Can Hollywood Go Green? Inside the Sustainable Production Movement

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This is the moment

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you've been waiting for.

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We are going to be

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talking to Zina Harris,

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who's here to talk

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about how the production

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of Hollywood movies and TVs can be

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environmentally friendly,

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looking at sustainability,

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looking at climate readiness,

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making sure that the impact from TV

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production and movies

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aren't going to have a significant effect

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on the environment and

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maybe save some money

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for these organizations.

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That's gonna be on today's episode

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of the How to Protect the Ocean podcast.

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Here to talk about your

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That's

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speakupforblue.com forward slash Patreon.

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support the stuff that I do,

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on TikTok, on Instagram.

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We put out information

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all about the ocean news

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and how you can protect the ocean.

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So today we're going to

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be talking to Zina Harris,

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and it's actually really interesting.

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So Zina is the founder of and president

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of GreenSpark Group,

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which is a group of

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sustainability consultancy

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and a certified B

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corporation focused on integrating

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sustainable production practices in the

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entertainment industry.

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And their practice, her practice areas

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are on production coordination,

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corporate strategy, program management,

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education, sustainability production,

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sustainable production form conference

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that she puts on every year.

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She's also the co-host of the tie-in,

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which is a podcast that just talks all

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about sustainability in production,

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in movie productions and TV productions.

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And today we're going to be talking a lot

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about just how businesses

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and industries that you

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wouldn't expect become sustainable.

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And what are the drivers

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behind wanting to be sustainable?

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I think that's really what it comes down

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to because, you know,

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we talk about how coral

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reefs need to be protected.

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We talk about how seagrass restoration

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needs to happen and mangrove

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restoration needs to happen.

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We need to reduce climate

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change, but how do we do that?

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You know, there's,

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there's mandates that come down,

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regulations that come down from

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governments that we

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talked about all this week.

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When we talked about sustainability and

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businesses and we talked about how

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businesses sometimes

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try to, try to greenwash.

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So how do we make sure that these, these

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production companies, these, these,

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product companies, any kind of company

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that sells any kind of goods and service,

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how do we make sure that they are

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actually doing what they're supposed to

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be doing and making sure they don't have

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an impact on the environment

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and are sustainable in doing that while

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they create products that we enjoy and

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love and sometimes need.

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So I wanted to have Zina on to kind of

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give us a look into what we

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are, what we need to do as,

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what individual industries need to do,

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need to do just to become this part of,

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of, of life, really is

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really what it's going to be.

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So with that said, here is the interview

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with Zina Harris talking about how to

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become more sustainable

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with production companies.

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Enjoy and I'll talk to you after.

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Hey Zina, welcome to the how to protect

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the ocean podcast. Are you ready to talk

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about sustainability in

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the entertainment industry?

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Oh yes, I love talking about this.

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And you know what's funny is I bet you

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some people who maybe they just turned

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this on and they're saying they see the

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title how to protect the ocean and

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they're probably confused.

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They're like, wait a minute. Andrew just

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said sustainability in

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the entertainment industry.

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What the heck does that have to do with

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ocean protection? And I'm going to say it

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has everything to do

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with ocean protection.

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I think there are things that we can do

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in our, in our daily lives, but also in

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our work life or through processes and

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workflows through work that we do in any

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type of industry, whether it's the

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entertainment industry or any other like

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finance or tech or anything like that.

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There's always something that we can do

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to lessen our footprint on the

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environment in a variety of different

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ways, not only from a climate change

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perspective, but from a plastics and just

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overall sustainability and

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just being nice to the plant.

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And that's what we're here to talk about

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because you know, you know, when we

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started talking about on LinkedIn, you

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know, we obviously we have a podcast, you

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have the tie in podcast, I have this

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podcast and you know, obviously it's

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always great to be able to interview

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someone who has a podcast because you

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know, their sounds going to be great and

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everything's going to be fun.

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But you know, I feel like it's we have

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this this connection about looking for

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sustainability in different ways.

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So I'm looking forward to asking all

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questions around sustainability,

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especially within the film industry. But,

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you know, before we get started, you

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know, once you just let us know who you

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are and what you do.

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Sure. Yes, I am. Well, I am a CEO and

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founder of Greenspark Group, which is a

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sustainability consulting company. And I

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started that in 2014. So

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it's been a little while now.

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Yeah, and it's evolved over the years. I

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also co host a podcast, as you mentioned,

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the tie in that's a lot of fun. It gives

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an opportunity to just talk with a lot of

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different people behind the scenes and

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entertainment that are doing great work. And we want to highlight that.

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And then I also I started a conference

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years ago, 10 years ago now, it's called

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the Sustainable Production Forum. And a

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couple years ago, three years ago, maybe

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we spun it off into its own nonprofit,

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the sustainable entertainment society.

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And that's based in Canada. And so it is

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an umbrella nonprofit that hosts this

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conference and all, you

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know, several other conferences.

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And it's a great thing to have a

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conversation about sustainability and how

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we can help people and, you know,

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contribute to the field and then, you

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know, bring people together and then also

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have a fun outlet for talking about it

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through the podcast.

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I love that. I think that's a great

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thing. And I think it's, you know,

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something we talk about sustainability,

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hear that word a lot. I think some people

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use it for greenwashing. And I think

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other people use it in this real form.

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You know what I mean? But I think it gets

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confusing for people, you know, in terms

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of what sustainability actually is. So

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for the context of what we're going to be

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talking about today, what is

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sustainability for the

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meaning to you and your business?

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I'm so glad you asked because I agree.

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It's one of these terms that, you know,

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when you say it, people's eyes kind of

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glaze over and it's like, what are we

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talking about here? You know, some people

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think it's recycling. Others, you know,

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have a particular thing that they focus

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on with sustainability.

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I like to think about it. You know, we

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hear ESG, environmental social

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governance. That's a way to think about

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it. You know, people, planet, profit.

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That's also another way to think about

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it, where you're talking about, you know, obviously, you know, sustainability.

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Obviously, people and how they interact

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in the social stuff and plan it for all

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the environmental aspects and then

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governance for organizations. So I like

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to think about it in kind of those

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buckets where it's

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not just environmental.

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We're talking about the people, how they

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work, the opportunities, you know, in and

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around their workplace. And then we're

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also talking about culture, you know,

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overarching kind of organizational

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governance and how to make that better.

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And then obviously all in service of like

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how we do work, how we live on the planet

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and the resources that the planet has.

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And so I think that's a
really good thing

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to think about is that the planet

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provides. So I like to think about it in

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in kind of this broad way. I have to be

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honest, though, a lot of the work that we

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do. We, we approach work with people in

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mind and how they, you know, will

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interact with us and interact with the

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topic and interact in their workplace and

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all of this, what we're teaching them,

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you know, a lot of

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training and stuff like that.

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But a lot of the work that we do then,

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you know, on the results side of things

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is very environmental oriented. We're

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doing like, you know, carbon footprints,

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which, you know, like we're taking this

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environmental data, we're analyzing it,

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and then we're creating a footprint.

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And then hopefully organizations use that

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to, you know, make projects make their

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organization better going forward. And

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that's where the governance piece comes

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in. So, I mean, you can see how it all

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ties together. But a lot of the work in

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our industry focuses on the

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environmental piece of it.

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Yeah, that's it's really interesting too,

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because like you're thinking about the

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different industries, obviously, and

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there's regulations that a lot of

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industries have to follow. And so you

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have consultants that come in. I used to

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be an environmental consultant for, you

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know, fossil fuel

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companies and mining companies.

