What’s behind your canned tuna? The shocking truth supermarkets never tell you
Supermarket tuna raises a disturbing question: What’s behind your canned tuna? In this episode, you uncover the hidden human cost of the global tuna industry, including the devastating story of fisherman Deby Putra Bunanda, whose health collapsed after months at sea supplying tuna for major supermarket brands. His experience reveals a deeper and darker truth about forced labor, long deployments without oversight, and the human suffering behind one of the world’s most common foods. The surprising emotional insight: Bunanda returned home barely able to walk or speak after seven months at sea.
Sustainable fishing sounds simple on a label, but the reality is far more complicated. We look at the environmental toll of industrial tuna fleets, from destructive fishing methods like FADs to the bycatch of sharks, turtles, and juvenile tuna. We examine why certification labels, including MSC, often fail to guarantee true sustainability or ethical labor practices. You will also hear how ISSF pushes the industry forward while still facing major limits in transparency and enforcement.
Ethical seafood is possible, but only if consumers know what to look for. This episode breaks down which labels matter, why “pole-and-line” and “troll-caught” tuna are safer choices, and how certain brands perform better on transparency than others. If you’ve ever wondered whether your tuna is truly sustainable or if the worker who caught it was treated fairly, this episode gives you the clarity you need.
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What's behind your canned tuna?
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Now think about this.
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You open a can of tuna for lunch.
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It seems cheap, safe and simple.
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I mean, we all know it has high protein,
great for fatty acids and low fats,
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so it's a really good healthy meal.
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But behind many of the supermarket tuna
brands, there are hidden stories of
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human exploitation, environmental damage,
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and supply chains that
stretch far out to sea.
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Today we're gonna answer the
question, what's behind your tuna?
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We're gonna go over a Financial Times
article that was done, an investigative
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report that was done on the tuna
industry and the human costs, as
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well as the environmental costs, and
of course, the supply change costs.
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We're gonna talk about that
on today's episode of the How
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to Protect the Ocean Podcast.
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Let's start the show.
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Hey everybody.
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Welcome back to another exciting episode
of the How to Protect the Ocean Podcast.
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I'm your host, Andrew Lewin, marine
biologist and science communicator, and
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I'm here to tell you what's happening
with the ocean, how you can speak up for
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the ocean, and what you can do to live
for a better ocean by taking action.
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And on today's episode, we're
gonna be talking about what is
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behind your supermarket tuna.
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The tuna that you buy, you may buy
on a regular basis, you may not.
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If you're on a health kick and you
wanna pump up that protein for, you
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know, not as many calories and you
don't want to have chicken all the time.
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Seafood is a great option,
especially when it's sustainable.
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But the problem is we just don't think
about what goes behind catching that
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fish and that supply chain and who's
catching that fish, what they go through.
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So we're gonna talk all about that.
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Before we do though, something else we
don't talk a lot about is seagrasses.
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Now I know if you've listened
to this podcast before.
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You've heard me talk about
sea grasses, a coastal habitat
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that is huge for biodiversity.
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Also to help reduce climate
change by absorbing carbon
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dioxide on a regular basis.
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It is such a huge absorber, like a
carbon sink we call it, of carbon
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dioxide and greenhouse gases.
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Something that is very important to
our coastal systems, not only for
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reducing climate change, but because
of it adds a lot of biodiversity.
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It nurtures young fish and invertebrates
so they can go off to other habitats.
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It's such an important seagrass or
such an important coastal habitat
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that we don't talk about that
much, which is boggles my mind.
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Talk a lot about coral reefs,
not a lot about seagrasses.
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So what I am doing, I am
putting a crowdfunding campaign
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together to talk about seagrass.
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It's gonna be a podcast
called The Seagrass Effect.
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If you go to speak up for
blue.com/seagrass, you'll be able to
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help and donate to support the launch
and the maintenance of that podcast.
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You can pretty much donate
whatever you would like.
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It's with Balean.
