
Toronto being like I'm surrounded by

288
01:08:36,750 --> 01:08:39,833
pavement and I like I have the Toronto

289
01:08:39,833 --> 01:08:40,583
Zoo, which is the

290
01:08:40,583 --> 01:08:42,375
closest thing to me to animals.

291
01:08:42,375 --> 01:08:44,916
But I want the ocean. I need to be by the

292
01:08:44,916 --> 01:08:47,625
ocean. And like I think the first time I

293
01:08:47,625 --> 01:08:49,208
touched the ocean when I was nine years

294
01:08:49,208 --> 01:08:51,250
old in Florida, we went to we went to

295
01:08:51,250 --> 01:08:52,083
Florida for a family trip.

296
01:08:52,125 --> 01:08:54,291
And since then, I've been absolutely in

297
01:08:54,291 --> 01:08:56,208
love just exploring trying to be in the

298
01:08:56,208 --> 01:08:58,083
water as much as as much as possible and

299
01:08:58,083 --> 01:08:59,750
then becoming a scientist and a marine

300
01:08:59,750 --> 01:09:01,041
biologist to do that.

301
01:09:01,541 --> 01:09:04,000
And then eventually over time, evolving

302
01:09:04,000 --> 01:09:05,583
into a science communicator to be like,

303
01:09:05,583 --> 01:09:08,375
look, we need to talk about the ocean.

304
01:09:08,958 --> 01:09:10,833
And if I don't start talking about it and

305
01:09:10,833 --> 01:09:13,333
explaining what's happening to the people

306
01:09:13,333 --> 01:09:15,666
around me and the people on this platform

307
01:09:15,666 --> 01:09:18,083
that I've built is is is going to be a waste of time for me.

308
01:09:18,125 --> 01:09:20,833
And I need to start doing that. And so it

309
01:09:20,833 --> 01:09:23,416
became like my way to not only stay

310
01:09:23,416 --> 01:09:24,750
connected to the ocean and what was

311
01:09:24,750 --> 01:09:27,250
happening, but also to educate and make

312
01:09:27,250 --> 01:09:28,291
people aware of what was

313
01:09:28,291 --> 01:09:29,750
happening in the ocean.

314
01:09:30,000 --> 01:09:32,208
And that's sort of where, you know, we

315
01:09:32,208 --> 01:09:34,916
came in and and I'm going to just start

316
01:09:34,916 --> 01:09:37,125
off a little bit in terms of like how the

317
01:09:37,125 --> 01:09:41,541
undertow really came to be because we all

318
01:09:41,541 --> 01:09:43,458
have very different backgrounds, like

319
01:09:43,458 --> 01:09:44,083
professional background.

320
01:09:44,125 --> 01:09:46,500
You know, always we all grew up in

321
01:09:46,500 --> 01:09:49,291
Ontario and we, you know, we all have

322
01:09:49,291 --> 01:09:51,083
that that connection, right? And the

323
01:09:51,083 --> 01:09:52,666
Canadian connection and so forth.

324
01:09:53,000 --> 01:09:55,541
But we very we we we did we can't we

325
01:09:55,541 --> 01:09:57,125
converged but from very different

326
01:09:57,125 --> 01:09:58,958
backgrounds, which I think is a benefit

327
01:09:58,958 --> 01:10:00,750
to what the undertow is

328
01:10:00,750 --> 01:10:02,083
becoming and has become.

329
01:10:02,125 --> 01:10:05,083
And, you know, coming from a science

330
01:10:05,083 --> 01:10:06,416
background, coming from a science

331
01:10:06,416 --> 01:10:07,916
communication background, the frustration

332
01:10:07,916 --> 01:10:10,708
that I keep seeing about talking about

333
01:10:10,708 --> 01:10:12,291
things that happen in the ocean and then

334
01:10:12,291 --> 01:10:15,250
not being able to see action from it or

335
01:10:15,250 --> 01:10:17,833
being like not having not feeling like I

336
01:10:17,833 --> 01:10:19,500
have control over the action.

337
01:10:20,125 --> 01:10:20,916
And I think that, you know, that going

338
01:10:20,916 --> 01:10:22,875
back and forth of like, look, the major

339
01:10:22,875 --> 01:10:24,500
action is coming from policy and

340
01:10:24,500 --> 01:10:26,291
government that, let's be honest, a lot

341
01:10:26,291 --> 01:10:29,958
of us don't have a huge influence as an

342
01:10:29,958 --> 01:10:31,750
individual, you know, but there are

343
01:10:31,750 --> 01:10:32,833
certain things that we can do as an

344
01:10:32,833 --> 01:10:34,500
individual, which can

345
01:10:34,500 --> 01:10:36,083
help, but not as an individual.

346
01:10:36,125 --> 01:10:39,000
You still need to have people in a

347
01:10:39,000 --> 01:10:41,791
community to do this as a community and

348
01:10:41,791 --> 01:10:43,625
you'll have more impact that way. And

349
01:10:43,625 --> 01:10:44,791
that works with government, like

350
01:10:44,791 --> 01:10:46,083
influencing government as

351
01:10:46,083 --> 01:10:48,583
well as doing individual actions.

352
01:10:48,583 --> 01:10:50,250
And that was the frustrating part is not

353
01:10:50,250 --> 01:10:52,833
finding that place and kind of feeling

354
01:10:52,833 --> 01:10:55,041
like I'm on this island, seeing other

355
01:10:55,041 --> 01:10:57,708
people do some really cool things and

356
01:10:57,708 --> 01:10:59,375
then not being able to be a part of it,

357
01:10:59,375 --> 01:11:01,000
you know, kind of like, quote unquote,

358
01:11:01,000 --> 01:11:03,416
stuck in Ontario around these beautiful

359
01:11:03,416 --> 01:11:04,083
Great Lakes that we have.

360
01:11:04,125 --> 01:11:06,000
But then, you know, nothing, nothing

361
01:11:06,000 --> 01:11:06,875
coming out of it. So it was very

362
01:11:06,875 --> 01:11:09,833
frustrating. And then I met the both of

363
01:11:09,833 --> 01:11:12,541
you, you know, and and that's where sort

364
01:11:12,541 --> 01:11:14,583
of we kind of came together and be like,

365
01:11:14,583 --> 01:11:16,875
okay, let's like, let's get

366
01:11:16,875 --> 01:11:17,875
together and do something.

367
01:11:17,875 --> 01:11:20,500
But the idea wasn't mine originally. It

368
01:11:20,500 --> 01:11:23,333
was, let's talk about it. Who do we who

369
01:11:23,333 --> 01:11:24,500
do we start with first? Because Amanda,

370
01:11:24,500 --> 01:11:26,750
you're the one who introduced me to

371
01:11:26,750 --> 01:11:29,541
Serena. So why don't you go ahead first

372
01:11:29,541 --> 01:11:31,166
and just sort of talk about how your

373
01:11:31,166 --> 01:11:33,125
journey led to to the undertow.

374
01:11:34,500 --> 01:11:38,250
Yeah, sure. So, I guess it goes back to

375
01:11:38,250 --> 01:11:41,625
when I started it was post pandemic and I

376
01:11:41,625 --> 01:11:43,625
was just trying to really listen to like,

377
01:11:43,625 --> 01:11:45,916
what should I be doing next I my

378
01:11:45,916 --> 01:11:47,541
background is in marketing.

379
01:11:48,291 --> 01:11:50,208
I know that that's something I love. I

380
01:11:50,208 --> 01:11:51,791
love being creative. I love building

381
01:11:51,791 --> 01:11:53,375
brands. So and now when I think of

382
01:11:53,375 --> 01:11:54,958
marketing, like it's so much more of

383
01:11:54,958 --> 01:11:56,916
like, less about content, but it's all

384
01:11:56,916 --> 01:11:58,500
about like the operations and building

385
01:11:58,500 --> 01:12:00,500
these systems and where do you create

386
01:12:00,500 --> 01:12:05,625
these online spaces that have a really

387
01:12:05,625 --> 01:12:07,083
good experience associated with them.

388
01:12:07,125 --> 01:12:09,208
So I got really into that whole like

389
01:12:09,208 --> 01:12:11,916
customer design experience design user

390
01:12:11,916 --> 01:12:14,333
experience design and really looked at

391
01:12:14,333 --> 01:12:17,916
how to weave that to like create those

392
01:12:17,916 --> 01:12:21,458
really engaging digital spaces and like

393
01:12:21,458 --> 01:12:24,458
media has such a huge role in that, which

394
01:12:24,458 --> 01:12:25,166
was the thing that I

395
01:12:25,166 --> 01:12:26,083
always really, really loved.

396
01:12:26,125 --> 01:12:28,791
So you're trying to build a brand, which

397
01:12:28,791 --> 01:12:31,666
means you're giving an identity to an

398
01:12:31,666 --> 01:12:34,250
organization or whatever that mission

399
01:12:34,250 --> 01:12:35,750
that vision and those were starting to

400
01:12:35,750 --> 01:12:37,666
come in really clearly for me. I had no

401
01:12:37,666 --> 01:12:39,291
idea what it is that I wanted to build. I

402
01:12:39,291 --> 01:12:40,500
just knew that I wanted to start a

403
01:12:40,500 --> 01:12:42,083
conversation around ocean conservation.

404
01:12:42,125 --> 01:12:46,208
I wanted to do it in a credible way in a

405
01:12:46,208 --> 01:12:48,625
cheeky and playful way that was going to

406
01:12:48,625 --> 01:12:50,333
kind of counteract all this doom and

407
01:12:50,333 --> 01:12:52,333
gloom and things that I was seeing. So

408
01:12:52,333 --> 01:12:54,208
that's where I ended up started going

409
01:12:54,208 --> 01:12:56,000
down the path of maybe I want to create

410
01:12:56,000 --> 01:12:59,708
this waterless personal care brand to

411
01:12:59,708 --> 01:13:02,458
help start to move people through the

412
01:13:02,458 --> 01:13:03,083
world in a more conscious way.

413
01:13:03,125 --> 01:13:05,833
Like as somebody who loves to travel, but

414
01:13:05,833 --> 01:13:07,333
then I was starting to really understand

415
01:13:07,333 --> 01:13:09,916
the impact and the footprint that we

416
01:13:09,916 --> 01:13:13,000
leave when we don't want to ever stop

417
01:13:13,000 --> 01:13:14,875
discovering places and

418
01:13:14,875 --> 01:13:16,750
spending time near the ocean.

419
01:13:17,208 --> 01:13:18,416
So I was really starting to think about

420
01:13:18,416 --> 01:13:20,666
how do we measure this? How do we reduce

421
01:13:20,666 --> 01:13:23,500
the impact of our everyday actions on the

422
01:13:23,500 --> 01:13:25,541
ocean and the world's bodies of water, no

423
01:13:25,541 --> 01:13:26,083
matter where in the world we are.

424
01:13:26,125 --> 01:13:29,416
So I started building that and I had no

425
01:13:29,416 --> 01:13:30,958
idea where to start and I wanted to be

426
01:13:30,958 --> 01:13:32,375
credible about it. And I knew that I

427
01:13:32,375 --> 01:13:34,208
needed to start talking to scientists and

428
01:13:34,208 --> 01:13:35,833
sustainability experts and all these

429
01:13:35,833 --> 01:13:38,166
people. I had no network in this space.

430
01:13:38,166 --> 01:13:39,208
My network was strictly wine.

431
01:13:39,458 --> 01:13:41,500
Like it was all sommeliers, wine

432
01:13:41,500 --> 01:13:44,708
marketers, governments and people from

433
01:13:44,708 --> 01:13:46,291
the different liquor boards across Canada

434
01:13:46,291 --> 01:13:48,791
and a great network of international

435
01:13:48,791 --> 01:13:50,083
wine, wineries and distilleries.

436
01:13:50,125 --> 01:13:53,083
And I definitely still tap into today,

437
01:13:53,416 --> 01:13:54,916
but I was like, I'm building this from

438
01:13:54,916 --> 01:13:56,250
scratch. I just want to have coffee

439
01:13:56,250 --> 01:13:57,833
chats. I just need to have conversations

440
01:13:57,833 --> 01:14:00,625
with people to understand what it is that

441
01:14:00,625 --> 01:14:02,708
they do and may or may not need to pick

442
01:14:02,708 --> 01:14:03,541
their brain on something.

443
01:14:03,541 --> 01:14:05,708
So I started having these really

444
01:14:05,708 --> 01:14:07,541
conversations and didn't want to blog

445
01:14:07,541 --> 01:14:08,916
about it because now you're a founder,

446
01:14:08,916 --> 01:14:10,500
you don't have time to do that. And I

447
01:14:10,500 --> 01:14:12,291
just found like having these like open

448
01:14:12,291 --> 01:14:14,000
kind of like podcast style, like we're

449
01:14:14,000 --> 01:14:15,083
just capturing these live.

