Ethical climate storytelling: How honest stories move people from fear to action

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The art of environmental documentary
filmmaking is changing because the

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times are changing and the amount
of content that goes out changes by

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the second, literally by the second.

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We have gone from documentaries that are
take about six months to six years to make

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to going to mini documentaries or just
pieces of content that are documentary

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style that are about two minutes long.

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And so we're gonna talk about what
that's gonna be like, what that looks

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like, and how it's made in today's
day of huge social media content,

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content creation, and the environmental
movement on today's episode of the

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How to Protect the Ocean Podcast.

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Let's start the show.

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Hey everybody.

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Welcome back to another exciting episode
of the How to Protect the Ocean Podcast.

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I'm your host, Angelou and Marine
biologist and science communicator

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here to tell you what's happening with
the Ocean, how you can speak up for

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the Ocean, and what you can do to live
for better Ocean by taking action.

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The last few episodes that I've been
doing has been focused on a lot of Marine

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stuff, which is obviously it's about
the oceans, but I've been focusing a lot

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of like methods of measuring sea grass.

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We've been talking about fisheries,
we've been talking about sort

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of like how fisheries are
sampled, how policies are made.

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We've been talking a lot about how
sea grass is measured across the way

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to make sure they're standardized.

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Today's gonna be a little different
'cause we're gonna be really talking

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about how to speak up for the Ocean,
how to speak up for climate change.

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'cause today I have Maya
Lilly on the podcast today.

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She is a climate storyteller
strategist and media producer, best

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known for her work with the years
project, a nonprofit media initiative.

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Focused on reshaping how climate
change is communicated to the public.

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Maya's work centers around one core idea.

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People engage with climate action when the
story connects to their everyday lives.

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So through the years project, she
helps produce accessible, emotionally

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grounded content that highlights
real people, practical solutions,

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and hopeful pathways forward.

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The one thing I loved about this episode,
we talk about a different way of doing

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storytelling, even in documentary
storytelling, very parallel to how we

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have moved away or trying to move away
from parachute science and getting

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into collaborative science or even
supportive science for local communities.

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Maya talks about how
she helps communities.

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During the filmmaking process to enable
them to take action, but also be able

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to film the process in the meantime and
see people confronted with conflict And

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then how do they get over that, or how
they deal with it in a very interesting

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situation or a very interesting way.

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And I just love what she's done.

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We had a very great conversation, longer
than normal, but a wonderful conversation

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nonetheless, because I think I could
have talked to her for about three hours

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and picked her brain selfishly for me
as a communicator and a content creator.

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But also she's just so engaging
and just such an amazing person.

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It's very easy to talk
to her, as you'll see.

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So here is the interview with Maya Lilly
talking about climate communication, how

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important it is in today's world, and
how it's changing, or how it has changed

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with the way content is being created.

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Enjoy, and I will talk to you after.

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Hey Maya, welcome to the How
to Protect the Ocean Podcast.

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Are you ready to talk about
climate action and communication?

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I am ready, Andrew.

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All right.

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I'm super excited.

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This is a lot of fun because Maya,
like I, I don't know how, I just

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discovered you recently through a
friend Amy Bullock, who you were on the

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podcast, uh, before and it was amazing.

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I listened to it.

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I got to know you a little bit
and, and Amy's like, Andrew, you

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gotta have her on the podcast.

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She is phenomenal.

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What she's doing is amazing for climate
action, for just getting people aware

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about climate and climate science
and what we need to do about it.

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But she also connects people to climate
action, which I think is so, so important.

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So we're gonna get into your story, uh,
and, and what you do and how you do it.

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'cause I'm interested, selfishly,
I'm interested as a science

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communicator myself to be
like, how do I connect better?

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Or how do I just connect with people
who may be outside of my audience

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that want to be aware and I'm just
don't know if I'm able to connect

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with them and how to do that.

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So I'm super excited for this episode.

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But before we get into everything
like that, Maya, why don't you just

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let us know who you are and what you.

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I am Maya Lilly.

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That is my real name.

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And, um, I am a film and TV producer
that is on staff with the Years Project,

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which is, we're the TV team that did
a, a TV series called Years of Living

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Dangerously on Showtime and Nat Geo.

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It was basically the first and,
um, kind of only TV show about

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the climate crisis mm-hmm.

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That took celebrities and
made them like journalistic

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correspondents around the world.

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So like Harrison Ford went to
Borneo to look at orangutans and

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palm oil depletion of the forests.

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Harrison Ford, I mean, um, Matt
Damon looked at heat in Los

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Angeles, that kind of thing.

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Um mm-hmm.

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And so with that team, we basically have a
few different initiatives that we work on.

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Um, but most of what I do is
frontline bipoc climate communication

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with original content for all
different social media platforms.

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So important.

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Let me, let's start from the beginning
before we, we, we touch on the

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years project and what you do now.

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How did you get involved in, in,
in environmental communication,

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environmental document, documentary
making, and just movies in general?

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Was that always a passion of yours when
you were, when you were growing up?

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I was kind of a, a, a weird kid.

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Um, I had a very like, kind of
unicorn upbringing with Okay.

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You know, a still married, happily
married, interracial family,

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that they really encouraged me
to do critical thinking and they

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encouraged me to live spherically.

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Kind of like, okay, I was in
the Renaissance or something.

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So they really encouraged me to like to,
to kind of have a, a wide knowledge base.

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And my mother was a teacher And so I was
always in, also in performing art schools.

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Mm-hmm.

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And so my first love was the art.

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But I was always kind of studying, like
I thought humans were very strange, you

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know, as I was growing up and as I think
teenagers think their parents are strange.

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Yeah.

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I kind of thought humans
were strange and right.

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It was like, it was almost like I
had a, a 10,000 foot view or like a

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wide lens on all the time, whereas
everybody else felt a little myopic.

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Where, where, you know, people
were kind of like, well this is

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civilization, this is how it's set up.

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And I was kind of the kid that was like,
well, but why did we choose concrete?

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Why did we choose right angles?

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Why do we live in these
buildings like this?

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Like, so I just kind of had one
of those, uh, questioning minds.

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Yeah.

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Um, And then when I was 15, I discovered
that we were depleting the Amazon to

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make room for cattle for hamburgers.

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I was like, hold the phone.

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Say what now?

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Like, and this was before Google,
so I had to kind of like go to the

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library and research it or talk to
people that were experts in the field.

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And, and I was like, wait,
that is not a good idea.

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So I, I shunned, you know, uh, animal,
animal agriculture in general and I

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started being kind of like an animal
rights activist and that didn't work.

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That basically alienated everybody I knew.

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Um, So when you, when you did that,
when you became an advocate, like,

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tell me a little bit about that
because it's interesting 'cause I

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think a lend a lot of people turned
towards that or start to speak up for

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that, that alienation happens because
you're so passionate about it, right?

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Totally.

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Yeah.

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And I even had a, I had a brief
job as a spokesperson for peta,

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so I would go on camera Okay.

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And do sound bites for, you know,
like for animal rights long time ago.

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Um, but I think, I think, you know,
if you're an animal lover like I am,

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or like any of the documentarians
who do Ocean documentaries, there's

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an animal focus because non-human
species are, are interesting.

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Like they have compassion, they have,
you know, families, they have thought

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processes And so I think it's easier
to talk about an animal than it is to

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maybe talk about a redwood where you're
not exactly sure what kind of language

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they have, even though we know they do.

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Right, exactly.

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Um, And so for me, for me
it was let, it was kind.

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It was, it was more about the system
of humans having the right to just

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take another species on mass and
do whatever we wanted with them.

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Mm-hmm.

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Mm-hmm.

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That was more the issue for me.

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And then how that tugged on all
these other things like taking the

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Amazon away from indigenous cultures
and, and the, you know, it being

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removed as the lungs of the earth.

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Like just, you know, fueled
by hectare, by hectare.

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It just felt like, I dunno
if we should be doing that.

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So by the time I got off to college,
I went to a theater conservatory.

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Um, I was really like, I don't think
humans know what they're doing.

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Um, which was.

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Just in the environment or
everywhere, like everything, mostly

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in the environment and, but yeah,
I mean, you could argue everywhere.

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I mean, we had an Ocean pollution problem.

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We had a, a deforestation problem.

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Mm-hmm.

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We had a GMO problem.

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People were fighting in the nineties.

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They were fighting for
organics and organic labeling.

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We had the WTO protests.

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So it was a really ripe time to be
like a budding environmentalist.

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Right.

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Um, again, there was no
Google, so no Whole Foods.

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So I was like, I had to be
scrappy about it, to be honest.

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I had to like kind of figure it out.

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Um, and my parents were my dad's Jamaican.

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So it's all like cured goat cured chicken.

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Yes.

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You know, stoop pea and I, he would,
they would just bewildered, you know.

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Um, but supportive.

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But supportive.

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Yeah.

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Because again, like
lives spherically, right?

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Um, So when I was at Julliard and I
was training in Shakespeare, chakov,

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Denberg, all of these like very,
very beautiful, but anthropocentric.

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Authors that is all about
the human condition, it felt

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even more myopic, you know?

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Mm-hmm.

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I was there, I'm like wearing my glasses.

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I was there and I was like, why if we,
I was learning about climate change and

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I was like, if we are making the planet
uninhabitable, uninhabitable, yeah.

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Romeo and Juliet's great, but who cares?

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So I actually did a very hard thing.

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I decided to leave.

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Wow.

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I decided to leave my very hard to
get into conservatory education, to

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go do an environmental studies degree,
much to the chagrin of my parents.

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And I was just gonna ask, I was like,
how did your parents feel about that?

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Because, you know, you're,
you're at an age where you know,

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you're making your own decisions.

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You're, you're living a little bit
more independently, and here you are

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making a very, very, uh, big decision
on leaving because of this advocacy

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thing that's pulling you away.

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Why learn about.

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Theater and, and all the, even
though it's, it's really important

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and it was important to you.

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Yes.

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This was more important
to you at this fact.

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What was their response to it?

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I know they're supportive, but that's
gotta be a, they must have wanted to

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have a discussion, let's just say.

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Oh, yeah.

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There, there were a few sit downs.

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I remember, um, a few, like, very
convincing because I was also on a full

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scholarship, uh, a diversity scholarship.

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Yeah.

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So it was like, they were
really like, what are we doing?

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But, um, I think, I think what
they taught me was, um, they

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tr they trust my instincts.

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Mm-hmm.

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And I've always been, I, I always was like
a really kind of old soul kind of kid.

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And so I think they, I think that won out.

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Yeah.

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And they trusted that I was lit
from within about something.

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I, I was just kind of out a place
beyond which society had reached.

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Mm. You know, and it felt internally,
it felt like I was like a Cassandra

230
00:11:38,535 --> 00:11:42,165
that knew that Troy was about to
burn and nobody would listen to me.

231
00:11:42,170 --> 00:11:42,340
Mm-hmm.

232
00:11:42,420 --> 00:11:42,740
Mm-hmm.

233
00:11:42,824 --> 00:11:44,925
It was very, very isolating.

234
00:11:44,925 --> 00:11:48,885
So much so that when, in 2019, when I
started working for the years project

235
00:11:49,095 --> 00:11:53,415
and one of my first shoots was doing
the youth climate strikes and Greta

236
00:11:53,415 --> 00:11:55,304
Thunberg was sailing to New York.

237
00:11:55,310 --> 00:11:55,540
Mm-hmm.

238
00:11:55,625 --> 00:11:59,595
And I got to film with Greta and
like all the kids, I, I actually

239
00:11:59,595 --> 00:12:03,015
wept because I was like, this is the
community I wanted in the nineties.

240
00:12:03,405 --> 00:12:03,495
Mm-hmm.

241
00:12:03,735 --> 00:12:06,825
This is the group of people that
I wished I had gone to school

242
00:12:06,825 --> 00:12:08,175
with, who would've understood me.

243
00:12:08,595 --> 00:12:13,605
So my parents were, I felt like they
did an okay job about understanding it.

244
00:12:13,635 --> 00:12:16,545
'cause I think they, they
trusted that I was on a journey.

245
00:12:16,920 --> 00:12:17,280
Right.

246
00:12:17,760 --> 00:12:20,430
You know, but like all parents,
they want you to be financially

247
00:12:20,430 --> 00:12:23,130
stable or, or go into something
where you're financially stable.

248
00:12:23,130 --> 00:12:24,425
Like I'm a, I'm a parent of, Yeah.

249
00:12:24,425 --> 00:12:28,110
Of a girl who's in a, a, a young
woman, I should say 18-year-old

250
00:12:28,110 --> 00:12:29,520
who's in university right now.

251
00:12:29,700 --> 00:12:31,200
And then my other daughter's 16.

252
00:12:31,200 --> 00:12:34,440
Like, the big thing as a parent,
as, as a Marine biologist who knows

253
00:12:34,440 --> 00:12:37,650
like Marine biology's not gonna pay
like a lot of the bills, you know,

254
00:12:37,650 --> 00:12:39,180
that you have, but it's a passion.

255
00:12:39,450 --> 00:12:43,500
You also want your kids to be financially
stable, do whatever you want, but as long

256
00:12:43,500 --> 00:12:45,180
as you can pay your bills, we're happy.

257
00:12:45,180 --> 00:12:45,780
You know what I mean?

258
00:12:45,780 --> 00:12:47,820
Like, I think that's a, a, a big thing.

259
00:12:48,120 --> 00:12:50,880
Um, you know, and, and, and, and
especially as like the kid of

260
00:12:50,880 --> 00:12:55,170
immigrants, you know, like, yes, my,
my father joined the US Army to get his

261
00:12:55,170 --> 00:12:57,150
citizenship and he served this country.

262
00:12:57,480 --> 00:13:00,060
And I think it's, thank you for sharing,
like when you're the kid of an immigrant.

263
00:13:00,450 --> 00:13:05,040
Um, I always joke like, immigrants,
kids don't go skiing or skydiving

264
00:13:07,290 --> 00:13:09,480
because you don't wanna break anything.

265
00:13:09,480 --> 00:13:10,140
Like, no.

266
00:13:10,140 --> 00:13:12,660
You're like, be happy you're here.

267
00:13:12,690 --> 00:13:13,895
Like, yes, you're good.

268
00:13:13,965 --> 00:13:15,270
Like, don't break anything.

269
00:13:15,270 --> 00:13:19,170
So I, you know, so I think I had
like an extra like caution around.

270
00:13:19,640 --> 00:13:21,290
Making drastic decisions.

271
00:13:21,350 --> 00:13:24,920
But yeah, all, all of that to
say, acting is not necessary.

272
00:13:24,920 --> 00:13:28,400
There are a lot of actors, so I think
that maybe my environmental studies

273
00:13:28,400 --> 00:13:29,720
degree might have been a step up.

274
00:13:31,370 --> 00:13:34,819
Well, it, it's funny you say that
'cause uh, my, my wife, uh, has is

275
00:13:34,819 --> 00:13:36,170
a Chinese has a Chinese background.

276
00:13:36,170 --> 00:13:38,540
Her parents were from, one
of them was from Taiwan, one

277
00:13:38,540 --> 00:13:39,350
of them was from Hong Kong.

278
00:13:39,620 --> 00:13:42,560
And they both came over, met
here and, and, and, uh, you

279
00:13:42,560 --> 00:13:43,850
know, uh, had their life here.

280
00:13:44,060 --> 00:13:47,540
But they have a very similar way of
thinking, you know, in terms of like

281
00:13:47,540 --> 00:13:51,470
job stability and don't do anything
too drastic, just stay the course.

282
00:13:51,470 --> 00:13:54,800
And of course, especially with, um,
like Chinese culture in Taiwanese

283
00:13:54,800 --> 00:13:58,130
culture, you, it's very much the next
generation and, you know, you want

284
00:13:58,130 --> 00:13:59,120
to make sure that everybody's good.

285
00:13:59,120 --> 00:14:00,439
But yeah, I totally see it.

286
00:14:00,439 --> 00:14:01,790
It's like, just stay the course.

287
00:14:01,850 --> 00:14:04,970
You know, do something that's,
you know, you'll get paid for

288
00:14:04,970 --> 00:14:05,870
and you can pay your bills.

289
00:14:05,870 --> 00:14:08,930
You can enjoy your life and have a
family and, and that's and be healthy.

290
00:14:08,990 --> 00:14:10,430
That's, that's, yeah, the basics.

291
00:14:10,430 --> 00:14:11,870
Like just get the basics there.

292
00:14:11,870 --> 00:14:11,930
Yeah.

293
00:14:12,230 --> 00:14:12,329
You know?

294
00:14:12,329 --> 00:14:12,525
Exactly.

295
00:14:12,525 --> 00:14:13,189
It's a lot of fun.

296
00:14:13,370 --> 00:14:13,490
Yeah.

297
00:14:13,670 --> 00:14:14,390
Very interesting.

298
00:14:14,660 --> 00:14:17,270
So, so, so you're getting
into this advocacy part.

299
00:14:18,045 --> 00:14:21,705
Um, and you're having trouble finding that
community up because, you know, it's the

300
00:14:21,705 --> 00:14:27,405
nineties and, and, and let's be honest,
it, it, climate change was being discussed

301
00:14:27,405 --> 00:14:31,185
in, in, in, in my, like, I went to
university in the, in the late nineties.

302
00:14:31,725 --> 00:14:35,145
It was being discussed in,
in sort of academic circles.

303
00:14:35,595 --> 00:14:35,745
Mm-hmm.

304
00:14:35,985 --> 00:14:37,330
Not necessarily on the news.

305
00:14:37,605 --> 00:14:41,955
And if it was, it was immediately shot
down because climate denial was pretty

306
00:14:41,955 --> 00:14:46,095
much at its peak by then, and nobody was
believing anybody, you know, I had mm-hmm.

307
00:14:46,335 --> 00:14:50,025
Conversations with family and friends,
and it was just like, no, you know,

308
00:14:50,025 --> 00:14:52,965
the economy's more important, you
know, it's not gonna affect anything.

309
00:14:52,965 --> 00:14:56,475
And meanwhile, like my professors are
like, in 20 years we're in trouble.

310
00:14:57,075 --> 00:14:58,785
Like, we, we need to go back.

311
00:14:58,845 --> 00:14:59,565
You know what I mean?

312
00:14:59,625 --> 00:14:59,685
Yeah.

313
00:14:59,685 --> 00:15:00,375
And so, yeah.

314
00:15:00,465 --> 00:15:05,895
Um, you're trying to find this community,
but you're having the struggle to find it.

315
00:15:05,895 --> 00:15:08,895
So your next step after
Julliard, where do you go?

316
00:15:08,895 --> 00:15:09,825
What, what do you do?

317
00:15:10,905 --> 00:15:15,765
So, um, to your point about, uh,
you know, trying to, the climate

318
00:15:15,765 --> 00:15:19,185
denial, I urge everybody to
watch, uh, the White House Effect.

319
00:15:19,189 --> 00:15:19,410
Yes.

320
00:15:19,410 --> 00:15:21,074
Which I think is on Netflix right now.

321
00:15:21,074 --> 00:15:21,165
Yes.

322
00:15:21,194 --> 00:15:25,665
But it basically uses archival
footage and shows the George HW Bush

323
00:15:25,665 --> 00:15:30,495
administration just from archival go
from We wanna fight the Greenhouse

324
00:15:30,495 --> 00:15:34,275
Effect with the White House Effect
and how they were fully on board as a

325
00:15:34,275 --> 00:15:38,355
Republican party And then the switch that
happened and it's absolutely riveting.

326
00:15:38,385 --> 00:15:38,535
Crazy.

327
00:15:38,535 --> 00:15:39,495
Highly, highly recommend.

328
00:15:39,495 --> 00:15:39,555
Yeah.

329
00:15:40,035 --> 00:15:42,584
Um, and I hope it gets, I
hope it gets an Oscar nom.

330
00:15:42,584 --> 00:15:43,125
I should check.

331
00:15:43,245 --> 00:15:44,954
It just came out right, like not long ago.

332
00:15:45,015 --> 00:15:45,344
Yeah.

333
00:15:45,344 --> 00:15:45,405
Yeah.

334
00:15:45,405 --> 00:15:46,545
Like this within the last year.

335
00:15:46,605 --> 00:15:46,905
Yeah.

336
00:15:47,055 --> 00:15:47,324
Yeah.

337
00:15:47,925 --> 00:15:48,314
Um.

338
00:15:48,824 --> 00:15:52,275
So, you know, when I went and did
my environmental studies degree,

339
00:15:52,275 --> 00:15:55,484
I didn't quite know what the
focus was that I was gonna be.

340
00:15:55,484 --> 00:15:59,114
So I took an oceanography class, I
was taking astronomy, I was taking

341
00:15:59,114 --> 00:16:03,734
like, um, environmental ethics and
philosophy, and I was really into eco

342
00:16:04,064 --> 00:16:07,574
feminism and deep ecology, which I
still kind of nerd out about and like

343
00:16:07,574 --> 00:16:09,464
widen that happen and change the world.

344
00:16:10,005 --> 00:16:16,125
But, um, I realized pretty quickly
that I still was a storyteller.

345
00:16:16,185 --> 00:16:19,785
Like I still had this whole set
of skills that I'd grown up with.

346
00:16:20,084 --> 00:16:20,204
Yeah.

347
00:16:20,265 --> 00:16:22,604
Um, where I was deeply
in love with stories.

348
00:16:22,604 --> 00:16:27,885
So I was looking at how do I marry
these two kind of disparate fields?

349
00:16:27,944 --> 00:16:32,415
And I mistakenly thought when I
left, when I got my undergraduate

350
00:16:32,415 --> 00:16:36,494
degree in environmental studies, I
mistakenly thought that I would just

351
00:16:36,494 --> 00:16:40,005
go out and like, get a job with like,
I don't know, Greenpeace or three

352
00:16:40,005 --> 00:16:43,155
fifty.org as their like documentarian.

353
00:16:43,200 --> 00:16:43,320
Gotcha.

354
00:16:43,800 --> 00:16:44,340
You know?

355
00:16:44,550 --> 00:16:44,880
Yeah.

356
00:16:45,330 --> 00:16:48,300
And I quickly realized that those
roles actually don't really exist.

357
00:16:48,510 --> 00:16:50,695
I was about to say, did they
have a documentary at the time?

358
00:16:50,760 --> 00:16:51,120
No.

359
00:16:51,120 --> 00:16:56,010
A lot of environmental orgs, nonprofits,
NGOs, they have a comms team.

360
00:16:56,250 --> 00:16:56,550
Yes.

361
00:16:56,550 --> 00:16:59,610
But usually that's like
writing press releases.

362
00:16:59,670 --> 00:16:59,760
Mm-hmm.