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We've teamed up with the Balean
Foundation to be able to put together
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these ocean projects, and it's
really helpful to get your help
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and get your backing behind that.
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Go to speak up for blue.com/seagrass.
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Now let's talk about the
story that opened the door.
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So the Financial Times ran this
investigation into a supermarket
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tuna and their supply chains.
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So not just looking at like, Hey,
these are the different brands
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and they're sustainable or not.
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It's actually going back and looking
at the brands and almost reverse
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engineering how the fish gets into
the can and into the supermarket.
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So where are all the middle people?
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Where are all the businesses involved?
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Who's catching it?
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How are they being caught?
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What's happening to the people who
are catching it, the fishermen,
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the fishers who are catching them?
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How far out to sea do they have to go?
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Are they observed a lot?
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Are they monitored?
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What's going on?
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They talk all about that.
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But this report focused on a single
fisherman named Deby Putra Bunanda.
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Now, he spent seven months at sea catching
tuna that was destined for retail shelves.
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But when he returned home after that
seven months, he could barely walk
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more than a few steps at a time,
and he had difficulty speaking.
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What the heck went on?
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Now, the story highlights
the harsh working conditions
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on some of the tuna fleets.
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So like the long deployments without any
kind of returning to port, because they go
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so far, minimal oversight of the working
conditions and the people's health.
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They also talked about a lot
of dangerous labor practices.
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Now, if anybody has watched Deadliest
Catch, we've learned about one
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of the most dangerous, if not the
dangerous jobs in North America.
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It's usually the crab fishery in Alaska.
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Why?
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Because being out in Alaska
on the sea sucks sometimes.
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It's beautiful, but it sucks sometimes.
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There are massive ways.
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You're looking at the Eastern
Pacific North Pacific Ocean.
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It's cold.
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There are a lot of waves.
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The weather can turn at any point in
time and it can be very dangerous.
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A lot of people lose
their lives during that.
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Even in the show, the Deadliest Catch,
people have lost their lives over time.
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It is not an easy job, folks.
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It is not an easy job.
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So tuna fishing out in the Indian
Ocean or out in the Pacific, on
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the other side of the world for
us that live in North America, it
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is a very dangerous job as well.
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But also what happens is these fish
are not just found along the coastlines
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of your favorite countries or the
countries these people live in.
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What happens is you end up getting
on the boat, you go out and you
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don't come back for a long time.
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Six, seven months, sometimes a
year, sometimes more than a year.
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And when that happens, you start to get
people being like, well, hold on a second.
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How are people being treated while
they're out there for so long?
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I'll be honest.
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I go out on ships like in North America
when I've been out on ships to do
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marine mammal observing or trawling or
doing, you go out for a couple weeks.
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Maybe a month, maybe a couple months.
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I think the most I've really been
out is like seven weeks, eight weeks.
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And that was 'cause we got stuck out
there 'cause of bad weather and we
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had to do a ship to ship transfer.
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When you think about going out for
seven months or even like more than a
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year or more than that, and you're only
on a boat, you're not in the port and
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sometimes you can't go to different
ports because of immigration rules and
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stuff 'cause it's a different country.
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You start to get complicated and then
when people are out at sea all this
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time, you can get away with a lot.
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You can get away with a lot 'cause
not many people are on there, on the
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boats to monitor working conditions
to monitoring what fish are there.
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Now we do have fisheries observers that
are on them in some regional management
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areas, but that's not all the time.
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And that's not everywhere in the world.
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So what's behind canned
tuna the human cost?
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That's what we're gonna
discuss in this section.
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Because of the long distance
fishery in this industry.
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It's far away.
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Law enforcement can't be there, and public
scrutiny is not there to call people out.
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If somebody's got a camera on their
phone and trying to send it back
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home, you can't always do that.
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There's probably no signal out there.
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So NGO investigations and Human Rights
groups have documented forced labor.
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We know there are
fishery slaves out there.