450
01:14:15,125 --> 01:14:18,000
And I listen to a lot of medium podcasts

451
01:14:18,000 --> 01:14:19,833
as well myself and I hear these amazing

452
01:14:19,833 --> 01:14:21,500
experts and I hear their stories and I

453
01:14:21,500 --> 01:14:23,208
just really thought it would be so cool

454
01:14:23,208 --> 01:14:26,041
if there was a place where those guests

455
01:14:26,041 --> 01:14:27,958
from the podcast if they had opted into

456
01:14:27,958 --> 01:14:29,083
it like could be accessible

457
01:14:29,083 --> 01:14:30,416
like I want to learn more.

458
01:14:30,416 --> 01:14:32,041
I want to go deeper than what it was that

459
01:14:32,041 --> 01:14:34,500
I just heard there. So this idea around

460
01:14:34,500 --> 01:14:36,208
okay if I'm building a brand I need to

461
01:14:36,208 --> 01:14:37,833
build a community is there a place to

462
01:14:37,833 --> 01:14:40,916
house this community. How do we start to

463
01:14:40,916 --> 01:14:43,333
inspire other people who might want to

464
01:14:43,333 --> 01:14:44,083
follow like a similar path, but

465
01:14:44,125 --> 01:14:48,500
really make it their own. And I'm so

466
01:14:48,500 --> 01:14:50,125
grateful to everybody that was willing to

467
01:14:50,125 --> 01:14:51,583
talk to me in the beginning when I had

468
01:14:51,583 --> 01:14:54,416
really no no ask. And I just found

469
01:14:54,416 --> 01:14:56,833
there's so much pressure to like when you

470
01:14:56,833 --> 01:14:58,833
reach out over LinkedIn for a coffee chat

471
01:14:58,833 --> 01:15:00,416
there has to be an action item there has

472
01:15:00,416 --> 01:15:02,125
to be a deliverable but you're just

473
01:15:02,125 --> 01:15:03,666
information gathering and you're just

474
01:15:03,666 --> 01:15:05,083
trying to figure it out.

475
01:15:05,458 --> 01:15:08,166
Mentors have always been so important to

476
01:15:08,166 --> 01:15:09,875
me. So I was trying to bring in a little

477
01:15:09,875 --> 01:15:11,750
bit of that thinking and was like, okay,

478
01:15:11,750 --> 01:15:13,875
we need a place to put these people. And

479
01:15:13,875 --> 01:15:16,291
then ultimately when Serena and I met,

480
01:15:16,916 --> 01:15:18,166
and I'll kind of let her

481
01:15:18,166 --> 01:15:19,416
tell the story of how we

482
01:15:20,833 --> 01:15:22,750
were able to do whatever happened. But we

483
01:15:22,750 --> 01:15:24,833
had very similar ideas and like

484
01:15:24,833 --> 01:15:26,500
complimentary parts and things that we

485
01:15:26,500 --> 01:15:28,791
wanted to work on. So I just remember one

486
01:15:28,791 --> 01:15:30,083
of the things that we really aligned on

487
01:15:30,083 --> 01:15:31,625
up front was that there is

488
01:15:31,625 --> 01:15:33,125
so much good work being done.

489
01:15:34,125 --> 01:15:48,791
And sort of a

490
01:16:04,125 --> 01:16:06,041
in people aren't

491
01:16:06,041 --> 01:16:08,791
understanding that our lives every day

492
01:16:08,791 --> 01:16:09,833
and the impact that our

493
01:16:09,833 --> 01:16:11,541
actions have on the ocean,

494
01:16:11,541 --> 01:16:12,375
how do you even start to

495
01:16:12,375 --> 01:16:13,416
build that conversation

496
01:16:13,666 --> 01:16:15,333
when there's so much on

497
01:16:15,333 --> 01:16:17,375
the climate change side

498
01:16:17,375 --> 01:16:19,208
or climate action that's

499
01:16:19,208 --> 01:16:20,500
still just very ambiguous

500
01:16:20,500 --> 01:16:21,541
and confusing and people

501
01:16:21,541 --> 01:16:22,416
just really didn't know

502
01:16:22,416 --> 01:16:23,125
where to start.

503
01:16:23,375 --> 01:16:24,083
So that was kind of

504
01:16:24,083 --> 01:16:25,375
where this problem we started

505
01:16:25,375 --> 01:16:26,833
to noodle on of how do

506
01:16:26,833 --> 01:16:28,333
we build this knowledge

507
01:16:28,625 --> 01:16:31,833
and action hub to be able

508
01:16:31,833 --> 01:16:33,000
to lead with those stories

509
01:16:33,166 --> 01:16:34,625
and let people to come and connect

510
01:16:34,750 --> 01:16:36,375
and then find a way to

511
01:16:36,375 --> 01:16:38,250
take action in their life

512
01:16:38,458 --> 01:16:39,000
through the way that

513
01:16:39,000 --> 01:16:40,541
they live, work and play.

514
01:16:41,000 --> 01:16:43,500
So I'll pass it to Serena.

515
01:16:44,416 --> 01:16:44,625
Nice.

516
01:16:44,791 --> 01:16:46,083
No, I love that.

517
01:16:46,083 --> 01:16:47,625
And I love the reminder of your story

518
01:16:47,625 --> 01:16:49,875
because it just goes to show

519
01:16:49,916 --> 01:16:51,500
that all of these

520
01:16:51,500 --> 01:16:53,750
different converging backgrounds

521
01:16:53,750 --> 01:16:55,166
that you had led you to

522
01:16:55,166 --> 01:16:57,041
water in various ways, right?

523
01:16:57,291 --> 01:16:58,750
Which is, I think a

524
01:16:58,750 --> 01:16:59,958
bit of the loss narrative

525
01:17:00,125 --> 01:17:01,291
for the general population

526
01:17:01,625 --> 01:17:04,000
around how the ocean connects to them

527
01:17:04,000 --> 01:17:05,500
and why everybody should care really.

528
01:17:06,166 --> 01:17:07,333
So kind of then we'll

529
01:17:07,333 --> 01:17:08,000
get into the mission

530
01:17:08,000 --> 01:17:09,000
of the undertow I know,

531
01:17:09,000 --> 01:17:10,583
but it just goes to show

532
01:17:10,583 --> 01:17:12,041
you don't need to have a

533
01:17:12,041 --> 01:17:13,208
marine science background

534
01:17:13,500 --> 01:17:15,500
or kind of that deep

535
01:17:15,500 --> 01:17:16,541
scientific background

536
01:17:16,708 --> 01:17:18,666
to begin exploring this path.

537
01:17:19,708 --> 01:17:21,833
So my background is a little bit more of

538
01:17:21,833 --> 01:17:22,833
that corporate path.

539
01:17:22,833 --> 01:17:24,291
I was in management consulting,

540
01:17:24,541 --> 01:17:26,208
early, early days I was in mining.

541
01:17:26,541 --> 01:17:27,625
So, you know, the

542
01:17:27,625 --> 01:17:28,958
other side, if you will.

543
01:17:31,625 --> 01:17:33,041
But then I started moving into tech.

544
01:17:34,250 --> 01:17:36,041
Through tech, I started getting exposed

545
01:17:36,041 --> 01:17:37,166
to a whole bunch of startups,

546
01:17:37,375 --> 01:17:39,083
whether it was at Microsoft or startups,

547
01:17:40,000 --> 01:17:41,250
being in a FinTech myself.

548
01:17:41,750 --> 01:17:43,875
So during that FinTech boom, you know,

549
01:17:43,875 --> 01:17:45,000
when everybody was like,

550
01:17:45,000 --> 01:17:45,791
FinTech's not a thing.

551
01:17:45,791 --> 01:17:47,458
And then all of a sudden, you know, the

552
01:17:47,458 --> 01:17:50,000
largest kind of exits.

553
01:17:51,041 --> 01:17:53,166
And I wanted to really start to think

554
01:17:53,166 --> 01:17:54,833
about, like, what do I want to focus on?

555
01:17:54,833 --> 01:17:56,000
And I had a mentor of my

556
01:17:56,000 --> 01:17:57,291
reach out for an opportunity.

557
01:17:57,541 --> 01:17:58,833
And I was curious about it

558
01:17:58,833 --> 01:18:01,541
because what it allowed me to do

559
01:18:01,583 --> 01:18:03,083
is get my foot in the door with climate.

560
01:18:03,375 --> 01:18:04,458
I knew eventually somewhere

561
01:18:04,458 --> 01:18:05,791
my path would lead to climate.

562
01:18:06,041 --> 01:18:07,750
Just didn't know how, because I came from

563
01:18:07,750 --> 01:18:09,666
such this like traditional tech and

564
01:18:09,666 --> 01:18:10,583
corporate background.

565
01:18:12,166 --> 01:18:14,041
But it was really incredible because I

566
01:18:14,041 --> 01:18:14,875
was like, OK, like, let

567
01:18:14,875 --> 01:18:15,833
me get my foot in the door.

568
01:18:16,208 --> 01:18:17,916
The place was Mars Discovery District.

569
01:18:17,916 --> 01:18:18,500
There's about twelve

570
01:18:18,500 --> 01:18:19,625
hundred startups there.

571
01:18:19,625 --> 01:18:21,041
It's one of the largest in North America

572
01:18:21,041 --> 01:18:22,458
and in Toronto itself.

573
01:18:23,500 --> 01:18:25,375
And what I got to see there was the

574
01:18:25,375 --> 01:18:26,375
incredible power of

575
01:18:26,375 --> 01:18:27,666
not just enterprise tech,

576
01:18:27,666 --> 01:18:28,708
but climate tech as well.

577
01:18:29,625 --> 01:18:31,333
And, you know, through that, I was doing

578
01:18:31,333 --> 01:18:32,791
actually I was wearing way

579
01:18:32,791 --> 01:18:34,000
too many hats, to be fair.

580
01:18:34,833 --> 01:18:37,208
I was I was doing my role at Mars and

581
01:18:37,208 --> 01:18:38,166
then I was also

582
01:18:38,166 --> 01:18:40,750
standing up social nonprofit.

583
01:18:42,083 --> 01:18:43,500
CLAR, the Coalition of

584
01:18:43,500 --> 01:18:45,416
Innovation Leaders Against Racism.

585
01:18:45,500 --> 01:18:47,708
We've recently pivoted that to advancing

586
01:18:47,708 --> 01:18:49,750
respect, where I got to work with

587
01:18:49,750 --> 01:18:52,708
executives across some of Canada's top

588
01:18:52,708 --> 01:18:53,791
innovation companies,

589
01:18:53,833 --> 01:18:55,625
tech and innovation that combined

590
01:18:55,625 --> 01:18:58,125
academia, universities and research

591
01:18:58,125 --> 01:18:59,541
startups themselves and

592
01:18:59,541 --> 01:19:00,666
some government partners.

593
01:19:00,666 --> 01:19:03,291
And so what I started to really think

594
01:19:03,291 --> 01:19:06,500
about is how how do all of these networks

595
01:19:06,500 --> 01:19:10,541
support climate change?

596
01:19:11,333 --> 01:19:13,083
And then for me, climate

597
01:19:13,083 --> 01:19:14,458
was a big, broad thing.

598
01:19:14,458 --> 01:19:16,250
But because I wasn't deep into it yet, I

599
01:19:16,250 --> 01:19:17,625
had to start understanding

600
01:19:17,625 --> 01:19:19,458
where I wanted to play in climate.

601
01:19:20,125 --> 01:19:22,000
And with all the hats that I was wearing,

602
01:19:22,000 --> 01:19:24,833
it's very hard to get enough thinking

603
01:19:24,833 --> 01:19:28,083
space to get that clarity.

604
01:19:28,791 --> 01:19:31,125
And so I wanted to take a break and

605
01:19:31,125 --> 01:19:33,458
create that space for myself while being

606
01:19:33,458 --> 01:19:35,625
productive and maybe learning down a path

607
01:19:35,625 --> 01:19:36,791
that I thought was interesting,

608
01:19:36,791 --> 01:19:40,541
which led me to an internship in the

609
01:19:40,541 --> 01:19:42,000
Cayman Islands Central

610
01:19:42,000 --> 01:19:43,416
Caribbean Marine Institute.

611
01:19:43,750 --> 01:19:46,250
Wow. And I thought, yeah, I was like, you

612
01:19:46,250 --> 01:19:47,916
know what, I love water.

613
01:19:48,208 --> 01:19:50,375
I love the ocean.

614
01:19:51,416 --> 01:19:53,375
I'd love to spend more time in it, but I

615
01:19:53,375 --> 01:19:54,916
don't understand enough.

616
01:19:54,916 --> 01:19:56,875
I know it plays a really big role living

617
01:19:56,875 --> 01:19:59,333
in Canada, largest coastline, access to

618
01:19:59,333 --> 01:20:00,125
the Arctic, fresh

619
01:20:00,125 --> 01:20:01,250
water, plus, plus, plus.

620
01:20:01,666 --> 01:20:03,125
I was like, there's something here and I

621
01:20:03,125 --> 01:20:04,250
just don't know what it is.