363
00:17:00,000 --> 00:17:03,270
That's like how helping with
the website, they are not doing

364
00:17:03,270 --> 00:17:04,800
storytelling at a high level.

365
00:17:05,130 --> 00:17:08,640
And even now it's still sometimes a
struggle to convince orgs that we work

366
00:17:08,640 --> 00:17:11,610
with of the need for it, which is mm-hmm.

367
00:17:11,850 --> 00:17:15,540
Bewildering to me, Andrew,
because stories change culture.

368
00:17:15,540 --> 00:17:18,360
Like it is literally the
thing that changes, that

369
00:17:18,360 --> 00:17:19,920
connects the heart to the mind.

370
00:17:19,980 --> 00:17:24,420
You know, I You're preaching to the
choir here 'cause Yes, I've been

371
00:17:24,420 --> 00:17:28,470
trying to convince, uh, organizations
to do podcasts just from a, like

372
00:17:28,890 --> 00:17:31,950
what if you have signs that, that
you're taking complex information

373
00:17:31,950 --> 00:17:35,850
just like document documentaries and
you are trying to explain it, you

374
00:17:35,850 --> 00:17:38,700
need the time to explain it properly.

375
00:17:38,940 --> 00:17:44,190
And podcasts, no matter what people say,
there's at least 20 to 30 minutes that

376
00:17:44,190 --> 00:17:45,690
people are listening to this episode.

377
00:17:45,690 --> 00:17:45,780
Mm-hmm.

378
00:17:46,140 --> 00:17:48,270
And if you can say that
within there, it's great.

379
00:17:48,270 --> 00:17:52,440
And compared to a very difficult short
form video, which people are doing

380
00:17:52,440 --> 00:17:56,280
in, in a really great, great way these
days, it's a very difficult thing

381
00:17:56,280 --> 00:18:00,030
to get some of those points across
unless it's a series of of videos.

382
00:18:00,030 --> 00:18:00,450
But yeah.

383
00:18:00,450 --> 00:18:01,350
Sorry to go to your point.

384
00:18:01,950 --> 00:18:03,120
You're preaching to the choir here.

385
00:18:04,110 --> 00:18:08,220
God, and God bless the climate scientists
who were speaking out before the world.

386
00:18:08,220 --> 00:18:08,490
Really?

387
00:18:08,495 --> 00:18:08,685
Oh God.

388
00:18:08,910 --> 00:18:12,180
And amidst like massive greenwashing
from the fossil fuel industry.

389
00:18:12,180 --> 00:18:12,205
Oh Yeah.

390
00:18:12,205 --> 00:18:12,845
God bless them.

391
00:18:13,255 --> 00:18:13,605
Yeah.

392
00:18:13,680 --> 00:18:13,800
Yeah.

393
00:18:13,830 --> 00:18:16,560
But I will say that I don't
know if scientists were the

394
00:18:16,560 --> 00:18:18,240
best people to tell this story.

395
00:18:18,930 --> 00:18:20,430
So agreed.

396
00:18:20,580 --> 00:18:23,070
Um, and I love some scientists
and I love some science.

397
00:18:23,129 --> 00:18:23,190
Yeah.

398
00:18:23,195 --> 00:18:23,355
Course.

399
00:18:23,360 --> 00:18:26,639
So it, it hurts me to say that,
but you know, but it's like Yeah.

400
00:18:27,150 --> 00:18:30,150
Telling people facts and telling,
even just looking at like

401
00:18:30,150 --> 00:18:33,210
the 1.5 degrees Celsius mark.

402
00:18:33,450 --> 00:18:33,570
Yeah.

403
00:18:33,600 --> 00:18:36,915
You know, most people are thinking
like 82 degrees, 84 degrees.

404
00:18:36,915 --> 00:18:37,350
So what?

405
00:18:37,379 --> 00:18:39,000
I'm gonna go garden in my outside.

406
00:18:39,000 --> 00:18:39,420
It's hot.

407
00:18:39,420 --> 00:18:39,780
They don't get it.

408
00:18:40,110 --> 00:18:40,260
Yeah.

409
00:18:40,260 --> 00:18:40,950
And they don't get it.

410
00:18:41,250 --> 00:18:41,520
Yep.

411
00:18:41,610 --> 00:18:44,700
You know, I just had a conversation
with Louis, so Joos, who was the

412
00:18:44,700 --> 00:18:46,410
documentarian that did the cove.

413
00:18:46,950 --> 00:18:47,070
Okay.

414
00:18:47,070 --> 00:18:50,220
And I was, we were talking about
1.5 and he was like, forget 1.5.

415
00:18:50,220 --> 00:18:51,450
Nobody understands that shit.

416
00:18:51,555 --> 00:18:51,754
Nobody.

417
00:18:52,185 --> 00:18:52,555
It's true.

418
00:18:52,905 --> 00:18:55,050
It's same with, same
thing with sea level rise.

419
00:18:55,050 --> 00:18:57,660
If it rises like a centimeter or
two centimeters, like who cares?

420
00:18:57,840 --> 00:18:59,430
That doesn't make any, that
doesn't make a difference.

421
00:18:59,430 --> 00:19:02,280
Like, you don't understand how
much, but you say centimeters

422
00:19:02,280 --> 00:19:03,420
people are like this much.

423
00:19:03,420 --> 00:19:05,280
No, that's not gonna,
that's not gonna matter.

424
00:19:05,280 --> 00:19:06,540
You're completely right there.

425
00:19:06,600 --> 00:19:06,960
Yeah.

426
00:19:07,139 --> 00:19:07,555
Yeah, Yeah.

427
00:19:07,680 --> 00:19:07,950
Yeah.

428
00:19:07,950 --> 00:19:11,250
So, so I was like, how can we marry?

429
00:19:11,670 --> 00:19:15,210
These two, if none of the climate
and environmental orgs that I

430
00:19:15,210 --> 00:19:18,780
thought I was gonna get a job in,
have a job or see the value of it.

431
00:19:19,170 --> 00:19:19,230
Yeah.

432
00:19:19,320 --> 00:19:24,720
Um, So I, I, I basically packed my
stuff and went straight to LA Okay.

433
00:19:25,020 --> 00:19:27,840
And I was like, where's
the megaphone in the world?

434
00:19:28,080 --> 00:19:28,735
Hollywood Yeah.

435
00:19:29,310 --> 00:19:29,430
Yeah.

436
00:19:29,430 --> 00:19:33,600
Let me just go and again, be scrappy
and see who I can meet and what I

437
00:19:33,600 --> 00:19:37,590
can do, and try to, and I didn't know
what form it would take, you know?

438
00:19:37,595 --> 00:19:37,735
Mm-hmm.

439
00:19:37,815 --> 00:19:40,860
I could, I, I saw maybe like
a writer's room position.

440
00:19:41,070 --> 00:19:44,160
I kind of thought about producing
but hadn't really done it, you know?

441
00:19:44,165 --> 00:19:44,255
Mm-hmm.

442
00:19:44,700 --> 00:19:47,370
And so I just kind of
took a, a leap of faith.

443
00:19:47,760 --> 00:19:53,760
Um, And then it, you know, Hollywood
is a weird, it's a very weird place.

444
00:19:54,825 --> 00:20:00,810
We've heard, we've, we've heard there
is a lot of social ladder climbing.

445
00:20:01,665 --> 00:20:07,245
And so if you're me, like imagine like
a, like an undercover environmental scout

446
00:20:07,245 --> 00:20:11,205
who is like, okay, how can I hack the
narrative of what we're talking about

447
00:20:11,205 --> 00:20:15,045
so that we, we understand we're about
to like bite it as a species, right?

448
00:20:15,045 --> 00:20:18,435
And we can infiltrate and put
these topics, and people were just

449
00:20:18,435 --> 00:20:20,745
like, we need more tits and ass.

450
00:20:20,745 --> 00:20:20,835
Mm-hmm.

451
00:20:21,075 --> 00:20:22,335
You know, like, mm-hmm.

452
00:20:22,635 --> 00:20:24,195
What's her rating on IMDB?

453
00:20:24,195 --> 00:20:24,975
We need her.

454
00:20:24,975 --> 00:20:26,205
Like, it was just bizarre.

455
00:20:26,205 --> 00:20:29,835
And I, I have pitched projects in
pretty much every room in Hollywood.

456
00:20:29,835 --> 00:20:31,515
Like, you name it, the streamer.

457
00:20:31,515 --> 00:20:32,925
I've been in the room, right?

458
00:20:32,925 --> 00:20:35,715
So I've heard like the craziest comments.

459
00:20:35,895 --> 00:20:39,255
Like I had one producer
who did a bunch of films.

460
00:20:39,255 --> 00:20:40,515
I won't mention what they are.

461
00:20:40,725 --> 00:20:43,545
Um, he asked me, so what's
the big deal about cli?

462
00:20:43,575 --> 00:20:46,875
Like he had no climate
knowledge right at all.

463
00:20:46,905 --> 00:20:47,295
Like, yeah.

464
00:20:47,505 --> 00:20:51,105
Didn't even know that the earth was
warming because of greenhouse gases.

465
00:20:51,105 --> 00:20:53,115
So I had to do like a mini 1 0 1 session.

466
00:20:53,805 --> 00:20:55,965
I mean, that's started this podcast.

467
00:20:56,055 --> 00:20:57,705
Luckily I started this podcast.

468
00:20:57,915 --> 00:20:59,655
Somebody asked me a question,
a family member, and I was

469
00:20:59,655 --> 00:21:01,005
like, how do you not know this?

470
00:21:01,050 --> 00:21:03,930
Like, I don't understand how
you don't, how do you know it?

471
00:21:04,110 --> 00:21:04,379
Yeah.

472
00:21:05,310 --> 00:21:10,080
Well, because, and here's, I'm, I'm
trying to reframe this when I talk

473
00:21:10,080 --> 00:21:13,649
about this, it's not just that,
you know, scientists maybe weren't

474
00:21:13,649 --> 00:21:15,480
the best deliverers of the message.

475
00:21:15,510 --> 00:21:23,430
It's that there was a consistent,
a consistent, um, god awful

476
00:21:23,850 --> 00:21:26,310
denial of the facts mm-hmm.

477
00:21:26,550 --> 00:21:28,230
By the fossil fuel industry mm-hmm.

478
00:21:28,470 --> 00:21:30,240
Where they were taking out op-eds.

479
00:21:30,629 --> 00:21:30,720
Mm-hmm.

480
00:21:30,960 --> 00:21:36,210
You know, they were using a very big
PR and advertising machine with their

481
00:21:36,210 --> 00:21:39,990
billions of dollars that they had made on
a product that their own scientists had

482
00:21:39,990 --> 00:21:45,960
proved was, you know, causing like the
most crazy ramifications to our earth.

483
00:21:46,710 --> 00:21:46,860
Yeah.

484
00:21:47,070 --> 00:21:50,490
So, you know, one of, one of my favorite
little stories that I, I don't know

485
00:21:50,490 --> 00:21:54,180
if I told Amy this on Grounded in
Maine podcast, but one of my favorite

486
00:21:54,180 --> 00:21:57,450
stories that I was just thinking about
is there was a little 12-year-old girl

487
00:21:58,020 --> 00:22:00,840
there won her science fair in 1981.

488
00:22:01,455 --> 00:22:03,135
And, um, she was in New Jersey.

489
00:22:03,135 --> 00:22:03,345
Okay.

490
00:22:03,825 --> 00:22:06,915
And what she did for the science fair
is she took two little Washington

491
00:22:06,915 --> 00:22:09,345
monuments, like little, little miniatures.

492
00:22:09,555 --> 00:22:10,995
She put thermostats on them.

493
00:22:11,085 --> 00:22:15,014
She put them in two glass bowls, And
then one she left open uncovered, and

494
00:22:15,014 --> 00:22:17,024
the other, she put a plastic wrap over.

495
00:22:17,024 --> 00:22:17,055
Okay.

496
00:22:17,745 --> 00:22:19,845
And she put a heat lamp on both of them.

497
00:22:20,745 --> 00:22:24,705
And sure enough, the Washington
Mon Monument thermostat with the

498
00:22:24,705 --> 00:22:28,215
plastic wrap over, it was a higher
temperature than the uncovered one.

499
00:22:28,635 --> 00:22:32,805
And, and in 1981, this little 12-year-old
just proved the greenhouse gas effect.

500
00:22:33,315 --> 00:22:37,155
But what's interesting about this
story is how did she know about

501
00:22:37,155 --> 00:22:40,185
the greenhouse gas effect in 1980?

502
00:22:40,245 --> 00:22:40,965
Flipping one.

503
00:22:40,965 --> 00:22:41,715
Mm-hmm.

504
00:22:42,350 --> 00:22:46,455
It's because her father was a
man named Henry Shaw, and he was

505
00:22:46,455 --> 00:22:48,195
the scientist for ExxonMobil.

506
00:22:49,754 --> 00:22:49,875
Yeah.

507
00:22:49,935 --> 00:22:53,145
And all of the fossil fuel
companies knew since the 1950s.

508
00:22:53,774 --> 00:22:55,304
They knew since the 1950s.

509
00:22:55,304 --> 00:22:59,115
And the problem with that, Andrew,
that makes me so furious, is we

510
00:22:59,115 --> 00:23:01,129
lost about 60 years of action.

511
00:23:02,460 --> 00:23:02,810
Yeah.

512
00:23:03,080 --> 00:23:03,370
Yeah.

513
00:23:03,370 --> 00:23:03,915
Because they got ahead of it.

514
00:23:04,665 --> 00:23:05,895
Figure they got ahead of it.

515
00:23:06,284 --> 00:23:08,024
They, and they try, they
did different tactics.

516
00:23:08,024 --> 00:23:08,985
It wasn't all denial.

517
00:23:08,985 --> 00:23:11,774
Like first they were like, we
wanna help with the pollution

518
00:23:11,774 --> 00:23:12,915
that our products are causing.

519
00:23:13,155 --> 00:23:16,425
Then they shifted to, oh no,
it's, it's complete bullshit.

520
00:23:16,425 --> 00:23:17,925
The science isn't in.

521
00:23:17,985 --> 00:23:18,074
Mm-hmm.

522
00:23:18,570 --> 00:23:21,915
It's, it's not, it's not, not
all the scientists are aligned.

523
00:23:21,975 --> 00:23:22,425
Right.

524
00:23:22,754 --> 00:23:27,074
And now in like the two thousands
and whatnot, they shifted to, oh

525
00:23:27,074 --> 00:23:31,935
well, um, we are actually going to
put money into renewables and we

526
00:23:31,935 --> 00:23:33,675
are going to help support shifting.

527
00:23:33,855 --> 00:23:35,445
Which ends up being greenwash.

528
00:23:35,475 --> 00:23:38,264
'cause it's like 1% of their,
their budget or whatever.

529
00:23:38,270 --> 00:23:38,409
Yeah.

530
00:23:38,804 --> 00:23:38,955
Yeah.

531
00:23:39,014 --> 00:23:41,145
Well, I even find too
there's, I've seen some.

532
00:23:41,955 --> 00:23:45,735
Uh, talk in publications from them
and what I mean, publications, just

533
00:23:45,735 --> 00:23:49,725
like white papers and, and, and action
and media of like, oh yeah, well

534
00:23:49,725 --> 00:23:52,395
climate change is here, but there's
not much you can do about it, so

535
00:23:52,395 --> 00:23:54,495
you might as well just go with it.

536
00:23:54,645 --> 00:23:55,665
And you're just like, what?

537
00:23:55,995 --> 00:23:59,625
Like you went from denial to
Yeah, let's just go with it.

538
00:23:59,655 --> 00:24:00,315
Like, it's not happening.

539
00:24:00,315 --> 00:24:00,885
It's not happening.

540
00:24:00,945 --> 00:24:01,665
No, it's happening.

541
00:24:01,665 --> 00:24:03,615
We, we kinda lied, we apologized for that.

542
00:24:03,615 --> 00:24:06,555
We had this whole strategy to make
sure you didn't do anything about it.

543
00:24:06,560 --> 00:24:06,740
Right.

544
00:24:06,764 --> 00:24:08,100
And now it's like, nah, it's too late.

545
00:24:08,750 --> 00:24:09,680
There's nothing you can do.

546
00:24:09,740 --> 00:24:11,810
Like, we're just gonna
have to ride this out.

547
00:24:12,080 --> 00:24:15,530
But also if it is, but if they
really believed that they wouldn't be

548
00:24:15,530 --> 00:24:20,450
infiltrating the, the UNF CCC Cop climate
talks the way that they are Oh, Yeah.

549
00:24:20,450 --> 00:24:24,740
They're infiltrating them to make sure
it's like, it's like the tobacco industry

550
00:24:24,740 --> 00:24:29,960
being at the bedside of the lung cancer
patient and advising the doctor on Yeah.

551
00:24:29,960 --> 00:24:32,390
What they're gonna do for
their, their rollout, you know?

552
00:24:32,420 --> 00:24:32,630
Yeah.

553
00:24:32,630 --> 00:24:35,990
Their medication treat well, and, and you
see it even, uh, you talk about plastic

554
00:24:35,990 --> 00:24:39,140
pollution, the, you know, obviously
it's a petroleum product, so you see

555
00:24:39,380 --> 00:24:43,640
lobbyists there at the UN treaty for,
for the UN plastic treaty negotiations.

556
00:24:43,640 --> 00:24:43,730
Mm-hmm.

557
00:24:43,970 --> 00:24:45,860
And they're k bing those all the time.

558
00:24:45,860 --> 00:24:47,750
And, and you just sit
there and you're just like.

559
00:24:48,165 --> 00:24:49,395
How are they in everything?

560
00:24:49,395 --> 00:24:50,025
They're everywhere.

561
00:24:50,055 --> 00:24:53,325
'cause they got all this money where
their lobbyists were outnumbering, the

562
00:24:53,325 --> 00:24:56,805
scientists and the, and the, the policy
makers that were at those meetings.

563
00:24:56,805 --> 00:25:00,465
And same obviously with cop, as you
mentioned, like the oil, uh, the oil and

564
00:25:00,465 --> 00:25:02,655
gas and, and the climate change agreement.

565
00:25:02,685 --> 00:25:04,065
They're just everywhere.

566
00:25:04,395 --> 00:25:06,735
And they're, they're very
interesting in the way, they're

567
00:25:06,735 --> 00:25:08,145
very strategic in the way they go.

568
00:25:08,145 --> 00:25:10,305
Sometimes you don't even
realize it, you know?

569
00:25:10,305 --> 00:25:10,315
Yeah.

570
00:25:10,315 --> 00:25:14,715
They had, uh, at one of the cops for
the UN treaty, the plastic treaty in

571
00:25:14,715 --> 00:25:19,245
Ottawa, uh, a uh, somebody from Oceania
was on the podcast, Anthony Marta, and

572
00:25:19,245 --> 00:25:25,095
he was telling me that they had, um,
people from other countries come in and

573
00:25:25,095 --> 00:25:29,715
they paid them to come in and, and stand
beside signs saying, no, actually we're

574
00:25:29,715 --> 00:25:30,945
okay with everything that's happening.

575
00:25:30,945 --> 00:25:32,925
Like, we need plastic, we need all this.

576
00:25:33,105 --> 00:25:36,915
And then so they actually went up and
asked them the people, they're like,

577
00:25:36,915 --> 00:25:38,325
Hey, do you, do you really believe this?

578
00:25:38,325 --> 00:25:40,515
Like, no, actually we're just,
we got paid to come to Canada.

579
00:25:40,785 --> 00:25:42,375
We got paid to do this.

580
00:25:42,615 --> 00:25:43,635
We're just doing this for the money.

581
00:25:43,635 --> 00:25:44,745
We don't even know what we're talking.

582
00:25:44,745 --> 00:25:45,555
Like, they didn't know.

583
00:25:45,555 --> 00:25:46,515
They didn't understand.

584
00:25:46,815 --> 00:25:48,675
Like what the, what it was for.

585
00:25:48,795 --> 00:25:48,885
Yeah.

586
00:25:48,915 --> 00:25:50,205
They were just taken
advantage, unfortunately.

587
00:25:50,205 --> 00:25:52,455
They were taken advantage of, and this
is not to speak, that they weren't

588
00:25:52,455 --> 00:25:53,535
intelligent or anything like that.

589
00:25:53,535 --> 00:25:57,405
They were just offered some money,
offered an opportunity, and they went.

590
00:25:57,405 --> 00:25:59,865
And I don't know any of the backgrounds
of the people, but you're just kind of

591
00:25:59,865 --> 00:26:03,515
sitting there, like, these people are
sneaky, you know, in terms of Oh Yeah.

592
00:26:03,555 --> 00:26:04,425
What they're doing.

593
00:26:04,515 --> 00:26:08,025
Like they are, Yeah, they are
pulling like everything, every stop.

594
00:26:08,505 --> 00:26:12,555
Uh, this is, you know, this is like
kind of parallel to fossil fuels, but

595
00:26:12,555 --> 00:26:14,535
I've done stories about the utilities.

596
00:26:14,895 --> 00:26:15,225
Yeah.

597
00:26:15,225 --> 00:26:19,435
And I did a story with journalists
in Florida, uh, journalists from a, a

598
00:26:19,435 --> 00:26:22,785
outfit called Floodlight, which looks
at the people that are stopping climate

599
00:26:22,785 --> 00:26:24,675
progress, really great news outlet.

600
00:26:25,005 --> 00:26:28,905
Um, and they were telling the story about
Florida power and light and how Florida

601
00:26:28,905 --> 00:26:35,805
power and Light ran a ghost candidate
to pull votes away from the liberal

602
00:26:35,805 --> 00:26:41,745
candidate who wanted solar, who was, who
was promoting solar in the Sunshine State.

603
00:26:42,405 --> 00:26:45,554
And so that candidate lost because
they had a ghost candidate and they

604
00:26:45,554 --> 00:26:51,284
had hired a PR firm called Matrix,
who was literally having journalists

605
00:26:51,584 --> 00:26:54,195
like followed and like their photos.

606
00:26:54,195 --> 00:26:57,705
So all this treasure trove of information
came out in the investigation.

607
00:26:57,705 --> 00:27:01,034
And you could see the photos of the
journalists like walking his dog.

608
00:27:01,604 --> 00:27:04,334
And they're, and the journalists
were like, what are they gonna do?

609
00:27:04,334 --> 00:27:06,135
Are they gonna take us out like hitman?

610
00:27:06,210 --> 00:27:10,320
You know, so the util for, for
me, utilities are no different

611
00:27:10,320 --> 00:27:11,550
than fossil fuels, you know?

612
00:27:11,610 --> 00:27:12,000
Yeah.