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It continues to happen.
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There's withheld wages, unsafe
conditions and exploitation of
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migrant fishers in some tuna fleets.
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And especially what they do is they'll
kind of bring you on board, especially in
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people like in Malaysia, the Philippines,
where you're not getting paid as much.
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They come on board.
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They go on for a long time.
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They get their passports taken away.
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Say, Hey, you know what?
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We got a safe here.
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We're gonna hold onto it.
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They don't give it back,
especially if they go to different
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ports, if they come back.
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If they get sick, they're
not treated properly.
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Some are even thrown overboard
if they can't perform.
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It's a very, very harsh condition.
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It is the modern day slavery
that we see today, unfortunately,
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and it continues to go on.
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So these supply chains that include
tuna ends up in major supermarkets.
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So we're eating and supporting
the companies that are supporting
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these fishery slaves, these harsh
work conditions, these areas
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where like occupational health and
safety is not at the forefront.
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If you go on a boat like a Norwegian
boat or you go on like anywhere in Europe
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or you go on places in Canada or the
US, occupational health and safety is
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at the top, like safety is at the top
of the list in terms of what you need to
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know and what you need to be trained on.
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In other places around the world where
there are long deployments and they're far
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away from the coast, there's no monitoring
and there's nobody on the board to say,
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Hey, you know what, you can't do that.
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Or, that's is unsafe.
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This is unsafe.
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It could be very hectic, it could be sad,
it could be very stressful for a lot of
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people and it could end up in death.
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But what this story does is it
connects like the labor force of
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tuna with ocean sustainability.
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So the abuse of workers in destructive
fishing practices often appear together.
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So when you see lack of monitoring of
like how many fish are taken or where
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they're taken from, or have they been
properly processed and documented.
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Well, that's the same thing
that happens with humans.
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Usually they're hand in hand
fishery slaves and stuff.
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If you're gonna do one thing illegal,
you're gonna do the other thing illegal
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so that you can actually probably
identify some of those boats right
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off the bat just by their problems
with environmental sustainability.
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But this is not just an
environmental problem.
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Tuna fishing is not just
an environmental problem.
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It is also a people problem,
and it has to be solved.
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This is something that the transparency
behind who is getting your fish, who's
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catching your fish is a huge thing.
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And to be honest, there are a lot of
new popup kind of shops, not popup,
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but they've shops that have popped up
online where in Europe and North America.
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We've documented this here on the podcast
before where you can actually get a
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picture and find out who caught your fish
and their families and their generation.
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And you get their whole story behind it.
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It connects the consumer to the fisher.
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Which is really cool because you can
see that there's not that many middle
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people or middle companies or middlemen,
what they call it in the middle to
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like take away that transparency.
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And it's harder to track when
you have more people involved.
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So that's something
that's really interesting.
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Now there is of course the environmental
side, like the bycatch, dark fleets,
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and supply chain opacity, which
is something that's a huge part.
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We're going to discuss it in this section.
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So tuna caught for cheap retail products
often come with like huge environmental,
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like from industrial fishing of course
that uses high impact gear, like FAD, so
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Fish Aggregating Devices, which, we've
had people from the International Seafood
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Sustainability Foundation on the podcast
to talk about fish aggregation devices
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and how they've improved over that time.
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But there are still some that are being
used that are not good for sustainability.
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They can increase the catch of
non-targeted species, including
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sharks, sea turtles, dolphins,
sea birds, and juvenile tuna.
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Now, of course, like I
said, this is from the past.
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The newer ones that are being tested
and that have been discussed on
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this podcast before are better, but
they still come with some caveats,
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so you have to be careful of that.
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Now, of course, some vessels
stay at sea for long periods.
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So transshipping tuna at sea, there's
less transparency involved there.
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Because it really comes up to the people
who, like I have fisheries observers who
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are on these trans shipping boats that
receive all the goods from the catches
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and the boats that catch the fish.