622
01:20:04,625 --> 01:20:06,333
So I knew I needed to build my knowledge.

623
01:20:06,958 --> 01:20:09,916
So I went on this internship, took a

624
01:20:09,916 --> 01:20:11,000
break from I had very

625
01:20:11,000 --> 01:20:12,166
supportive leaders, thankfully.

626
01:20:12,458 --> 01:20:14,291
So I took a break from both of my roles.

627
01:20:14,583 --> 01:20:16,250
I was still kind of doing some of that

628
01:20:16,250 --> 01:20:19,000
work, to be fair, writing proposals in

629
01:20:19,000 --> 01:20:19,875
the middle of the night.

630
01:20:20,791 --> 01:20:23,916
But I connected to the ocean and I got to

631
01:20:23,916 --> 01:20:26,291
meet incredible researchers and

632
01:20:26,291 --> 01:20:29,125
scientists from Woods Hole, from the

633
01:20:29,125 --> 01:20:31,458
Smithsonian, from University of Florida,

634
01:20:32,041 --> 01:20:35,041
from folks from the University of Elat.

635
01:20:35,250 --> 01:20:37,708
And so and that's where I actually got my

636
01:20:37,708 --> 01:20:38,916
open water certification.

637
01:20:39,333 --> 01:20:40,708
And that was just a nice place to do it.

638
01:20:40,708 --> 01:20:43,333
And I feel kind of spoiled.

639
01:20:43,333 --> 01:20:44,000
I'm not going to lie.

640
01:20:46,375 --> 01:20:48,958
Everybody warned me that like you are

641
01:20:48,958 --> 01:20:50,750
going to get you're going to be.

642
01:20:51,375 --> 01:20:52,500
It's going to be a different experience

643
01:20:52,500 --> 01:20:53,625
when you go to other places.

644
01:20:54,000 --> 01:20:54,833
Yeah, you're being spoiled.

645
01:20:55,125 --> 01:20:56,250
Right. I'm being spoiled.

646
01:20:57,666 --> 01:20:59,625
But what I got to learn is that people

647
01:20:59,625 --> 01:21:00,625
were doing, Amanda, to

648
01:21:00,625 --> 01:21:01,916
your point, incredible stuff.

649
01:21:02,666 --> 01:21:05,500
There was an intersection of tech and

650
01:21:05,500 --> 01:21:07,541
ocean science happening.

651
01:21:07,791 --> 01:21:08,958
I just hadn't been

652
01:21:08,958 --> 01:21:10,291
exposed to it just yet.

653
01:21:11,166 --> 01:21:13,916
And there was more that we could do.

654
01:21:14,333 --> 01:21:17,375
So that got my hat up thinking about, OK,

655
01:21:17,375 --> 01:21:19,250
well, what are my strengths around

656
01:21:19,250 --> 01:21:21,791
understanding the corporate pathways,

657
01:21:22,125 --> 01:21:24,541
understanding the commercialization

658
01:21:24,541 --> 01:21:27,500
pathways for startups and then

659
01:21:27,500 --> 01:21:29,000
understanding that there's this huge

660
01:21:29,000 --> 01:21:30,958
climate space that's taking off and huge

661
01:21:30,958 --> 01:21:31,916
opportunity for Canada.

662
01:21:32,291 --> 01:21:34,541
And I just needed to know what was

663
01:21:34,541 --> 01:21:37,000
happening to learn more because what I'm

664
01:21:37,000 --> 01:21:38,833
really good at in my previous roles is

665
01:21:38,833 --> 01:21:40,250
building ecosystems, building

666
01:21:40,250 --> 01:21:41,291
communities, building

667
01:21:41,291 --> 01:21:42,583
coalitions of action.

668
01:21:43,250 --> 01:21:45,083
And so I know that this is a big enough

669
01:21:45,083 --> 01:21:47,541
problem where any single one individual

670
01:21:47,541 --> 01:21:49,583
operating in their silo,

671
01:21:49,583 --> 01:21:51,083
that's going to move it.

672
01:21:52,125 --> 01:21:54,000
A millimeter of where it

673
01:21:54,000 --> 01:21:55,333
actually needs to move.

674
01:21:55,333 --> 01:21:57,666
And that's not for the wrong intention.

675
01:21:57,666 --> 01:22:00,000
It's just it's such a big problem that

676
01:22:00,000 --> 01:22:02,083
we're trying to change or solve for.

677
01:22:02,416 --> 01:22:04,958
So how do you break that down and do it

678
01:22:04,958 --> 01:22:07,000
efficiently and effectively?

679
01:22:08,083 --> 01:22:10,458
And for a lot of folks like myself who,

680
01:22:10,458 --> 01:22:12,416
you know, want to see a

681
01:22:12,416 --> 01:22:16,291
future with clean oceans,

682
01:22:16,666 --> 01:22:20,500
nature that we can share with our future

683
01:22:20,500 --> 01:22:22,791
families, our nieces, our nephews.

684
01:22:23,041 --> 01:22:25,000
You know, I started really thinking about

685
01:22:25,000 --> 01:22:27,375
how I dedicate all of those hours I was

686
01:22:27,375 --> 01:22:29,291
spending on really important things to me

687
01:22:29,291 --> 01:22:32,000
into something that really I wanted to

688
01:22:32,000 --> 01:22:35,083
wake up and like do every day and be next

689
01:22:35,083 --> 01:22:37,500
to you and share with my friends and

690
01:22:37,500 --> 01:22:38,291
family and community.

691
01:22:38,500 --> 01:22:42,208
And so coming back from that sabbatical

692
01:22:42,208 --> 01:22:44,041
or whatever you want to call it,

693
01:22:44,250 --> 01:22:47,000
internship, time off, really just

694
01:22:47,000 --> 01:22:50,958
solidified that I had a strength to to

695
01:22:50,958 --> 01:22:52,166
bring to this ecosystem.

696
01:22:53,125 --> 01:22:55,041
I didn't have to be the only expert, but

697
01:22:55,041 --> 01:22:57,166
I imagine I'm not the only person trying

698
01:22:57,166 --> 01:22:58,541
to navigate how I can

699
01:22:58,541 --> 01:22:59,666
actually contribute to this.

700
01:22:59,666 --> 01:23:03,083
And as I started meeting people, a lot of

701
01:23:03,083 --> 01:23:04,125
folks had came from

702
01:23:04,125 --> 01:23:05,208
more corporate backgrounds.

703
01:23:05,208 --> 01:23:06,250
A lot of the folks leading the

704
01:23:06,250 --> 01:23:08,000
accelerators and the incubators and some

705
01:23:08,000 --> 01:23:09,916
of the startups came from more of a

706
01:23:09,916 --> 01:23:10,708
corporate background.

707
01:23:11,250 --> 01:23:13,125
And a lot of the folks in my network who

708
01:23:13,125 --> 01:23:14,958
are like, you know, what's this thing

709
01:23:14,958 --> 01:23:16,875
that you're like this

710
01:23:16,875 --> 01:23:17,750
thing that you're doing?

711
01:23:17,750 --> 01:23:19,208
I've never heard of the blue economy.

712
01:23:21,041 --> 01:23:23,291
I was I was shocked at how many folks in

713
01:23:23,291 --> 01:23:24,291
my networks that I've never

714
01:23:24,291 --> 01:23:25,333
heard of the blue economy.

715
01:23:25,541 --> 01:23:26,791
Meanwhile, for myself, I'm

716
01:23:26,791 --> 01:23:28,083
like, but you live in Canada.

717
01:23:28,666 --> 01:23:30,708
So there's obviously a disconnect and an

718
01:23:30,708 --> 01:23:33,166
opportunity to really start making this

719
01:23:33,166 --> 01:23:35,000
conversation, I think, a little bit more

720
01:23:35,000 --> 01:23:36,958
accessible and inclusive because

721
01:23:36,958 --> 01:23:38,041
everybody is connected

722
01:23:38,041 --> 01:23:39,916
to water and the ocean.

723
01:23:40,833 --> 01:23:43,125
They do and can play a part

724
01:23:43,125 --> 01:23:45,208
in some small or large way.

725
01:23:45,875 --> 01:23:46,583
It's just we got to

726
01:23:46,583 --> 01:23:47,291
give them the pathways.

727
01:23:47,500 --> 01:23:50,125
And so I started going to conferences

728
01:23:50,125 --> 01:23:52,291
and, you know, talking to the

729
01:23:52,291 --> 01:23:54,041
accelerators and the incubators and some

730
01:23:54,041 --> 01:23:56,291
of the startups and trying to leverage my

731
01:23:56,291 --> 01:23:58,541
network as much as possible to to really

732
01:23:58,541 --> 01:24:00,041
immerse myself in this.

733
01:24:00,041 --> 01:24:02,000
And that's where I met Amanda in

734
01:24:02,000 --> 01:24:04,541
Barcelona at the UN

735
01:24:04,541 --> 01:24:05,916
Ocean Decade Conference.

736
01:24:07,041 --> 01:24:09,208
I was just I started following people on

737
01:24:09,208 --> 01:24:09,916
Instagram and

738
01:24:09,916 --> 01:24:10,791
LinkedIn and all that stuff.

739
01:24:10,833 --> 01:24:13,500
And I messaged an artist, actually, that

740
01:24:13,500 --> 01:24:14,833
I really appreciated the

741
01:24:14,833 --> 01:24:15,625
work that she was doing.

742
01:24:15,625 --> 01:24:17,333
And I was really inspired by the

743
01:24:17,333 --> 01:24:19,000
adventures she was taking, how she was

744
01:24:19,000 --> 01:24:21,166
using art to communicate that to folks.

745
01:24:21,875 --> 01:24:24,083
And I said, hey, are you going to be at

746
01:24:24,083 --> 01:24:25,041
the UN Ocean Decade?

747
01:24:25,041 --> 01:24:28,041
And she said, no, but funny enough, I

748
01:24:28,041 --> 01:24:28,916
have another Canadian

749
01:24:28,916 --> 01:24:30,458
friend who will be there.

750
01:24:30,458 --> 01:24:31,708
Let me introduce you both.

751
01:24:32,208 --> 01:24:33,666
And so she introduced me to Amanda.

752
01:24:34,000 --> 01:24:36,666
We started chatting and coordinating to

753
01:24:36,666 --> 01:24:37,791
to meet at the conference.

754
01:24:38,500 --> 01:24:40,083
And, you know, this is in between all the

755
01:24:40,083 --> 01:24:40,916
conference activity.

756
01:24:40,916 --> 01:24:42,083
And I'm I'm a sponge.

757
01:24:42,083 --> 01:24:43,666
I'm trying to soak up as much information

758
01:24:43,666 --> 01:24:45,833
because I want to see how all these

759
01:24:45,833 --> 01:24:46,916
pieces start to fit.

760
01:24:46,916 --> 01:24:50,208
But we connected, grabbed a beverage on

761
01:24:50,208 --> 01:24:53,416
the beach, you know, inspired by.

762
01:24:53,625 --> 01:24:55,083
Yeah, inspired by the ocean.

763
01:24:55,083 --> 01:24:57,041
And we just started talking about her

764
01:24:57,041 --> 01:24:59,416
journey, which I was like, yeah, I'm

765
01:24:59,416 --> 01:25:00,541
having the same problem,

766
01:25:00,541 --> 01:25:02,041
like building ocean knowledge.

767
01:25:02,166 --> 01:25:03,958
I'm so thankful to the people who are

768
01:25:03,958 --> 01:25:06,916
making time for me to to

769
01:25:06,916 --> 01:25:09,708
educate me and build my awareness.

770
01:25:10,458 --> 01:25:13,083
But like, it's all in silos, right?

771
01:25:13,083 --> 01:25:14,583
And I could start to see see

772
01:25:14,583 --> 01:25:16,041
that pattern kind of emerge.

773
01:25:16,291 --> 01:25:19,000
And I had no intention of of

774
01:25:19,000 --> 01:25:21,666
proposing my idea to Amanda.

775
01:25:22,541 --> 01:25:23,916
I was just like, you know, this is just

776
01:25:23,916 --> 01:25:25,916
going to be, you know, you're an in

777
01:25:25,916 --> 01:25:28,541
person coffee cat, you know, or whatever.

778
01:25:28,791 --> 01:25:31,375
And but then I just I just felt like it

779
01:25:31,375 --> 01:25:33,916
was the right time to to just say, hey,

780
01:25:34,208 --> 01:25:37,041
we're both trying to do the same thing.

781
01:25:37,041 --> 01:25:38,750
If I'm going to live by the principle of

782
01:25:38,750 --> 01:25:41,000
doing things efficiently and scalably and

783
01:25:41,000 --> 01:25:43,708
like leveraging people with strength, she

784
01:25:43,708 --> 01:25:45,208
has a strength that I don't have.