613
00:27:12,090 --> 00:27:14,460
So whatever you're getting
your energy from Yeah.

614
00:27:14,460 --> 00:27:15,205
It's the same kind of battle.

615
00:27:15,425 --> 00:27:16,530
You know, it's the same kind of battle.

616
00:27:16,680 --> 00:27:16,890
Yeah.

617
00:27:16,890 --> 00:27:18,240
They want position, right?

618
00:27:18,240 --> 00:27:19,020
That's all they want.

619
00:27:19,020 --> 00:27:19,110
Mm-hmm.

620
00:27:19,110 --> 00:27:21,540
For government favor, and they want
position and they're willing to do

621
00:27:21,540 --> 00:27:23,370
anything, and they use the law to do it.

622
00:27:23,370 --> 00:27:28,050
I mean, we've seen it with, with Monsanto,
uh, in terms of their GMO seeds and

623
00:27:28,050 --> 00:27:32,460
how they were, they were basically
blackmailing, um, uh, farmers who didn't

624
00:27:32,460 --> 00:27:35,520
want their seeds, but because wind brought
it onto their system, like onto their

625
00:27:35,520 --> 00:27:38,550
farm, they're like, Hey, by the way,
you owe us money for taking our seeds.

626
00:27:38,880 --> 00:27:39,840
Unbelievable how they got.

627
00:27:39,840 --> 00:27:42,390
And then they ended up getting human
rights before their corporation,

628
00:27:42,390 --> 00:27:43,860
which is, which is crazy.

629
00:27:43,860 --> 00:27:51,120
I mean, but here's the thing with all
of this type of, um, misinformation

630
00:27:51,120 --> 00:27:54,840
systems that we're, that you're
battling, and especially from the, you

631
00:27:54,840 --> 00:27:58,800
know, from the start of your filmmaking
career trying to figure out what to do.

632
00:27:59,490 --> 00:28:03,630
And this might be a bigger question
than, than I, I'm not sure if, uh,

633
00:28:03,660 --> 00:28:11,460
like we have the time for, to, to, to
answer, but how has has your, um, process

634
00:28:11,460 --> 00:28:16,530
skills and abilities evolved over this
time from like going like, you know,

635
00:28:16,530 --> 00:28:20,190
back when you were in, in high school,
understanding what, like learning

636
00:28:20,190 --> 00:28:24,270
everything that's happening, getting
educated through university, getting your

637
00:28:24,270 --> 00:28:29,610
degree, this, doing the storytelling,
going to Hollywood and like to now where

638
00:28:29,610 --> 00:28:31,320
you're working with the years project.

639
00:28:31,650 --> 00:28:36,150
How has that storytelling
evolved from like, when you

640
00:28:36,150 --> 00:28:37,680
first started compared to now?

641
00:28:38,100 --> 00:28:41,280
I think, I mean, this is a answer, I
could answer many different ways, right?

642
00:28:41,310 --> 00:28:46,860
But I think the, the hitting the nail
on the head would be, um, I think when

643
00:28:46,860 --> 00:28:50,910
I first went to Hollywood, I, I, it was
kind of the same thing that I did when I

644
00:28:50,910 --> 00:28:52,950
was an animal rights activist, which is.

645
00:28:53,235 --> 00:28:55,304
If I just tell people they'll change.

646
00:28:55,514 --> 00:28:59,024
So I was appealing to the ethics and
morality of the people in the room.

647
00:28:59,235 --> 00:28:59,324
Mm-hmm.

648
00:28:59,564 --> 00:29:05,024
Like we have this giant problem, giant
pro, the biggest problem of all time,

649
00:29:05,024 --> 00:29:07,784
which is a livable, habitable planet.

650
00:29:08,625 --> 00:29:08,745
Yeah.

651
00:29:08,774 --> 00:29:12,375
That is, it's going to be taken
out by rising temperatures.

652
00:29:12,379 --> 00:29:12,490
Mm-hmm.

653
00:29:12,574 --> 00:29:17,564
And we might have all of the ice melting
And then creating at least 200 feet

654
00:29:17,564 --> 00:29:18,855
of sea level rise if that happens.

655
00:29:18,855 --> 00:29:23,054
You know, and, uh,
Hollywood is a business.

656
00:29:23,054 --> 00:29:23,745
Mm-hmm.

657
00:29:23,804 --> 00:29:25,245
Hollywood is, is a business.

658
00:29:25,245 --> 00:29:30,225
And what that means is, the biggest
thing I was confronted with was people

659
00:29:30,225 --> 00:29:33,675
don't wanna tell people what to do
because then they think they won't watch.

660
00:29:34,064 --> 00:29:34,155
Right.

661
00:29:34,155 --> 00:29:37,064
Who wants to watch something where
they're being told what to do?

662
00:29:37,064 --> 00:29:37,965
Hit on the head.

663
00:29:38,205 --> 00:29:39,945
This is the entertainment industry.

664
00:29:40,455 --> 00:29:44,115
And also quietly, they do have
some involvement in taking money

665
00:29:44,115 --> 00:29:44,970
from fossil fuels, you know?

666
00:29:44,975 --> 00:29:44,985
Mm-hmm.

667
00:29:45,225 --> 00:29:46,875
And there's product
placement of fossil fuels.

668
00:29:47,445 --> 00:29:47,535
Mm-hmm.

669
00:29:47,775 --> 00:29:55,665
So, so, so what saved me in starting
to work at a higher level was, oh,

670
00:29:55,755 --> 00:30:01,725
but the, one of the tenets of good
storytelling is somebody confronting

671
00:30:01,725 --> 00:30:04,305
a problem and having to overcome it.

672
00:30:04,575 --> 00:30:09,735
That is what a good story is in the
Western tradition, you know, the hero's

673
00:30:09,735 --> 00:30:12,345
journey being the classic version, but
there are different ways of doing it.

674
00:30:12,345 --> 00:30:12,435
Mm-hmm.

675
00:30:12,675 --> 00:30:16,275
And so people wanna, people
wanna watch and wanna listen to

676
00:30:16,305 --> 00:30:19,515
somebody confronting a problem, and
Hollywood is not opposed to that.

677
00:30:19,515 --> 00:30:22,365
What they were opposed to
is doing it for a cause.

678
00:30:23,370 --> 00:30:26,400
You know, without like
any, any due reason.

679
00:30:26,400 --> 00:30:30,540
So what I quickly discovered
was, ooh, I am an activist.

680
00:30:30,540 --> 00:30:34,230
I come from an activist, activist
background, and I know how to

681
00:30:34,230 --> 00:30:38,520
work with organizers, and they are
doing some serious conflict shit.

682
00:30:38,610 --> 00:30:43,470
Like they are shutting down the MTA
on game day for Black Lives Matter.

683
00:30:43,680 --> 00:30:44,129
You know what I mean?

684
00:30:44,129 --> 00:30:44,220
Mm-hmm.

685
00:30:44,820 --> 00:30:49,320
And getting arrested on mass, they're
shutting down like the streets of LA by by

686
00:30:49,320 --> 00:30:53,310
UCLA to protest the prison incarceration
system with undocumented immigrants.

687
00:30:53,430 --> 00:30:56,940
Like they're doing some high
level, you know, conflict.

688
00:30:57,389 --> 00:31:00,570
That is something that is
good storytelling, you know?

689
00:31:00,570 --> 00:31:00,629
Yeah.

690
00:31:00,660 --> 00:31:05,760
We wanna watch people with urgency and
high stakes and emotional vulnerability

691
00:31:06,120 --> 00:31:11,580
that have to do something, And then that's
how we connect the heart with the facts.

692
00:31:12,090 --> 00:31:16,620
That's how we grab people in the
audience, no matter who they are in

693
00:31:16,620 --> 00:31:20,160
the audience, even though you can
fine tune two specific audiences.

694
00:31:20,580 --> 00:31:20,790
Right.

695
00:31:20,850 --> 00:31:24,810
Um, I think that's the biggest thing I
learned in my time because, you know, when

696
00:31:24,810 --> 00:31:29,490
I first moved to la, like one of the first
projects I worked on was the US Release

697
00:31:29,490 --> 00:31:35,130
of The Secret, which was the doc about
like manifesting what you want, you know?

698
00:31:35,130 --> 00:31:39,210
And so the whole community I was around,
they were very big on like manifestation.

699
00:31:39,210 --> 00:31:41,340
It was very kind of
spiritual cinema circles.

700
00:31:41,370 --> 00:31:41,430
Yeah.

701
00:31:41,430 --> 00:31:44,670
You know, and, and I kept, I
was like the squeaky wheel.

702
00:31:44,670 --> 00:31:46,140
I was like, but what's, what's the pro?

703
00:31:46,170 --> 00:31:48,600
Like, I wanna see a character
that doesn't believe in it.

704
00:31:49,890 --> 00:31:50,370
Exactly.

705
00:31:50,370 --> 00:31:55,440
And then sees, And then, you know, And
then get something manifested And then

706
00:31:55,440 --> 00:31:56,970
has to like, overcome it, you know?

707
00:31:57,000 --> 00:31:58,950
'cause I think that's,
I think that's good.

708
00:31:58,950 --> 00:32:00,960
Storytelling is like, what is the problem?

709
00:32:00,990 --> 00:32:01,620
What do we do about it?

710
00:32:02,730 --> 00:32:03,330
Agreed.

711
00:32:03,330 --> 00:32:06,930
And I think the, uh, what I like
to see too, from a story is the,

712
00:32:06,930 --> 00:32:10,169
the outcome, but almost being like
a positive outcome, which is very

713
00:32:10,169 --> 00:32:13,350
difficult in the environmental world
to come out with a positive outcome.

714
00:32:13,350 --> 00:32:13,440
Mm-hmm.

715
00:32:13,710 --> 00:32:16,649
Maybe if you could say like a fictional
story where the outcome comes a

716
00:32:16,649 --> 00:32:19,800
little better, but like in the, in the
reality world, when I first started

717
00:32:19,800 --> 00:32:23,340
communicating, before I did the
podcast, I started doing YouTube videos.

718
00:32:23,340 --> 00:32:24,270
And it was very interesting.

719
00:32:24,270 --> 00:32:27,315
I was at a, I do, I did
CrossFit back then and mm-hmm.

720
00:32:27,600 --> 00:32:30,210
You know, it's a very community based,
some people say it's a bit of a cult,

721
00:32:30,210 --> 00:32:31,379
but it was very community based.

722
00:32:31,379 --> 00:32:31,530
Right.

723
00:32:31,530 --> 00:32:34,080
And we were at dinner and we were
talking and the owner of the gym's, like

724
00:32:34,080 --> 00:32:35,430
Andrew, I watched some of your videos.

725
00:32:35,430 --> 00:32:37,770
They were really great, but I
had to stop watching after a

726
00:32:37,770 --> 00:32:38,610
while, I'm like, oh, I'm curious.

727
00:32:38,610 --> 00:32:41,040
Like, no judgment, like,
why did you stop watching?

728
00:32:41,215 --> 00:32:42,840
It was like, it was very doom and gloom.

729
00:32:43,350 --> 00:32:45,570
Like everything you talked
about was making me depressed.

730
00:32:45,570 --> 00:32:46,169
And I'm like.

731
00:32:46,590 --> 00:32:47,795
And I was like, oh, interesting.

732
00:32:47,795 --> 00:32:50,105
I'm like, obviously that's
not what I, I wanted to do.

733
00:32:50,345 --> 00:32:53,290
Um, but I went back and looked
at the videos and I looked, I'm

734
00:32:53,295 --> 00:32:57,275
like, I'm talking a lot about
problems facing the Ocean, right?

735
00:32:57,275 --> 00:33:01,955
But I wasn't necessarily doing interviews
or doing some solo episodes where I was

736
00:33:01,955 --> 00:33:05,975
talking about some of the solutions that
we found, or in practice, some of those

737
00:33:05,975 --> 00:33:09,695
solutions being put into practice in local
communities and, and things like that.

738
00:33:09,905 --> 00:33:13,715
And so I, I, I did change, you know, in
looking at like, let's start, like, I'm

739
00:33:13,715 --> 00:33:15,635
not gonna be able to say it every time.

740
00:33:15,845 --> 00:33:15,935
Mm-hmm.

741
00:33:16,175 --> 00:33:18,995
But I am gonna be able to say it a lot
of the times and, and have the people

742
00:33:18,995 --> 00:33:21,905
on who are doing some great things and
working with communities and trying

743
00:33:21,905 --> 00:33:25,205
to get, you know, better fisheries,
better, you know, understand climate

744
00:33:25,205 --> 00:33:28,325
change and how it's being affected
and sharing data and all this kind of

745
00:33:28,325 --> 00:33:32,195
stuff, and trying to introduce people
to that and the people working in that.

746
00:33:32,195 --> 00:33:35,735
And I felt like it got a lot
better received not from that,

747
00:33:35,735 --> 00:33:38,495
that, that person, because I
never asked her again after that.

748
00:33:38,495 --> 00:33:39,965
But I was like, oh, okay.

749
00:33:39,965 --> 00:33:44,315
So there are like, you know, people don't
want always the doom and gloom, but I, I

750
00:33:44,315 --> 00:33:49,065
see what you mean by like a, a. Having a
problem come to them or being confronted

751
00:33:49,065 --> 00:33:52,605
with the problem And then having to
overcome it and what happens to it.

752
00:33:52,605 --> 00:33:54,915
Sometimes it's good and
sometimes it's not so good.

753
00:33:54,915 --> 00:33:55,245
Right.

754
00:33:55,245 --> 00:33:56,985
With, with overcoming that problem.

755
00:33:56,985 --> 00:33:56,995
Yeah.

756
00:33:56,995 --> 00:33:58,725
And it can still, it can
still be a hero's journey.

757
00:33:58,725 --> 00:34:02,385
It's never, you know, the story arc
that people, humans love story arcs.

758
00:34:02,745 --> 00:34:03,165
Right.

759
00:34:03,165 --> 00:34:06,405
And the story arc is never just,
it's all bad, it's all bad.

760
00:34:06,405 --> 00:34:08,925
Orcs, you know, ring a
fire, blah, blah, blah.

761
00:34:09,614 --> 00:34:09,675
Yeah.

762
00:34:09,675 --> 00:34:13,155
You know, there, there are good points
in the Shire and there are sad points,

763
00:34:13,155 --> 00:34:14,205
you know, I don't know why I keep doing.

764
00:34:15,855 --> 00:34:19,935
Um, but you know, like it's a,
it's a journey and sometimes you

765
00:34:19,935 --> 00:34:23,324
have to have the, the offset,
you have to have the comparison

766
00:34:23,324 --> 00:34:25,905
to make the bad feel really bad.

767
00:34:26,384 --> 00:34:26,475
Right.

768
00:34:26,505 --> 00:34:27,014
You know?

769
00:34:27,020 --> 00:34:27,210
Yeah.

770
00:34:27,255 --> 00:34:31,215
Like, I just saw that movie, the Drop,
which is about this single mom who

771
00:34:31,215 --> 00:34:36,284
finally gets a babysitter and goes
out with the guy from 19, uh, 23,

772
00:34:36,284 --> 00:34:37,784
the actor who's really hot right now.

773
00:34:37,875 --> 00:34:38,130
Yes, yes.

774
00:34:38,264 --> 00:34:41,835
And they're on like a, they're on like a
single date and it's going really well.

775
00:34:42,480 --> 00:34:46,050
And then she's in some blackmail
scheme where somebody starts texting

776
00:34:46,050 --> 00:34:49,050
her and they threaten to kill her
date if she doesn't follow, And

777
00:34:49,050 --> 00:34:50,370
then they're gonna kill her kid.

778
00:34:50,730 --> 00:34:53,670
And it's a cute, it's a cute little
movie that's very unexpected.

779
00:34:53,670 --> 00:34:57,210
But if we didn't have that contrast
of like, yeah, oh my God, she's

780
00:34:57,210 --> 00:34:58,980
going out with the guy from 1923.

781
00:34:58,980 --> 00:34:59,730
He's so hot.

782
00:34:59,760 --> 00:35:01,830
Oh my goodness, she at
this beautiful restaurant.

783
00:35:02,040 --> 00:35:03,845
None of that would matter, right?

784
00:35:03,955 --> 00:35:04,245
Yeah.

785
00:35:04,325 --> 00:35:05,580
A hundred percent Yeah.

786
00:35:05,640 --> 00:35:06,090
Yeah.

787
00:35:06,150 --> 00:35:07,710
No, for sure, for sure.

788
00:35:08,340 --> 00:35:10,110
But that's, that's really interesting.

789
00:35:10,140 --> 00:35:14,760
Now with the years project, um, this
is a very interesting, you know, as

790
00:35:14,760 --> 00:35:17,970
you mentioned before, it was, uh,
there were a lot of celebrities that

791
00:35:17,970 --> 00:35:21,030
were, it was almost celebrity driven
and, and very like celebrities that

792
00:35:21,030 --> 00:35:26,490
were, have been traditionally very,
um, conscious and environmental

793
00:35:26,490 --> 00:35:28,500
and social issues in the past.

794
00:35:28,560 --> 00:35:28,770
Right.

795
00:35:28,770 --> 00:35:33,060
You mentioned, uh, uh, Matt Damon,
uh, you mentioned Harrison Ford.

796
00:35:33,150 --> 00:35:33,240
Mm-hmm.

797
00:35:33,600 --> 00:35:36,090
Um, but also people, people who, who are.

798
00:35:36,390 --> 00:35:40,859
Uh, iconic in ways, been in movies
and people want to hear them and

799
00:35:40,859 --> 00:35:44,730
they're very like, you know, I think
Matt Damon has probably the more, not

800
00:35:44,730 --> 00:35:48,150
necessarily controversial, but he is
lovable and, but also very passionate

801
00:35:48,420 --> 00:35:51,629
about what he feels when he feels,
you know, you've seen him do a lot of

802
00:35:51,629 --> 00:35:55,080
different things and for teachers and,
and all that kind of stuff in the past.

803
00:35:55,080 --> 00:35:58,290
And it's, it's really interesting
to have that water and, and, and

804
00:35:58,290 --> 00:36:02,549
of course now you have, so you had
that, that moment where that series

805
00:36:02,549 --> 00:36:06,839
that came out, huge viewership,
you know, on, on great channels.

806
00:36:07,695 --> 00:36:11,835
How do you continue the
momentum afterwards?

807
00:36:11,895 --> 00:36:15,315
Um, you know, they move on to different
projects and, and, and, you know, the

808
00:36:15,315 --> 00:36:19,035
series eventually ended and now you're
moving on with different types of content.

809
00:36:19,035 --> 00:36:23,055
So is that when you came on, or
you came on during the episodes And

810
00:36:23,055 --> 00:36:24,760
then, And then stayed on came right.

811
00:36:24,760 --> 00:36:26,265
I came on, I came on right after.

812
00:36:26,325 --> 00:36:29,475
Um, I really wanted to work with them on
the series, but the whole team was based

813
00:36:29,475 --> 00:36:32,805
in New York and I was in LA so a lot
of their producers were New York based.

814
00:36:33,255 --> 00:36:39,705
Um, but so we, so the celebrity idea
is one that's used in Hollywood a lot,

815
00:36:39,705 --> 00:36:41,175
and it's just for a simple reason.

816
00:36:41,475 --> 00:36:45,165
You'll have like, you know,
you'll have like, uh, why

817
00:36:45,165 --> 00:36:46,305
can't I think of a single sl?

818
00:36:46,395 --> 00:36:47,655
You'll have Gisele Bunsen.

819
00:36:48,015 --> 00:36:51,855
In a chair being the narrator for
something, and it might, might have

820
00:36:51,855 --> 00:36:53,200
other characters, they're mm-hmm.

821
00:36:53,285 --> 00:36:55,965
They're actually living the
thing, but she'll like, narrate

822
00:36:55,965 --> 00:36:58,755
certain facts and it's just to
get people to watch something.

823
00:36:59,115 --> 00:36:59,235
Yes.

824
00:36:59,235 --> 00:37:02,295
You know, like celebrities pull
attention, you know, as much as I

825
00:37:02,295 --> 00:37:04,845
hate that fact model, everybody,
they just pull attention.

826
00:37:05,325 --> 00:37:05,385
Yeah.

827
00:37:05,415 --> 00:37:11,655
Um, we realized that two things, the
climate crisis is going at such a, a

828
00:37:11,655 --> 00:37:20,025
frenetic, urgent pace that even unscripted
TV series are take too long to produce.

829
00:37:20,325 --> 00:37:22,605
Don't even get me
started on documentaries.

830
00:37:22,815 --> 00:37:26,925
And I, you know, I, I was the
producer for a documentarian named

831
00:37:26,925 --> 00:37:28,545
Lauren Greenfield for many years.

832
00:37:28,815 --> 00:37:28,965
Mm-hmm.

833
00:37:29,355 --> 00:37:33,165
Um, she did Queen of Versailles about this
very rich family that loses everything.

834
00:37:33,525 --> 00:37:38,265
Um, right in the housing crash, uh, we
did Generation Wealth together, which

835
00:37:38,265 --> 00:37:42,285
was looking at how wealth has shifted
our moral compass around the world and.

836
00:37:43,319 --> 00:37:48,029
I mean the, we're talking three years,
four years, six years to make a doc.

837
00:37:48,509 --> 00:37:52,259
Um, a famous documentarian that I
was just talking to has a doc on

838
00:37:52,259 --> 00:37:54,000
plastics in the body coming out.

839
00:37:54,359 --> 00:37:57,000
It took him six, I dunno if I
wanna watch that, but that's Yeah.

840
00:37:57,004 --> 00:37:57,194
Oh, Yeah.

841
00:37:57,194 --> 00:37:57,355
Yeah.

842
00:37:57,359 --> 00:37:58,080
And he connects it.

843
00:37:58,080 --> 00:38:01,410
The infertility it, he said it,
it, it was taking him six years.

844
00:38:01,410 --> 00:38:06,660
And I, I almost wanted to beg
him, can we please go faster?

845
00:38:06,990 --> 00:38:07,080
Mm-hmm.

846
00:38:07,319 --> 00:38:08,640
Can we please go faster?

847
00:38:08,640 --> 00:38:14,700
Because, so, so that realization, um,
that we don't have, I mean, if we're

848
00:38:14,700 --> 00:38:18,180
gonna hit the 2030 mark, which we
already blew past last year, just for

849
00:38:18,180 --> 00:38:20,940
one year of the 1.5 degrees, like Right.

850
00:38:21,330 --> 00:38:22,799
We don't have that kind of time.

851
00:38:23,040 --> 00:38:23,190
Sure.