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Sometimes they come in and they don't
even know what these fish are because
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they've already been processed.
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They've chopped the heads off, chopped
the fins off, chopped the tails off.
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Obviously they were dead
before that, hopefully.
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And then they bring 'em on board.
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But sometimes it's difficult to
tell between a tuna and a shark.
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It really is when you process
all the meat and everything.
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Even when you have observers on these
transhippers, it's really difficult
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to kind of catch and watch and
monitor all these fish accurately.
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So there's a lot of ethical
and ecological practices that
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can be called into question.
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But even when the companies say, like
for marketing, they say, Hey, look,
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this has been responsibly sourced,
that doesn't always mean they have.
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And there's a lot of greenwashing
out there, or blue washing,
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whatever you want to call it.
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That happens with these marketing pieces
on the actual label of the canned tuna.
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So it is something that, you know, has
to be monitored and has to be caught.
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We'll talk about that in the next session.
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So that when we think of
tuna, we think of food.
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Like that's always the
thing we think about.
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We don't think about
everything behind that.
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We rarely think of the ecosystems.
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The protected species and the
fishing technology that's used.
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And so now what I hope to get out
of this video for you is to really
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start thinking about how it's caught.
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And I know it's not fun because all you
wanna do is eat that delicious tuna.
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It's very good and it's very good for you.
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And some people really, really like it.
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But it's also something that
you have to think about is
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like, is this the right company?
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Is this the right certification,
which we're gonna talk about now.
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We're gonna talk about certifications
and solutions, promising ideas
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with complications, of course.
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Now certifications have come out.
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You have the Marine Stewardship Council.
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You have the International Seafood
Sustainability Foundation who works
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with scientists and major tuna companies
to improve gear, reduced bycatch.
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And track stock health.
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You have a number of different ones.
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You have Seafood Watch.
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There are a number of different
programs out there, apps that help
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you track what's the right seafood,
where they're caught and so forth.
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So those are all important.
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So these organizations have improved
transparency 'cause like, say something
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like the Marine Stewardship Council,
what they want to do is they want
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to take, I think they have over 400
fisheries, probably more than that,
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where they actually look at where
it's caught and the whole supply
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chain, all the way up to retail.
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They check everything and
they check every part of it.
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You have to go through a certification
process to be able to be certified and
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put that on your label to say, Hey, I'm
MSC certified to be able to do that.
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So I think, you know, having that, having
the ISSF, the International Seafood
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Sustainability Foundation who've, we've
had the president on the podcast before.
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They focus more on ecological
sustainability than labor protections, but
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they're still very interested in reducing
those and making sure that those companies
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and those supply chains that they support
do not have any of that in their system,
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obviously in their whole supply chain.
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'cause that's obviously not bad.
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So the certification doesn't always
guarantee like ethical working
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conditions and/or low environmental harm.
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That's one of the problems
with these certifications.
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And it's not to say that these
certifications are worth nothing.
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They're worth a lot because they do
make the process more transparent.
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But they may also uncover a lot
of things that aren't very good.
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I'd have to have somebody on from the
Marine Stewardship Council to find
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out how they vet each of their people.
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It's been a while since I've had them on.
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But they do have some really good
sustainable fisheries, and they
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do monitor those supply chains.
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However, there needs to be more progress,
especially when we look at the labor
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practices of some of these boats.
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And some of these companies may not know,
or they don't do enough due diligence
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00:13:17,931 --> 00:13:21,541
to know what's happening on these boats,
how long these boats are out there, and
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what they do, all that kind of stuff.
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00:13:22,921 --> 00:13:24,391
So that needs to change.
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We do know this.
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This investigation plus a plethora of
other investigations, not only from
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00:13:29,358 --> 00:13:32,868
a journalistic standpoint, but also
a science standpoint and labor law
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00:13:32,868 --> 00:13:34,338
and just human rights standpoint.
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We know this goes on and it needs
to be improved, definitely improved.