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And there's certain regulations that they

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have to strictly follow to make sure they

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don't impact the environment. And then

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you get into like, you know, finance and

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tech and all these types of things that

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it's a little bit more loosely, you know,

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regulated for your industry.

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The entertainment industry, before we

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start recording, you mentioned that, you

276
00:09:31,500 --> 00:09:33,291
know, people will do it for, you know, I

277
00:09:33,291 --> 00:09:35,416
was asking like, what drives people to do

278
00:09:35,416 --> 00:09:37,791
it? Is it just because, you know, the

279
00:09:37,791 --> 00:09:40,291
arts tends to be a little bit more

280
00:09:40,291 --> 00:09:42,500
environmentally focused or

281
00:09:42,500 --> 00:09:43,708
environmentally leaning and

282
00:09:43,708 --> 00:09:44,875
protecting that environment?

283
00:09:45,500 --> 00:09:47,250
So I was like, who's who's driving this?

284
00:09:47,250 --> 00:09:50,000
Is it the actors? Is it the studios, the

285
00:09:50,000 --> 00:09:51,791
production companies, so forth? You

286
00:09:51,791 --> 00:09:54,791
mentioned regulations? How is the

287
00:09:54,791 --> 00:09:57,083
entertainment industry from a production

288
00:09:57,083 --> 00:09:59,250
level, or even any kind of level

289
00:09:59,250 --> 00:10:01,458
regulated in terms of environmental

290
00:10:01,458 --> 00:10:03,958
regulations? Is that a federal state? A

291
00:10:03,958 --> 00:10:04,541
little bit of both are

292
00:10:04,541 --> 00:10:05,333
province if they're in Canada?

293
00:10:05,375 --> 00:10:07,791
Well, it's really interesting. Other

294
00:10:07,791 --> 00:10:09,875
industries are more highly regulated than

295
00:10:09,875 --> 00:10:11,958
the film and TV industry. So I will just

296
00:10:11,958 --> 00:10:16,625
say that the regulations come from more

297
00:10:16,625 --> 00:10:19,541
of a reporting standpoint, like reporting

298
00:10:19,541 --> 00:10:23,208
greenhouse gas emissions. And that's even

299
00:10:23,208 --> 00:10:27,541
fairly new, right? So it's not like, you

300
00:10:27,541 --> 00:10:29,083
know, there are other kind of general

301
00:10:29,083 --> 00:10:30,750
regulations out there, like every

302
00:10:30,750 --> 00:10:33,166
business needs to, you know,

303
00:10:33,291 --> 00:10:35,333
not don't, you know, toxin-d

304
00:10:35,375 --> 00:10:38,125
things down a storm drain. So if someone

305
00:10:38,125 --> 00:10:40,791
was monitoring that on a film production,

306
00:10:40,791 --> 00:10:42,833
they definitely would want to, you know,

307
00:10:42,833 --> 00:10:44,416
make sure that that wasn't happening. And

308
00:10:44,416 --> 00:10:45,958
if it did, maybe there would be a fine.

309
00:10:46,250 --> 00:10:48,166
But nobody's on film production is like

310
00:10:48,166 --> 00:10:51,208
monitoring that stuff. Right? So, so in

311
00:10:51,208 --> 00:10:53,500
some ways, like there is regulation from

312
00:10:53,500 --> 00:10:55,833
maybe a reporting standpoint. And that

313
00:10:55,833 --> 00:10:58,416
peaks the the ears of large companies

314
00:10:58,416 --> 00:11:02,125
because they will need to report. But on

315
00:11:02,125 --> 00:11:05,083
the other side, like, a lot of our

316
00:11:05,083 --> 00:11:05,333
industry is not just like,

317
00:11:05,375 --> 00:11:06,958
you know, the industry tends to fly under

318
00:11:06,958 --> 00:11:10,458
the radar in, you know, other ways, other

319
00:11:10,458 --> 00:11:13,125
regulatory ways. That's not to say we're

320
00:11:13,125 --> 00:11:14,583
like, you know, breaking laws left and

321
00:11:14,583 --> 00:11:16,541
right. I'm just saying, like, you don't

322
00:11:16,541 --> 00:11:19,541
see the oversight in the same way as you

323
00:11:19,541 --> 00:11:21,375
might in other industries that are very

324
00:11:21,375 --> 00:11:24,125
heavily regulated, you know,

325
00:11:24,125 --> 00:11:26,416
manufacturing, you know, chemical

326
00:11:26,416 --> 00:11:28,500
industry, you know, all of these kinds of

327
00:11:28,500 --> 00:11:29,875
things are just a little, it's just

328
00:11:29,875 --> 00:11:32,833
different. So that's interesting. I do

329
00:11:32,833 --> 00:11:35,333
think that, you know,

330
00:11:35,375 --> 00:11:37,000
to your point about, you know, the

331
00:11:37,000 --> 00:11:39,166
entertainment industry leaning, you know,

332
00:11:39,166 --> 00:11:40,958
toward more environmentally friendly

333
00:11:40,958 --> 00:11:43,666
practices and whatnot. It's been an

334
00:11:43,666 --> 00:11:47,625
evolution, honestly, like, you know,

335
00:11:47,916 --> 00:11:51,166
there are, you know, there's talent out

336
00:11:51,166 --> 00:11:53,000
there who really care about certain

337
00:11:53,000 --> 00:11:56,958
causes. And so they will bring, you know,

338
00:11:57,458 --> 00:11:59,625
their cause, their sustainability, you

339
00:11:59,625 --> 00:12:02,250
know, environmental topic, you know, into

340
00:12:02,250 --> 00:12:03,791
a conversation. And that's

341
00:12:03,791 --> 00:12:05,333
all well and good. So that's

342
00:12:05,375 --> 00:12:11,125
one way it comes in. There's also, you

343
00:12:11,125 --> 00:12:15,041
know, a huge cost savings component, if

344
00:12:15,041 --> 00:12:16,458
we're just getting to, you know, that

345
00:12:16,458 --> 00:12:19,708
economic that financial piece. You know,

346
00:12:19,708 --> 00:12:23,458
if we purely look at that, we see a lot

347
00:12:23,458 --> 00:12:25,041
of cost savings when you really start,

348
00:12:25,041 --> 00:12:27,708
you know, looking through, you know,

349
00:12:27,708 --> 00:12:30,125
doing a process map, for all the folks

350
00:12:30,125 --> 00:12:32,833
out there who love that, really picking

351
00:12:32,833 --> 00:12:35,333
apart, what's going on?