852
00:38:23,190 --> 00:38:26,910
You know, And then also the other thing
documentarians will do is they'll, they do

853
00:38:26,910 --> 00:38:29,879
like a year of development where they'll,
they'll fly in and they're kind of trying

854
00:38:29,879 --> 00:38:33,450
to find characters, but they're not
connecting to the, the climate campaigns

855
00:38:33,450 --> 00:38:37,529
and groups on the ground who already
know the lay of the land, who've already

856
00:38:37,529 --> 00:38:39,299
built relationships, who've already like.

857
00:38:39,690 --> 00:38:44,010
Worked on this, And so it's like
people keep starting from scratch

858
00:38:44,010 --> 00:38:49,470
rather than let's connect this
to a campaign that groups know

859
00:38:49,470 --> 00:38:51,150
people know what they need locally.

860
00:38:51,510 --> 00:38:55,080
You know, like when I went to Cancer
Alley for the first time in Louisiana,

861
00:38:55,530 --> 00:38:58,560
you know, I mistakenly asked Sharon
Levine the Goldman Prize winner.

862
00:38:58,560 --> 00:39:01,710
I was like, why don't you leave Yeah.

863
00:39:01,800 --> 00:39:01,860
Yeah.

864
00:39:01,860 --> 00:39:05,100
Now that she's like a friend and
grandmother, I'm like, oh God, I winced

865
00:39:05,100 --> 00:39:06,660
when I think about that because Right.

866
00:39:07,320 --> 00:39:09,660
Her whole thing is, why should I leave?

867
00:39:09,665 --> 00:39:09,975
Mm-hmm.

868
00:39:10,085 --> 00:39:10,895
They need to leave.

869
00:39:11,460 --> 00:39:11,610
Yeah.

870
00:39:11,610 --> 00:39:14,820
I've been here for multiple, my
family's been here for generations,

871
00:39:15,150 --> 00:39:17,460
you know, and rightfully so.

872
00:39:17,820 --> 00:39:21,810
You know, locals know what they
need And so documentarians the

873
00:39:21,810 --> 00:39:25,890
whole, and even news, the whole fly
in, fly out, extractive, do like

874
00:39:25,890 --> 00:39:28,415
all this new research and not have
any idea of who you're filming.

875
00:39:29,085 --> 00:39:32,955
We are really like, we're really
ha hacking that, that algorithm.

876
00:39:33,165 --> 00:39:35,475
Like we, we aren't doing
that anymore, so Right.

877
00:39:35,535 --> 00:39:38,654
We shifted our focus to, if
everybody's getting their news from

878
00:39:38,654 --> 00:39:44,085
social media, let's flood the zone
in on social, on social platforms.

879
00:39:44,085 --> 00:39:47,125
We have just as many viewers as we
did for the show, which is crazy Yeah.

880
00:39:47,895 --> 00:39:48,350
Yeah, right.

881
00:39:48,350 --> 00:39:49,545
We get like million of views.

882
00:39:49,785 --> 00:39:50,085
Yeah.

883
00:39:50,085 --> 00:39:53,415
And we, you know, with, we have
an influencer network of high

884
00:39:53,415 --> 00:39:56,174
level celebs that push out our
work that we call the network.

885
00:39:56,565 --> 00:39:56,685
Mm-hmm.

886
00:39:56,984 --> 00:39:59,835
You know, it's 750 million, like Yeah.

887
00:39:59,835 --> 00:40:02,069
All of their followers, you know, unreal.

888
00:40:02,075 --> 00:40:02,085
Unreal.

889
00:40:02,085 --> 00:40:03,734
Which is a crazy amount of people.

890
00:40:03,855 --> 00:40:08,415
So, so the time, the time it takes,
we're trying to shorten that so

891
00:40:08,415 --> 00:40:11,685
that we can just get these, get
this content to the groups faster.

892
00:40:12,225 --> 00:40:16,365
I'm focusing more on like bipoc and
frontline storytelling that we can

893
00:40:16,365 --> 00:40:18,345
like win the campaigns for the groups.

894
00:40:18,345 --> 00:40:21,375
So basically like stacking
the impact producing.

895
00:40:21,795 --> 00:40:26,055
That sometimes a production company
will do sometimes at the end of

896
00:40:26,055 --> 00:40:27,915
the shoot, you know, like Right.

897
00:40:27,915 --> 00:40:32,085
Partic participant was good at having
an impact producing arm, right?

898
00:40:32,085 --> 00:40:32,565
Mm-hmm.

899
00:40:32,620 --> 00:40:37,515
Uh, like waiting for Superman, the
film about teachers and schools, they,

900
00:40:37,575 --> 00:40:40,935
they, they partnered with schools
around the country to get that doc

901
00:40:40,935 --> 00:40:42,465
in the school so kids could watch it.

902
00:40:42,470 --> 00:40:42,640
Right?

903
00:40:42,645 --> 00:40:42,855
Right.

904
00:40:42,884 --> 00:40:43,965
And teachers could watch it.

905
00:40:44,174 --> 00:40:45,795
So that's an example of impact producing.

906
00:40:45,945 --> 00:40:49,875
What I'm, what we're doing is
we're, when we go in for the story,

907
00:40:49,875 --> 00:40:51,225
we're looking for a good story.

908
00:40:51,225 --> 00:40:54,915
So it's all the good principles,
but it's also what do you guys need?

909
00:40:55,424 --> 00:40:57,495
What will help you in this moment?

910
00:40:58,005 --> 00:40:59,565
Um, I'll tell you another story, Andrew.

911
00:40:59,565 --> 00:41:05,924
So when officials decided to blow
up vinyl chloride over the town of

912
00:41:05,924 --> 00:41:10,245
East Palestinian, Ohio, and nobody
will admit who gave the order,

913
00:41:10,515 --> 00:41:14,895
and you saw that mushroom cloud go
up after the train derailed, yes.

914
00:41:15,525 --> 00:41:18,795
We were some of the first people on
the ground there with a, like I had

915
00:41:18,795 --> 00:41:22,695
my DP who had done the circus for
Showtime and who was so fast and

916
00:41:22,695 --> 00:41:24,375
like psychically connected to me.

917
00:41:24,375 --> 00:41:27,045
We went in and I said to the community,
I was like, what do you need?

918
00:41:27,045 --> 00:41:28,305
What do you want this story to be?

919
00:41:28,725 --> 00:41:33,465
They said, we want, we want investigative
scientists testing our water because

920
00:41:33,465 --> 00:41:37,485
they keep saying the plume went one way
and we know that it went the other way.

921
00:41:38,115 --> 00:41:41,445
We want Governor Mike DeWine
to get us emergency funds.

922
00:41:41,445 --> 00:41:43,785
'cause he didn't declare
an emergency for a year.

923
00:41:44,175 --> 00:41:45,735
Took a while even though
people were breaking out in

924
00:41:45,735 --> 00:41:46,995
rashes and all sorts of crate.

925
00:41:47,085 --> 00:41:47,145
Yeah.

926
00:41:47,145 --> 00:41:48,825
Gonna the hospital with
breathing problems.

927
00:41:49,305 --> 00:41:52,635
And then they also said, we
want vinyl chloride banned.

928
00:41:52,935 --> 00:41:55,005
We want it put on the
list of banned chemicals.

929
00:41:55,185 --> 00:41:58,875
So with that instructions,
those instructions, I.

930
00:41:59,850 --> 00:42:03,029
Told a good story, found all the great
emotionally vulnerable characters.

931
00:42:03,150 --> 00:42:06,600
Even even had some kids in
there, had followed some action.

932
00:42:06,600 --> 00:42:11,279
So we like followed the activists
going to disrupt the capitol to say

933
00:42:11,279 --> 00:42:12,870
like, our children are getting sick.

934
00:42:12,900 --> 00:42:13,890
You need to do something.

935
00:42:14,040 --> 00:42:16,710
Yeah, so they, you know this and
we got kicked out by the police

936
00:42:17,100 --> 00:42:22,020
And then we partnered with Beyond
Plastics And then basically use that.

937
00:42:22,110 --> 00:42:25,860
And we targeted EPA regional
and federal officials with the

938
00:42:25,860 --> 00:42:28,110
dock and we said, here it is.

939
00:42:28,560 --> 00:42:30,029
This is what's actually happening.

940
00:42:30,029 --> 00:42:33,000
Maybe the news didn't show you
that their water has all this,

941
00:42:33,029 --> 00:42:34,230
all these chemicals in it.

942
00:42:34,380 --> 00:42:35,090
You know, here you go.

943
00:42:35,090 --> 00:42:35,855
Whatcha gonna do it?

944
00:42:35,875 --> 00:42:39,720
So you to prepare for the
story to prepare for the dock.

945
00:42:40,140 --> 00:42:41,790
You guys had water tested.

946
00:42:42,270 --> 00:42:44,355
And everything like this while
we were filming the dock.

947
00:42:44,549 --> 00:42:46,710
So you didn't wait for
government testing to happen.

948
00:42:46,710 --> 00:42:49,860
You guys did it as a private sort
of entity to be like, okay, well

949
00:42:49,860 --> 00:42:52,830
you guys want to test the water,
give us samples of your water.

950
00:42:52,830 --> 00:42:54,660
We'll get it from a bunch
of different people.

951
00:42:54,810 --> 00:42:58,440
We'll test it, we'll give you the
results as well before the dock goes.

952
00:42:58,440 --> 00:43:01,799
So they have what they need
And then you are able to do it.

953
00:43:01,890 --> 00:43:03,150
That's really interesting.

954
00:43:03,225 --> 00:43:04,315
Very, very interesting.

955
00:43:04,315 --> 00:43:07,830
Luckily like universities were frothing at
the bit to get down on the ground there.

956
00:43:07,835 --> 00:43:07,915
Of course.

957
00:43:07,935 --> 00:43:10,350
So it was like there was no
shortage of investigative.

958
00:43:10,355 --> 00:43:10,475
Yeah.

959
00:43:10,475 --> 00:43:11,515
So you had the people to do it.

960
00:43:11,805 --> 00:43:12,154
Yeah.

961
00:43:12,265 --> 00:43:12,555
Yeah.

962
00:43:12,904 --> 00:43:13,395
Awesome.

963
00:43:13,440 --> 00:43:13,950
So yeah.

964
00:43:13,950 --> 00:43:19,380
And then because of our targeting of the
EPA officials, vinyl chloride was put on

965
00:43:19,380 --> 00:43:21,180
the list of chemicals to consider banning.

966
00:43:21,810 --> 00:43:24,240
It's kind of, it's one of my
finest moments as a producer.

967
00:43:24,240 --> 00:43:27,660
'cause I'm, so, I just, and who
knows, I actually haven't checked,

968
00:43:27,660 --> 00:43:30,240
I haven't had the heart to check
since the current administration

969
00:43:30,270 --> 00:43:31,410
of what's happened with that.

970
00:43:31,470 --> 00:43:36,060
But we succeeded in changing minds
because they saw that doc and it

971
00:43:36,089 --> 00:43:40,259
was, it was what storytelling to,
in our opinion, should be four.

972
00:43:40,259 --> 00:43:40,270
Yeah.

973
00:43:40,799 --> 00:43:44,250
And then, and last thing I'll say about
like this and how we do it differently

974
00:43:44,250 --> 00:43:46,529
is Hollywood locks up the content.

975
00:43:46,919 --> 00:43:53,189
You know, if, if you wanted to use the
cove, which won the Oscar, about the

976
00:43:53,189 --> 00:43:57,810
Japanese dolphin killing, if you wanted
to use that in your community, good luck.

977
00:43:57,870 --> 00:43:59,160
Good luck getting the footage.

978
00:43:59,160 --> 00:44:00,330
Good luck not getting sued.

979
00:44:00,330 --> 00:44:01,529
If you wanna use it, good luck.

980
00:44:01,529 --> 00:44:04,350
If you wanna use the footage
for fundraising, you know, I'm

981
00:44:04,350 --> 00:44:05,459
just using that as an example.

982
00:44:05,459 --> 00:44:06,120
Like Yeah.

983
00:44:06,689 --> 00:44:07,109
Yeah.

984
00:44:07,709 --> 00:44:11,819
So we are also trying to get
fully funded so we can gift

985
00:44:11,819 --> 00:44:14,549
this to climate groups to use.

986
00:44:14,970 --> 00:44:15,209
Right.

987
00:44:15,750 --> 00:44:17,040
Because everybody needs content.

988
00:44:17,040 --> 00:44:18,720
That's the biggest thing, right?

989
00:44:18,720 --> 00:44:19,830
Everybody needs story.

990
00:44:19,834 --> 00:44:20,580
Everybody Yeah.

991
00:44:20,730 --> 00:44:21,060
Yeah.

992
00:44:21,660 --> 00:44:22,439
And good story.

993
00:44:22,439 --> 00:44:26,520
Like, like you with your nice microphone,
you know, not like, you know, not like

994
00:44:26,520 --> 00:44:28,770
a shotgun mic, but like an actual sound.

995
00:44:28,774 --> 00:44:28,995
Yeah.

996
00:44:29,714 --> 00:44:31,815
On set with you, you know,
that's getting the good stuff.

997
00:44:32,775 --> 00:44:38,055
It's, it's, it's, it's so interesting
'cause in my evolution of through

998
00:44:38,055 --> 00:44:42,555
the podcast is, um, you know, I,
you connect with so many people.

999
00:44:42,555 --> 00:44:44,745
I interview a lot of
people over, over my time.

1000
00:44:44,865 --> 00:44:48,015
Uh, we were talking before,
I've done over 1800 episodes.

1001
00:44:48,225 --> 00:44:49,754
Many of those have been interviews.

1002
00:44:50,234 --> 00:44:52,634
And so I have a pretty
big network of people.

1003
00:44:52,634 --> 00:44:56,145
And, and one of the things we've
been working with, especially over

1004
00:44:56,145 --> 00:45:00,045
the past year is I, I've, I've been
part of a science communication

1005
00:45:00,045 --> 00:45:02,775
sort of advocacy group, right?

1006
00:45:02,775 --> 00:45:07,335
Where we are online and we're like,
okay, we need content creators to talk

1007
00:45:07,335 --> 00:45:08,625
about this, who's ready to do this?

1008
00:45:08,625 --> 00:45:10,904
And people will put out videos and
we kind of like, so it's kinda like

1009
00:45:10,904 --> 00:45:13,605
a bit of a network that, that we have
that's controlled by No, I like that.

1010
00:45:13,605 --> 00:45:16,185
Um, not controlled, but that's
kind of led by, uh, Chris and

1011
00:45:16,185 --> 00:45:18,795
Alex, Christopher Berro, um, and.

1012
00:45:19,589 --> 00:45:20,399
Like, it's amazing.

1013
00:45:20,399 --> 00:45:20,910
It's a lot of fun.

1014
00:45:20,910 --> 00:45:22,470
We've been able to do a
lot of things off of it.

1015
00:45:22,470 --> 00:45:23,700
We're always in the know.

1016
00:45:23,700 --> 00:45:25,740
We're sending each other
information that we find out.

1017
00:45:26,069 --> 00:45:30,480
And so like one of the things that
I've wanted to do is be able to tell

1018
00:45:30,480 --> 00:45:34,770
stories, like bring in different
interviews that I've done and clips

1019
00:45:34,770 --> 00:45:37,529
from different interviews and have a
narrative that might be a little easier

1020
00:45:37,529 --> 00:45:41,069
to follow instead of having to watch
every interview that's like 60 minutes.

1021
00:45:41,069 --> 00:45:41,129
Yeah.

1022
00:45:41,370 --> 00:45:44,940
Still have the interview out there, but
put in like a bit of a narrative kind of

1023
00:45:44,940 --> 00:45:49,529
episode, but do it in a fashion that's
quick so that I'm not doing, spending six

1024
00:45:49,529 --> 00:45:53,879
months on it, I'm spending a week just
taking interviews and being like, okay.

1025
00:45:53,879 --> 00:45:55,589
Clips from the interviews and
be like, this is what we need

1026
00:45:55,589 --> 00:45:57,930
to say to get people to comment.

1027
00:45:58,379 --> 00:45:58,740
Right.

1028
00:45:58,740 --> 00:45:59,700
And I think totally.

1029
00:46:00,000 --> 00:46:04,529
I feel like that's where, but I, I really
like the fact where you're just like.

1030
00:46:05,055 --> 00:46:08,535
You can do documentaries and help out
the communities you're telling the

1031
00:46:08,535 --> 00:46:14,475
stories for by quickening the process
of getting stuff done, such as water

1032
00:46:14,475 --> 00:46:16,725
testing, such as whatever that might be.

1033
00:46:16,730 --> 00:46:17,060
Mm-hmm.

1034
00:46:17,140 --> 00:46:20,325
To be able to make sure that, hey,
we think something's happening here.

1035
00:46:20,325 --> 00:46:20,445
Mm-hmm.

1036
00:46:20,775 --> 00:46:21,975
Alright, well let's figure that out.

1037
00:46:22,425 --> 00:46:23,445
You know, let's test that.

1038
00:46:23,445 --> 00:46:27,075
Let's use, there's a lot of labs around
that will test this stuff like before

1039
00:46:27,075 --> 00:46:28,725
anybody else gets their hands on it.

1040
00:46:29,115 --> 00:46:32,565
And we can do that and do
it at a much faster process.

1041
00:46:32,835 --> 00:46:33,975
Um, yeah.

1042
00:46:33,975 --> 00:46:37,335
Here's a question for like, for you,
for me, as someone who wants to do

1043
00:46:37,335 --> 00:46:40,795
this and always looking for funding
to do this kind of stuff, like who are

1044
00:46:40,795 --> 00:46:46,275
the, like without saying the people,
who are the types of people that are

1045
00:46:46,275 --> 00:46:48,105
willing to fund projects like this?

1046
00:46:48,105 --> 00:46:51,045
'cause it has to be fast acting,
like when something does come up.

1047
00:46:51,285 --> 00:46:51,375
Mm-hmm.

1048
00:46:51,615 --> 00:46:52,875
It has to be fast acting.

1049
00:46:52,875 --> 00:46:55,275
It has to be something where you're
saying, Hey, look, like if you

1050
00:46:55,275 --> 00:46:57,915
guys want to be a part of this,
this is what we're gonna say.

1051
00:46:57,915 --> 00:47:00,885
Or I've had con, I've had connection
with you in the past, you might

1052
00:47:00,885 --> 00:47:02,145
be interested in this project.

1053
00:47:02,145 --> 00:47:03,735
Like, what are the,
are, are they just like.

1054
00:47:04,560 --> 00:47:08,339
Sort of Holly, like typical Hollywood
funders for this type of content?

1055
00:47:08,339 --> 00:47:13,379
Or is it like small organizations,
small businesses that are like,

1056
00:47:13,379 --> 00:47:14,370
I wanna be a part of this.

1057
00:47:14,370 --> 00:47:17,430
I'm, I'm just curious of like
where that funding comes from.

1058
00:47:17,490 --> 00:47:17,580
Yeah.

1059
00:47:17,955 --> 00:47:21,660
Well, well luckily not everybody
are the Koch brothers and the

1060
00:47:21,660 --> 00:47:23,279
Heritage Foundation, you know?

1061
00:47:23,370 --> 00:47:23,875
Right, right.

1062
00:47:23,924 --> 00:47:26,700
There are some very good
philanthropists in the world.

1063
00:47:26,715 --> 00:47:26,805
Right.

1064
00:47:27,015 --> 00:47:32,355
That are aware of science and the
validity of science and believe in

1065
00:47:32,355 --> 00:47:33,855
the climate crisis and wanna Yeah.

1066
00:47:34,065 --> 00:47:35,625
Put their money in that.

1067
00:47:35,985 --> 00:47:39,555
And so there's, there are a lot, we're
a nonprofit, there are a lot of private

1068
00:47:39,555 --> 00:47:41,560
foundations that fund us that Gotcha.

1069
00:47:41,565 --> 00:47:43,905
That really want to be talking about this.

1070
00:47:44,055 --> 00:47:44,145
Mm-hmm.

1071
00:47:44,535 --> 00:47:48,705
Um, you know, a good example is like
the Rockefeller kids, like their,

1072
00:47:48,735 --> 00:47:52,515
you know, their family basically
created the modern oil industry.

1073
00:47:54,315 --> 00:47:54,705
And That's true.

1074
00:47:54,705 --> 00:47:56,565
They don't believe it at all.

1075
00:47:56,595 --> 00:47:58,695
You know, it's kind of, it's
inspirational, you know, it's like

1076
00:47:58,700 --> 00:48:02,295
they're, they're big climate activists
and they're working to dismantle that.

1077
00:48:02,295 --> 00:48:05,895
And that's just one of many,
many, many, you know, Bloomberg is

1078
00:48:05,895 --> 00:48:07,815
another classic good billionaire.

1079
00:48:07,875 --> 00:48:08,440
If Yeah.

1080
00:48:08,540 --> 00:48:10,155
If you can believe those exist.

1081
00:48:10,425 --> 00:48:13,785
You know, who, who are on
the right side of history.

1082
00:48:13,995 --> 00:48:14,085
Mm-hmm.

1083
00:48:14,245 --> 00:48:17,415
And who are actually like giving,
who are giving their money.

1084
00:48:17,955 --> 00:48:18,135
Oh.

1085
00:48:18,135 --> 00:48:23,925
With the awareness that a lot of their
money came from colonization and.

1086
00:48:24,705 --> 00:48:26,685
Arguably racist practices.

1087
00:48:26,865 --> 00:48:27,045
Yep.

1088
00:48:27,195 --> 00:48:30,825
Um, that, you know, created the
current climate catastrophe.

1089
00:48:32,055 --> 00:48:32,475
Absolutely.

1090
00:48:32,955 --> 00:48:33,285
Yeah.

1091
00:48:33,675 --> 00:48:34,035
Yeah.

1092
00:48:34,185 --> 00:48:35,835
They exist is what I'll say.

1093
00:48:36,105 --> 00:48:36,195
Yeah.

1094
00:48:36,195 --> 00:48:38,985
And Hollywood sometimes too, like
we're partnered with Adam McKay.

1095
00:48:39,510 --> 00:48:41,730
Um, who did, don't look up and Yep.

1096
00:48:41,850 --> 00:48:45,840
You know, he such a good, he and I,
I've never connected with a movie

1097
00:48:45,840 --> 00:48:47,835
more as a scientist than that.

1098
00:48:49,380 --> 00:48:50,790
Meryl Streep as the president.

1099
00:48:50,790 --> 00:48:51,510
I was dying.

1100
00:48:52,560 --> 00:48:52,740
Oh my God.

1101
00:48:52,740 --> 00:48:53,400
Hilarious.