785
01:25:45,333 --> 01:25:47,708
Yeah. And so why don't we come together

786
01:25:47,708 --> 01:25:50,083
and see if there's enough alignment in

787
01:25:50,083 --> 01:25:53,000
both of our ideas that we could work

788
01:25:53,000 --> 01:25:54,625
together to be more efficient.

789
01:25:54,791 --> 01:25:57,833
But then also really lean on each other's

790
01:25:57,833 --> 01:26:01,250
strengths to build faster and to build

791
01:26:01,250 --> 01:26:03,083
more thoughtfully and more inclusively

792
01:26:03,083 --> 01:26:05,416
and with all of those things in mind.

793
01:26:05,625 --> 01:26:08,833
And so I said, hey, Amanda,

794
01:26:08,833 --> 01:26:10,875
do you want to be no pressure?

795
01:26:11,083 --> 01:26:11,958
But like, do you want

796
01:26:11,958 --> 01:26:13,041
to be like co-founders?

797
01:26:15,708 --> 01:26:18,666
Yes. And then, yeah, then we just

798
01:26:18,666 --> 01:26:20,250
proposed and then we just

799
01:26:20,250 --> 01:26:21,041
kind of took it from there.

800
01:26:21,083 --> 01:26:22,916
We're like, and we were very I think we

801
01:26:22,916 --> 01:26:25,250
were very pragmatic about it.

802
01:26:25,250 --> 01:26:27,166
We respected each other's IP.

803
01:26:27,500 --> 01:26:29,375
I know Amanda had been working on this.

804
01:26:29,375 --> 01:26:30,958
She knows I had been working on this.

805
01:26:31,791 --> 01:26:33,375
And so we said, you know, if you're

806
01:26:33,375 --> 01:26:35,166
comfortable, like, let's put NDA's in

807
01:26:35,166 --> 01:26:36,333
place and make sure, you

808
01:26:36,333 --> 01:26:37,291
know, all of those things.

809
01:26:37,291 --> 01:26:41,875
But let's not let those early stage ideas

810
01:26:41,875 --> 01:26:43,833
be the thing that stop us from going down

811
01:26:43,833 --> 01:26:45,916
the path of really understanding if

812
01:26:45,916 --> 01:26:47,208
there's an opportunity for

813
01:26:47,208 --> 01:26:49,666
us to do this better together.

814
01:26:50,458 --> 01:26:52,500
And, you know, I think that's part of the

815
01:26:52,500 --> 01:26:54,375
values alignment that we had was like we

816
01:26:54,375 --> 01:26:55,916
wanted to respect that IP.

817
01:26:55,916 --> 01:26:57,833
We wanted to respect that effort that we

818
01:26:57,833 --> 01:27:00,125
had, you know, sweat equity that we had

819
01:27:00,125 --> 01:27:01,916
already both put into things.

820
01:27:02,125 --> 01:27:04,166
And and I think that's a lot of the

821
01:27:04,166 --> 01:27:05,750
principles that we

822
01:27:05,750 --> 01:27:07,541
continue to collaborate on.

823
01:27:07,791 --> 01:27:09,541
And, you know, Andrew, I hope you

824
01:27:09,541 --> 01:27:11,875
eventually felt when we reached out to

825
01:27:11,875 --> 01:27:14,833
you to say, hey, are you here?

826
01:27:14,833 --> 01:27:15,875
We have an idea. And

827
01:27:15,875 --> 01:27:16,833
this is where we're headed.

828
01:27:16,833 --> 01:27:18,708
Are you interested in joining in?

829
01:27:18,750 --> 01:27:20,625
So I'll leave it at that because, Andrew,

830
01:27:20,625 --> 01:27:21,583
I think this is where you

831
01:27:21,583 --> 01:27:22,791
might want to pick up the baton.

832
01:27:23,000 --> 01:27:24,000
Yeah, absolutely. Yeah.

833
01:27:24,166 --> 01:27:26,666
I mean, this was and I've described to

834
01:27:26,666 --> 01:27:28,000
other people and including my wife, I'm

835
01:27:28,000 --> 01:27:28,875
just like, this was the

836
01:27:28,875 --> 01:27:30,541
perfect opportunity for me.

837
01:27:30,833 --> 01:27:32,875
It was it was something that was very

838
01:27:32,875 --> 01:27:35,125
different from what I was seeing in the

839
01:27:35,125 --> 01:27:37,041
marine science field, even

840
01:27:37,041 --> 01:27:38,375
the marine conservation field.

841
01:27:38,625 --> 01:27:40,750
It was something where, you know, I've

842
01:27:40,750 --> 01:27:43,708
been advocating for collaboration.

843
01:27:44,250 --> 01:27:45,250
I've been advocating for

844
01:27:45,250 --> 01:27:46,083
sharing of information.

845
01:27:46,416 --> 01:27:48,083
I've been advocating for supporting one

846
01:27:48,083 --> 01:27:50,875
another within within this

847
01:27:50,875 --> 01:27:52,875
ocean conservation field.

848
01:27:53,208 --> 01:27:55,666
Right. And and this was when when when

849
01:27:55,666 --> 01:27:57,041
you guys presented this to

850
01:27:57,041 --> 01:27:58,375
me, I was just like this.

851
01:27:58,791 --> 01:28:00,125
This is it. Like right

852
01:28:00,125 --> 01:28:01,583
off the bat, I was like, OK.

853
01:28:02,000 --> 01:28:03,250
And at first I was like, I'm just like,

854
01:28:03,458 --> 01:28:04,583
OK, so I'm going to am I

855
01:28:04,583 --> 01:28:05,375
going to be part of this?

856
01:28:05,375 --> 01:28:07,666
Is this something that I want to go down?

857
01:28:08,166 --> 01:28:10,125
And I just looked at, you know, I went

858
01:28:10,125 --> 01:28:11,916
back to what I've been talking about over

859
01:28:11,916 --> 01:28:13,166
the last decade doing the show.

860
01:28:13,291 --> 01:28:15,666
And I was like, this could work.

861
01:28:15,666 --> 01:28:18,666
And I really see the podcast as a big

862
01:28:18,666 --> 01:28:21,083
piece of of the undertow.

863
01:28:21,708 --> 01:28:23,791
And so I was like, OK, like, you know,

864
01:28:23,791 --> 01:28:26,000
I'm very careful of, you

865
01:28:26,000 --> 01:28:27,166
know, who I have on the podcast.

866
01:28:27,166 --> 01:28:30,000
I'm very careful of who I work with and

867
01:28:30,000 --> 01:28:31,333
who I collaborate with.

868
01:28:31,791 --> 01:28:33,541
And I was and who I share my show with.

869
01:28:33,541 --> 01:28:36,041
And I've just been like, OK, yes.

870
01:28:36,375 --> 01:28:39,583
Like this is something where I get I and

871
01:28:39,583 --> 01:28:40,916
I still to this day, I

872
01:28:40,916 --> 01:28:42,500
continue to be excited about this.

873
01:28:42,750 --> 01:28:44,500
We meet usually about twice a week and

874
01:28:44,500 --> 01:28:46,000
we're discussing this stuff.

875
01:28:46,291 --> 01:28:48,166
And and I'm like, oh, I

876
01:28:48,166 --> 01:28:50,041
really start to get excited.

877
01:28:50,625 --> 01:28:51,500
You know, you know,

878
01:28:51,500 --> 01:28:52,541
I'm excited to launch.

879
01:28:52,750 --> 01:28:53,500
I'm excited to get

880
01:28:53,500 --> 01:28:55,750
people in the undertow.

881
01:28:55,958 --> 01:28:57,875
I'm excited to meet people.

882
01:28:58,125 --> 01:29:00,250
I'm excited to engage with people.

883
01:29:01,125 --> 01:29:02,500
And I'm excited to work with the both of

884
01:29:02,500 --> 01:29:04,000
you because I feel as though our

885
01:29:04,000 --> 01:29:05,583
background, as I mentioned before,

886
01:29:06,458 --> 01:29:09,333
complement each other so well, you know.

887
01:29:09,375 --> 01:29:11,666
And and we all come with this specific

888
01:29:11,666 --> 01:29:16,958
expertise and together the way we met and

889
01:29:16,958 --> 01:29:19,875
the way we're willing to move forward as

890
01:29:19,875 --> 01:29:22,000
it as like a unit and go for it.

891
01:29:22,000 --> 01:29:24,916
Be like, yes, like this is this is great.

892
01:29:25,208 --> 01:29:27,541
And we all put in our own, you know, two

893
01:29:27,541 --> 01:29:29,791
cents into every strategy point that

894
01:29:29,791 --> 01:29:31,166
we're looking at or any

895
01:29:31,166 --> 01:29:32,375
action point that we're looking at.

896
01:29:32,375 --> 01:29:34,458
We're like, OK, this is this is the way

897
01:29:34,458 --> 01:29:34,958
we're going forward.

898
01:29:35,291 --> 01:29:36,916
And I love that aspect.

899
01:29:37,000 --> 01:29:39,583
And I am so excited that

900
01:29:39,583 --> 01:29:41,000
we get to work together.

901
01:29:41,375 --> 01:29:43,250
And I'm excited that we've got to do this

902
01:29:43,250 --> 01:29:44,208
podcast today and

903
01:29:44,208 --> 01:29:45,750
talk about the undertow.

904
01:29:46,416 --> 01:29:47,500
And the one thing that really got me

905
01:29:47,500 --> 01:29:51,166
excited is, Amanda, when you gave the

906
01:29:51,166 --> 01:29:53,833
pitch and you were like, this is the

907
01:29:53,833 --> 01:29:55,041
undertow and this is why

908
01:29:55,041 --> 01:29:56,416
we're calling it the undertow.

909
01:29:56,416 --> 01:29:58,500
So can you do that right now?

910
01:29:58,958 --> 01:30:00,083
Don't want to put you on the spot.

911
01:30:00,083 --> 01:30:01,375
I'm kind of putting you on the spot.

912
01:30:01,833 --> 01:30:03,500
But you have such a good way of putting

913
01:30:03,500 --> 01:30:07,041
it of where the term like where it where

914
01:30:07,041 --> 01:30:09,166
like the idea of calling the undertow,

915
01:30:09,166 --> 01:30:10,583
the undertow, where it came from and how

916
01:30:10,583 --> 01:30:12,166
it fits into what we're doing.

917
01:30:13,666 --> 01:30:15,375
I love this. There's just so much

918
01:30:15,375 --> 01:30:18,791
symbolism and how this all came to be.

919
01:30:19,083 --> 01:30:20,833
And again, as Serena was talking about,

920
01:30:21,083 --> 01:30:24,041
like we truly put on paper for days while

921
01:30:24,041 --> 01:30:25,000
we were in Barcelona,

922
01:30:25,000 --> 01:30:27,083
like what are your values?

923
01:30:27,083 --> 01:30:28,000
What are mine?

924
01:30:28,000 --> 01:30:28,666
Like, what was your

925
01:30:28,666 --> 01:30:30,041
intention behind this?

926
01:30:30,041 --> 01:30:32,375
And what is the real problem that we're

927
01:30:32,375 --> 01:30:33,333
trying to solve or the

928
01:30:33,333 --> 01:30:35,000
solutions that we want to explore?

929
01:30:35,000 --> 01:30:36,666
What is this like identity?

930
01:30:36,666 --> 01:30:38,166
And what's this transformation that we

931
01:30:38,166 --> 01:30:39,250
want this platform to

932
01:30:39,250 --> 01:30:41,041
guide people through?

933
01:30:41,625 --> 01:30:44,500
And you had another like your initiative

934
01:30:44,500 --> 01:30:46,666
was going to be called the undertow.

935
01:30:46,666 --> 01:30:47,333
It was a podcast.

936
01:30:47,708 --> 01:30:47,916
Right.

937
01:30:48,125 --> 01:30:51,333
And I just remember thinking like that

938
01:30:51,333 --> 01:30:52,708
has to be the name of this

939
01:30:52,708 --> 01:30:53,916
thing that we do together.

940
01:30:54,083 --> 01:30:56,125
Because if we're really trying to

941
01:30:56,125 --> 01:30:59,458
counteract this like fear or apathy that

942
01:30:59,458 --> 01:31:01,791
people have towards water in the ocean, I

943
01:31:01,791 --> 01:31:04,250
just find I'm a diver, a divemaster now.

944
01:31:04,250 --> 01:31:06,208
And when I tell people I'm so excited to

945
01:31:06,208 --> 01:31:08,208
go diving, a lot of them

946
01:31:08,208 --> 01:31:09,541
say, oh, the ocean's so scary.

947
01:31:09,875 --> 01:31:11,875
Like why? And so I'm like that I was

948
01:31:11,875 --> 01:31:12,875
being met with that.

949
01:31:12,875 --> 01:31:14,541
That's before I started spending all this

950
01:31:14,541 --> 01:31:15,791
time with these ocean lovers.

951
01:31:15,958 --> 01:31:18,000
But I was so frequently met with that.

952
01:31:18,500 --> 01:31:20,500
And it struck me so much as you're not

953
01:31:20,500 --> 01:31:21,416
going to take action for

954
01:31:21,416 --> 01:31:23,041
something unless you care about it.