352
00:12:35,375 --> 00:12:38,833
What, you know, fuel are we using, you

353
00:12:38,833 --> 00:12:40,583
know, all the processes, all the

354
00:12:40,583 --> 00:12:43,416
decisions down the whole film and TV

355
00:12:43,416 --> 00:12:47,083
development, like, you know, process from

356
00:12:47,083 --> 00:12:49,833
like, idea, through development

357
00:12:49,833 --> 00:12:53,000
fundraising, you know, putting together a

358
00:12:53,000 --> 00:12:56,000
team greenlight, you know, actually

359
00:12:56,000 --> 00:12:58,750
starting to plan where this production is

360
00:12:58,750 --> 00:13:01,416
going to be, you know, all of that. And

361
00:13:01,416 --> 00:13:02,958
then, and then we get to production where

362
00:13:02,958 --> 00:13:04,666
we actually execute, we actually, you

363
00:13:04,666 --> 00:13:05,333
know, turn, you know,

364
00:13:05,375 --> 00:13:07,750
cameras rolling. And, you know, people

365
00:13:07,750 --> 00:13:09,708
are doing all their, you know, designing

366
00:13:09,708 --> 00:13:11,750
sets and building them and

367
00:13:11,750 --> 00:13:14,291
transportation, you know, there's like,

368
00:13:14,291 --> 00:13:18,291
on a large production, there are

369
00:13:18,291 --> 00:13:20,583
something like 20 different departments,

370
00:13:21,708 --> 00:13:24,958
which, you know, I like to, you know,

371
00:13:24,958 --> 00:13:26,708
people talk about, you know, it's like a

372
00:13:26,708 --> 00:13:29,083
small city, you know, where we've got the

373
00:13:29,083 --> 00:13:31,208
accounting department, and the

374
00:13:31,208 --> 00:13:32,416
transportation

375
00:13:32,416 --> 00:13:35,333
department, and, you know, foods,

376
00:13:35,375 --> 00:13:37,458
services. So, you know, like all the

377
00:13:37,458 --> 00:13:40,166
these elements in a city, you know, like

378
00:13:40,166 --> 00:13:43,333
really converge in this, you know,

379
00:13:43,333 --> 00:13:45,541
microcosm, this production. And then even

380
00:13:45,541 --> 00:13:48,791
after that, there's like, rap and doing

381
00:13:48,791 --> 00:13:52,125
stuff with the materials and, you know,

382
00:13:52,125 --> 00:13:54,583
post production and distribution. And

383
00:13:54,583 --> 00:13:56,708
then you see it on your screen, you know,

384
00:13:56,708 --> 00:13:58,750
like that. So there's like a huge process

385
00:13:58,750 --> 00:14:02,458
to think through, right? And there's like

386
00:14:02,458 --> 00:14:05,333
a cascading effect from, you know,

387
00:14:05,375 --> 00:14:07,333
that development early development stage

388
00:14:07,333 --> 00:14:09,083
and those early decisions in the budget

389
00:14:09,083 --> 00:14:11,000
that we're creating and all of that, and

390
00:14:11,000 --> 00:14:13,208
then it gets to production. So it's an

391
00:14:13,208 --> 00:14:15,958
exciting process. What we hear the most

392
00:14:15,958 --> 00:14:19,375
about is that one phase of production,

393
00:14:19,708 --> 00:14:21,541
because that's like, where, you know,

394
00:14:21,833 --> 00:14:24,750
folks are executing on the vision. So I

395
00:14:24,750 --> 00:14:27,708
find that, you know, that just the way

396
00:14:27,708 --> 00:14:29,625
that comes together really interesting.

397
00:14:30,166 --> 00:14:32,375
And so you can

398
00:14:32,375 --> 00:14:35,333
imagine, there are a lot of

399
00:14:35,375 --> 00:14:37,458
different companies in and around that

400
00:14:37,458 --> 00:14:39,958
process. Yeah. Whether it be the

401
00:14:39,958 --> 00:14:41,916
production company, and the very early

402
00:14:41,916 --> 00:14:44,208
stage, whether it be the vendors that

403
00:14:44,208 --> 00:14:46,291
service in and around anywhere in that

404
00:14:46,291 --> 00:14:47,916
process of the supply chain is really

405
00:14:47,916 --> 00:14:51,875
critical. And, you know, and then you've

406
00:14:51,875 --> 00:14:54,750
got like large companies, studios who are

407
00:14:54,750 --> 00:14:56,833
picking up this content and distributing

408
00:14:56,833 --> 00:14:59,000
it or, or commissioning it or

409
00:14:59,000 --> 00:15:00,708
distributing it or whatever it might be.

410
00:15:00,958 --> 00:15:04,583
But there are lots of different people in

411
00:15:04,583 --> 00:15:05,333
and around that process. And

412
00:15:05,375 --> 00:15:06,833
you've got investors that care or that

413
00:15:06,833 --> 00:15:09,041
need, you know, neither the data, the

414
00:15:09,041 --> 00:15:11,875
reporting or want to make sure that

415
00:15:11,875 --> 00:15:14,000
they're saving money when they can. So

416
00:15:14,000 --> 00:15:17,458
there are a lot of different reasons. And

417
00:15:17,458 --> 00:15:19,416
then, you know, at the end of the day,

418
00:15:19,625 --> 00:15:22,375
some of these, you know, large studios

419
00:15:22,375 --> 00:15:24,625
are all publicly traded. So investors

420
00:15:24,625 --> 00:15:27,875
might have something to say about it too.

421
00:15:29,416 --> 00:15:31,083
So anyway, there's a lot

422
00:15:31,083 --> 00:15:33,583
of... A lot of moving parts.

423
00:15:35,375 --> 00:15:38,041
people expressing wants and

424
00:15:38,041 --> 00:15:40,250
needs at different stages.

425
00:15:40,916 --> 00:15:42,208
And so it's not just

426
00:15:42,208 --> 00:15:44,458
regulatory, just to circle back.

427
00:15:44,458 --> 00:15:45,708
It's, there's a lot of

428
00:15:45,708 --> 00:15:47,291
competing factors of like why,

429
00:15:48,416 --> 00:15:51,250
a company would want to do this.

430
00:15:52,000 --> 00:15:54,125
So I have to ask going back a little bit,

431
00:15:54,500 --> 00:15:56,416
how, I have two questions

432
00:15:56,416 --> 00:15:57,833
that are a little bit related

433
00:15:58,000 --> 00:15:58,708
to, well, obviously,

434
00:15:58,958 --> 00:16:00,208
definitely relate to this conversation,

435
00:16:00,208 --> 00:16:01,125
but related to each other.

436
00:16:01,625 --> 00:16:02,541
The first is like, how

437
00:16:02,541 --> 00:16:03,708
did you get interested

438
00:16:04,291 --> 00:16:06,750
in doing this type of work and in and

439
00:16:06,750 --> 00:16:08,208
around sustainability?

440
00:16:08,708 --> 00:16:10,541
And then how did you get into the

441
00:16:10,541 --> 00:16:13,375
entertainment industry to do it in there?

442
00:16:13,750 --> 00:16:14,458
Because it's not the

443
00:16:14,458 --> 00:16:15,541
first thing you think about.

444
00:16:15,750 --> 00:16:17,041
And so I'm just wondering, like, did you

445
00:16:17,041 --> 00:16:19,000
have a history already working in the

446
00:16:19,125 --> 00:16:21,000
entertainment industry in the, in behind

447
00:16:21,000 --> 00:16:21,291
the scenes

448
00:16:21,291 --> 00:16:23,083
background, that kind of stuff?

449
00:16:23,666 --> 00:16:25,375
So yeah, just those, those two questions

450
00:16:25,375 --> 00:16:26,625
that are somewhat related.

451
00:16:27,500 --> 00:16:27,666
Yeah.

452
00:16:28,208 --> 00:16:30,291
I did not work in entertainment before

453
00:16:30,291 --> 00:16:31,875
starting GreenSpark Group.

454
00:16:32,375 --> 00:16:37,750
I did work in corporate human resources

455
00:16:37,750 --> 00:16:39,833
for a large multinational corporation.