1102
00:48:53,405 --> 00:48:53,635
Hilarious.

1103
00:48:53,820 --> 00:48:55,740
But when people ask me like,
why'd you love that movie so much?

1104
00:48:55,740 --> 00:48:58,860
I'm like, I'd live it every single day.

1105
00:48:58,860 --> 00:49:02,220
Like, what do you mean when I talk about
climate change and you guys talk about

1106
00:49:02,820 --> 00:49:04,470
football or you talk about something else?

1107
00:49:04,470 --> 00:49:05,760
'cause you don't want to think about it.

1108
00:49:06,120 --> 00:49:07,170
That's what we're talking about.

1109
00:49:07,440 --> 00:49:09,780
This is, this is what
we live with every day.

1110
00:49:09,780 --> 00:49:11,490
It's just not an asteroid
coming to hit us.

1111
00:49:11,490 --> 00:49:11,550
Yeah.

1112
00:49:11,550 --> 00:49:12,750
It's what we're doing already.

1113
00:49:12,840 --> 00:49:14,580
You know, it's so interesting.

1114
00:49:14,790 --> 00:49:14,850
Yeah.

1115
00:49:14,850 --> 00:49:18,030
I don't know if you ever heard that
little story about how the guy who coined

1116
00:49:18,180 --> 00:49:22,410
climate change, he was actually like an
ad guy who the fossil fuel industry hired

1117
00:49:22,410 --> 00:49:25,680
to find a term that sounded very mild.

1118
00:49:26,295 --> 00:49:26,755
Oh, interesting.

1119
00:49:26,755 --> 00:49:27,300
Oh, it's just climate.

1120
00:49:27,330 --> 00:49:28,110
It's just clean.

1121
00:49:28,770 --> 00:49:30,030
Everything changes.

1122
00:49:30,330 --> 00:49:33,810
And that same man was living
in the Hollywood Hills when it

1123
00:49:33,810 --> 00:49:38,460
caught fire and he had to evacuate
his house And then he suddenly.

1124
00:49:38,880 --> 00:49:44,040
A vowed that he was gonna help the climate
movement because that same ad exec who

1125
00:49:44,040 --> 00:49:48,270
created that for the right was basically
like horrified at what he had done.

1126
00:49:49,590 --> 00:49:49,890
Yeah.

1127
00:49:50,130 --> 00:49:50,790
Can you imagine?

1128
00:49:50,790 --> 00:49:51,240
Like, yeah.

1129
00:49:51,245 --> 00:49:52,350
I, I never knew that story.

1130
00:49:52,350 --> 00:49:52,890
I didn't know that.

1131
00:49:52,890 --> 00:49:54,630
'cause I mean, I knew
it was global warming.

1132
00:49:54,630 --> 00:49:57,600
Was was the one that everybody's like,
oh my gosh, like the world's warming.

1133
00:49:57,600 --> 00:50:00,420
Like, And then, but they used it
eventually to fight against it.

1134
00:50:00,420 --> 00:50:02,250
Be like, well, it's not
warming in every place.

1135
00:50:02,250 --> 00:50:03,450
I remember all that kinda stuff.

1136
00:50:03,450 --> 00:50:04,500
And then climate change came, right?

1137
00:50:04,505 --> 00:50:06,960
It was like, no, just, you can
refer to it as I always say, you can

1138
00:50:06,960 --> 00:50:08,940
refer to us as whatever you want.

1139
00:50:09,870 --> 00:50:10,500
We're in trouble.

1140
00:50:11,190 --> 00:50:12,720
This shit's hitting the fan.

1141
00:50:12,750 --> 00:50:13,350
We're in trouble.

1142
00:50:13,350 --> 00:50:15,870
We need to, we need to
help and we need all help.

1143
00:50:15,930 --> 00:50:16,020
Yes.

1144
00:50:16,020 --> 00:50:16,950
All hands on deck.

1145
00:50:17,280 --> 00:50:17,759
Uh, yes.

1146
00:50:17,759 --> 00:50:18,300
Exactly.

1147
00:50:18,720 --> 00:50:23,250
One of the things that, that is
very curious to me about your work,

1148
00:50:23,670 --> 00:50:27,120
uh, your, uh, ability to hit, um.

1149
00:50:27,675 --> 00:50:28,965
Different audiences.

1150
00:50:28,965 --> 00:50:30,585
We talked a little bit about it before.

1151
00:50:30,585 --> 00:50:33,915
You mentioned though, your focus
right now, and I don't know if it

1152
00:50:33,915 --> 00:50:36,285
if it was always, but your focus
definitely right now is on like,

1153
00:50:36,465 --> 00:50:41,445
sort of like bipoc uh, audiences and
really focus on bipoc communities.

1154
00:50:42,225 --> 00:50:46,695
I guess one thing is, is, you know why,
And then the other question, the follow

1155
00:50:46,695 --> 00:50:50,895
up is, is how do you, do you focus
some of those, some of those content

1156
00:50:50,895 --> 00:50:55,185
pieces or all the content pieces to
attract or, you know, hit the, the,

1157
00:50:55,185 --> 00:50:59,415
the heartstrings to, for, for, to get
people to really be aware and understand?

1158
00:50:59,895 --> 00:51:06,315
So Um, so I've prioritized working with
Bipoc and Frontline, um, organizers

1159
00:51:06,315 --> 00:51:13,245
and activists, um, mostly because
I'm so grateful that we have a group

1160
00:51:13,245 --> 00:51:17,115
of, in terms of indigenous, a group
of people that already live in right

1161
00:51:17,115 --> 00:51:22,425
relations with the earth and have done
so historically for time immemorial.

1162
00:51:22,430 --> 00:51:22,670
Mm-hmm.

1163
00:51:22,905 --> 00:51:26,355
Um, like if we had to
start at scratch with our.

1164
00:51:27,150 --> 00:51:32,520
Colonizer extractive, top down
humans are the best approach.

1165
00:51:32,520 --> 00:51:32,560
Oh, Yeah.

1166
00:51:32,560 --> 00:51:32,610
Yeah.

1167
00:51:32,610 --> 00:51:35,250
And we didn't have anybody who
had any sort of relation to

1168
00:51:35,250 --> 00:51:37,320
oceans and living, oh my gosh.

1169
00:51:37,350 --> 00:51:38,130
Ecosystems.

1170
00:51:38,225 --> 00:51:40,920
I, I would just be so
much more upset at life.

1171
00:51:41,310 --> 00:51:45,090
The fact that we have groups and I've had
the honor of working with the Anishinaabi,

1172
00:51:45,090 --> 00:51:48,000
the Navajo, the Hopi Thein in Alaska.

1173
00:51:48,270 --> 00:51:52,440
I've worked with indigenous Hawaiians
that invited me to the mostly

1174
00:51:52,440 --> 00:51:55,830
indigenous island of Molokai and
even took me to their sacred beach.

1175
00:51:56,280 --> 00:51:56,340
Wow.

1176
00:51:56,520 --> 00:51:57,870
But said, stick close by.

1177
00:51:57,900 --> 00:52:00,270
'cause you'll get beat up if you
go to the bathroom by yourself.

1178
00:52:01,950 --> 00:52:03,420
I'm like, don't I look Hawaiian enough?

1179
00:52:03,420 --> 00:52:08,250
And they're like, no, you'll get
beat up Um, So like, so for me,

1180
00:52:08,400 --> 00:52:09,960
indigenous storytelling gives me hope.

1181
00:52:10,620 --> 00:52:10,920
Gotcha.

1182
00:52:10,950 --> 00:52:11,340
Um.

1183
00:52:12,255 --> 00:52:16,875
Black storytelling is, and frontline
storytelling where the people are

1184
00:52:16,875 --> 00:52:20,295
like at the front lines of pollution
is a very awful, dirty narrative.

1185
00:52:20,295 --> 00:52:20,384
Mm-hmm.

1186
00:52:20,654 --> 00:52:22,484
Um, I've worked a lot in Cancer Alley.

1187
00:52:22,484 --> 00:52:25,904
I'm working in Houston this year
with the petrochem build out there.

1188
00:52:26,384 --> 00:52:27,045
Mm-hmm.

1189
00:52:27,046 --> 00:52:30,165
It's, you know, it's, they've,
they've picked historically black

1190
00:52:30,194 --> 00:52:33,255
and brown communities because they
think people can't fight back there.

1191
00:52:33,674 --> 00:52:38,714
And then they treat people as disposable
with products that they have to dispose of

1192
00:52:38,714 --> 00:52:40,484
somewhere, even though they cause cancer.

1193
00:52:40,484 --> 00:52:43,185
And even though they're lying about
the amount of the emissions that

1194
00:52:43,185 --> 00:52:47,174
they're self-reporting to the EPA,
they're like, let's put it somewhere.

1195
00:52:47,174 --> 00:52:50,025
Why not put it in, in black
and brown neighborhoods?

1196
00:52:50,055 --> 00:52:55,395
And so I think, you know, telling
the stories of the people who

1197
00:52:55,395 --> 00:52:57,339
are hit first and hardest mm-hmm.

1198
00:52:57,424 --> 00:52:59,055
And who also may not have.

1199
00:52:59,384 --> 00:53:02,234
The generational wealth
to be able to rebound.

1200
00:53:02,564 --> 00:53:05,475
I think that already imbues
an urgency into the story.

1201
00:53:05,535 --> 00:53:06,120
Right, right.

1202
00:53:06,125 --> 00:53:09,734
That already ticks one of my boxes
as a storyteller of like for sure.

1203
00:53:09,734 --> 00:53:10,634
What are the high stakes?

1204
00:53:10,634 --> 00:53:11,475
What's the urgency?

1205
00:53:11,714 --> 00:53:14,084
I could lose my house if a hurricane hits.

1206
00:53:14,145 --> 00:53:14,265
Yeah.

1207
00:53:14,265 --> 00:53:14,745
You know what I mean?

1208
00:53:14,745 --> 00:53:17,924
Like, I don't have a second
or third house to go to.

1209
00:53:18,134 --> 00:53:21,734
Like, this is it, this is the house
I inherited that my parents 40 acres

1210
00:53:21,734 --> 00:53:25,845
and a mule freaking inherited, you
know, at the hard, hard work and

1211
00:53:25,845 --> 00:53:31,964
hard labor of relatives Um, So, so,
but the audiences like audiences is

1212
00:53:31,964 --> 00:53:33,254
a slightly different conversation.

1213
00:53:33,254 --> 00:53:36,584
Like nowadays you can do
organic reach with social or you

1214
00:53:36,674 --> 00:53:38,084
could do like targeted reach.

1215
00:53:38,084 --> 00:53:40,455
You can target whoever you
want with social media.

1216
00:53:40,875 --> 00:53:45,015
And it's really interesting because you
can, you can look at like value systems.

1217
00:53:45,314 --> 00:53:48,584
Um, there's an organization called
Harmony Labs that did this really

1218
00:53:48,584 --> 00:53:53,055
good like narrative breakdown of
like, who are the climate audiences?

1219
00:53:53,265 --> 00:53:55,814
And it was, it was broken
down into value systems.

1220
00:53:56,084 --> 00:53:58,665
So we don't just work
with Frontline and Bipoc.

1221
00:53:58,665 --> 00:54:02,535
We did, um, a whole campaign with
the Department of Energy where we

1222
00:54:02,535 --> 00:54:08,595
were basically trying to, um, rebrand
renewable energy for purple states

1223
00:54:08,654 --> 00:54:13,694
before the election of basically how
like power doesn't have to be like

1224
00:54:13,785 --> 00:54:18,734
solar and renewables don't have to
be looked at as like pansy, you know?

1225
00:54:18,734 --> 00:54:18,794
Yeah.

1226
00:54:18,794 --> 00:54:23,745
Like that this could be like a distinctly
American proud moment that we like,

1227
00:54:23,774 --> 00:54:25,095
kind of what China's doing now.

1228
00:54:25,095 --> 00:54:28,154
Like this could be a moment where
it's like, it could be masculine,

1229
00:54:28,154 --> 00:54:32,024
it could be all of the things that
appeal to a different value system

1230
00:54:32,384 --> 00:54:35,834
that maybe purple states or red
states are more into, you know?

1231
00:54:35,839 --> 00:54:36,009
Mm-hmm.

1232
00:54:36,310 --> 00:54:36,730
Mm-hmm.

1233
00:54:36,810 --> 00:54:39,464
Um, So I think there are ways of
like hacking the algorithm if you

1234
00:54:39,464 --> 00:54:43,035
figure out like, okay, well what
base are we, are we targeting?

1235
00:54:43,424 --> 00:54:44,325
And then how do we do that?

1236
00:54:44,325 --> 00:54:48,944
And then we also track all of our,
like who watches, how long they watch.

1237
00:54:49,740 --> 00:54:52,529
I hate to break it to you, but
like most people tap out after 15

1238
00:54:52,529 --> 00:54:55,920
seconds for a lot of videos, so
you're lucky if you get, that's why

1239
00:54:55,920 --> 00:54:57,330
you gotta do cold opens, Andrew.

1240
00:54:58,529 --> 00:54:58,620
Yeah.

1241
00:54:58,620 --> 00:54:59,339
The hooks.

1242
00:54:59,339 --> 00:54:59,370
It's the hooks.

1243
00:54:59,609 --> 00:55:01,500
When I, when you were talking
about putting together all your

1244
00:55:01,500 --> 00:55:04,529
videos, I kept thinking start in the
middle, like in Mattius race Yeah.

1245
00:55:04,589 --> 00:55:05,580
Start with the problem.

1246
00:55:06,029 --> 00:55:06,089
Yeah.

1247
00:55:06,089 --> 00:55:07,290
What's the problem in the interview?

1248
00:55:07,290 --> 00:55:08,400
And then go from there, you know?

1249
00:55:08,490 --> 00:55:08,609
Yeah.

1250
00:55:08,670 --> 00:55:09,690
Like almost a clip, right.

1251
00:55:09,690 --> 00:55:12,390
Of the interview of like the worst
part and you're like, all right.

1252
00:55:12,390 --> 00:55:14,430
Or the best part, but the
worst, what they're saying.

1253
00:55:14,430 --> 00:55:14,700
Yeah.

1254
00:55:14,700 --> 00:55:15,750
To get people Yeah.

1255
00:55:15,754 --> 00:55:15,805
Yeah.

1256
00:55:16,170 --> 00:55:18,629
But, you know, with, with style,
not Of course, just like, of course.

1257
00:55:18,629 --> 00:55:18,900
Yeah.

1258
00:55:18,900 --> 00:55:19,230
Yeah.

1259
00:55:19,500 --> 00:55:19,884
Yeah, Yeah.

1260
00:55:19,884 --> 00:55:20,085
Yeah.

1261
00:55:20,145 --> 00:55:21,690
So, so yeah.

1262
00:55:21,690 --> 00:55:25,650
So, but I find, you know, if you
have a, if you have a emotionally

1263
00:55:25,680 --> 00:55:29,250
vulnerable character that's facing
a really great villain, there's no

1264
00:55:29,250 --> 00:55:32,339
shortage of really great villains
in this fight, unfortunately.

1265
00:55:32,879 --> 00:55:37,680
Um, then you can appeal to a,
a really wide array of people.

1266
00:55:37,680 --> 00:55:38,430
Mm-hmm.

1267
00:55:38,431 --> 00:55:41,609
If, you know, if you stick to
certain, like, storytelling principles

1268
00:55:41,609 --> 00:55:42,839
that are just tried and true.

1269
00:55:42,839 --> 00:55:44,339
I mean, Hollywood has known this for.

1270
00:55:45,375 --> 00:55:47,230
For decades of how to do this.

1271
00:55:47,230 --> 00:55:47,390
Yeah.

1272
00:55:47,415 --> 00:55:49,665
And so it's, it's nice to be
able to apply it to groups on

1273
00:55:49,665 --> 00:55:54,015
the ground that don't have that
infrastructure and need it Absolutely.

1274
00:55:54,795 --> 00:55:56,655
To tell their story.

1275
00:55:58,425 --> 00:56:01,755
If you're telling the story of a,
uh, black and brown community that's

1276
00:56:01,935 --> 00:56:06,615
facing adversity because of the
climate crisis, is your audience the

1277
00:56:06,615 --> 00:56:12,495
same, like the, the, a black and brown
audience of other people who would, um,

1278
00:56:12,585 --> 00:56:14,385
connect with them a little bit more?

1279
00:56:14,385 --> 00:56:18,165
Or is it a little bit of a wider
variety of people who want to

1280
00:56:18,165 --> 00:56:20,235
fight for and to help other people?

1281
00:56:20,715 --> 00:56:22,275
Um, that might look like me.

1282
00:56:23,325 --> 00:56:26,385
How do you, and how do
you decipher what that is?

1283
00:56:26,385 --> 00:56:29,145
Or do you just do like different
types of content And then put

1284
00:56:29,145 --> 00:56:30,375
it out to different audiences?

1285
00:56:30,975 --> 00:56:32,565
Um, that's a really good question.

1286
00:56:32,565 --> 00:56:37,185
When I was working in unscripted TV
for a network, they would usually

1287
00:56:37,185 --> 00:56:38,835
decide who they were targeting.

1288
00:56:38,835 --> 00:56:38,955
Gotcha.

1289
00:56:39,405 --> 00:56:43,335
Um, with our new algorithm that we're
trying to do, uh, that we are doing.

1290
00:56:43,950 --> 00:56:46,410
It's more about what
does the community want?

1291
00:56:46,620 --> 00:56:48,509
Like who is their target, you know?

1292
00:56:48,509 --> 00:56:52,080
And so I would argue, let's take
the example again of Sharon Levine

1293
00:56:52,200 --> 00:56:54,629
and Cancer Alley and Sharon Levine.

1294
00:56:54,629 --> 00:56:59,459
The short story is that Formosa Plastics
wanted to build a giant plant in her

1295
00:56:59,459 --> 00:57:02,310
neighborhood, which would've tripled
the air pollution, which is already

1296
00:57:02,310 --> 00:57:03,959
called Cancer Alley for a reason.

1297
00:57:03,959 --> 00:57:08,370
It's got like 150 petrochemical plants on
this one swath of the Mississippi River,

1298
00:57:08,370 --> 00:57:10,890
which is all former plantation land.

1299
00:57:11,009 --> 00:57:12,930
It was sugar cane, slave plantations.

1300
00:57:13,140 --> 00:57:17,040
And there are still bodies on these
sites that they haven't exhumed, and

1301
00:57:17,040 --> 00:57:18,689
they don't treat them as heritage sites.

1302
00:57:19,140 --> 00:57:25,020
So, so I asked Sharon, what do you want?

1303
00:57:25,049 --> 00:57:26,520
What do you want with this story?

1304
00:57:26,580 --> 00:57:29,970
Like, what do you, you know, everybody's
telling your story, but what do you want?

1305
00:57:30,000 --> 00:57:31,560
'cause we're gonna gift you this content.

1306
00:57:31,560 --> 00:57:32,580
What do you wanna do with it?

1307
00:57:32,580 --> 00:57:36,930
And she was like, well, I'd really
like to have a, a, a talk with the

1308
00:57:36,930 --> 00:57:41,459
president of the the parish, because
we've never actually met face to face.

1309
00:57:41,790 --> 00:57:43,740
And I was like, I wanna film that.

1310
00:57:44,129 --> 00:57:44,189
Yeah.

1311
00:57:44,189 --> 00:57:46,859
And we got some great, we basically
got some great footage where he

1312
00:57:46,859 --> 00:57:48,390
was like, this is not Cancer rally.

1313
00:57:48,450 --> 00:57:52,049
He denied the name, didn't believe
the name, and she was like, and

1314
00:57:52,049 --> 00:57:56,129
she rightfully so, starts arguing
back with him, Sharon is fiery.

1315
00:57:56,459 --> 00:57:57,990
And she was like, this is Cancer rally.

1316
00:57:57,990 --> 00:57:58,859
This is cancer rally.

1317
00:57:59,250 --> 00:58:02,370
So then that was one thing she
wanted, and she also wanted to have

1318
00:58:02,370 --> 00:58:07,529
a, a conversation with her parish
representative who had voted yes to

1319
00:58:07,529 --> 00:58:11,669
Formosa Plastics coming in, despite
what the people wanted in his parish.

1320
00:58:12,149 --> 00:58:21,209
So I arranged a meeting where we're
filming with this man who I, I, I, I

1321
00:58:21,209 --> 00:58:24,419
beg you to watch it because it is the
most bizarre thing I've ever filmed.

1322
00:58:24,419 --> 00:58:25,649
But he basically kind of just.

1323
00:58:26,085 --> 00:58:29,835
Started citing that God was
pleased with what he had done.

1324
00:58:29,835 --> 00:58:35,205
And, and he got his, you know, his, his
recommendations from God and God was plea.

1325
00:58:35,415 --> 00:58:38,535
And then, you know, he gets into an
argument with the, with everybody in

1326
00:58:38,535 --> 00:58:41,145
the room because they're like, this
is not about the kingdom of God.

1327
00:58:41,235 --> 00:58:43,095
This is about St. James Parish.

1328
00:58:43,095 --> 00:58:44,985
You are our representative.

1329
00:58:45,525 --> 00:58:47,805
And so it's a very antagonistic scene.

1330
00:58:47,805 --> 00:58:48,825
Of course.

1331
00:58:48,855 --> 00:58:52,395
And then everybody afterwards asked me,
and I've had like, documentarians wanna

1332
00:58:52,395 --> 00:58:54,345
license this footage, like on repeat.

1333
00:58:54,345 --> 00:58:55,875
And they're like, how
did you get the conflict?

1334
00:58:55,875 --> 00:59:00,944
And I'm like, well, she wanted,
she wanted this and I, I knew

1335
00:59:00,944 --> 00:59:02,055
it was gonna be a conflict.

1336
00:59:02,055 --> 00:59:06,045
So I set it up knowing that this
was a contentious situation.

1337
00:59:06,105 --> 00:59:06,165
Yeah.

1338
00:59:06,194 --> 00:59:10,694
But it was the next step for
her to win her campaign that she

1339
00:59:10,694 --> 00:59:12,585
wanted to get this guy kicked out.

1340
00:59:12,585 --> 00:59:16,640
And so because of our piece,
he was kicked out as a pretty

1341
00:59:16,640 --> 00:59:17,924
quickly on as her representative.

1342
00:59:18,345 --> 00:59:18,765
Yeah.

1343
00:59:18,825 --> 00:59:22,424
And, and the funniest moment that I didn't
get to film of that whole scenario was.

1344
00:59:23,025 --> 00:59:25,605
I, I called Sharon in the car with my ap.

1345
00:59:25,815 --> 00:59:29,775
She was in a separate car driving
away from that crazy situation.