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So even though there's real
progress and real pressure to
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00:13:40,714 --> 00:13:44,134
do better, there's also a lot of
greenwashing and gaps in an oversight.
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So, consumers need to
understand both of these.
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However, when you do something
like the big consumer question,
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what are the better choices?
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There are some more sustainable
tune options available.
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So look for MSC Blue label because
you will get the better option.
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It's not the best option,
but it's the better option.
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00:14:02,871 --> 00:14:07,011
Choose products, that say, caught
by pole and line or troll caught,
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00:14:07,111 --> 00:14:11,570
like T-R-O-L-L caught because those
methods reduce a lot of bycatch.
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When you're just looking at pole
and line, it's just literally
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a fishing pole in a line.
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00:14:15,983 --> 00:14:18,413
Or a troll caught, it's like you're
trolling along and you're catching them.
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00:14:18,493 --> 00:14:23,203
Brands like Safe Catch, Clover Leaf,
which is MSC certified products, and
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00:14:23,203 --> 00:14:27,313
then great value MSC certified tuna
have better transparency standards.
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00:14:27,396 --> 00:14:30,301
But the best takeaway is bigger
than the sticker or the logo.
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That's really something to think about.
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00:14:32,445 --> 00:14:35,055
You have to ask yourself
where your seafood came from.
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00:14:35,356 --> 00:14:40,800
Ask how it was caught and ask who caught
it and whether they were treated fairly.
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00:14:41,146 --> 00:14:44,266
Now you're gonna ask this at the
supermarket and nobody's gonna know.
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00:14:44,373 --> 00:14:49,653
The more we ask, the better the
companies get at being more transparent.
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00:14:50,268 --> 00:14:52,128
Because like a lot of
times I've done it before.
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00:14:52,128 --> 00:14:54,438
I've gone to my supermarket, I've
ordered seafood and I'm like, Hey,
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00:14:54,438 --> 00:14:55,848
do you know how this was caught?
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00:14:55,848 --> 00:14:57,288
Where it was caught and who caught it?
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00:14:57,678 --> 00:15:01,458
And like the 16, 17-year-old behind
the counter is like, I don't know man.
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00:15:01,548 --> 00:15:02,838
Like just, do you want it or not?
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00:15:02,928 --> 00:15:03,888
Like they don't care.
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00:15:03,971 --> 00:15:06,311
They're just there to
earn their minimum wage.
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00:15:06,731 --> 00:15:09,731
And like especially with a student,
there are some, I should say, there
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00:15:09,731 --> 00:15:13,061
are some like managers and stuff that
really take it to heart and will do it.
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00:15:13,061 --> 00:15:16,386
And there are some fishing markets
that will look at everything.
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00:15:16,386 --> 00:15:18,336
And so those are the
ones you wanna support.
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00:15:18,420 --> 00:15:20,880
If they're not like that, don't
support those supermarkets.
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00:15:20,940 --> 00:15:25,695
Make them say what it is and make them
like, look at what it is and make better
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00:15:25,695 --> 00:15:27,315
decisions when they do their purchases.
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00:15:27,315 --> 00:15:27,615
Right.
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00:15:27,698 --> 00:15:31,068
This is a story about literally
everyday choices that you
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00:15:31,068 --> 00:15:32,118
make at the grocery store.
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00:15:32,388 --> 00:15:36,558
Tuna is one of the most consumed fish
in the world because of its health
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00:15:36,978 --> 00:15:37,928
attributes, I guess you call it.
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00:15:38,488 --> 00:15:43,118
But this means that consumers have power
in the type of tuna that we consume.
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00:15:43,328 --> 00:15:46,868
And so it is important
that we demand better.
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00:15:47,108 --> 00:15:51,918
It is important that we follow up with
Marine Stewardship Council, ask questions.
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00:15:51,995 --> 00:15:53,885
ISSF, ask questions.
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00:15:53,885 --> 00:15:55,685
Your supermarket, ask questions.