456
00:16:40,416 --> 00:16:41,583
And I worked in the mergers and

457
00:16:41,583 --> 00:16:42,000
acquisitions group

458
00:16:42,000 --> 00:16:44,916
from an HR perspective.

459
00:16:45,166 --> 00:16:46,541
Okay, very related.

460
00:16:47,458 --> 00:16:47,666
Yeah.

461
00:16:47,833 --> 00:16:50,250
So I was used to dealing with people and

462
00:16:50,250 --> 00:16:52,541
training them and pulling policies and

463
00:16:52,541 --> 00:16:53,833
all of this stuff together.

464
00:16:54,625 --> 00:16:55,958
So there's that.

465
00:16:55,958 --> 00:16:58,916
But I also in that role realized that

466
00:16:58,916 --> 00:16:59,500
there were a lot of

467
00:16:59,500 --> 00:17:00,750
inefficiencies in the organization.

468
00:17:01,458 --> 00:17:02,541
And I was having to

469
00:17:02,541 --> 00:17:03,833
talk to people about them.

470
00:17:04,250 --> 00:17:05,333
But I knew that, you know,

471
00:17:05,750 --> 00:17:07,000
maybe we could do things better.

472
00:17:07,500 --> 00:17:09,916
So that kind of, you know, was a bit of

473
00:17:09,916 --> 00:17:11,208
an internal tension for me.

474
00:17:11,208 --> 00:17:11,875
There's got to be a better

475
00:17:11,875 --> 00:17:13,500
way, you know, that sort of thing.

476
00:17:13,500 --> 00:17:15,458
So I ended up then going to graduate

477
00:17:15,458 --> 00:17:19,375
school for sustainability and

478
00:17:19,375 --> 00:17:20,666
environmental management.

479
00:17:20,666 --> 00:17:23,083
And that's where I really started pulling

480
00:17:23,083 --> 00:17:26,625
together, you know, that that early

481
00:17:26,625 --> 00:17:27,666
tension I felt working

482
00:17:27,666 --> 00:17:28,708
in this large company.

483
00:17:28,750 --> 00:17:32,625
And then also, you know, I had lived in

484
00:17:32,625 --> 00:17:34,916
Southern California and I had friends in

485
00:17:34,916 --> 00:17:36,791
the industry and I had been

486
00:17:36,791 --> 00:17:38,166
introduced to the industry.

487
00:17:38,500 --> 00:17:40,958
Actually, I went to a couple movie

488
00:17:40,958 --> 00:17:42,541
premieres and that was exciting.

489
00:17:42,916 --> 00:17:44,458
And then I had friends who worked on set

490
00:17:44,458 --> 00:17:47,000
and we get to go and

491
00:17:47,000 --> 00:17:48,416
see what they were doing.

492
00:17:48,416 --> 00:17:49,750
And so I had an idea.

493
00:17:50,291 --> 00:17:52,125
And so I started honing in on like, what?

494
00:17:52,958 --> 00:17:54,500
What is, you know, what is

495
00:17:54,500 --> 00:17:56,000
sustainability and film and TV?

496
00:17:56,041 --> 00:17:59,833
Because I knew that the entertainment

497
00:17:59,833 --> 00:18:02,083
industry or film and TV in general was

498
00:18:02,083 --> 00:18:05,000
like, you know, the gateway into, you

499
00:18:05,000 --> 00:18:07,500
know, people's homes and, you know, way

500
00:18:07,500 --> 00:18:10,375
to, you know, we could talk about it and

501
00:18:10,375 --> 00:18:11,916
figure it out in entertainment.

502
00:18:11,916 --> 00:18:12,916
Wouldn't that be so cool

503
00:18:12,916 --> 00:18:14,750
and influence so many people?

504
00:18:15,583 --> 00:18:16,333
So that's what really

505
00:18:16,333 --> 00:18:18,333
was my my initial driver.

506
00:18:18,958 --> 00:18:21,958
Yeah. Yeah. Yeah.

507
00:18:22,416 --> 00:18:23,958
It's interesting. It's interesting

508
00:18:23,958 --> 00:18:27,625
because I do agree like TV and film have

509
00:18:27,625 --> 00:18:31,083
such especially these days I find but

510
00:18:31,083 --> 00:18:33,458
historically have such a profound

511
00:18:33,458 --> 00:18:34,333
influence on the way

512
00:18:34,333 --> 00:18:35,791
we think as a society.

513
00:18:36,541 --> 00:18:37,708
You know, I think, you know, being

514
00:18:37,708 --> 00:18:40,291
Canadian, I think we get a lot. We take

515
00:18:40,291 --> 00:18:43,833
on a lot of American culture due to the

516
00:18:43,833 --> 00:18:46,541
movies and TV that we watch out of the

517
00:18:46,541 --> 00:18:48,041
states and things like that.

518
00:18:48,041 --> 00:18:49,708
And maybe vice versa

519
00:18:49,708 --> 00:18:50,750
with other countries.

520
00:18:50,750 --> 00:18:54,958
And so I think it's interesting to, you

521
00:18:54,958 --> 00:18:57,083
know, work in an industry like that.

522
00:18:57,083 --> 00:18:59,333
Like I did an interview a number of years

523
00:18:59,333 --> 00:19:02,375
ago where, you know, we talked about how

524
00:19:02,375 --> 00:19:04,708
story lines are being, you know,

525
00:19:04,708 --> 00:19:07,416
influenced by outside factors in terms of

526
00:19:07,416 --> 00:19:08,333
like people who want

527
00:19:08,333 --> 00:19:10,166
specific issues being brought up.

528
00:19:10,166 --> 00:19:12,541
And and I spoke to one person who was in

529
00:19:12,541 --> 00:19:14,708
charge of looking at or helping, you

530
00:19:14,708 --> 00:19:16,125
know, storylines, whether it's be the

531
00:19:16,125 --> 00:19:17,500
subplot or the main plot,

532
00:19:17,500 --> 00:19:18,958
be about the environment.

533
00:19:19,000 --> 00:19:21,208
So it could be like a fire show that that

534
00:19:21,208 --> 00:19:24,375
is, you know, has a wildfire involved.

535
00:19:24,375 --> 00:19:27,291
And so they discuss wildfires and what

536
00:19:27,291 --> 00:19:29,000
causes it in a little light.

537
00:19:29,000 --> 00:19:30,833
And people get see that and they get a

538
00:19:30,833 --> 00:19:32,500
little bit more not only entertained, but

539
00:19:32,500 --> 00:19:36,416
also, you know, educated on on that fact.

540
00:19:36,958 --> 00:19:39,333
And from it. And I think it's interesting

541
00:19:39,333 --> 00:19:41,041
because, you know, sometimes I look every

542
00:19:41,041 --> 00:19:42,583
time I think about like this, like

543
00:19:42,583 --> 00:19:44,250
sustainability, I think about what

544
00:19:44,250 --> 00:19:47,375
happens on a production set in front of

545
00:19:47,375 --> 00:19:48,458
the camera because it's all I see.

546
00:19:48,500 --> 00:19:49,958
I don't see behind the camera by see in

547
00:19:49,958 --> 00:19:52,000
front of the camera and explosions and,

548
00:19:52,000 --> 00:19:53,625
you know, cars being used

549
00:19:53,625 --> 00:19:55,083
and all these kind of things.