1346
00:59:30,315 --> 00:59:33,495
And I said to Sharon, well, I think
you might need a new representative.

1347
00:59:33,495 --> 00:59:38,865
And she was like, well, what I need is
a new AC repairman, because it turns

1348
00:59:38,865 --> 00:59:41,535
out he was also her AC repairman.

1349
00:59:44,415 --> 00:59:45,615
Small parish, I guess.

1350
00:59:45,615 --> 00:59:46,035
Yeah.

1351
00:59:46,350 --> 00:59:47,350
I laugh so hard.

1352
00:59:47,810 --> 00:59:48,350
Oh lord.

1353
00:59:48,410 --> 00:59:51,285
But this is, you know, it,
this is surprising to me.

1354
00:59:51,465 --> 00:59:55,725
It, I almost feel like it's, uh,
it's, it's very, there's, there's,

1355
00:59:55,725 --> 01:00:00,555
there's definitely a parallel with,
with science and conservation to this.

1356
01:00:00,825 --> 01:00:02,685
It's almost like ethical filmmaking.

1357
01:00:02,865 --> 01:00:02,955
Mm-hmm.

1358
01:00:03,255 --> 01:00:08,175
You're coming into a community and you're,
like you said, you're asking questions

1359
01:00:08,654 --> 01:00:12,525
And so you ask this, this wonderful
woman, you're saying, what do you want?

1360
01:00:12,675 --> 01:00:14,295
I wanna meet our representative.

1361
01:00:14,295 --> 01:00:16,215
'cause I've never met this person before.

1362
01:00:16,425 --> 01:00:16,995
Okay.

1363
01:00:17,205 --> 01:00:19,395
If we, if you meet them,
do you mind if we film?

1364
01:00:19,425 --> 01:00:20,265
No, that's fine.

1365
01:00:20,625 --> 01:00:21,404
You film it.

1366
01:00:21,810 --> 01:00:26,460
You get the content you need, but also
she gets, whether it's a conflict or not,

1367
01:00:26,460 --> 01:00:28,770
she gets the next step of, of mm-hmm.

1368
01:00:29,009 --> 01:00:32,250
What her process is to
help the community out.

1369
01:00:33,089 --> 01:00:36,540
It's not a, it's not a, I'm gonna come
in, I'm just gonna film, I'm gonna

1370
01:00:36,540 --> 01:00:39,509
put you two together without telling
you, And then hopefully there's a

1371
01:00:39,509 --> 01:00:41,430
conflict that I can get juicy stuff out.

1372
01:00:41,430 --> 01:00:45,000
It's, I'm helping you get
to your next step And then.

1373
01:00:45,555 --> 01:00:49,935
With that is you're allowing me to
film that whole process and hopefully

1374
01:00:49,995 --> 01:00:52,275
bring about more awareness to that.

1375
01:00:52,275 --> 01:00:55,605
But you're doing it with her
permission and, and everything and

1376
01:00:55,605 --> 01:00:58,305
saying, Hey, if you help me out,
for sure that, that sounds great.

1377
01:00:58,755 --> 01:01:02,775
It's very similar to the way
conservation has moved where, you

1378
01:01:02,775 --> 01:01:04,125
know, we used to have parachute signs.

1379
01:01:04,125 --> 01:01:07,095
You kind of mentioned it in filmmaking
where you go in, you get what you want,

1380
01:01:07,095 --> 01:01:09,705
you get out, you don't help the community,
you're just trying to get the story.

1381
01:01:10,065 --> 01:01:13,275
Same thing with parachute science
is your scientist goes into a, say

1382
01:01:13,275 --> 01:01:17,325
a for all intents per a coastal
community, uh, say a fishing village.

1383
01:01:17,475 --> 01:01:19,485
And you go in and you do all
your studies there, but you don't

1384
01:01:19,485 --> 01:01:20,505
share the information with them.

1385
01:01:20,505 --> 01:01:21,765
You probably use their boats.

1386
01:01:21,765 --> 01:01:24,255
You use the people, you don't talk
to them and you don't, you know,

1387
01:01:24,255 --> 01:01:26,895
you may be make nice with them, but
you don't share the information.

1388
01:01:26,895 --> 01:01:28,965
And they're probably like, well,
we want to know, like we don't

1389
01:01:28,965 --> 01:01:30,345
have this capability and stuff.

1390
01:01:30,375 --> 01:01:32,640
And so then we call that parachute
service, which that's why we set you

1391
01:01:32,640 --> 01:01:34,120
up with the airplanes and the boats.

1392
01:01:34,855 --> 01:01:35,875
Exactly right.

1393
01:01:35,875 --> 01:01:38,154
They wanna help and they're
always friendly, always willing

1394
01:01:38,154 --> 01:01:39,535
to help for the most part anyway.

1395
01:01:39,595 --> 01:01:40,705
They're always willing to help.

1396
01:01:40,944 --> 01:01:45,174
And so now conservation has moved towards,
uh, there's a great organization called

1397
01:01:45,174 --> 01:01:47,339
Rare, um, where they, I know Rare Yeah.

1398
01:01:47,575 --> 01:01:47,904
Yeah.

1399
01:01:47,904 --> 01:01:50,785
Where they do the Fishing Forever program,
where they'll move into a village,

1400
01:01:50,785 --> 01:01:53,245
they'll, they'll come to a village if
they're invited, they'll come to a village

1401
01:01:53,250 --> 01:01:54,565
and they're like, what do you need?

1402
01:01:54,565 --> 01:01:56,815
Like, what are your
problems facing the Ocean?

1403
01:01:57,085 --> 01:02:00,984
And is, And then they look at,
is there a way we can support in

1404
01:02:00,984 --> 01:02:05,035
getting, and sometimes it's as simple
as, and I I say simple in terms of.

1405
01:02:05,580 --> 01:02:09,120
You don't have to do crazy experiments
as simple as like, Hey, we're fishers.

1406
01:02:09,120 --> 01:02:13,290
We just want to be recognized as a
professional designation like an engineer.

1407
01:02:13,290 --> 01:02:17,520
Because if we're recognized as a
professional designation, the the

1408
01:02:17,730 --> 01:02:20,790
regional government will take us
more seriously and they'll start to

1409
01:02:20,790 --> 01:02:24,250
track how much fish we start to take
and how much money that brings in.

1410
01:02:24,720 --> 01:02:26,640
And then we get more recognized for that.

1411
01:02:26,640 --> 01:02:31,830
And the, and valued for what we bring
in is not necessarily conservation

1412
01:02:32,130 --> 01:02:35,160
focused where you're trying to make
sure tracking how much fish they take

1413
01:02:35,160 --> 01:02:38,610
or anything, but it ends up being that
they track more fish, they end up,

1414
01:02:38,640 --> 01:02:40,230
but it's helping out the community.

1415
01:02:40,230 --> 01:02:41,190
So it's like a bit of more.

1416
01:02:41,504 --> 01:02:44,205
It's more ethical than
coming in, going out.

1417
01:02:44,205 --> 01:02:45,044
Way more ethical.

1418
01:02:45,044 --> 01:02:45,105
Yeah.

1419
01:02:45,225 --> 01:02:49,274
And you're helping it out, but you're also
getting what you need and saying, we want

1420
01:02:49,274 --> 01:02:51,404
this community to be better for the Ocean.

1421
01:02:51,705 --> 01:02:52,365
They're doing that.

1422
01:02:52,365 --> 01:02:52,904
Same with you.

1423
01:02:52,904 --> 01:02:55,365
You want this woman to be
able to get to the next step.

1424
01:02:55,605 --> 01:02:57,345
I really love this idea.

1425
01:02:57,375 --> 01:02:59,564
Is this, I'm gonna ask this question.

1426
01:02:59,564 --> 01:03:00,495
I think I know the answer.

1427
01:03:00,495 --> 01:03:04,484
This is not done normally in Hollywood
where you're trying to, this is like a,

1428
01:03:04,490 --> 01:03:09,645
a, a sector, like a branch of the way
document documentaries are being done.

1429
01:03:09,645 --> 01:03:10,064
Correct.

1430
01:03:10,064 --> 01:03:12,435
Is that, is that my unfortunate No.

1431
01:03:12,435 --> 01:03:13,154
Crazy answer.

1432
01:03:13,910 --> 01:03:14,129
No.

1433
01:03:14,535 --> 01:03:15,075
No.

1434
01:03:15,075 --> 01:03:16,335
Unfortunately it's not.

1435
01:03:16,335 --> 01:03:21,674
I, I think my, yeah, I think my worst
story to that effect was I was filming

1436
01:03:21,674 --> 01:03:27,884
a TV episode in Minneapolis, about
each episode was around the country

1437
01:03:27,884 --> 01:03:31,605
about different, um, problems that
black communities face across America.

1438
01:03:31,665 --> 01:03:35,294
And this episode was pre George Floyd
and it was about police brutality.

1439
01:03:35,625 --> 01:03:35,714
Mm-hmm.

1440
01:03:35,805 --> 01:03:40,424
And I was interviewing Jamar
Clark's mom, his birth mom.

1441
01:03:41,234 --> 01:03:45,585
And she, he, I don't know if you remember,
but Jamar Clark was the young man who

1442
01:03:45,585 --> 01:03:51,045
was on the ground handcuffed with his
hands behind his back and shot Yeah.

1443
01:03:51,105 --> 01:03:53,205
By a cop while he was
handcuffed on the ground.

1444
01:03:53,295 --> 01:03:53,685
It was bad.

1445
01:03:53,685 --> 01:03:53,745
Yeah.

1446
01:03:53,745 --> 01:03:54,950
It's disgusting.

1447
01:03:54,950 --> 01:04:02,865
Um, and she, she had a eye patch over
one of her eyes and it was just because

1448
01:04:02,865 --> 01:04:06,254
she was, she was mi missing an eye
or something had gone, gone wrong.

1449
01:04:06,254 --> 01:04:09,705
And I had worked to set up this connection
with her 'cause I knew she was gonna have

1450
01:04:09,705 --> 01:04:12,795
to talk about the hardest thing she'd ever
have to talk about, which is the loss of

1451
01:04:12,795 --> 01:04:15,165
her son in such a brutal, violent way.

1452
01:04:15,705 --> 01:04:15,795
Mm-hmm.

1453
01:04:16,035 --> 01:04:19,335
But the network was there and
they were like in the ear of

1454
01:04:19,365 --> 01:04:20,714
one of the other producers.

1455
01:04:21,615 --> 01:04:25,904
And I had, I had gotten her to the
place where she was just like really

1456
01:04:26,475 --> 01:04:28,365
in it with me and trusting me.

1457
01:04:28,365 --> 01:04:28,484
Mm-hmm.

1458
01:04:28,725 --> 01:04:32,145
Course, you know, knew that I
was, I was a woman of color and

1459
01:04:32,145 --> 01:04:35,085
I was on her side regardless of
the fact that I was a producer.

1460
01:04:35,089 --> 01:04:35,379
Mm-hmm.

1461
01:04:35,460 --> 01:04:37,845
And then I hear the other
producer, like, he like.

1462
01:04:38,610 --> 01:04:42,360
You know, tugs at me and he says,
Hey, Maya network is asking, can you

1463
01:04:42,360 --> 01:04:43,770
ask her to take off the eye patch?

1464
01:04:44,430 --> 01:04:46,740
Jesus can't, we can't really see her face.

1465
01:04:46,740 --> 01:04:47,880
Can you ask her to take it off?

1466
01:04:48,510 --> 01:04:49,320
And I was like,

1467
01:04:51,330 --> 01:04:53,550
no, I don't wanna do that.

1468
01:04:54,180 --> 01:04:58,290
And then they pushed back and
network was in the other room, like

1469
01:04:58,290 --> 01:05:00,930
listening, and they pushed back on me.

1470
01:05:00,930 --> 01:05:04,110
And I, I really like, adamantly
was like, I do not wanna do that.

1471
01:05:04,110 --> 01:05:04,350
I do.

1472
01:05:04,770 --> 01:05:06,195
It's gonna, And then it's her pride.

1473
01:05:06,200 --> 01:05:07,020
They fought me on it.

1474
01:05:07,020 --> 01:05:10,980
So, so they made me take off her
iPad, ask her to take off her iPad.

1475
01:05:10,980 --> 01:05:12,120
She went into another room.

1476
01:05:12,120 --> 01:05:17,610
She was so embarrassed, of course, so
embarrassed after that she had to redo

1477
01:05:17,610 --> 01:05:19,800
her hair so that it covered her face.

1478
01:05:19,980 --> 01:05:23,280
It's like her biggest vulnerability
other than like talking about

1479
01:05:23,280 --> 01:05:25,080
something that is awful.

1480
01:05:25,080 --> 01:05:25,560
Exactly.

1481
01:05:25,565 --> 01:05:25,795
Exactly.

1482
01:05:25,860 --> 01:05:27,240
And she's, yeah.

1483
01:05:27,415 --> 01:05:27,635
Ugh.

1484
01:05:27,935 --> 01:05:31,710
And then I had a conversation with
the producer who was on my side,

1485
01:05:31,710 --> 01:05:33,180
but he kind of had his hands tied.

1486
01:05:33,510 --> 01:05:35,910
And then I got chastised
by the network for it.

1487
01:05:36,435 --> 01:05:38,805
You know, and, and they were
like, you shouldn't ever like

1488
01:05:38,805 --> 01:05:40,605
counter what we're asking for.

1489
01:05:40,605 --> 01:05:43,694
And I was like, I'm the person
that knew this community.

1490
01:05:43,755 --> 01:05:46,725
I'm the person who has been
working to build relationships

1491
01:05:46,725 --> 01:05:48,585
with them for the last six months.

1492
01:05:48,735 --> 01:05:53,145
You should be asking me what I think
about like, and we should be asking her.

1493
01:05:53,444 --> 01:05:53,505
Yeah.

1494
01:05:53,505 --> 01:05:56,115
Like, we didn't default at all to her.

1495
01:05:56,115 --> 01:05:58,995
And that's just one of like, so
many stories I could tell you of

1496
01:05:58,995 --> 01:06:03,105
people like not trusting that the
community knows what they need.

1497
01:06:03,255 --> 01:06:03,345
Mm-hmm.

1498
01:06:03,585 --> 01:06:05,355
Or being extractive, I mean Yeah.

1499
01:06:06,225 --> 01:06:09,165
Or just holding the licensing
and not giving the footage.

1500
01:06:09,165 --> 01:06:12,345
It's, it's a really rough, rough
and tumble industry, but the reason

1501
01:06:12,345 --> 01:06:16,035
people do it is 'cause it, you
could win an Oscar with the piece

1502
01:06:16,035 --> 01:06:17,565
And then everybody knows your name.

1503
01:06:17,745 --> 01:06:19,365
Everybody, you get instant fame.

1504
01:06:19,365 --> 01:06:20,625
So it's that one shot.

1505
01:06:20,835 --> 01:06:22,125
They want that one shot.

1506
01:06:22,694 --> 01:06:22,995
That's the true.

1507
01:06:22,995 --> 01:06:26,145
And we're in a very different society
now from a content perspective.

1508
01:06:26,174 --> 01:06:29,924
We, the, the, the faster
the content, the better.

1509
01:06:29,924 --> 01:06:31,815
I mean, we're in such a fast paced world.

1510
01:06:32,415 --> 01:06:34,725
Um, the stories matter.

1511
01:06:35,865 --> 01:06:41,925
You could argue that you don't need
as much production in a way like that.

1512
01:06:41,925 --> 01:06:44,505
I see from my, like, I can
get a lot of content out now.

1513
01:06:44,505 --> 01:06:46,725
I'm not getting millions
of views by, by any means.

1514
01:06:46,995 --> 01:06:49,635
There are some people who will
create content where it's just them

1515
01:06:49,635 --> 01:06:53,595
talking and, you know, on TikTok or
on Instagram, and they are talking

1516
01:06:53,595 --> 01:06:56,595
about very, um, relevant issues.

1517
01:06:56,595 --> 01:06:59,355
There's, there's actually a guy
I watch, uh, who, who's been

1518
01:06:59,355 --> 01:07:03,225
working in the oil and gas sector
for a long time, and he explains.

1519
01:07:03,565 --> 01:07:07,404
The markets very, in a very easy
fashion that I can understand.

1520
01:07:07,825 --> 01:07:11,455
And he talks a lot about, you know, some,
like everything that's going on in, in

1521
01:07:11,455 --> 01:07:14,754
Venezuela and everything that's going on
in the world and, and how like, you know,

1522
01:07:14,754 --> 01:07:18,415
some people who are expecting certain
things to happen probably won't happen.

1523
01:07:18,415 --> 01:07:22,315
'cause he has a very good understanding
of the history and the whole world market.

1524
01:07:22,315 --> 01:07:26,214
So it makes it, but he just talks out of
his car or wherever he is out of his home.

1525
01:07:26,214 --> 01:07:29,845
And, and, and I feel like there's such a
fast pace, but it's almost like a bit of a

1526
01:07:29,845 --> 01:07:33,535
pressure to get content out very quickly.

1527
01:07:34,075 --> 01:07:34,165
Mm-hmm.

1528
01:07:34,404 --> 01:07:40,285
The, I I was watching a few of the,
of the videos today, a few, like 50 or

1529
01:07:40,285 --> 01:07:44,185
60 of these short beast contents that
you, that you had because they're,

1530
01:07:44,185 --> 01:07:45,355
they're very interesting to me.

1531
01:07:45,355 --> 01:07:48,085
And I want to kind of look at, and
I love the, the style that you did.

1532
01:07:48,085 --> 01:07:52,435
You, you, you guys have been able to, as a
team, put out a lot of, a lot of content.

1533
01:07:52,944 --> 01:07:54,325
Is it like how like.

1534
01:07:55,335 --> 01:07:57,105
What's the process there?

1535
01:07:57,465 --> 01:08:01,185
Like, are you looking to hit like a
piece of content a day because they're

1536
01:08:01,185 --> 01:08:04,365
very well researched, very well edited.

1537
01:08:04,995 --> 01:08:06,525
The storytelling's there mm-hmm.

1538
01:08:06,765 --> 01:08:12,135
That's not done in an hour or less than
an hour or in, in a, a couple of hours.

1539
01:08:12,855 --> 01:08:14,685
Uh, like what's the shoot?

1540
01:08:14,685 --> 01:08:19,005
Like, what's the, the, the goal in
terms of pieces of content a day,

1541
01:08:19,185 --> 01:08:22,605
And then how long does it take for
those pieces of content to be made?

1542
01:08:22,605 --> 01:08:25,365
I'm just curious from a
content creator's perspective.

1543
01:08:25,605 --> 01:08:25,965
Yeah.

1544
01:08:25,965 --> 01:08:32,115
So, so we're very clear that we
can't be at a news type pace, right.

1545
01:08:32,175 --> 01:08:34,575
Um, you know, documentary
isn't news, right?

1546
01:08:34,875 --> 01:08:38,685
It's a deeper look at the
thing that made the news.

1547
01:08:39,075 --> 01:08:39,404
Gotcha.

1548
01:08:39,404 --> 01:08:42,675
Um, So news can fly in, fly
out, and they have a deadline.

1549
01:08:43,064 --> 01:08:47,535
We will try to find a deadline with
whatever community or what the funder

1550
01:08:47,535 --> 01:08:51,075
wants, and usually the funder will
have some idea deadline, but we're

1551
01:08:51,075 --> 01:08:56,714
more at a, like, we're more at a
fast paced, very short doc schedule.

1552
01:08:56,714 --> 01:08:56,774
Yeah.

1553
01:08:57,104 --> 01:09:02,955
So, um, I'll have about maybe two to
three weeks of research and reaching out

1554
01:09:02,955 --> 01:09:07,964
to characters and building relationships
and building logistics, finding the

1555
01:09:07,964 --> 01:09:13,424
crew, um, hiring the crew, hiring an
assistant, um, associate producer.

1556
01:09:13,785 --> 01:09:21,464
Um, And then our shoots are a little more,
um, refined in the sense that I try to,

1557
01:09:21,615 --> 01:09:26,654
and I learned this from like unscripted
tv, you try to stack as many of the events

1558
01:09:26,654 --> 01:09:30,764
that are happening in a community in
the shortest amount of time, you know?

1559
01:09:30,764 --> 01:09:30,944
Gotcha.

1560
01:09:30,944 --> 01:09:35,024
So, like, and that's hard because
sometimes there's a hearing for this, you

1561
01:09:35,024 --> 01:09:39,014
know, fight, site fight, And then a month
later there'll be a hearing for something.

1562
01:09:39,014 --> 01:09:39,375
So.

1563
01:09:39,855 --> 01:09:41,415
So maybe you don't get both hearings.

1564
01:09:41,415 --> 01:09:43,905
Maybe you get what you need out
of the one hearing, And then you

1565
01:09:43,905 --> 01:09:48,705
also have a scene with somebody or
a walk and talk or the intro this.

1566
01:09:48,765 --> 01:09:53,685
So I usually start my shoot with the sit
down interviews because then you know

1567
01:09:53,685 --> 01:09:55,305
what you're gonna get for the B roll.

1568
01:09:55,365 --> 01:09:58,365
You know what you need to
tell to fill in the story.

1569
01:09:58,755 --> 01:10:03,855
So, you know, if somebody's talking about
the rights of nature, nature in relation

1570
01:10:03,855 --> 01:10:09,135
to Ocean, like legal framework of oceans,
you know, then you know you wanna get some

1571
01:10:09,135 --> 01:10:12,915
lawyers like figuring out something with
rights of nature or like earth justice.

1572
01:10:13,275 --> 01:10:13,335
Yeah.

1573
01:10:13,335 --> 01:10:15,585
Lawyer in a, you know, in a courtroom.

1574
01:10:15,825 --> 01:10:15,915
Mm-hmm.

1575
01:10:15,965 --> 01:10:16,245
You know?

1576
01:10:17,339 --> 01:10:22,950
Um, And so then our shoots will be like a
week, you know, probably like a week max.

1577
01:10:23,190 --> 01:10:26,309
I'll bring a crew of
like four to six people.

1578
01:10:26,309 --> 01:10:29,924
We always have a sound mixer,
like I said, because you audios

1579
01:10:29,924 --> 01:10:30,599
And so far you can't cheat.

1580
01:10:30,599 --> 01:10:31,620
Bad audio Yeah.

1581
01:10:31,625 --> 01:10:31,764
Yeah.

1582
01:10:32,040 --> 01:10:36,540
Um, I try to hire local as much as I
can in the community, but usually we'll

1583
01:10:36,540 --> 01:10:39,030
fly in like some pros that mm-hmm.