955
01:31:23,291 --> 01:31:25,625
So we have to figure out how to create

956
01:31:25,625 --> 01:31:29,250
positive water experiences because once

957
01:31:29,250 --> 01:31:31,625
you feel that like I haven't met anybody

958
01:31:31,625 --> 01:31:33,375
who stuck their head underwater, like

959
01:31:33,375 --> 01:31:35,125
snorkeling, diving, whatever, who's been

960
01:31:35,125 --> 01:31:36,458
like, oh, this is awful

961
01:31:36,458 --> 01:31:38,416
unless the reef is dead.

962
01:31:39,083 --> 01:31:43,458
But most people are are like and when you

963
01:31:43,458 --> 01:31:45,458
talk to people who have had that moment,

964
01:31:45,458 --> 01:31:48,250
had that awakening, whatever it was, no

965
01:31:48,250 --> 01:31:49,958
matter what sport it was or just like

966
01:31:49,958 --> 01:31:50,583
they went for a

967
01:31:50,583 --> 01:31:51,833
romantic walk on the beach.

968
01:31:51,833 --> 01:31:53,583
Like water is weaved into so many of

969
01:31:53,583 --> 01:31:54,458
these different stories.

970
01:31:54,958 --> 01:31:56,166
So we're like, OK, we need to lead with

971
01:31:56,166 --> 01:31:57,500
this love element and

972
01:31:57,500 --> 01:31:59,791
like counteract that fear.

973
01:32:00,166 --> 01:32:02,041
So the idea behind choosing something

974
01:32:02,041 --> 01:32:03,791
that people typically fear like the

975
01:32:03,791 --> 01:32:04,916
undertow, because it's so

976
01:32:04,916 --> 01:32:07,000
unpredictable, you can't trust it.

977
01:32:07,000 --> 01:32:07,875
It is just like this

978
01:32:07,875 --> 01:32:10,375
ultimate fear of the unknown.

979
01:32:11,083 --> 01:32:15,000
And once you're in like you're forced to

980
01:32:15,000 --> 01:32:16,458
just like surrender to it.

981
01:32:16,791 --> 01:32:18,541
And I started reading a little bit more

982
01:32:18,541 --> 01:32:20,416
on like how are under toes formed?

983
01:32:20,416 --> 01:32:22,083
Like what is this word actually mean?

984
01:32:22,083 --> 01:32:22,875
And then I learned like

985
01:32:22,875 --> 01:32:24,500
their strongest in the shallows.

986
01:32:24,500 --> 01:32:25,583
I actually met someone the other night

987
01:32:25,583 --> 01:32:28,041
who said that ankle deep, he was swept

988
01:32:28,041 --> 01:32:30,333
out and now is like so afraid of water.

989
01:32:30,541 --> 01:32:31,791
So you're in the shallows.

990
01:32:31,791 --> 01:32:33,541
You're just kind of on waiting.

991
01:32:35,458 --> 01:32:37,000
So like I would equate that to somebody

992
01:32:37,000 --> 01:32:37,666
who's just like

993
01:32:37,666 --> 01:32:38,958
starting to dip their toes in.

994
01:32:38,958 --> 01:32:40,666
So now the undertow pulls you in.

995
01:32:40,833 --> 01:32:42,125
But the thing that I found that was

996
01:32:42,125 --> 01:32:43,000
really interesting and

997
01:32:43,000 --> 01:32:44,041
Andrew, you're a scientist.

998
01:32:44,083 --> 01:32:46,208
So correct me if my research is wrong.

999
01:32:46,666 --> 01:32:49,291
So my understanding is that it weakens

1000
01:32:49,291 --> 01:32:50,541
the deeper that you get.

1001
01:32:50,958 --> 01:32:51,875
And that's where it

1002
01:32:51,875 --> 01:32:53,583
opens up to create new ways.

1003
01:32:54,041 --> 01:32:56,083
So this idea that you are we're pulling

1004
01:32:56,083 --> 01:32:57,833
you into the undertow, we're pulling

1005
01:32:57,833 --> 01:32:59,250
these people that I guess I have to

1006
01:32:59,250 --> 01:33:01,916
actually pitch what the undertow is so

1007
01:33:01,916 --> 01:33:03,166
that this all makes sense.

1008
01:33:03,166 --> 01:33:04,916
Yes. That's the philosophy.

1009
01:33:05,625 --> 01:33:09,375
So what the undertow is is a marketplace

1010
01:33:09,375 --> 01:33:11,708
for ocean knowledge and ocean action.

1011
01:33:12,208 --> 01:33:14,083
But powered by the stories of

1012
01:33:14,083 --> 01:33:15,458
this human ocean connection.

1013
01:33:16,208 --> 01:33:18,000
So we really wanted to create a place

1014
01:33:18,000 --> 01:33:19,875
where we could highlight people who are

1015
01:33:19,875 --> 01:33:23,208
moving through this motion of their water

1016
01:33:23,208 --> 01:33:24,583
is having their awakening.

1017
01:33:25,625 --> 01:33:27,875
Now they're realizing that that depth and

1018
01:33:27,875 --> 01:33:29,500
personal connection they've had to water

1019
01:33:29,500 --> 01:33:31,958
in whatever way, shape or form has now

1020
01:33:31,958 --> 01:33:33,000
inspired them to take

1021
01:33:33,000 --> 01:33:34,375
action through their work.

1022
01:33:35,000 --> 01:33:37,000
And maybe they've initiated an

1023
01:33:37,000 --> 01:33:39,166
organization, a project or something.

1024
01:33:39,208 --> 01:33:41,291
But they have now decided the ocean is my

1025
01:33:41,291 --> 01:33:44,208
life, water is my world, and I'm going to

1026
01:33:44,208 --> 01:33:46,416
just champion that all day long.

1027
01:33:46,416 --> 01:33:48,250
So it was just this interesting

1028
01:33:48,250 --> 01:33:50,416
combination that combined that like sense

1029
01:33:50,416 --> 01:33:54,875
of urgency that we need to have with also

1030
01:33:54,875 --> 01:33:56,875
taking something that is typically seen

1031
01:33:56,875 --> 01:33:58,041
in a negative light.

1032
01:33:58,041 --> 01:34:01,125
But wanting to reframe it that once you

1033
01:34:01,125 --> 01:34:02,958
deepen your knowledge on something, you

1034
01:34:02,958 --> 01:34:05,875
can't ignore like the power that it has.

1035
01:34:05,916 --> 01:34:09,000
And from the shoreline,

1036
01:34:09,000 --> 01:34:10,333
you can't see the undertow.

1037
01:34:10,333 --> 01:34:11,250
So it's like there is so

1038
01:34:11,250 --> 01:34:13,083
much power in that unseen.

1039
01:34:13,625 --> 01:34:15,666
And if we could build up this collective

1040
01:34:15,666 --> 01:34:18,958
of people who are rallying towards this

1041
01:34:18,958 --> 01:34:22,500
mission, which ultimately is how do we

1042
01:34:22,500 --> 01:34:25,041
create 10 million new ocean connections

1043
01:34:25,041 --> 01:34:28,166
and unlock five million dollars in ocean

1044
01:34:28,166 --> 01:34:30,250
action by World Ocean Day 2030?

1045
01:34:31,000 --> 01:34:32,000
That's a big ask.

1046
01:34:32,000 --> 01:34:33,208
That's a really big goal.

1047
01:34:33,250 --> 01:34:35,125
And so for three of us to sit here and be

1048
01:34:35,125 --> 01:34:36,583
like, we're just going to do this without

1049
01:34:36,583 --> 01:34:38,875
anybody else like that's crazy.

1050
01:34:40,041 --> 01:34:42,125
So it really spoke to we need everybody.

1051
01:34:42,500 --> 01:34:44,958
So whatever your superpower is, whether

1052
01:34:44,958 --> 01:34:46,666
you're working in climate or not, maybe

1053
01:34:46,666 --> 01:34:48,166
you've never considered the connection

1054
01:34:48,166 --> 01:34:49,750
between ocean and climate.

1055
01:34:49,958 --> 01:34:50,541
You're in a

1056
01:34:50,541 --> 01:34:52,166
completely different industry.

1057
01:34:52,166 --> 01:34:53,875
Maybe you're marketing wine and now

1058
01:34:53,875 --> 01:34:55,208
you're trying to figure out how to bring

1059
01:34:55,208 --> 01:34:57,291
that skill set over into the space.

1060
01:34:57,875 --> 01:35:00,333
There's so much room for everybody.

1061
01:35:01,083 --> 01:35:03,875
We just ask you to lead with water and

1062
01:35:03,875 --> 01:35:07,375
choose a way to take action for it.

1063
01:35:08,000 --> 01:35:10,375
Yeah. And and I think the other side of

1064
01:35:10,375 --> 01:35:12,041
that is, Amanda, you mentioned like folks

1065
01:35:12,041 --> 01:35:16,375
coming in and changing their life.

1066
01:35:16,916 --> 01:35:19,625
Part of the undertow is to also inspire

1067
01:35:19,625 --> 01:35:22,000
just everyday individual action. Right.

1068
01:35:22,875 --> 01:35:24,791
To your point, a lot of people at this

1069
01:35:24,791 --> 01:35:27,500
unseen thing, they're like, oh, you know,

1070
01:35:27,500 --> 01:35:28,375
I don't see the ocean.

1071
01:35:28,416 --> 01:35:30,583
I don't live by the ocean like it doesn't

1072
01:35:30,583 --> 01:35:31,750
matter. It doesn't affect me.

1073
01:35:31,750 --> 01:35:33,250
That's that's not our

1074
01:35:33,250 --> 01:35:35,250
belief at the undertow. Right.

1075
01:35:35,250 --> 01:35:37,333
It really is that it connects everybody.

1076
01:35:37,541 --> 01:35:40,500
And so you might not know and see it and

1077
01:35:40,500 --> 01:35:45,166
you might not initially feel like you

1078
01:35:45,166 --> 01:35:46,166
have a part to play.

1079
01:35:46,166 --> 01:35:48,583
But if you just flow and let let us pull

1080
01:35:48,583 --> 01:35:50,750
you in, let the undertow pull you into

1081
01:35:50,750 --> 01:35:52,541
all of the ways that you

1082
01:35:52,541 --> 01:35:53,833
might be connected to water,

1083
01:35:54,000 --> 01:35:56,708
whether that is vacation, whether that's

1084
01:35:56,708 --> 01:35:59,375
adventure and sport, music, arts,

1085
01:36:01,000 --> 01:36:02,750
science, research, innovation,

1086
01:36:02,750 --> 01:36:05,333
technology, there's an element that is

1087
01:36:05,333 --> 01:36:06,791
connected to everybody.

1088
01:36:07,291 --> 01:36:09,041
And they call it the what

1089
01:36:09,041 --> 01:36:11,083
the ocean is our lifeblood.

1090
01:36:12,291 --> 01:36:16,625
And so everybody can make a change,

1091
01:36:16,625 --> 01:36:18,458
whether it's on an individual level

1092
01:36:18,458 --> 01:36:20,416
within their communities or

1093
01:36:20,416 --> 01:36:21,416
within their organizations.

1094
01:36:21,916 --> 01:36:26,416
And so this marketplace is to now we're

1095
01:36:26,416 --> 01:36:29,000
now going to throw all the puns at you to

1096
01:36:29,000 --> 01:36:31,083
create all the pathways.

1097
01:36:31,750 --> 01:36:34,250
I'm just putting that out there of how

1098
01:36:34,250 --> 01:36:35,916
you can take action. Right.

1099
01:36:35,916 --> 01:36:37,458
And so we don't want people to feel

1100
01:36:37,458 --> 01:36:41,500
paralyzed by not having enough knowledge

1101
01:36:41,500 --> 01:36:42,500
in order to feel like

1102
01:36:42,500 --> 01:36:43,333
they can take action.

1103
01:36:43,708 --> 01:36:45,625
Think of this as your way of taking bite

1104
01:36:45,625 --> 01:36:48,791
sized pieces of knowledge and then tying

1105
01:36:48,791 --> 01:36:50,958
that to a tangible

1106
01:36:50,958 --> 01:36:51,875
change that you can make.

1107
01:36:51,875 --> 01:37:04,375
And so we don't want people to feel like

1108
01:37:04,375 --> 01:37:08,625
they can take action.

1109
01:37:11,583 --> 01:37:19,416
And so that's really part of the power of

1110
01:37:19,416 --> 01:37:22,708
the undertow is that we create that

1111
01:37:22,708 --> 01:37:25,375
platform for you to also inspire that

1112
01:37:25,375 --> 01:37:26,625
action side of change.

1113
01:37:27,333 --> 01:37:30,625
And I think also, too, is in Amanda, you

1114
01:37:30,625 --> 01:37:32,833
kind of said it when you're talking about

1115
01:37:32,833 --> 01:37:33,958
when you first get dragged in the

1116
01:37:33,958 --> 01:37:35,458
undertow, it's chaos, right?