550
00:19:55,083 --> 00:19:56,291
And you're just like, wow, you never

551
00:19:56,291 --> 00:19:57,333
really think about is there

552
00:19:57,333 --> 00:19:58,708
sustainability around that? Are people

553
00:19:58,708 --> 00:20:01,750
looking at obviously safety and that kind

554
00:20:01,750 --> 00:20:03,166
of stuff, occupational health and safety,

555
00:20:03,166 --> 00:20:06,416
but also the sustainability around that

556
00:20:06,416 --> 00:20:10,000
is interesting to me and looking at ways

557
00:20:10,000 --> 00:20:12,375
to minimize the impact on the

558
00:20:12,375 --> 00:20:14,375
environment, even though it's it might be

559
00:20:14,375 --> 00:20:16,416
an intermittent or just a one

560
00:20:16,416 --> 00:20:17,625
blaster or things like that.

561
00:20:17,666 --> 00:20:20,250
But then as I got as I was preparing for

562
00:20:20,250 --> 00:20:22,000
this interview, I started to think about

563
00:20:22,000 --> 00:20:25,000
all the things that go behind the scenes

564
00:20:25,000 --> 00:20:26,666
and that are on like you like you

565
00:20:26,666 --> 00:20:28,625
mentioned all the different people and

566
00:20:28,625 --> 00:20:30,166
companies that are involved in a

567
00:20:30,166 --> 00:20:32,833
production or even before that production

568
00:20:32,833 --> 00:20:35,708
and after the production enduring that

569
00:20:35,708 --> 00:20:38,000
really could play a role in decreasing

570
00:20:38,000 --> 00:20:39,458
the environmental footprint

571
00:20:39,458 --> 00:20:40,583
of wherever they're shooting.

572
00:20:40,625 --> 00:20:42,083
You know, whether it be in the US,

573
00:20:42,375 --> 00:20:43,791
whether it be in Hollywood or whether it

574
00:20:43,791 --> 00:20:46,500
be in Vancouver or Toronto and Thailand,

575
00:20:46,500 --> 00:20:47,750
wherever that might be.

576
00:20:48,666 --> 00:20:50,500
So I think that that's interesting. So

577
00:20:50,500 --> 00:20:53,291
can you just talk a little bit about I

578
00:20:53,291 --> 00:20:57,541
guess that how a project starts for you

579
00:20:57,541 --> 00:21:00,625
and where does it start and are you

580
00:21:00,625 --> 00:21:03,791
involved in all the moving parts?

581
00:21:04,041 --> 00:21:06,083
Because that seems like a lot of a lot of

582
00:21:06,083 --> 00:21:07,958
work on on those types of productions.

583
00:21:08,458 --> 00:21:10,541
Well, yeah, I mean, it is interesting.

584
00:21:11,000 --> 00:21:13,833
We we have some projects where we have

585
00:21:13,833 --> 00:21:16,208
been included in that,

586
00:21:16,458 --> 00:21:18,333
you know, that full process.

587
00:21:19,500 --> 00:21:20,666
And those are the those are really

588
00:21:20,666 --> 00:21:22,958
exciting because you can see how

589
00:21:22,958 --> 00:21:25,708
interventions early on in decision making

590
00:21:25,708 --> 00:21:29,166
and talking about sustainability, looking

591
00:21:29,166 --> 00:21:31,541
through the budget early on through that

592
00:21:31,541 --> 00:21:34,000
lens can actually, you know,

593
00:21:34,000 --> 00:21:37,875
we like to say, you know, kind of if

594
00:21:37,875 --> 00:21:39,500
you're doing this across a slate, it can

595
00:21:39,500 --> 00:21:40,916
definitely compound savings.

596
00:21:40,916 --> 00:21:42,375
So not only just looking at your one

597
00:21:42,375 --> 00:21:44,541
project in the whole process of

598
00:21:44,541 --> 00:21:46,041
development and then, you

599
00:21:46,041 --> 00:21:47,333
know, execution and whatnot.

600
00:21:47,333 --> 00:21:49,416
But then if you're managing multiple

601
00:21:49,416 --> 00:21:51,666
projects like you're taking that cost

602
00:21:51,666 --> 00:21:52,958
savings and you're doing it

603
00:21:52,958 --> 00:21:54,791
again and again and again.

604
00:21:55,000 --> 00:21:57,083
And, you know, inevitably, it'll be

605
00:21:57,083 --> 00:21:58,583
different on every show because, you

606
00:21:58,583 --> 00:22:00,500
know, location or what's available or

607
00:22:00,500 --> 00:22:01,000
what you can do in a given region.

608
00:22:01,000 --> 00:22:03,708
But having the framework and the

609
00:22:03,708 --> 00:22:05,166
knowledge to then be able to

610
00:22:05,166 --> 00:22:08,416
replicate is like so great.

611
00:22:08,416 --> 00:22:10,500
It's you know, this is where it gets

612
00:22:10,500 --> 00:22:13,250
really exciting because, you know,

613
00:22:13,541 --> 00:22:14,583
production execs can

614
00:22:14,583 --> 00:22:17,333
see where the savings are.

615
00:22:17,333 --> 00:22:18,541
They don't have to wait till the end of

616
00:22:18,541 --> 00:22:20,000
the project and get the report.

617
00:22:20,625 --> 00:22:23,125
You know, they can set it up that way.

618
00:22:23,500 --> 00:22:25,000
And so that's a really exciting part.

619
00:22:25,000 --> 00:22:29,041
But we do most like, I mean, the green

620
00:22:29,041 --> 00:22:30,583
spark group was like 12 years old.

621
00:22:30,875 --> 00:22:34,041
So we have been learning this as we go in

622
00:22:34,041 --> 00:22:35,875
terms of like where the best entry point

623
00:22:35,875 --> 00:22:37,708
would be or how to best help, you know,

624
00:22:37,708 --> 00:22:41,083
we're just constantly trying to evolve

625
00:22:41,083 --> 00:22:44,416
and figure out how to, you know, provide

626
00:22:44,416 --> 00:22:46,000
the most impact to

627
00:22:46,000 --> 00:22:47,000
our clients and whatnot.

628
00:22:47,000 --> 00:22:53,541
And so we've mostly joined projects at

629
00:22:53,541 --> 00:22:57,875
the pre-production phase and it used to

630
00:22:57,875 --> 00:23:00,000
start like a few days before production

631
00:23:00,000 --> 00:23:02,875
or it's like, you know, everything's

632
00:23:02,875 --> 00:23:06,958
planned, you know, but now we're you

633
00:23:06,958 --> 00:23:10,333
know, the industry is, you know, more

634
00:23:10,333 --> 00:23:13,041
aware and you can see the benefits when

635
00:23:13,041 --> 00:23:14,000
you start earlier and all that.

636
00:23:14,000 --> 00:23:17,916
So we we do tend to start, you know,

637
00:23:18,583 --> 00:23:19,625
four, six, eight weeks

638
00:23:19,625 --> 00:23:21,541
out from actual production.

639
00:23:21,541 --> 00:23:24,583
So we have a lot of time to work with the

640
00:23:24,583 --> 00:23:28,291
crew before they actually like, you know,

641
00:23:28,541 --> 00:23:29,625
start rolling camera, right?

642
00:23:29,625 --> 00:23:30,000
Right. Right.