1584
01:10:39,275 --> 01:10:42,240
We, we just have a flow with
and we know that they do like

1585
01:10:42,360 --> 01:10:43,500
really high quality work.

1586
01:10:45,089 --> 01:10:45,210
Gotcha.

1587
01:10:45,210 --> 01:10:47,730
And then we have a, a suite of editors.

1588
01:10:47,730 --> 01:10:51,360
We have, I think at this
point we have, um, five, wow.

1589
01:10:52,290 --> 01:10:52,980
Two, three.

1590
01:10:52,980 --> 01:10:53,309
Four.

1591
01:10:53,790 --> 01:10:58,110
I think we have like four or five editors
and GFX artists that are on staff.

1592
01:10:58,679 --> 01:11:02,790
So this part is probably the
most time consuming because we'll

1593
01:11:02,790 --> 01:11:04,559
start with, um, a paper cut.

1594
01:11:05,130 --> 01:11:06,210
From transcripts.

1595
01:11:06,210 --> 01:11:09,330
So we do like kind of the 60 minutes
version of where we get the transcripts.

1596
01:11:09,510 --> 01:11:12,510
Usually in unscripted tv you're
actually doing like string

1597
01:11:12,510 --> 01:11:14,700
outs in Avid or Premiere.

1598
01:11:15,059 --> 01:11:15,150
Mm-hmm.

1599
01:11:15,394 --> 01:11:15,585
Mm-hmm.

1600
01:11:15,665 --> 01:11:16,980
Um, And so you're cutting
from a string out.

1601
01:11:16,980 --> 01:11:20,640
But paper cuts are good because
then you can kind of like see

1602
01:11:21,180 --> 01:11:23,400
what facts you're missing to tell.

1603
01:11:23,490 --> 01:11:23,670
Gotcha.

1604
01:11:23,730 --> 01:11:28,019
The picture and our goal this
whole time, our goal is to simplify

1605
01:11:28,019 --> 01:11:31,860
this as much as possible for a
wider audience to understand it.

1606
01:11:32,010 --> 01:11:36,269
So you don't have to be a climate
wonk of course, or climate policy

1607
01:11:36,269 --> 01:11:42,090
nerd or even a Marine biologist to
understand what the, what in the

1608
01:11:42,090 --> 01:11:44,099
hell the, um, jellyfish are doing.

1609
01:11:44,130 --> 01:11:44,460
Right?

1610
01:11:45,360 --> 01:11:45,570
Yes.

1611
01:11:45,570 --> 01:11:45,660
Yes.

1612
01:11:45,660 --> 01:11:49,620
So, so we do the paper cut.

1613
01:11:49,800 --> 01:11:51,480
Then I create a rough cut.

1614
01:11:51,960 --> 01:11:53,010
With my editors.

1615
01:11:53,220 --> 01:11:56,130
And then we go back and forth like
a bunch of different cuts, you know,

1616
01:11:56,130 --> 01:11:58,020
like what piece are we missing?

1617
01:11:58,050 --> 01:12:00,750
Oh, that, that doesn't make
sense if we don't have that.

1618
01:12:00,990 --> 01:12:01,410
You know?

1619
01:12:01,410 --> 01:12:04,470
And luckily we have a writer's
room process that's like very

1620
01:12:04,470 --> 01:12:07,740
democratic, so everybody in our
company weighs in, even interns.

1621
01:12:08,100 --> 01:12:08,160
Yeah.

1622
01:12:08,160 --> 01:12:10,950
And I like, I like when interns are
in the room because I'll be like,

1623
01:12:10,950 --> 01:12:15,420
all right, raise your hand when you
start losing focus and attention.

1624
01:12:15,630 --> 01:12:16,680
And so they'll just be like.

1625
01:12:17,520 --> 01:12:19,380
I'm like, okay, that's
where we lose steam.

1626
01:12:19,410 --> 01:12:20,940
We need something else happening here.

1627
01:12:20,940 --> 01:12:21,895
'cause the interesting,
we lost the interns.

1628
01:12:22,755 --> 01:12:22,765
Yeah.

1629
01:12:24,240 --> 01:12:27,720
You know, And then, you know,
and you have to kill your babies.

1630
01:12:27,720 --> 01:12:31,380
Like, that's the moment where I'm like,
oh, but I really want the Earth Justice

1631
01:12:31,380 --> 01:12:33,600
lawyer expounding on the rights of this.

1632
01:12:33,600 --> 01:12:35,910
And, and the team's like, it's not, no.

1633
01:12:35,970 --> 01:12:37,230
Just lose that part.

1634
01:12:37,920 --> 01:12:42,330
So, And then we finally get
to like a, a fin Well, sorry.

1635
01:12:42,390 --> 01:12:47,070
So in the rough cut, I'm talking
to community, we'll send a cut to

1636
01:12:47,070 --> 01:12:48,810
them and say, how's this looking?

1637
01:12:48,840 --> 01:12:50,580
You know, what are you thinking?

1638
01:12:50,580 --> 01:12:52,710
What are your thoughts to kind
of have a collaboration there.

1639
01:12:52,740 --> 01:12:56,340
We don't want any surprises on the end
where people are like, oh, why did you put

1640
01:12:56,340 --> 01:13:01,980
me, why I, and I've had people call me and
say, so, I like what you've done this one

1641
01:13:01,980 --> 01:13:07,230
sentence, we are gonna get vilified by the
fossil fuel industry for this sentence.

1642
01:13:07,230 --> 01:13:07,320
Right.

1643
01:13:07,320 --> 01:13:08,250
Can you take this out?

1644
01:13:08,910 --> 01:13:10,350
And we, we'll, we'll take it out.

1645
01:13:10,350 --> 01:13:10,360
Yep.

1646
01:13:10,500 --> 01:13:12,570
And it's like, we don't want
you to, we don't wanna do harm.

1647
01:13:12,570 --> 01:13:13,440
Right, right.

1648
01:13:13,440 --> 01:13:13,595
Of course.

1649
01:13:14,745 --> 01:13:17,655
And then we, we from, we
usually start with a YouTube

1650
01:13:17,655 --> 01:13:19,395
cut 'cause it's a longer form.

1651
01:13:19,995 --> 01:13:23,325
And then from there, the longer,
and by long form I mean like, yeah.

1652
01:13:23,835 --> 01:13:26,745
Eight to 15 minutes, you know,
which is long on the internet.

1653
01:13:27,075 --> 01:13:30,855
And then we'll cut down for
different social platforms and Yeah.

1654
01:13:30,945 --> 01:13:35,085
Use the, the algorithm of what
those platforms like, you know, so

1655
01:13:35,085 --> 01:13:39,435
like what kind of editing does it
have to be square format, you know?

1656
01:13:39,585 --> 01:13:40,155
Is it Yeah.

1657
01:13:40,725 --> 01:13:42,675
Vertical is not my favorite, but you know.

1658
01:13:43,065 --> 01:13:43,335
Yeah.

1659
01:13:43,335 --> 01:13:46,095
It's what it is because you can't
get the full breadth of it and Yeah,

1660
01:13:46,635 --> 01:13:48,585
no, it's like why would we, yeah.

1661
01:13:48,675 --> 01:13:50,595
Why would we wanna see this
tiny little sliver when I

1662
01:13:50,595 --> 01:13:52,035
could see the whole landscape?

1663
01:13:52,990 --> 01:13:54,650
But you know what, it's, it's what?

1664
01:13:54,650 --> 01:13:56,745
It's, oh, I totally,
totally, totally get it.

1665
01:13:56,985 --> 01:14:01,995
I've actually seen some situations
where in vertical, and I

1666
01:14:01,995 --> 01:14:03,285
don't know how they do this.

1667
01:14:03,375 --> 01:14:05,020
You can, it shifts switch it.

1668
01:14:05,340 --> 01:14:08,820
Yeah, well, no, not just the length,
but like from a vertical perspective,

1669
01:14:09,000 --> 01:14:12,960
it almost just like, it pans over and
you see the, and it kind of goes back

1670
01:14:12,960 --> 01:14:14,370
and forth and you kind of see it.

1671
01:14:14,730 --> 01:14:15,900
Um, it's really interesting.

1672
01:14:15,900 --> 01:14:17,010
I, I don't know how they do it.

1673
01:14:17,010 --> 01:14:19,320
I've always tried to, as a, like
someone who's dabbling in editing,

1674
01:14:19,320 --> 01:14:21,030
I'm like, how does the one do that?

1675
01:14:21,090 --> 01:14:22,230
I'm like, that's interesting.

1676
01:14:22,230 --> 01:14:22,920
Yeah, I know what you're talking about.

1677
01:14:22,920 --> 01:14:25,890
I don't think we've done it recently,
but I think I could ask for you.

1678
01:14:25,950 --> 01:14:26,010
Yeah.

1679
01:14:26,370 --> 01:14:26,700
Yeah, Yeah.

1680
01:14:26,700 --> 01:14:27,210
Yeah, for sure.

1681
01:14:27,780 --> 01:14:28,650
No, no biggie.

1682
01:14:28,650 --> 01:14:30,269
I'm always in, I'm always interested.

1683
01:14:30,570 --> 01:14:34,830
Um, So just as we, as we kind of end
this off, um, you know, there's so much

1684
01:14:34,830 --> 01:14:38,250
content and before we, I ask the last
question, like, love to have you back

1685
01:14:38,250 --> 01:14:42,269
on because I feel like this is such a
productive, uh, interview and I know

1686
01:14:42,269 --> 01:14:45,660
you're busy love, but whenever you the
time I, please let me know 'cause I'd love

1687
01:14:45,660 --> 01:14:47,190
to have you back and talk more about this.

1688
01:14:47,519 --> 01:14:51,990
But, um, I guess like, you know,
for, for, for now, things are

1689
01:14:51,990 --> 01:14:53,220
kind of crazy in the world.

1690
01:14:53,670 --> 01:14:57,480
Um, people are worried about a lot
of things and it seems like the

1691
01:14:57,480 --> 01:15:00,540
environment, people are worried about
it, but it's almost taken a bit of

1692
01:15:00,540 --> 01:15:03,450
a, it's kind of, I guess it's kind
of like, you know, you look at people

1693
01:15:03,450 --> 01:15:05,315
in, uh, a place like Cancer Alley.

1694
01:15:05,900 --> 01:15:09,260
They're more worried about be,
like, getting sick chronically than

1695
01:15:09,260 --> 01:15:10,850
worried about the climate crisis.

1696
01:15:10,880 --> 01:15:11,180
Right.

1697
01:15:11,180 --> 01:15:13,400
And so, yes, they're worried about
the climate crisis, but they have

1698
01:15:13,400 --> 01:15:15,200
to worry about survivability first.

1699
01:15:15,205 --> 01:15:15,485
Mm-hmm.

1700
01:15:15,565 --> 01:15:19,010
There are a lot of people now with
everything going on in the world,

1701
01:15:19,400 --> 01:15:22,490
you know, especially in the us uh,
there's a lot of new stuff that's

1702
01:15:22,490 --> 01:15:24,140
been happening over the last year.

1703
01:15:24,380 --> 01:15:30,440
Uh, you know, uh, immigration policies
and affordability and, and medical bills

1704
01:15:30,440 --> 01:15:33,380
and all this stuff seems to be dominating.

1705
01:15:34,100 --> 01:15:41,060
How do, uh, you as content creators
try and I guess you're almost competing

1706
01:15:41,060 --> 01:15:46,340
with that attention or try and keep
environment at the same level or

1707
01:15:46,340 --> 01:15:50,660
close to the level to keep people
aware to and, and try inspire action.

1708
01:15:51,620 --> 01:15:53,060
Mm, God, that's a hard question.

1709
01:15:53,365 --> 01:15:53,605
Right.

1710
01:15:54,770 --> 01:15:57,380
I mean, I guess it's more of like,
how do I help, like how do I do this?

1711
01:15:58,010 --> 01:15:58,460
Yeah.

1712
01:15:58,460 --> 01:16:03,380
I mean, you know, the US military
called climate a threat multiplier.

1713
01:16:03,470 --> 01:16:03,650
Yes.

1714
01:16:03,770 --> 01:16:04,940
And so it, it.

1715
01:16:05,849 --> 01:16:09,360
It really multiplies the impact
of whatever is already going on.

1716
01:16:09,690 --> 01:16:14,280
So, you know, the people that are
having, um, health risks because of

1717
01:16:14,280 --> 01:16:17,099
the pollution from benzene mm-hmm.

1718
01:16:17,340 --> 01:16:19,830
Or chlorine that's being
spewed in cancer alley.

1719
01:16:20,220 --> 01:16:22,860
You know, that's only gonna get worse.

1720
01:16:23,460 --> 01:16:23,849
Like Yeah.

1721
01:16:24,059 --> 01:16:27,180
It's, unless we do something,
you know, it's like the Ocean

1722
01:16:27,210 --> 01:16:31,680
acidification, the Ocean taking on the
bulk of the greenhouse gas warming.

1723
01:16:31,860 --> 01:16:31,950
Mm-hmm.

1724
01:16:32,190 --> 01:16:34,559
What is it like over 90% at least?

1725
01:16:34,559 --> 01:16:34,620
Yeah.

1726
01:16:34,620 --> 01:16:38,010
Um, of the heat that is, it's
acting as a carbon sink, you know?

1727
01:16:38,015 --> 01:16:38,195
Mm-hmm.

1728
01:16:38,280 --> 01:16:39,540
Like all of that.

1729
01:16:39,720 --> 01:16:43,170
These are threat multipliers
and it's also so exponentially

1730
01:16:43,590 --> 01:16:45,930
expensive to not do something.

1731
01:16:46,380 --> 01:16:46,620
Yeah.

1732
01:16:46,650 --> 01:16:51,870
That, you know, a good example
is during the pandemic, we really

1733
01:16:51,870 --> 01:16:54,240
couldn't talk about the climate
crisis during the pandemic.

1734
01:16:54,240 --> 01:16:57,960
We had to, we had to shift to
kind of parallel storytelling.

1735
01:16:59,309 --> 01:16:59,610
Oh, interesting.

1736
01:16:59,610 --> 01:16:59,640
Okay.

1737
01:16:59,640 --> 01:17:04,980
But we still kind of had things
in the works that were, um.

1738
01:17:06,120 --> 01:17:10,350
S looking at the climate lens,
but pairing it with the pandemic.

1739
01:17:10,350 --> 01:17:10,650
Right.

1740
01:17:10,650 --> 01:17:16,470
So it was like we were looking
at, um, how they, how companies

1741
01:17:16,470 --> 01:17:17,640
were getting bailed out.

1742
01:17:17,730 --> 01:17:17,820
Mm-hmm.

1743
01:17:18,060 --> 01:17:22,020
And then we'd use, you know, like a
metaphor of like how this has happened

1744
01:17:22,020 --> 01:17:24,300
with the fossil fuel industry subsidies.

1745
01:17:24,355 --> 01:17:25,680
Right, right, right.

1746
01:17:25,680 --> 01:17:29,880
So we kind of would like bake
into the cake in a time where

1747
01:17:29,880 --> 01:17:32,460
everybody was focused on Renee good.

1748
01:17:32,460 --> 01:17:36,330
Or you know, ice or
COVID or what have you.

1749
01:17:36,330 --> 01:17:36,420
Right.

1750
01:17:36,900 --> 01:17:39,210
Um, I'm also a part of the
Hollywood Climate Summit.

1751
01:17:39,630 --> 01:17:43,290
I'm like on their advisory board
and they are baking into the cake

1752
01:17:43,410 --> 01:17:47,370
on fe like, like fictional TV shows.

1753
01:17:48,210 --> 01:17:48,310
I saw that.

1754
01:17:48,310 --> 01:17:48,870
I heard that climate.

1755
01:17:48,930 --> 01:17:48,990
Yeah.

1756
01:17:48,990 --> 01:17:50,880
So like Abbott Elementary.

1757
01:17:51,030 --> 01:17:51,120
Yes.

1758
01:17:51,120 --> 01:17:53,190
It's not about climate, but No.

1759
01:17:53,220 --> 01:17:56,190
Quinta Brunson will be
like, why is our AC out?

1760
01:17:56,190 --> 01:17:59,160
It's hotter than it's ever been,
you know, what is happening?

1761
01:17:59,165 --> 01:18:01,020
And, and Quinta, rightfully so.

1762
01:18:01,020 --> 01:18:04,260
She'll talk about how she wanted
to create a show that her mom would

1763
01:18:04,260 --> 01:18:06,840
wanna talk about climate when her
mom has no knowledge of climate.

1764
01:18:07,110 --> 01:18:11,460
And so her mom could connect to a teacher
who doesn't have AC in a classroom with

1765
01:18:11,460 --> 01:18:13,860
kids on the hottest day of the year Yes.

1766
01:18:13,860 --> 01:18:14,550
In the school.

1767
01:18:14,550 --> 01:18:16,380
And what a problem that
is, you know, Yeah.

1768
01:18:16,665 --> 01:18:16,955
Yeah.

1769
01:18:17,100 --> 01:18:21,510
So their product placing
climate in a very effective way.

1770
01:18:21,600 --> 01:18:24,540
Uh, and the Hollywood Climate Summit
basically like brings all the people

1771
01:18:24,540 --> 01:18:28,800
who care about climate and Hollywood
together once a year to figure those out.

1772
01:18:28,980 --> 01:18:32,430
But I mean, it's by far
an imperfect science.

1773
01:18:32,430 --> 01:18:35,940
We are still of trying to figure
out like how the best ways to.

1774
01:18:36,255 --> 01:18:36,525
Yeah.

1775
01:18:36,585 --> 01:18:39,764
To do this when all eyes are
focused on something else and,

1776
01:18:39,764 --> 01:18:42,344
and where climate always gets
kind of shoved under the bed Yeah.

1777
01:18:42,525 --> 01:18:44,655
Or put on the back burner for later.

1778
01:18:45,434 --> 01:18:49,035
And we just have done that
for 60 years now, you know?

1779
01:18:49,724 --> 01:18:50,355
Well, a hundred percent.

1780
01:18:50,535 --> 01:18:54,464
But I, I do think that's a really good
strategy where we bake it into stories

1781
01:18:54,464 --> 01:18:58,724
that are already being told, but just sort
of in the not main, maybe not the main

1782
01:18:58,724 --> 01:19:03,375
story, but as difficulty where people can
understand, wow, man, it's really hot.

1783
01:19:03,615 --> 01:19:07,934
You know, or, or maybe they're talking
about, you know, oh yeah, well I ha I

1784
01:19:07,934 --> 01:19:11,415
just got the new house rebuilt because,
you know, you remember the fires back

1785
01:19:11,415 --> 01:19:14,054
in the, you know, when we lost the house
in the final Oh yeah, I remember that.

1786
01:19:14,054 --> 01:19:17,054
Like, and talk a little bit, you know,
you can have that as a little bit of a

1787
01:19:17,355 --> 01:19:19,575
understory to the, to the main story.

1788
01:19:19,575 --> 01:19:21,195
I think that's, yeah, that's very key.

1789
01:19:22,094 --> 01:19:24,915
Oh, and, and where we're having
success with it is we have a coalition

1790
01:19:24,915 --> 01:19:27,285
we're working with right now of
a bunch of different partners,

1791
01:19:27,285 --> 01:19:29,085
including one advertising company.

1792
01:19:29,475 --> 01:19:35,265
That we wanna hack the narrative when a,
a fossil fueled climate disaster happens.

1793
01:19:35,265 --> 01:19:39,285
Like the LA wildfires or
Hurricane Melissa hitting Jamaica.

1794
01:19:39,290 --> 01:19:39,510
Right.

1795
01:19:39,515 --> 01:19:39,765
Right.

1796
01:19:39,765 --> 01:19:43,245
Now the news is always talking
about poor land management.

1797
01:19:43,635 --> 01:19:43,725
Yes.

1798
01:19:43,725 --> 01:19:45,615
Or like who messed up.

1799
01:19:45,615 --> 01:19:45,705
Yes.

1800
01:19:45,825 --> 01:19:47,835
And they never talk about climate.

1801
01:19:48,165 --> 01:19:51,795
And, and our coalition, we had
climate, we had, um, climate

1802
01:19:51,795 --> 01:19:55,965
scientists telling us that hurricane,
it was almost a cat six Yeah.

1803
01:19:56,110 --> 01:19:56,270
Yeah.

1804
01:19:56,275 --> 01:19:58,390
It was like they had to
make almost a new category.

1805
01:19:58,440 --> 01:19:58,790
Yeah.

1806
01:19:58,905 --> 01:19:59,445
Yeah.

1807
01:19:59,865 --> 01:20:03,795
And, And so why on earth would
we not connect that to climate?

1808
01:20:03,795 --> 01:20:10,335
So we are working to create like fast
made social content that can do that,

1809
01:20:10,395 --> 01:20:15,675
that can like, respond to these disasters
and like bake that into the atmosphere of

1810
01:20:15,765 --> 01:20:18,105
everybody focused on something, you know?

1811
01:20:18,195 --> 01:20:18,465
Amazing.

1812
01:20:18,855 --> 01:20:19,550
I think that's so important.

1813
01:20:20,160 --> 01:20:24,269
So I had to evacuate my, my home
in la I lived in Topanga Canyon.

1814
01:20:24,269 --> 01:20:24,300
Oh.

1815
01:20:24,300 --> 01:20:24,375
So sorry.

1816
01:20:24,375 --> 01:20:26,190
I had to evacuate multiple times.

1817
01:20:26,190 --> 01:20:29,760
And all the firemen kept saying, oh yeah,
this place is gonna be the next to burn.

1818
01:20:29,760 --> 01:20:33,150
And I was like, you
know, it's so terrible.

1819
01:20:33,150 --> 01:20:33,780
It's horrible.

1820
01:20:33,840 --> 01:20:37,470
We had, I had a, a, a, I guess
an online friend that had, that

1821
01:20:37,470 --> 01:20:39,690
lost her house in, in the fire.

1822
01:20:40,050 --> 01:20:43,590
Um, luckily, you know, she was, uh,
privileged enough to have some place

1823
01:20:43,590 --> 01:20:48,059
to go and, and, and nothing happened,
but all just watching, you know, the

1824
01:20:48,059 --> 01:20:50,820
fact that she had to leave her cats
behind and trying to go back and get

1825
01:20:50,820 --> 01:20:53,040
her cat, like the stories of that.

1826
01:20:53,040 --> 01:20:55,260
As you know, as someone,
you, you're a cat owner.

1827
01:20:55,260 --> 01:20:56,519
I'm a dog owner, like a pet.

1828
01:20:56,519 --> 01:20:57,445
I like Cover your ears, guys.