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00:15:56,075 --> 00:15:58,355
This is where it starts to begin.
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00:15:58,385 --> 00:16:03,405
The movement begins for better
transparency and a lot more due diligence
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00:16:03,405 --> 00:16:06,045
where you get your global seafood.
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00:16:06,195 --> 00:16:07,635
That's really what it comes down to.
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00:16:07,965 --> 00:16:11,148
So the next time you pick up a can of
tuna, think about the hands that caught
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00:16:11,148 --> 00:16:14,925
it, like the people that caught it, the
methods that pulled it from the sea.
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00:16:15,285 --> 00:16:19,385
And then you know what systems you want to
support is really what it comes down to.
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00:16:19,385 --> 00:16:22,085
Sustainable seafood is not only
about protecting marine life,
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00:16:22,085 --> 00:16:24,305
it's about protecting people
too, because people catch 'em.
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00:16:24,385 --> 00:16:28,045
And there's a lot of people who are
mistreated in trying to catch food for you
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00:16:28,045 --> 00:16:32,545
so that you can have this can of seafood
once a day or once every other day or once
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00:16:32,545 --> 00:16:34,615
a week or however often you consume it.
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00:16:34,615 --> 00:16:36,961
Don't consume tuna more than
once a week, by the way.
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00:16:36,961 --> 00:16:38,761
It's not very good with
the mercury content.
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00:16:39,271 --> 00:16:42,841
So I think that's the big takeaway
message is when you start to eat
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00:16:42,871 --> 00:16:45,691
any kind of seafood, any kind of
meal, really, any kind of meat
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00:16:45,691 --> 00:16:47,731
or vegetable, just ask yourself.
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00:16:48,045 --> 00:16:48,975
Where does it come from?
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00:16:49,365 --> 00:16:50,846
Who caught it and how it was caught?
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00:16:51,195 --> 00:16:54,398
Those are the big questions you should
ask when you're looking at your tuna and
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00:16:54,398 --> 00:16:57,458
any other types of fisheries that you
eat or any type of seafood that you eat.
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00:16:57,578 --> 00:16:58,448
It's very important.
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00:16:58,598 --> 00:16:59,948
That's it for today's episode.
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00:16:59,948 --> 00:17:04,118
If you have any questions or comments,
please put it down in the comments down
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00:17:04,118 --> 00:17:05,608
below if you're watching this on YouTube.
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00:17:05,658 --> 00:17:08,778
And if you're listening to this on your
favorite podcast app, I am so excited.
368
00:17:08,778 --> 00:17:10,758
I've got this new service
that I'm trying out.
369
00:17:10,838 --> 00:17:11,948
I would love to hear from you.
370
00:17:11,953 --> 00:17:15,320
You can leave a message or a voicemail,
or leave a rating and review.
371
00:17:15,410 --> 00:17:21,110
But if you go to speak up for
blue.com/feedback, you can leave
372
00:17:21,110 --> 00:17:22,520
me a message and a question.
373
00:17:22,520 --> 00:17:24,335
It just go to me, it
doesn't go to the public.
374
00:17:25,010 --> 00:17:28,600
If you have a question or something
you want me to cover or you have like
375
00:17:28,600 --> 00:17:30,580
feedback for me, I would love to hear it.
376
00:17:30,580 --> 00:17:34,300
Go Speak up for blue.com/feedback.
377
00:17:34,300 --> 00:17:35,560
All one word feedback.
378
00:17:35,710 --> 00:17:38,560
I wanna thank you so much for
joining me on today's episode of the
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00:17:38,560 --> 00:17:39,820
How to Protect the Ocean Podcast.
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00:17:40,060 --> 00:17:42,460
I'm your host Andrew Lewin from
the True North Strong and free.
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00:17:42,460 --> 00:17:43,090
Have a great day.
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00:17:43,090 --> 00:17:45,010
We'll talk to you next time
and happy conservation.