643
00:23:30,833 --> 00:23:33,375
So yeah, and then, you know, that whole

644
00:23:33,375 --> 00:23:35,208
production process is really, you know,

645
00:23:35,208 --> 00:23:38,416
it's exciting in that, you know, you're

646
00:23:38,416 --> 00:23:40,583
you're executing on what you planned

647
00:23:40,583 --> 00:23:43,291
earlier and, you know, trying to we like

648
00:23:43,291 --> 00:23:45,041
to try and really work with our crews to

649
00:23:45,041 --> 00:23:47,583
like evolve, you know, once we, you know,

650
00:23:47,583 --> 00:23:49,458
see, oh my gosh, you know, this EV here

651
00:23:49,458 --> 00:23:51,250
is really saving us money, like, let's

652
00:23:51,250 --> 00:23:52,541
see if we can deploy another one, you

653
00:23:52,541 --> 00:23:53,250
know, like, really try

654
00:23:53,250 --> 00:23:54,000
to evolve as it goes.

655
00:23:54,000 --> 00:23:57,041
That's exciting. That doesn't always

656
00:23:57,041 --> 00:24:00,000
happen. Sometimes it's just like, no, you

657
00:24:00,000 --> 00:24:01,916
know, this is our budget. We're just

658
00:24:01,916 --> 00:24:03,625
going to continue with this one. Yeah.

659
00:24:04,000 --> 00:24:06,375
Yeah. But if we can, like, it's it's when

660
00:24:06,375 --> 00:24:09,541
we have the support of the producer line

661
00:24:09,541 --> 00:24:11,958
producer, like, it can really flow and be

662
00:24:11,958 --> 00:24:15,083
so cool to see all the wonderful things

663
00:24:15,083 --> 00:24:16,000
that the crew can can actually do.

664
00:24:17,000 --> 00:24:20,083
Yeah. We know like fuel consumption and

665
00:24:20,083 --> 00:24:21,916
this is, you know, broadly, you know, now

666
00:24:21,916 --> 00:24:24,416
known in the industry. Fuel consumption

667
00:24:24,416 --> 00:24:26,666
is the major contributor to the carbon

668
00:24:26,666 --> 00:24:28,583
footprint. We have a lot of vehicles, a

669
00:24:28,583 --> 00:24:29,541
lot of trucks, right?

670
00:24:29,791 --> 00:24:31,833
Carrying gear around and whatnot.

671
00:24:32,958 --> 00:24:35,041
We all kind of gather at base camp or all

672
00:24:35,041 --> 00:24:36,666
these trailers and, you know, for

673
00:24:36,666 --> 00:24:38,958
wardrobe and hair and makeup and all.

674
00:24:39,583 --> 00:24:41,291
And, you know, there's catering, you

675
00:24:41,291 --> 00:24:43,083
know, so there's a lot of, you know,

676
00:24:43,083 --> 00:24:44,000
vehicles that we don't think about.

677
00:24:44,000 --> 00:24:47,250
Exactly. Exactly. And then, you know, I

678
00:24:47,250 --> 00:24:49,541
like to say, like, everything

679
00:24:49,541 --> 00:24:52,416
you see on TV was put there.

680
00:24:53,541 --> 00:24:55,375
For a reason, right? Somebody's on

681
00:24:55,375 --> 00:24:58,458
thought about that. Yeah. They, you know,

682
00:25:00,000 --> 00:25:01,208
you think someone's walking down the

683
00:25:01,208 --> 00:25:04,375
street, you know, with, you know, but all

684
00:25:04,375 --> 00:25:06,916
those people are extras or, or it's

685
00:25:06,916 --> 00:25:08,750
actually, you know, a green screen or,

686
00:25:08,750 --> 00:25:09,916
you know, like, so

687
00:25:09,916 --> 00:25:11,000
everything is planned out.

688
00:25:11,000 --> 00:25:13,791
And so that's the exciting part because

689
00:25:13,791 --> 00:25:17,416
that means that everything is a decision.

690
00:25:18,916 --> 00:25:21,666
And so when we talk about, you know,

691
00:25:21,666 --> 00:25:23,333
sustainability and, you know, we like to

692
00:25:23,333 --> 00:25:25,416
say, think what the sustainability lens

693
00:25:25,416 --> 00:25:28,833
because all of those decisions, you know,

694
00:25:29,125 --> 00:25:31,500
can have alternatives or can have, you

695
00:25:31,500 --> 00:25:33,500
know, like what, you know, what's the

696
00:25:33,500 --> 00:25:34,791
best way to go about this

697
00:25:34,791 --> 00:25:36,000
or, you know, for things.

698
00:25:36,166 --> 00:25:39,958
And so we talk a lot about that with our

699
00:25:39,958 --> 00:25:42,708
clients and try to help them, you know,

700
00:25:43,666 --> 00:25:47,250
like, one of the big things is materials,

701
00:25:47,625 --> 00:25:49,125
you know, a lot of wood to build sets.

702
00:25:50,125 --> 00:25:52,083
And then what do you do with that? So

703
00:25:52,083 --> 00:25:53,833
there's this whole process of material

704
00:25:53,833 --> 00:25:58,708
reuse that we like to think about as a

705
00:25:58,708 --> 00:26:00,500
circular economy where, you know, when

706
00:26:00,500 --> 00:26:02,250
puts are coming in and they're being used

707
00:26:02,250 --> 00:26:03,375
and then they're going back into the

708
00:26:03,375 --> 00:26:04,583
system and it just keeps,

709
00:26:04,583 --> 00:26:05,000
you know, keeps flowing.

710
00:26:05,000 --> 00:26:11,041
And not going to a landfill. So, so we

711
00:26:11,041 --> 00:26:13,291
want to do more of that. Like, this is

712
00:26:13,291 --> 00:26:14,791
what we want to, you know, we want crews

713
00:26:14,791 --> 00:26:16,583
to experience it, see it, see the cost

714
00:26:16,583 --> 00:26:20,875
savings involved. So, so it's, there's a

715
00:26:20,875 --> 00:26:23,708
lot going into the behind the scenes, a

716
00:26:23,708 --> 00:26:25,375
lot of departments, a lot of people, you

717
00:26:25,375 --> 00:26:26,708
know, we work on a lot

718
00:26:26,708 --> 00:26:27,000
of times big productions.

719
00:26:28,000 --> 00:26:31,333
So there's a lot of folks to engage and

720
00:26:31,333 --> 00:26:34,000
think through, you know, these various

721
00:26:34,000 --> 00:26:37,000
elements with. So it can all be very

722
00:26:37,000 --> 00:26:39,583
exciting. Yeah, no, I mean, I think it's

723
00:26:39,583 --> 00:26:41,916
great. You're the guide to help them be

724
00:26:41,916 --> 00:26:44,125
more sustainable, where they're trying to

725
00:26:44,125 --> 00:26:46,833
focus just on shooting this, the scenes

726
00:26:46,833 --> 00:26:47,000
and making this production.

727
00:26:48,000 --> 00:26:50,833
You're there to be like, oh, hey, there's

728
00:26:50,833 --> 00:26:52,666
options here. Like you don't just throw

729
00:26:52,666 --> 00:26:54,708
it in the trash or you don't just remove.

730
00:26:54,708 --> 00:26:56,541
There's an options to make it more

731
00:26:56,541 --> 00:26:57,708
circular, to make it more sustainable,

732
00:26:57,708 --> 00:26:59,208
which they may not have had the time to

733
00:26:59,208 --> 00:27:01,000
research to figure out because a lot of

734
00:27:01,000 --> 00:27:02,833
it, I have to, like I would imagine you

735
00:27:02,833 --> 00:27:03,666
can confirm this is

736
00:27:03,666 --> 00:27:06,000
sometimes it's a new process. Right.