1829
01:20:57,720 --> 01:20:58,200
Cover your ears.

1830
01:20:58,680 --> 01:20:58,740
Yeah.

1831
01:20:58,800 --> 01:20:59,309
Yeah.

1832
01:20:59,309 --> 01:21:00,870
And, and, and, but you, you don't.

1833
01:21:01,170 --> 01:21:01,260
Oh, no.

1834
01:21:01,260 --> 01:21:05,760
That really made me think of how quickly
people had to leave to leave their pets.

1835
01:21:05,760 --> 01:21:08,880
It's like, you know, as, as you know,
as a pet owner, you're like, no, let's

1836
01:21:08,880 --> 01:21:10,740
grab the dogs, grab the cats, let's go.

1837
01:21:10,980 --> 01:21:11,220
But.

1838
01:21:11,759 --> 01:21:15,000
It's that fast and you're just hoping
for the best's when you get back.

1839
01:21:15,000 --> 01:21:17,910
And obviously people did not
get the best, uh, news when

1840
01:21:17,910 --> 01:21:19,620
they got back and, And so forth.

1841
01:21:19,620 --> 01:21:23,219
And so, yeah, like it's, it's, I I
do agree, like content has to be done

1842
01:21:23,219 --> 01:21:27,870
quickly and has to be, and, and I
feel like there are, there are more

1843
01:21:27,870 --> 01:21:31,830
people who are, who are coming out as
individuals, especially in the Ocean

1844
01:21:31,830 --> 01:21:34,950
space, to do this kind of content create.

1845
01:21:34,950 --> 01:21:38,250
And we're starting to organize,
you know, as I mentioned before.

1846
01:21:38,250 --> 01:21:40,500
And I, I really like that idea.

1847
01:21:40,830 --> 01:21:46,559
I feel like there needs to be more funding
around supporting the people around

1848
01:21:46,559 --> 01:21:50,460
that as a collective to be able to get
those stories out and become mm-hmm.

1849
01:21:50,700 --> 01:21:54,210
Like even better creators and
better storytellers to, to

1850
01:21:54,210 --> 01:21:56,309
help that in the Ocean space.

1851
01:21:56,309 --> 01:22:00,750
I just don't know if that infrastructure
is, is there yet, I feel like

1852
01:22:00,755 --> 01:22:04,080
Right, the years project is doing
a great job with, with climate.

1853
01:22:04,080 --> 01:22:07,950
I feel like the Ocean space needs a
little bit more of that concentration.

1854
01:22:07,950 --> 01:22:10,019
'cause a lot of times, oceans and climate.

1855
01:22:10,815 --> 01:22:13,455
They merge, but they don't get
talked a lot about, you mentioned

1856
01:22:13,455 --> 01:22:16,545
the Ocean acidification and sea
surface temperatures and things like

1857
01:22:16,545 --> 01:22:19,095
that, but it doesn't get the same.

1858
01:22:19,155 --> 01:22:24,075
Um, like you go to climate week in NYC
or you go to Toronto here and it's, you

1859
01:22:24,075 --> 01:22:27,315
know, they, you may have one session on
it and it's like, it should be paired

1860
01:22:27,315 --> 01:22:30,525
together and it should be, I obviously,
I'm biased 'cause I'm a Marine biologist,

1861
01:22:30,525 --> 01:22:34,305
but like, you're just like, we need
to talk about this more, you know?

1862
01:22:34,365 --> 01:22:34,725
Yeah.

1863
01:22:34,725 --> 01:22:39,315
Well, I, I, I totally agree and
I think there's a big gap in the

1864
01:22:39,315 --> 01:22:41,745
storytelling around oceans that mm-hmm.

1865
01:22:42,165 --> 01:22:43,935
I would love to tackle in the future.

1866
01:22:43,935 --> 01:22:44,355
And yeah.

1867
01:22:44,505 --> 01:22:48,255
There are a few gaps and, and, and
I'd love to just, I'm sure it's like

1868
01:22:48,255 --> 01:22:50,775
probably a different episode, but if I
can just quickly say what I think the

1869
01:22:50,775 --> 01:22:52,515
gaps are and hope people run with it.

1870
01:22:52,515 --> 01:22:52,525
Absolutely.

1871
01:22:52,525 --> 01:22:53,055
Please do Yeah.

1872
01:22:53,070 --> 01:22:53,230
Yeah.

1873
01:22:54,330 --> 01:22:57,419
There's a lot of like,
rightfully so, animal focus.

1874
01:22:57,419 --> 01:22:59,370
And I love a good whale in a dolphin.

1875
01:22:59,459 --> 01:22:59,549
Oh yeah.

1876
01:22:59,730 --> 01:23:06,120
But I think like focusing on co-producing
of, uh, Ocean management with the

1877
01:23:06,120 --> 01:23:07,679
indigenous is really interesting.

1878
01:23:07,679 --> 01:23:09,450
That's a really interesting story.

1879
01:23:09,719 --> 01:23:13,709
And how indigenous have been
successfully fighting back for

1880
01:23:13,740 --> 01:23:15,575
like, treaty rights with mm-hmm.

1881
01:23:15,684 --> 01:23:17,280
Like the high Seas treaty.

1882
01:23:17,429 --> 01:23:17,519
Mm-hmm.

1883
01:23:17,764 --> 01:23:18,900
And like Ocean management.

1884
01:23:18,900 --> 01:23:20,580
That is a story that's not being told.

1885
01:23:20,820 --> 01:23:20,910
No.

1886
01:23:20,969 --> 01:23:27,209
Um, the, uh, like fighting to protect
natural systems like mangroves.

1887
01:23:27,209 --> 01:23:28,830
I know that you've
talked about in the past.

1888
01:23:28,830 --> 01:23:28,840
Yeah.

1889
01:23:29,190 --> 01:23:29,309
Yeah.

1890
01:23:29,309 --> 01:23:31,769
And like them being used as
a carbon sink in the com.

1891
01:23:31,799 --> 01:23:34,679
And that's a nice positive story,
like the communities that are actually

1892
01:23:34,889 --> 01:23:38,790
seeing the before and after of a place
that would get hit by a hurricane.

1893
01:23:38,790 --> 01:23:42,330
And then what happens if it gets hit this
time, but they have a restoration project.

1894
01:23:42,750 --> 01:23:42,809
Yeah.

1895
01:23:42,809 --> 01:23:44,759
Like that's, you know, human centric.

1896
01:23:44,759 --> 01:23:47,639
It's not about a dolphin, you
know, and it's like, okay, we

1897
01:23:47,639 --> 01:23:48,570
haven't really told that story.

1898
01:23:48,900 --> 01:23:52,530
And then, um, like global shipping.

1899
01:23:52,905 --> 01:23:56,504
Is an interesting angle to me
because it's like, oh, if you

1900
01:23:56,504 --> 01:24:02,205
google bunker fuel, you'll be like,
what are we doing as a species?

1901
01:24:02,264 --> 01:24:08,834
Like what these massive ships use
is like the sludge that is left over

1902
01:24:08,834 --> 01:24:10,455
from the refining process mm-hmm.

1903
01:24:10,455 --> 01:24:11,504
Of oil and gas.

1904
01:24:11,714 --> 01:24:11,834
Mm-hmm.

1905
01:24:11,840 --> 01:24:13,304
It is this thick sludge.

1906
01:24:13,309 --> 01:24:13,660
It's disgusting.

1907
01:24:13,665 --> 01:24:17,655
And it, it has, I mean, not only is it
like crazy greenhouse gas emissions,

1908
01:24:17,655 --> 01:24:21,185
but it's also particulate matter
gets released, gets into the Ocean.

1909
01:24:21,185 --> 01:24:24,299
So they're leading the air as well as
the Ocean that they're traveling on Yeah.

1910
01:24:24,344 --> 01:24:24,405
Yeah.

1911
01:24:24,405 --> 01:24:27,884
And their, their solutions, like
they're working on treaties right now.

1912
01:24:27,884 --> 01:24:27,974
Mm-hmm.

1913
01:24:28,184 --> 01:24:31,844
So that they're gonna phase out, like
to those emissions to, And then all

1914
01:24:31,844 --> 01:24:36,219
the, the ships above like 5,000 tons
will have to be net zero by 2027 Yeah.

1915
01:24:36,330 --> 01:24:36,620
Yeah.

1916
01:24:36,620 --> 01:24:38,384
There's a lot of work
being done on that Yeah.

1917
01:24:38,565 --> 01:24:38,775
Yeah.

1918
01:24:38,834 --> 01:24:39,195
Definitely.

1919
01:24:39,195 --> 01:24:40,724
Stories that need to be talked about Yeah.

1920
01:24:40,730 --> 01:24:41,019
Yeah.

1921
01:24:41,205 --> 01:24:42,945
I think those, those are
all really interesting.

1922
01:24:42,974 --> 01:24:43,275
Oh.

1923
01:24:43,275 --> 01:24:44,775
And um, rights of nature.

1924
01:24:45,405 --> 01:24:45,705
Yes.

1925
01:24:45,705 --> 01:24:50,115
You know, like all of the fights,
you know, Ecuador, Panama, India.

1926
01:24:50,445 --> 01:24:54,345
I would love to see a, a rights of
nature story and like legal fights

1927
01:24:54,345 --> 01:24:56,865
around the Ocean and waterways.

1928
01:24:57,315 --> 01:24:57,495
Yeah.

1929
01:24:57,500 --> 01:24:57,620
And.

1930
01:24:58,469 --> 01:25:02,820
I mean like the, the potential
collapse of amuck, the circulatory

1931
01:25:02,820 --> 01:25:03,990
system in the Atlantic.

1932
01:25:04,440 --> 01:25:05,460
Don't you wanna think about that?

1933
01:25:05,490 --> 01:25:09,299
Not only keeps me up at night, but
it's also like, how did the day after

1934
01:25:09,299 --> 01:25:12,719
tomorrow get that right in like 2003?

1935
01:25:12,719 --> 01:25:16,110
And we all laughed about that
movie with Jake Al. Yeah.

1936
01:25:16,110 --> 01:25:18,000
And now we're like, what,
20 years later we're there.

1937
01:25:18,570 --> 01:25:18,780
Yeah.

1938
01:25:18,835 --> 01:25:22,950
And like I would do a story
about that in a heartbeat.

1939
01:25:23,790 --> 01:25:24,389
Oh yeah.

1940
01:25:24,599 --> 01:25:25,170
Oh, Yeah.

1941
01:25:25,259 --> 01:25:25,589
Yeah.

1942
01:25:25,589 --> 01:25:28,620
No, there's so many stories that
need to be, that need to be told.

1943
01:25:28,620 --> 01:25:32,309
And I think especially from an Ocean
perspective or about the Ocean and coastal

1944
01:25:32,309 --> 01:25:34,349
communities, like good and bad of course.

1945
01:25:34,349 --> 01:25:36,299
And, and, uh, there's a lot of conflict.

1946
01:25:36,299 --> 01:25:37,290
There's a lot of overcoming.

1947
01:25:37,290 --> 01:25:40,559
And I think it would be, uh,
great to see, to, to be covered.

1948
01:25:40,559 --> 01:25:44,070
So, um, yeah, maybe we can talk about
that, uh, afterwards and we can see

1949
01:25:44,070 --> 01:25:45,540
how we can get those stories told.

1950
01:25:45,839 --> 01:25:47,940
I've got a lot of connections
within that, that area.

1951
01:25:48,210 --> 01:25:50,370
Um, yeah, no, this has, this
has been wonderful, Maya.

1952
01:25:50,370 --> 01:25:52,740
I think you and I can speak for
about three to four hours and make

1953
01:25:52,740 --> 01:25:54,120
a great, great, great episode.

1954
01:25:54,120 --> 01:25:56,160
But it's always been, it's
already been fantastic.

1955
01:25:56,475 --> 01:25:57,915
I don't wanna hold you up any longer.

1956
01:25:57,915 --> 01:26:00,585
I wanna thank you so much, not only
for the work you do, but coming

1957
01:26:00,585 --> 01:26:02,235
on here and telling us about it.

1958
01:26:02,235 --> 01:26:06,915
I am very, very inspired, uh, and
by, by the videos you guys produce,

1959
01:26:06,915 --> 01:26:10,695
by, uh, what, the work that you've
done, the passion that you have.

1960
01:26:10,725 --> 01:26:15,165
Uh, And then I think my audience will
be very inspired as well as a community.

1961
01:26:15,315 --> 01:26:15,495
Thank you.

1962
01:26:15,500 --> 01:26:16,935
So I wanna thank you so much.

1963
01:26:17,115 --> 01:26:21,165
We're gonna put all the links that
you, you ed me very nicely beforehand

1964
01:26:21,345 --> 01:26:22,635
so that people can get a hold of you.

1965
01:26:22,635 --> 01:26:25,515
And, and again, thank you so
much for being on this episode

1966
01:26:25,515 --> 01:26:26,415
of the How to Protect the Ocean.

1967
01:26:26,805 --> 01:26:27,675
Thank you so much.

1968
01:26:27,675 --> 01:26:30,015
And we didn't touch on
it, but go see Sinners.

1969
01:26:30,255 --> 01:26:30,795
Yes.

1970
01:26:30,825 --> 01:26:31,575
Yes, that's right.

1971
01:26:31,575 --> 01:26:31,755
Hopeful.

1972
01:26:31,755 --> 01:26:32,910
Some awards this season.

1973
01:26:32,910 --> 01:26:34,305
It's a magnificent film.

1974
01:26:34,665 --> 01:26:35,145
Unbelievable.

1975
01:26:35,145 --> 01:26:38,595
I think they already got,
uh, this, the Critics award.

1976
01:26:38,940 --> 01:26:39,380
I didn't see it.

1977
01:26:39,420 --> 01:26:39,860
I didn't see it.

1978
01:26:40,380 --> 01:26:41,820
I mean, oh, now they're golden broke.

1979
01:26:41,895 --> 01:26:43,485
I heard they're up for some nominations.

1980
01:26:43,485 --> 01:26:44,955
I heard they're up for some nominations.

1981
01:26:44,955 --> 01:26:45,825
I, I did it again.

1982
01:26:46,095 --> 01:26:49,815
So it's, it's not a climate story, but
it is a really interesting racial story.

1983
01:26:50,175 --> 01:26:50,715
Yes.

1984
01:26:50,715 --> 01:26:51,195
Yes.

1985
01:26:51,195 --> 01:26:54,675
Which can have some ties to,
to a lot of climate stories.

1986
01:26:54,675 --> 01:26:55,125
Yes.

1987
01:26:55,185 --> 01:26:55,305
Yeah.

1988
01:26:55,305 --> 01:26:55,635
Wonderful.

1989
01:26:55,635 --> 01:26:57,300
Thank you so much, ma. I really
appreciate you being on the show.

1990
01:26:57,615 --> 01:26:58,545
Thanks, Andrew.

1991
01:26:59,925 --> 01:27:00,165
Bye.

1992
01:27:00,224 --> 01:27:02,505
Thank you, Maya, for joining us
on today's episode of the How

1993
01:27:02,505 --> 01:27:03,585
to Protect the Ocean Podcast.

1994
01:27:03,585 --> 01:27:05,264
It was so great to have you.

1995
01:27:05,385 --> 01:27:08,655
I love the way you do documentaries.

1996
01:27:08,684 --> 01:27:13,724
I think it is the way of the future in
terms of ethical documentary making.

1997
01:27:13,755 --> 01:27:17,835
Just like I said at the beginning of this
episode where we talked about how we're

1998
01:27:17,835 --> 01:27:21,495
moving away from parachute science, which
is basically a scientist or a team of

1999
01:27:21,495 --> 01:27:26,264
scientists coming into an area, a local
area, study science, use their boats,

2000
01:27:26,264 --> 01:27:29,655
use their people, but not share any of
the work with them to find out what,

2001
01:27:29,655 --> 01:27:33,135
like to share their findings and what
that means for their local community.

2002
01:27:33,135 --> 01:27:34,815
We saw a lot of that in the past.

2003
01:27:34,905 --> 01:27:37,965
Hopefully that's being less and
less and less as we go through.

2004
01:27:38,085 --> 01:27:40,245
Haven't been in the field in a
long time, but there are a lot of

2005
01:27:40,245 --> 01:27:43,335
people working against that and
trying to make sure that it's more

2006
01:27:43,335 --> 01:27:45,315
collaborative or even supportive work.

2007
01:27:45,405 --> 01:27:48,105
Just like I mentioned in the interview,
an organization like Rare in Their

2008
01:27:48,105 --> 01:27:51,705
Fish Forever program, where they
work with villages, fishing villages.

2009
01:27:52,175 --> 01:27:57,065
Across the tropics to ensure that not only
do they understand their area and they can

2010
01:27:57,065 --> 01:28:00,785
support that understanding, but support
them in their fisheries and also support

2011
01:28:00,785 --> 01:28:04,685
communication across villages across the
equator, which is absolutely phenomenal.

2012
01:28:04,685 --> 01:28:07,205
So if you haven't checked that out,
you can check out Rare either through

2013
01:28:07,205 --> 01:28:10,235
this podcast if you search it up,
or you can just go to their website.

2014
01:28:10,235 --> 01:28:11,105
It's wonderful.

2015
01:28:11,165 --> 01:28:14,825
But Maya's work is very similar to this
where she, as she mentioned, you know,

2016
01:28:14,825 --> 01:28:18,455
she works with people in a community
and be like, how can I help you?

2017
01:28:18,940 --> 01:28:23,230
If we do a documentary on this story,
how can we help you advance this story

2018
01:28:23,230 --> 01:28:27,430
or advance the work that you're doing
and be able to connect the right people,

2019
01:28:27,430 --> 01:28:31,570
get the meeting set, And then film the
interaction that happens to be able to

2020
01:28:31,570 --> 01:28:36,160
get a great documentary and see how people
work and see how things can develop.

2021
01:28:36,250 --> 01:28:38,800
And I think that's really great
because you're not just coming out

2022
01:28:38,800 --> 01:28:40,720
there to exploit people for a story.

2023
01:28:40,810 --> 01:28:43,360
You're coming out there working with
them, teaming up with them to put

2024
01:28:43,360 --> 01:28:47,470
them in the right places for the right
decisions or right actions to be made.

2025
01:28:47,590 --> 01:28:50,200
And whether it moves in a positive
direction or in a negative

2026
01:28:50,200 --> 01:28:53,530
direction, you're helping the
local community see something.

2027
01:28:53,595 --> 01:28:54,765
That happens, right?

2028
01:28:54,795 --> 01:28:57,165
Just as when she talked about
documentary in Cancer Alley.

2029
01:28:57,285 --> 01:28:58,125
I think it's wonderful.

2030
01:28:58,125 --> 01:29:00,915
We're gonna put a bunch of
links to connect with Maya

2031
01:29:00,915 --> 01:29:02,295
as well as the years project.

2032
01:29:02,385 --> 01:29:06,885
It's such an important way to do
documentary filmmaking in today's society.

2033
01:29:07,035 --> 01:29:11,355
Short form videos, long form videos
in terms of internet videos, and of

2034
01:29:11,355 --> 01:29:13,515
creating these documentaries quickly.

2035
01:29:13,545 --> 01:29:14,415
Even if it's quickly.

2036
01:29:14,415 --> 01:29:17,955
Sometimes it seems like it takes a
long time, but just on a regular basis

2037
01:29:17,955 --> 01:29:19,425
and being able to be fun for that.

2038
01:29:19,515 --> 01:29:23,145
I very much feel like we need this
for the Ocean, not just climate, and

2039
01:29:23,145 --> 01:29:25,035
to get these Ocean stories out there.

2040
01:29:25,155 --> 01:29:26,745
So it's always wonderful
to be able to do that.

2041
01:29:26,745 --> 01:29:29,025
So I'll be talking with Maya behind
the scenes, see if we can get

2042
01:29:29,025 --> 01:29:30,600
that going at some point in time.

2043
01:29:30,600 --> 01:29:34,305
But she is such a wonderful person,
as you can see from that interview.

2044
01:29:34,485 --> 01:29:37,185
Very collaborative, very
interesting in terms of the

2045
01:29:37,185 --> 01:29:38,775
filmmaking and her background.

2046
01:29:38,895 --> 01:29:39,915
It was awesome to see.

2047
01:29:39,915 --> 01:29:43,065
So thank you again, Maya, for
joining us on today's episode of the

2048
01:29:43,065 --> 01:29:44,745
How to Protect the Ocean Podcast.

2049
01:29:44,745 --> 01:29:45,465
And of course.

2050
01:29:45,555 --> 01:29:47,175
I wanna thank you guys for listening.

2051
01:29:47,175 --> 01:29:49,875
If you have any comments or questions
or anything related to this episode,

2052
01:29:49,875 --> 01:29:51,255
let me know in the comments below.

2053
01:29:51,255 --> 01:29:53,655
If you're watching this on YouTube,
and if you're listening to this

2054
01:29:53,655 --> 01:29:57,165
through your favorite podcast app
like I normally do when I listen to

2055
01:29:57,165 --> 01:30:00,015
podcasts, you can connect with me
'cause I always find it frustrating.

2056
01:30:00,015 --> 01:30:03,045
Like if I listen to an audio
podcast and I want to like I have

2057
01:30:03,045 --> 01:30:06,735
something to say, there's no real
place to go say it directly there.

2058
01:30:06,825 --> 01:30:09,975
You can go to speak up
for blue.com/feedback.

2059
01:30:10,095 --> 01:30:12,885
You can leave a voicemail or
you can just leave it in text.

2060
01:30:13,065 --> 01:30:17,415
I will look at those comments and even
answer back if I can because I'm always

2061
01:30:17,415 --> 01:30:18,915
interested in having a conversation.

2062
01:30:18,975 --> 01:30:21,735
These are just conversation
starters or even we continue like

2063
01:30:21,735 --> 01:30:24,945
a bigger narrative And then we
continue the conversation with you.

2064
01:30:24,945 --> 01:30:28,095
Who's listening to this is such an
important part of what I feel like we

2065
01:30:28,095 --> 01:30:30,945
need to do, and that's what I'd love
to do to engage with you even more.

2066
01:30:30,945 --> 01:30:33,225
So speak up for blue.com/feedback.

2067
01:30:33,375 --> 01:30:36,255
I wanna thank you so much for
joining me on today's episode of the

2068
01:30:36,255 --> 01:30:37,635
How to Protect the Ocean Podcast.

2069
01:30:37,845 --> 01:30:40,335
I'm your host Angela from
the true nor strong and free.

2070
01:30:40,605 --> 01:30:41,235
Have a great day.

2071
01:30:41,235 --> 01:30:43,395
We'll talk to you next time
and happy conservation.