1117
01:37:35,750 --> 01:37:37,500
You're you're panicking what's going on.

1118
01:37:37,500 --> 01:37:39,583
But I've seen that happen so many times.

1119
01:37:39,583 --> 01:37:41,958
People starting to, you know, listen to

1120
01:37:41,958 --> 01:37:43,791
the podcast or starting to learn about

1121
01:37:43,791 --> 01:37:45,041
some of the major issues that are

1122
01:37:45,041 --> 01:37:46,791
happening with the ocean, climate change,

1123
01:37:46,791 --> 01:37:48,125
plastic pollution, overfishing.

1124
01:37:49,000 --> 01:37:52,500
It's a lot to take in and the right away

1125
01:37:52,500 --> 01:37:54,458
we want to go drastic right away. We want

1126
01:37:54,458 --> 01:37:56,750
to, you know, we want to live, as I

1127
01:37:56,750 --> 01:37:58,083
mentioned, like four better ocean.

1128
01:37:58,083 --> 01:38:01,083
We want to live as best we can. But it's

1129
01:38:01,083 --> 01:38:03,000
very difficult to do that. And so it's

1130
01:38:03,000 --> 01:38:05,041
very easy to just go, oh, I'm

1131
01:38:05,041 --> 01:38:06,625
going to just live this way.

1132
01:38:06,625 --> 01:38:09,083
But then you look around at some of the

1133
01:38:09,083 --> 01:38:10,791
products that are available, some of the

1134
01:38:10,791 --> 01:38:12,166
greenwashing that companies are doing.

1135
01:38:12,916 --> 01:38:14,458
It could be very complex to try and

1136
01:38:14,458 --> 01:38:15,958
figure out. I mean, look, the three of us

1137
01:38:15,958 --> 01:38:17,125
have been trying to figure out how to buy

1138
01:38:17,125 --> 01:38:18,875
Canadian for the last month.

1139
01:38:19,083 --> 01:38:20,708
And even then that's difficult because

1140
01:38:20,708 --> 01:38:22,750
there's so many layers. Well, imagine

1141
01:38:22,750 --> 01:38:25,250
trying to scale that up to climate change

1142
01:38:25,250 --> 01:38:27,625
and scale that up to buying like the

1143
01:38:27,625 --> 01:38:28,583
right type of products.

1144
01:38:28,583 --> 01:38:29,833
And if you buy the wrong part, somebody's

1145
01:38:29,833 --> 01:38:31,291
like, well, you're not actually doing

1146
01:38:31,291 --> 01:38:32,875
what you're supposed to be doing.

1147
01:38:32,875 --> 01:38:35,875
And I think the goal of the undertow is

1148
01:38:35,875 --> 01:38:39,291
when we bring you in and you join is to

1149
01:38:39,291 --> 01:38:40,458
guide you through that

1150
01:38:40,458 --> 01:38:42,416
process, that chaotic process.

1151
01:38:42,458 --> 01:38:45,333
And to just like kind of hold your hand,

1152
01:38:45,333 --> 01:38:46,208
so to speak, and just be

1153
01:38:46,208 --> 01:38:47,541
like, you know what, it's OK.

1154
01:38:48,083 --> 01:38:49,958
Like, yes, the ocean has some problems.

1155
01:38:50,208 --> 01:38:52,000
The world has some problems. But we're

1156
01:38:52,000 --> 01:38:53,250
going to take you through this and we're

1157
01:38:53,250 --> 01:38:53,833
going to show you the

1158
01:38:53,833 --> 01:38:54,958
little things that you can do.

1159
01:38:54,958 --> 01:38:56,125
But we're also going to show you some of

1160
01:38:56,125 --> 01:38:57,875
the big things if you are in a position

1161
01:38:57,875 --> 01:38:59,541
to do so, what you can do.

1162
01:38:59,541 --> 01:39:01,333
You know, that could be at the corporate

1163
01:39:01,333 --> 01:39:02,500
level, that could be at the individual

1164
01:39:02,500 --> 01:39:03,458
level, that could be

1165
01:39:03,458 --> 01:39:04,500
at a community level.

1166
01:39:05,125 --> 01:39:06,750
There's so many things that you can do

1167
01:39:06,750 --> 01:39:09,875
that will help you not only just start

1168
01:39:09,875 --> 01:39:11,041
that down that path, but

1169
01:39:11,041 --> 01:39:13,333
inspire you even more to do it.

1170
01:39:13,333 --> 01:39:15,375
And like, I have to admit, like when I do

1171
01:39:15,375 --> 01:39:18,125
something, even just buy a small product

1172
01:39:18,125 --> 01:39:21,750
that I know is good for the ocean, I feel

1173
01:39:21,750 --> 01:39:22,666
so good about myself.

1174
01:39:23,125 --> 01:39:24,125
And I start talking about it to

1175
01:39:24,125 --> 01:39:25,583
everybody. I know that sounds weird, but

1176
01:39:25,583 --> 01:39:26,291
I start talking to

1177
01:39:26,291 --> 01:39:28,083
everybody, people on this podcast.

1178
01:39:28,125 --> 01:39:29,916
But that's and that's just what we want

1179
01:39:29,916 --> 01:39:32,000
to do. And we want to provide you with

1180
01:39:32,000 --> 01:39:34,708
that and provide you with like a safe

1181
01:39:34,708 --> 01:39:35,750
space to understand

1182
01:39:35,750 --> 01:39:37,333
that things are complex.

1183
01:39:38,083 --> 01:39:39,833
It's not as easy as we think to fix some

1184
01:39:39,833 --> 01:39:41,541
of these problems, but there's different

1185
01:39:41,541 --> 01:39:43,333
things that we can do to do that.

1186
01:39:43,333 --> 01:39:45,666
And we are going to help you guide you

1187
01:39:45,666 --> 01:39:47,625
through that. And wherever you are in

1188
01:39:47,625 --> 01:39:50,125
your stage of life, whatever, wherever

1189
01:39:50,125 --> 01:39:51,791
you are in the world, that you can take

1190
01:39:51,791 --> 01:39:53,875
part in some sort of capacity and then

1191
01:39:53,875 --> 01:39:55,583
hopefully build up and then build that

1192
01:39:55,583 --> 01:39:56,916
repertoire of like, OK,

1193
01:39:56,958 --> 01:39:59,125
I've gone from one action that may have

1194
01:39:59,125 --> 01:40:01,166
seemed little to like just gaining your

1195
01:40:01,166 --> 01:40:03,583
knowledge to all of a sudden ramping up

1196
01:40:03,583 --> 01:40:05,291
and be like, hey, maybe I came up with a

1197
01:40:05,291 --> 01:40:06,833
business idea that will help.

1198
01:40:07,166 --> 01:40:09,833
Or maybe like my entire family is living

1199
01:40:09,833 --> 01:40:12,250
as as clean as can be, you know, and that

1200
01:40:12,250 --> 01:40:13,875
kind of stuff. And then you find out you

1201
01:40:13,875 --> 01:40:15,708
save some money on stuff or who knows,

1202
01:40:15,708 --> 01:40:17,333
you know, a lot of the times that climate

1203
01:40:17,333 --> 01:40:18,750
and when you start to change for climate

1204
01:40:18,750 --> 01:40:21,291
change, things start to get cheaper when

1205
01:40:21,291 --> 01:40:22,833
you when you really look at it.

1206
01:40:22,833 --> 01:40:25,541
So so, yeah, I love that. And I think

1207
01:40:25,541 --> 01:40:27,666
what's really important is that, you

1208
01:40:27,666 --> 01:40:30,416
know, I still buy plastic, you know, like

1209
01:40:30,416 --> 01:40:33,250
I there are just some things we're human

1210
01:40:33,250 --> 01:40:34,125
at the end of the day.

1211
01:40:34,125 --> 01:40:35,625
And so I think another important element

1212
01:40:35,625 --> 01:40:38,541
of this community is the human ocean

1213
01:40:38,541 --> 01:40:42,541
connection isn't just about your what

1214
01:40:42,541 --> 01:40:43,750
inspired you to start

1215
01:40:43,750 --> 01:40:44,625
caring about the water.

1216
01:40:44,625 --> 01:40:46,333
It's also to bring in the human element

1217
01:40:46,333 --> 01:40:47,833
of things. Right. What moves

1218
01:40:47,833 --> 01:40:49,791
you? What are you afraid of?

1219
01:40:49,791 --> 01:40:52,166
Let's have those real conversations and

1220
01:40:52,166 --> 01:40:54,666
inspire each other to take action without

1221
01:40:54,666 --> 01:40:55,708
the judgment and the

1222
01:40:55,708 --> 01:40:57,125
fear of getting it wrong.

1223
01:40:57,500 --> 01:40:59,416
Right. Listen, there's enough pressure in

1224
01:40:59,416 --> 01:41:02,083
the world to get things right. We don't

1225
01:41:02,083 --> 01:41:03,916
want that to be the thing that stops you

1226
01:41:03,916 --> 01:41:05,833
from making those little changes. Right.

1227
01:41:06,000 --> 01:41:07,375
Yeah. I'm on a journey.

1228
01:41:07,416 --> 01:41:09,333
Amanda is on a journey. Andrew, I'm sure

1229
01:41:09,333 --> 01:41:12,083
you're still on your journey. Right. By

1230
01:41:12,083 --> 01:41:15,250
no means is my life perfectly ocean safe

1231
01:41:15,250 --> 01:41:18,000
and free and or anything. Right.

1232
01:41:18,833 --> 01:41:21,583
But do I have a desire to what's my

1233
01:41:21,583 --> 01:41:24,791
what's my why behind this one? Because

1234
01:41:24,791 --> 01:41:26,125
I've seen now what's

1235
01:41:26,125 --> 01:41:27,958
under the water and I love it.

1236
01:41:27,958 --> 01:41:29,750
And from my days of snorkeling and

1237
01:41:29,750 --> 01:41:31,750
freediving through to becoming an actual

1238
01:41:31,750 --> 01:41:34,166
diver, the change that

1239
01:41:34,166 --> 01:41:35,791
I've seen has been startling.

1240
01:41:36,625 --> 01:41:40,083
And I think about this from what about my

1241
01:41:40,083 --> 01:41:41,625
niece and nephew? What about my future

1242
01:41:41,625 --> 01:41:44,500
children? Like I would love to go take

1243
01:41:44,500 --> 01:41:45,791
them snorkeling or diving.

1244
01:41:45,791 --> 01:41:48,333
I would love to take them surfing to try

1245
01:41:48,333 --> 01:41:52,375
out surfing. But will will it be the same

1246
01:41:52,375 --> 01:41:56,500
or can we make it better so that they can

1247
01:41:56,500 --> 01:41:58,875
enjoy and be inspired by all the things

1248
01:41:58,875 --> 01:42:00,791
that I've been inspired by?

1249
01:42:01,208 --> 01:42:02,708
Yeah, Amanda, you talked about the

1250
01:42:02,708 --> 01:42:06,375
creativity components to like I do my

1251
01:42:06,375 --> 01:42:10,625
best thinking looking out into space,

1252
01:42:10,625 --> 01:42:13,000
which, you know, I'm not going to space

1253
01:42:13,000 --> 01:42:15,666
the water or looking

1254
01:42:15,666 --> 01:42:17,000
out into the vast ocean.

1255
01:42:17,041 --> 01:42:20,166
Like that is the thing that calms me that

1256
01:42:20,166 --> 01:42:21,625
is. And this is something that Amanda and

1257
01:42:21,625 --> 01:42:23,541
I talked about, you know, something that

1258
01:42:23,541 --> 01:42:25,166
calms me, sparks my creativity.

1259
01:42:25,791 --> 01:42:28,333
There's a reason why CEOs have offices

1260
01:42:28,333 --> 01:42:30,833
that typically look out on vast expanses

1261
01:42:30,833 --> 01:42:33,541
or have leader leadership retreats that

1262
01:42:33,541 --> 01:42:35,333
are on the water because it is

1263
01:42:35,333 --> 01:42:39,333
scientifically proven to allow you to

1264
01:42:39,333 --> 01:42:41,333
think differently problem solving come

1265
01:42:41,333 --> 01:42:43,125
from a more centered and grounded place.

1266
01:42:43,166 --> 01:42:45,708
And Amanda, I know this is a huge part of

1267
01:42:45,708 --> 01:42:47,208
what brought you to the ocean. So I'll

1268
01:42:47,208 --> 01:42:48,208
let you speak to more

1269
01:42:48,208 --> 01:42:49,625
of the blue mine stuff.

1270
01:42:50,333 --> 01:42:53,125
I love all of this. And that was the

1271
01:42:53,125 --> 01:42:54,500
biggest thing is like, if you can connect

1272
01:42:54,500 --> 01:42:56,333
to just one thing that we can all

1273
01:42:56,333 --> 01:42:57,875
understand, like we were talking about,

1274
01:42:57,875 --> 01:43:00,291
you know, the lifeblood and the lungs of

1275
01:43:00,291 --> 01:43:02,333
the planet and all these metaphors and

1276
01:43:02,333 --> 01:43:03,541
then analogy things.