737
00:27:06,208 --> 00:27:08,625
Or, or like, nobody's really thought of

738
00:27:08,625 --> 00:27:10,208
it before. And so you're like, oh, well,

739
00:27:10,208 --> 00:27:11,708
how about we try this and how about we

740
00:27:11,708 --> 00:27:14,750
try that? And like, when, when you

741
00:27:14,750 --> 00:27:18,583
suggest those things to people, do you

742
00:27:18,583 --> 00:27:20,375
find there, there a lot of times they're

743
00:27:20,375 --> 00:27:21,000
surprised like, oh, I

744
00:27:21,000 --> 00:27:22,000
didn't know they can do that.

745
00:27:22,000 --> 00:27:23,666
Or I didn't know that could be done or,

746
00:27:23,666 --> 00:27:25,750
or, or do you ever get any pushback to

747
00:27:25,750 --> 00:27:28,791
some of these types of things? Of course,

748
00:27:29,000 --> 00:27:34,166
we get pushback. I mean, come on. Yeah,

749
00:27:34,166 --> 00:27:35,000
there, there's

750
00:27:35,000 --> 00:27:36,000
pushback, but it's interesting.

751
00:27:36,000 --> 00:27:38,958
This is why I'm such an advocate for

752
00:27:38,958 --> 00:27:42,666
talking about this, you know, and why we,

753
00:27:42,666 --> 00:27:44,458
you know, created the sustainable

754
00:27:44,458 --> 00:27:46,291
production forum years ago is because

755
00:27:46,291 --> 00:27:50,375
when you hear about various sustainable

756
00:27:50,375 --> 00:27:53,625
practices from your peers, yeah, or even

757
00:27:53,625 --> 00:27:55,458
inspiration from other industries, you

758
00:27:55,458 --> 00:27:56,791
know, pulling together and you're, you

759
00:27:56,791 --> 00:27:59,791
know, it's inspiring and you realize, oh,

760
00:27:59,791 --> 00:28:01,000
okay, I can do that.

761
00:28:01,000 --> 00:28:03,250
Right. So I think that more of the case

762
00:28:03,250 --> 00:28:05,208
studies that come out, the more behind

763
00:28:05,208 --> 00:28:07,000
the scenes, everybody loves watching

764
00:28:07,000 --> 00:28:08,875
behind the scenes videos, right? For

765
00:28:08,875 --> 00:28:11,375
sure. So the more of those that are that

766
00:28:11,375 --> 00:28:13,208
are out there talking about the good work

767
00:28:13,208 --> 00:28:17,208
that folks are doing, it helps get over

768
00:28:17,208 --> 00:28:19,000
that hump of, you know, change, right?

769
00:28:19,000 --> 00:28:22,291
I don't, you know, I don't, I don't know

770
00:28:22,291 --> 00:28:25,833
if I can do it. But if you see, you know,

771
00:28:25,833 --> 00:28:28,416
a colleague, you know, doing it, then it

772
00:28:28,416 --> 00:28:30,458
just makes it that much easier to kind

773
00:28:30,458 --> 00:28:32,625
of, you know, believe in the process or

774
00:28:32,625 --> 00:28:35,000
whatever. So I'm a big fan of that.

775
00:28:35,000 --> 00:28:41,250
And yeah, I think once people, you know,

776
00:28:41,250 --> 00:28:44,500
do it and, you know, get into it, there's

777
00:28:44,500 --> 00:28:47,916
a real sense of pride. There's a real

778
00:28:47,916 --> 00:28:49,875
sense of like, they can see the cost

779
00:28:49,875 --> 00:28:52,416
savings, they can see, you know, at the

780
00:28:52,416 --> 00:28:54,958
end when you know, we give a report and

781
00:28:54,958 --> 00:28:58,250
you know, there's, you know, greenhouse

782
00:28:58,250 --> 00:28:59,375
gas emission reduction.

783
00:29:00,000 --> 00:29:02,541
And that's exciting, you know, wow, we

784
00:29:02,541 --> 00:29:05,500
actually did it, you know, yeah, I think

785
00:29:05,500 --> 00:29:07,083
it's really important to circle that

786
00:29:07,083 --> 00:29:09,125
information back to the crew so they can

787
00:29:09,125 --> 00:29:10,958
see the fruits of their labor in that

788
00:29:10,958 --> 00:29:13,208
regard. You need to

789
00:29:13,208 --> 00:29:14,333
buy in for the next time.

790
00:29:15,041 --> 00:29:17,583
Yeah, and then taking that with them

791
00:29:17,583 --> 00:29:19,791
going forward, it just gives them more,

792
00:29:20,625 --> 00:29:25,166
you know, I guess more confidence to take

793
00:29:25,166 --> 00:29:27,333
it forward. Because that's what we want.

794
00:29:27,333 --> 00:29:31,416
We want them to learn, adapt, evolve, you

795
00:29:31,416 --> 00:29:33,708
know, see this new gear and think it's

796
00:29:33,708 --> 00:29:35,750
cool and find new ways to work with it.

797
00:29:36,250 --> 00:29:38,916
Yeah, and take it forward. So yeah, I

798
00:29:38,916 --> 00:29:41,500
love that. I love that idea. Can you take

799
00:29:41,500 --> 00:29:42,500
us through the

800
00:29:42,500 --> 00:29:44,166
evolution of sustainability?

801
00:29:45,500 --> 00:29:48,708
Briefly, obviously, within that industry,

802
00:29:49,041 --> 00:29:52,375
like, when did it really start to happen?

803
00:29:52,375 --> 00:29:53,875
Was it when a certain regulation went

804
00:29:53,875 --> 00:29:57,083
through? Or when did production companies

805
00:29:57,083 --> 00:29:59,625
and studios and other companies start to

806
00:29:59,625 --> 00:30:02,916
think about, you know, being a little bit

807
00:30:02,916 --> 00:30:04,958
more sustainable? Like, can you take us

808
00:30:04,958 --> 00:30:06,625
through that and how that's changed like

809
00:30:06,625 --> 00:30:07,958
from then until now?

810
00:30:09,166 --> 00:30:11,875
Yeah, it's, I mean, it's really

811
00:30:11,875 --> 00:30:16,625
interesting. I think it was 2006 when the

812
00:30:16,625 --> 00:30:22,375
studios, like the large, you know, the

813
00:30:22,375 --> 00:30:26,500
big six at the time, all of those started

814
00:30:26,500 --> 00:30:27,625
hiring, you know,

815
00:30:28,083 --> 00:30:28,625
sustainability directors.

816
00:30:29,291 --> 00:30:29,833
Interesting.

817
00:30:30,291 --> 00:30:31,958
And so it probably took a little bit of

818
00:30:31,958 --> 00:30:33,791
time for them to like, you know, figure

819
00:30:33,791 --> 00:30:37,583
out how to, you know, to, to spin up

820
00:30:37,583 --> 00:30:40,000
sustainability in their organization, you

821
00:30:40,000 --> 00:30:41,666
know, specifically focused on production.

822
00:30:42,500 --> 00:30:44,916
So, so it was around that time that those

823
00:30:44,916 --> 00:30:48,083
folks started to get hired. And was there

824
00:30:48,083 --> 00:30:49,666
a certain reason why that happened? Was

825
00:30:49,666 --> 00:30:51,250
it because of a regulation that went

826
00:30:51,250 --> 00:30:53,041
through or, or just that was

827
00:30:53,041 --> 00:30:54,041
just where things were going?