1277
01:43:03,833 --> 01:43:06,500
But when it comes down to it, like in

1278
01:43:06,500 --> 01:43:08,958
order to sustain the planet, like we have

1279
01:43:08,958 --> 01:43:11,000
to sustain ourselves as people so that we

1280
01:43:11,000 --> 01:43:12,791
can take better action for it. So when

1281
01:43:12,791 --> 01:43:14,375
you can start to create the connection

1282
01:43:14,375 --> 01:43:16,958
between ocean health and human health or

1283
01:43:16,958 --> 01:43:18,875
how the well being of the world's bodies

1284
01:43:18,875 --> 01:43:21,166
of water is connected to our well being

1285
01:43:21,166 --> 01:43:24,666
as humans, you can follow that thread to

1286
01:43:24,666 --> 01:43:25,666
better performance,

1287
01:43:26,208 --> 01:43:27,791
productivity, like reduced stress.

1288
01:43:27,791 --> 01:43:32,250
Like if we think of health issues that

1289
01:43:32,250 --> 01:43:34,166
come, it's not just about air pollution.

1290
01:43:34,375 --> 01:43:36,666
Like let's also talk about eco anxiety

1291
01:43:36,666 --> 01:43:39,250
and mental health and the impacts of all

1292
01:43:39,250 --> 01:43:42,000
of these things. And like you were

1293
01:43:42,000 --> 01:43:43,416
talking about, Andrew, it's not about

1294
01:43:43,416 --> 01:43:46,791
like shame based and fear.

1295
01:43:47,125 --> 01:43:51,041
But when you cannot deny that you

1296
01:43:51,041 --> 01:43:53,000
genuinely feel better when you go outside

1297
01:43:53,000 --> 01:43:54,958
and take a breath of fresh air or you

1298
01:43:54,958 --> 01:43:57,250
stare at an open body of water. And

1299
01:43:57,250 --> 01:43:59,625
that's really where I was having my own

1300
01:43:59,625 --> 01:44:02,666
cold water ice plunging like breath depth

1301
01:44:02,666 --> 01:44:04,416
connection awakening in 2021.

1302
01:44:04,791 --> 01:44:08,458
I read deep by James Nestor and I was

1303
01:44:08,458 --> 01:44:10,875
just so blown away by the physiological

1304
01:44:10,875 --> 01:44:12,791
changes that happened in our bodies like

1305
01:44:12,791 --> 01:44:16,083
the deeper that we go. That led me on to

1306
01:44:16,083 --> 01:44:19,125
blue minds and the work of Dr. Jane

1307
01:44:19,125 --> 01:44:22,125
Nichols. And then I also picked up oceans

1308
01:44:22,125 --> 01:44:24,833
for dummies by the kustos. And I think

1309
01:44:24,833 --> 01:44:25,916
they wrote it as like a

1310
01:44:25,916 --> 01:44:27,500
COVID, you know, project together.

1311
01:44:27,833 --> 01:44:29,958
And they had one small chapter at the end

1312
01:44:29,958 --> 01:44:31,750
of the book called the human ocean

1313
01:44:31,750 --> 01:44:33,916
connection, which was mostly about all

1314
01:44:33,916 --> 01:44:35,791
the negative things that humans have done

1315
01:44:35,791 --> 01:44:38,958
to impact the planet. So it was all like

1316
01:44:38,958 --> 01:44:41,583
garbage floating, you know, out in the

1317
01:44:41,583 --> 01:44:43,791
ocean, kind of all of those pieces.

1318
01:44:43,791 --> 01:44:45,250
But I started looking at the positive

1319
01:44:45,250 --> 01:44:47,125
side was if you can start to understand

1320
01:44:47,125 --> 01:44:49,583
that your body and your health and all of

1321
01:44:49,583 --> 01:44:51,500
these other things absolutely connected

1322
01:44:51,500 --> 01:44:53,250
to the health of our bodies of water,

1323
01:44:53,916 --> 01:44:55,083
then maybe that's something that people

1324
01:44:55,083 --> 01:44:56,958
will start to see. And it still feels

1325
01:44:56,958 --> 01:45:00,208
like there's no simple way for somebody

1326
01:45:00,208 --> 01:45:00,791
to just capture that.

1327
01:45:00,833 --> 01:45:03,208
So you have to speak to them in a way

1328
01:45:03,208 --> 01:45:05,583
that really resonates with them, which is

1329
01:45:05,583 --> 01:45:07,625
why when you ask people like, what is

1330
01:45:07,625 --> 01:45:09,375
your connection to water, like have them

1331
01:45:09,375 --> 01:45:11,875
sit in that moment and think like, what

1332
01:45:11,875 --> 01:45:13,291
are the moments where I feel most

1333
01:45:13,291 --> 01:45:15,875
connected? And then from there, we hope

1334
01:45:15,875 --> 01:45:17,750
that that will inspire them to want to

1335
01:45:17,750 --> 01:45:19,500
say like, okay, yeah, there is something

1336
01:45:19,500 --> 01:45:22,083
that I can do. Just choose one thing, you

1337
01:45:22,083 --> 01:45:24,000
can't do everything, we

1338
01:45:24,000 --> 01:45:24,791
can't do everything right.

1339
01:45:24,833 --> 01:45:28,833
And the world is really being redesigned

1340
01:45:28,833 --> 01:45:30,916
right now. So we need these solutions, we

1341
01:45:30,916 --> 01:45:33,000
need people working on this to be able to

1342
01:45:33,000 --> 01:45:34,916
reduce those impacts and put better ways

1343
01:45:34,916 --> 01:45:36,958
forward. So just good to have

1344
01:45:36,958 --> 01:45:39,750
conversations about it to be able to

1345
01:45:39,750 --> 01:45:42,416
support each other as those feelings of

1346
01:45:42,416 --> 01:45:44,791
anxiety and things are coming up, like

1347
01:45:44,791 --> 01:45:46,458
certainly feeling like there are no good

1348
01:45:46,458 --> 01:45:48,166
options, like you're getting overwhelmed,

1349
01:45:48,416 --> 01:45:51,000
but then that kind of social learning

1350
01:45:51,000 --> 01:45:52,833
element coming together and sharing

1351
01:45:52,833 --> 01:45:53,791
knowledge and yeah, that's what we're doing.

1352
01:45:54,666 --> 01:45:57,333
Yeah, I'm just I'm very inspired on a

1353
01:45:57,333 --> 01:45:59,875
daily basis after the hundreds of coffee

1354
01:45:59,875 --> 01:46:02,000
chats that I have, you know, in the last

1355
01:46:02,000 --> 01:46:03,875
couple of years and hearing what other

1356
01:46:03,875 --> 01:46:06,708
people have tried. Yeah, they've been

1357
01:46:06,708 --> 01:46:09,750
working in other cultures and what can we

1358
01:46:09,750 --> 01:46:11,916
like propose and try to bring back to

1359
01:46:11,916 --> 01:46:12,750
Canada and elsewhere.

1360
01:46:12,833 --> 01:46:15,625
Like it's a different way to learn, like

1361
01:46:15,625 --> 01:46:18,291
I'm very much I don't learn by like

1362
01:46:18,291 --> 01:46:21,000
traditional textbooks anywhere I love

1363
01:46:21,000 --> 01:46:23,000
learning through other people's

1364
01:46:23,000 --> 01:46:24,291
experiences and there's just so many

1365
01:46:24,291 --> 01:46:25,750
different types of knowledge to be

1366
01:46:25,750 --> 01:46:28,375
exchanged that I think that adds a lot of

1367
01:46:28,375 --> 01:46:29,666
value when you include different

1368
01:46:29,666 --> 01:46:30,791
perspectives as well.

1369
01:46:32,041 --> 01:46:33,875
Definitely inspiring when you start

1370
01:46:33,875 --> 01:46:35,875
hearing all these stories being told from

1371
01:46:35,875 --> 01:46:38,166
all different parts of the world. I mean,

1372
01:46:38,166 --> 01:46:40,666
that's the good part of social media is

1373
01:46:40,666 --> 01:46:42,583
you get to connect with as many people as

1374
01:46:42,583 --> 01:46:44,791
possible that that are within, you know,

1375
01:46:44,791 --> 01:46:45,791
your area of interest, right?

1376
01:46:45,833 --> 01:46:47,750
That the topic of interest and I think

1377
01:46:47,750 --> 01:46:49,791
that's an important part and it's

1378
01:46:49,791 --> 01:46:51,958
storytelling has always been an important

1379
01:46:51,958 --> 01:46:55,000
part of conservation, you know, from

1380
01:46:55,000 --> 01:46:58,000
indigenous led conservation, even to the

1381
01:46:58,000 --> 01:47:00,708
stories that people talk about all the

1382
01:47:00,708 --> 01:47:03,375
time when we hear science, you know, it's

1383
01:47:03,375 --> 01:47:04,583
the reason why I started the podcast

1384
01:47:04,583 --> 01:47:06,416
because listening to the stories of the

1385
01:47:06,416 --> 01:47:08,666
people that I admired at conferences that

1386
01:47:08,666 --> 01:47:10,791
I met through my work, I was just like,

1387
01:47:11,083 --> 01:47:12,583
how do people not

1388
01:47:12,583 --> 01:47:13,791
know about these stories?

1389
01:47:13,833 --> 01:47:15,791
These stories like you and then straight,

1390
01:47:15,791 --> 01:47:17,083
you kind of mentioned is like these

1391
01:47:17,083 --> 01:47:20,750
stories get siloed as well, just as as

1392
01:47:20,750 --> 01:47:23,750
work does and and it kind of stays within

1393
01:47:23,750 --> 01:47:25,666
either a culture or a different part of

1394
01:47:25,666 --> 01:47:28,041
like a specific part of the world and it

1395
01:47:28,041 --> 01:47:30,666
doesn't get shared across across

1396
01:47:30,666 --> 01:47:32,666
different platforms or across different

1397
01:47:32,666 --> 01:47:34,500
countries or across different fields.

1398
01:47:35,208 --> 01:47:36,958
And that that's frustrating to me. And so

1399
01:47:36,958 --> 01:47:40,125
to be able to bring and bring in people

1400
01:47:40,125 --> 01:47:41,833
within the undertow to help share their

1401
01:47:41,833 --> 01:47:43,625
stories because everybody has a water

1402
01:47:43,625 --> 01:47:45,500
story. It doesn't matter where you live.

1403
01:47:45,500 --> 01:47:47,208
You live by the water that is connected

1404
01:47:47,208 --> 01:47:48,833
to the ocean that's connected to the

1405
01:47:48,833 --> 01:47:51,291
lifeblood of this planet and without

1406
01:47:51,291 --> 01:47:53,041
sharing those stories and

1407
01:47:53,041 --> 01:47:54,583
how everybody is connected.

1408
01:47:54,833 --> 01:47:58,666
We remain disconnected, not only as

1409
01:47:58,666 --> 01:48:01,166
people and as a species, but we remain

1410
01:48:01,166 --> 01:48:03,000
disconnected in the work and the action

1411
01:48:03,000 --> 01:48:04,875
that we could take. And I think this is

1412
01:48:04,875 --> 01:48:07,666
where the undertow comes comes into play.

1413
01:48:08,125 --> 01:48:10,041
You know, this is where we come in as

1414
01:48:10,041 --> 01:48:13,083
fostering that community and building

1415
01:48:13,083 --> 01:48:17,291
this platform to be like, hey, like you

1416
01:48:17,291 --> 01:48:17,791
feel the same way we do.

1417
01:48:17,833 --> 01:48:19,833
Like you feel frustrated. You have like

1418
01:48:19,833 --> 01:48:21,458
certain pain points that you want to help

1419
01:48:21,458 --> 01:48:24,166
out. You've got a story. Come and join

1420
01:48:24,166 --> 01:48:26,333
us. You know, we'd love to to bring you

1421
01:48:26,333 --> 01:48:28,083
in. We'll take you through the chaos.

1422
01:48:28,291 --> 01:48:29,583
We'll get to that point where we're just

1423
01:48:29,583 --> 01:48:31,750
floating in the ocean and enjoying our

1424
01:48:31,750 --> 01:48:33,875
time and and being like, you know what?

1425
01:48:33,875 --> 01:48:35,125
We got through it. We got through it

1426
01:48:35,125 --> 01:48:37,083
together. And I think that's an

1427
01:48:37,083 --> 01:48:38,458
important. It'll bring us closer. And

1428
01:48:38,458 --> 01:48:40,458
just to put it as analogy, I'm a

1429
01:48:40,458 --> 01:48:42,375
crossfitter, not a very good one. I'm a

1430
01:48:42,375 --> 01:48:44,000
crossfitter. And the workouts, if anybody

1431
01:48:44,000 --> 01:48:45,416
knows anything about crossfit, the

1432
01:48:45,416 --> 01:48:46,791
workouts are brutal. And it doesn't matter if you're a crossfitter.

1433
01:48:46,791 --> 01:48:48,375
And it doesn't matter if you are any

1434
01:48:48,375 --> 01:48:50,958
elite athlete or you are someone who's

1435
01:48:50,958 --> 01:48:53,166
just beginning, you work out just as

1436
01:48:53,166 --> 01:48:54,916
hard. And they always say at the end of

1437
01:48:54,916 --> 01:48:56,458
it, everybody's on their backs, sweating

1438
01:48:56,458 --> 01:48:58,500
their butts off, trying to get their

1439
01:48:58,500 --> 01:49:01,375
breath back and just wondering like, what

1440
01:49:01,375 --> 01:49:03,458
was that? And then when you start talking

1441
01:49:03,458 --> 01:49:05,625
about after, you're like, that was awful,

1442
01:49:05,625 --> 01:49:08,000
but I'm so glad I did it. And you become

1443
01:49:08,000 --> 01:49:10,208
closer to that. Again, I worked out with

1444
01:49:10,208 --> 01:49:14,000
like games athletes before. And you know,

1445
01:49:14,000 --> 01:49:15,791
you bond afterwards and you're just like, okay, I'm going to do this.

1446
01:49:15,791 --> 01:49:18,583
Like, okay, like that was really cool.

1447
01:49:18,583 --> 01:49:20,625
And yeah, it sucked. But we got through

1448
01:49:20,625 --> 01:49:22,625
it and we're better for it on the other

1449
01:49:22,625 --> 01:49:24,583
side. And I think that's that's exactly

1450
01:49:24,583 --> 01:49:27,375
what we want to do with the undertow is

1451
01:49:27,375 --> 01:49:29,458
bring that the people in. Yeah, we'll do

1452
01:49:29,458 --> 01:49:30,666
a little suffering together.

1453
01:49:30,666 --> 01:49:32,125
There's, you know, it's not all good. And

1454
01:49:32,125 --> 01:49:33,500
then we bring in and but we get through

1455
01:49:33,500 --> 01:49:34,750
it on the other side and we're like, you

1456
01:49:34,750 --> 01:49:36,250
know what? I'm really happy where I am

1457
01:49:36,250 --> 01:49:38,291
right now. No matter where you are in

1458
01:49:38,291 --> 01:49:40,750
your journey, you can always just kind of

1459
01:49:40,750 --> 01:49:42,625
put it together and just be like, okay,

1460
01:49:43,000 --> 01:49:43,791
like we did this together.

1461
01:49:43,791 --> 01:49:46,125
And you know, we're going to continue to

1462
01:49:46,125 --> 01:49:47,250
do it together and we're going to

1463
01:49:47,250 --> 01:49:50,250
continue to build sort of our capacity to

1464
01:49:50,250 --> 01:49:52,541
do more hard work and to do it together

1465
01:49:52,541 --> 01:49:54,250
and be able to get through it on the

1466
01:49:54,250 --> 01:49:55,208
other side. So that's

1467
01:49:55,208 --> 01:49:56,583
what I love about this.

1468
01:49:57,291 --> 01:49:59,416
Now, with this podcast is not just to

1469
01:49:59,416 --> 01:50:01,041
inform you what we're doing, but we are

1470
01:50:01,041 --> 01:50:03,958
launching very, very shortly. So to do

1471
01:50:03,958 --> 01:50:05,791
that, we want you to come into our

1472
01:50:05,791 --> 01:50:07,875
community. And so there's a bit of a

1473
01:50:07,875 --> 01:50:10,625
pre-registration for it as we build out

1474
01:50:10,625 --> 01:50:12,000
the platform and get

1475
01:50:12,000 --> 01:50:12,791
everything ready for all of you.

1476
01:50:12,833 --> 01:50:15,500
But we want you to come in and we want to

1477
01:50:15,500 --> 01:50:17,916
see that excitement. So you can you can

1478
01:50:17,916 --> 01:50:20,000
pre-register. The link is speak up for

1479
01:50:20,000 --> 01:50:22,875
blue.com. The undertow. So speak up for

1480
01:50:22,875 --> 01:50:25,041
blue.com. The undertow. And if you want

1481
01:50:25,041 --> 01:50:26,458
more information on what we're trying to

1482
01:50:26,458 --> 01:50:27,041
build, you can go

1483
01:50:27,041 --> 01:50:28,791
over to the undertow.ca.

1484
01:50:28,833 --> 01:50:31,583
That's the undertow.ca. You can check us

1485
01:50:31,583 --> 01:50:33,833
all out. Our profiles are up there. You

1486
01:50:33,833 --> 01:50:35,166
can check out what we're trying to do.

1487
01:50:35,583 --> 01:50:36,958
And if you have any questions, you know

1488
01:50:36,958 --> 01:50:39,208
how to get a hold of me and you guys will

1489
01:50:39,208 --> 01:50:40,666
link. We'll put links to your social

1490
01:50:40,666 --> 01:50:42,500
media sites as well. So that you can get

1491
01:50:42,500 --> 01:50:44,000
a hold of Serena and Amanda.

1492
01:50:44,875 --> 01:50:46,250
And we're going to build this community

1493
01:50:46,250 --> 01:50:47,750
and we want you to be a part of it. So

1494
01:50:47,750 --> 01:50:49,458
it's going to be a lot of fun. And this

1495
01:50:49,458 --> 01:50:52,916
podcast is now powered by the undertow.

1496
01:50:52,916 --> 01:50:55,500
And I'm very excited to say that. Like I

1497
01:50:55,500 --> 01:50:57,125
can't like I'm shaking a

1498
01:50:57,125 --> 01:50:57,791
little bit. This is a lot of fun.

1499
01:50:57,791 --> 01:51:00,166
I'm very, very excited for that. So

1500
01:51:00,166 --> 01:51:02,541
Serena, Amanda, thank you so much for for

1501
01:51:02,541 --> 01:51:04,791
coming on the podcast. Obviously this is

1502
01:51:04,791 --> 01:51:07,000
not this is your first time. I mean, this

1503
01:51:07,000 --> 01:51:08,375
is your second time. But definitely not

1504
01:51:08,375 --> 01:51:10,250
the last. We'll have you back on. We'll

1505
01:51:10,250 --> 01:51:12,541
discuss more of the undertow soon enough.

1506
01:51:12,708 --> 01:51:14,333
Hopefully we're going to our next

1507
01:51:14,333 --> 01:51:15,458
episode. We're going to do what we're

1508
01:51:15,458 --> 01:51:17,916
going to do in person. But of course, if

1509
01:51:17,916 --> 01:51:19,708
you guys want to come and talk to us, you

1510
01:51:19,708 --> 01:51:21,583
can do that on the undertow. So speak up

1511
01:51:21,583 --> 01:51:23,625
for blue.com. The undertow.

1512
01:51:23,833 --> 01:51:26,166
Check it out. I'll put the links in the

1513
01:51:26,166 --> 01:51:28,666
show notes. But ladies, thank you so much

1514
01:51:28,666 --> 01:51:31,125
not only for coming on the podcast, but

1515
01:51:31,125 --> 01:51:32,625
for what we're about to build. And I'm

1516
01:51:32,625 --> 01:51:35,375
looking forward to it. Thanks for having

1517
01:51:35,375 --> 01:51:37,666
us. And we can't wait to share more about

1518
01:51:37,666 --> 01:51:40,458
how we're going to reach that really big

1519
01:51:40,458 --> 01:51:42,375
ambitious goal of 10 million new ocean

1520
01:51:42,375 --> 01:51:46,041
connections and 5 million in ocean action

1521
01:51:46,041 --> 01:51:48,708
for all of the incredible people doing

1522
01:51:48,708 --> 01:51:50,583
the work that we've learned about through

1523
01:51:50,583 --> 01:51:52,791
these stories and connections that we've made over the last few years.

1524
01:51:52,833 --> 01:51:55,833
So, Andrew, thanks so much for having us

1525
01:51:55,833 --> 01:51:57,958
on. We're so excited. And that is very

1526
01:51:57,958 --> 01:52:00,208
exciting. Powered by the undertow. I like

1527
01:52:00,208 --> 01:52:04,208
it. Thank you both. I appreciate it.

1528
01:52:04,458 --> 01:52:05,875
We'll talk to you soon. Thank you. Thank

1529
01:52:05,875 --> 01:52:07,083
you, Serena, for joining me on today's

1530
01:52:07,083 --> 01:52:09,250
episode. This very, very special episode

1531
01:52:09,250 --> 01:52:10,500
of the how to protect the ocean podcast.

1532
01:52:11,166 --> 01:52:13,000
What do you guys think the undertow? I

1533
01:52:13,000 --> 01:52:16,041
would love to hear your thoughts. This is

1534
01:52:16,041 --> 01:52:17,791
going to be something that we're going to be pushing forward and we are going to ask you to join a list so that when we do this, we can be able to help you.

1535
01:52:24,583 --> 01:52:26,666
We want you to be the first ones here.

1536
01:52:26,916 --> 01:52:29,500
This podcast is going to be that funnel.

1537
01:52:29,500 --> 01:52:31,000
One of those funnels to bring in people

1538
01:52:31,000 --> 01:52:32,458
in the community because you've already

1539
01:52:32,458 --> 01:52:35,000
listened to me on a number of occasions.

1540
01:52:35,000 --> 01:52:36,333
If this is your first time, welcome. If

1541
01:52:36,333 --> 01:52:37,583
you've been listening to me for a long

1542
01:52:37,583 --> 01:52:38,791
time, whether it's been a few weeks, a few months, a few years, you know, feel free and come join because you know the evolution that I've been on. You know, the evolution that you've been on in your journey to join.

1543
01:52:49,375 --> 01:52:51,125
And now we are upping that and we are

1544
01:52:51,125 --> 01:52:53,291
going to do some great things and I can't

1545
01:52:53,291 --> 01:52:55,541
wait to get to know you even more within

1546
01:52:55,541 --> 01:52:57,166
this community is something that I've

1547
01:52:57,166 --> 01:52:59,250
been wanting to do for a long time and I

1548
01:52:59,250 --> 01:53:01,791
have the ability to work with two phenomenal women in this project and this business and start up to be able to bring that to you. So having, you know, a lot of people are like, you know, I'm going to be a little bit more of a fan of this.

1549
01:53:01,958 --> 01:53:21,416
And I can't wait to bring it to you. So

1550
01:53:21,416 --> 01:53:22,916
if you want to sign up if you want to be

1551
01:53:22,916 --> 01:53:24,916
a part of the community, please do so

1552
01:53:24,916 --> 01:53:27,916
speak up for blue.com forward slash the

1553
01:53:27,916 --> 01:53:30,250
undertow that speak up for blue.com

1554
01:53:30,250 --> 01:53:30,791
forward slash the undertow.

1555
01:53:30,791 --> 01:53:34,583
And you can get access will put you on an

1556
01:53:34,583 --> 01:53:36,583
email list. Once we get access, we will

1557
01:53:36,583 --> 01:53:39,375
contact you and you'll be able to join

1558
01:53:39,375 --> 01:53:41,416
and enjoy the time that you have in

1559
01:53:41,416 --> 01:53:43,000
there. Give us feedback. We're always

1560
01:53:43,000 --> 01:53:45,083
looking forward to it. But for now, speak

1561
01:53:45,083 --> 01:53:47,375
up for blue.com forward slash the

1562
01:53:47,375 --> 01:53:49,500
undertow is what I'm going to be asking

1563
01:53:49,500 --> 01:53:52,000
you to do each and every episode is join

1564
01:53:52,000 --> 01:53:54,041
and I can't wait till you do so. So thank

1565
01:53:54,041 --> 01:53:55,708
you so much for joining me on today's

1566
01:53:55,708 --> 01:53:57,458
episode. I want to thank also my co

1567
01:53:57,458 --> 01:53:59,000
founders, Amanda and Serena for joining

1568
01:53:59,000 --> 01:53:59,791
me and thank you for listening and thank you for listening.

1569
01:54:00,833 --> 01:54:01,458
And I'm Andrew Lewin joining the

1570
01:54:01,458 --> 01:54:03,208
undertow. If you have any questions, you

1571
01:54:03,208 --> 01:54:04,708
know how to reach me at how to protect

1572
01:54:04,708 --> 01:54:06,083
the ocean. And thank you so much for

1573
01:54:06,083 --> 01:54:07,708
joining me today on this episode of the

1574
01:54:07,708 --> 01:54:09,125
how to protect the ocean podcast. I'm

1575
01:54:09,125 --> 01:54:10,416
your host, Andrew Lewin from the true

1576
01:54:10,416 --> 01:54:12,375
North strong and free. Have a great day.

1577
01:54:12,375 --> 01:54:12,916
We'll talk to you next

1578
01:54:12,916 --> 01:54:14,166
time. And have a conservation.