828
00:30:54,541 --> 00:30:56,500
Well, it's really interesting. There was

829
00:30:56,500 --> 00:31:00,833
a paper that came out from UCLA that I

830
00:31:00,833 --> 00:31:03,000
think sparked like, oh, yeah, it's a bit

831
00:31:03,000 --> 00:31:03,875
of an oh shit moment.

832
00:31:05,750 --> 00:31:06,583
Because it compared.

833
00:31:08,416 --> 00:31:11,958
It compared the film and TV industry in

834
00:31:11,958 --> 00:31:14,083
the LA basin to other industries in the

835
00:31:14,083 --> 00:31:16,416
LA basin and film and

836
00:31:16,416 --> 00:31:17,625
TV did not look good.

837
00:31:17,625 --> 00:31:18,500
Gotcha.

838
00:31:18,500 --> 00:31:21,333
A carbon emission standpoint. And, you

839
00:31:21,333 --> 00:31:23,750
know, there's been some, you know, him

840
00:31:23,750 --> 00:31:25,708
and not all in about that paper since

841
00:31:25,708 --> 00:31:30,333
then. But maybe that was a trigger to for

842
00:31:30,333 --> 00:31:32,875
these studios to start hiring folks. And

843
00:31:32,875 --> 00:31:34,625
that has all been good. Right.

844
00:31:34,708 --> 00:31:36,791
Yeah. Because more people are thinking

845
00:31:36,791 --> 00:31:40,000
about this and, you know, and setting

846
00:31:40,000 --> 00:31:41,750
exciting it into practice, coming

847
00:31:41,750 --> 00:31:43,250
together in, you know, forming

848
00:31:43,250 --> 00:31:46,375
organizations, engaging with different

849
00:31:46,375 --> 00:31:47,916
groups, unions and guilds

850
00:31:47,916 --> 00:31:48,625
and these sorts of things.

851
00:31:48,666 --> 00:31:51,250
And like, that's been a great evolution

852
00:31:51,250 --> 00:31:54,041
in that regard. Don't get me wrong, like,

853
00:31:54,791 --> 00:31:57,000
I think we're just scratching the surface

854
00:31:57,000 --> 00:32:00,250
on all of this. But when I first started

855
00:32:00,250 --> 00:32:03,875
12 years ago, I was on one production.

856
00:32:04,791 --> 00:32:08,208
And all anyone was talking about at that

857
00:32:08,208 --> 00:32:10,833
time was waste and recycling.

858
00:32:11,666 --> 00:32:14,583
And, you know, we didn't have good data

859
00:32:14,583 --> 00:32:16,791
on fuel consumption. We didn't, you know,

860
00:32:16,791 --> 00:32:18,250
like we were just starting

861
00:32:18,250 --> 00:32:20,625
to do these calculations.

862
00:32:20,625 --> 00:32:21,083
You weren't even thinking about

863
00:32:21,083 --> 00:32:22,208
monitoring that stuff

864
00:32:22,208 --> 00:32:22,500
at that point, right?

865
00:32:22,666 --> 00:32:27,041
No, no. So that's what the big focus was

866
00:32:27,041 --> 00:32:30,041
early on was waste and recycling. And so,

867
00:32:30,875 --> 00:32:33,916
you know, take that now. And I just

868
00:32:33,916 --> 00:32:35,458
mentioned, like, you know, all these

869
00:32:35,458 --> 00:32:37,000
departments and cost savings and

870
00:32:37,000 --> 00:32:39,041
transportation and fuel consumption and,

871
00:32:39,041 --> 00:32:41,166
you know, donating

872
00:32:41,166 --> 00:32:43,291
food was a big evolution.

873
00:32:43,708 --> 00:32:47,416
So, over the years, it's really evolved

874
00:32:47,416 --> 00:32:52,125
from that the waste conversation to

875
00:32:52,125 --> 00:32:54,708
electric electrification and clean tech.

876
00:32:55,666 --> 00:32:58,333
And we've got more companies out there,

877
00:32:58,791 --> 00:33:01,291
you know, building cool gear, cool

878
00:33:01,291 --> 00:33:03,375
trailers, solar power, autonomous

879
00:33:03,375 --> 00:33:06,083
trailers to, you know, battery power

880
00:33:06,083 --> 00:33:08,250
stations to replace generators.

881
00:33:08,666 --> 00:33:13,708
Like, so that part is, like, now we're

882
00:33:13,708 --> 00:33:17,666
focused on that. And, you know, what I

883
00:33:17,666 --> 00:33:21,416
think we need to consider now, you know,

884
00:33:21,416 --> 00:33:23,250
kind of coming back to the material side

885
00:33:23,250 --> 00:33:27,208
is that we have a good handle on the fuel

886
00:33:27,208 --> 00:33:29,916
consumption and how to calculate and, you

887
00:33:29,916 --> 00:33:32,500
know, how to compare year over year

888
00:33:32,500 --> 00:33:34,166
related to that kind of thing.

889
00:33:34,708 --> 00:33:37,708
But what we don't have a good handle on

890
00:33:37,708 --> 00:33:42,000
is the actual embodied carbon of the

891
00:33:42,000 --> 00:33:44,333
materials that are coming on to

892
00:33:44,333 --> 00:33:46,250
production, right? Nobody's really

893
00:33:46,250 --> 00:33:48,166
measuring that we have a count of

894
00:33:48,166 --> 00:33:51,291
plywood, but we don't calculate the

895
00:33:51,291 --> 00:33:53,041
carbon associated with that wood.

896
00:33:53,708 --> 00:33:56,666
So, there's a big evolution and then

897
00:33:56,666 --> 00:33:58,708
this, you know, whole circular economy

898
00:33:58,708 --> 00:34:02,833
and reuse big evolution to come in that

899
00:34:02,833 --> 00:34:05,458
as well. So, you know, yeah. And of

900
00:34:05,458 --> 00:34:06,958
course, like, you start off with like an

901
00:34:06,958 --> 00:34:08,833
overview, like, what are the biggest

902
00:34:08,833 --> 00:34:10,041
savings and what are the

903
00:34:10,041 --> 00:34:11,125
what can we really measure?

904
00:34:11,666 --> 00:34:13,708
And then you start to scale down or look

905
00:34:13,708 --> 00:34:16,666
down and get finer and finer and look at

906
00:34:16,666 --> 00:34:18,416
like the like the type of wood that's

907
00:34:18,416 --> 00:34:19,833
coming in and how much carbon is brought

908
00:34:19,833 --> 00:34:21,833
into there and, you know, all that kind

909
00:34:21,833 --> 00:34:23,208
of stuff. I think it's a yeah, it's a

910
00:34:23,208 --> 00:34:25,708
it's a cool evolutionary process in terms

911
00:34:25,708 --> 00:34:27,666
of how you look at that.

912
00:34:27,708 --> 00:34:29,500
Now, I got to ask like when you start

913
00:34:29,500 --> 00:34:31,458
suggesting these things and you start to

914
00:34:31,458 --> 00:34:32,916
say, you know, try to convince line

915
00:34:32,916 --> 00:34:34,875
producers and and see as to make these

916
00:34:34,875 --> 00:34:37,916
types of new changes, like what are the

917
00:34:37,916 --> 00:34:40,333
biggest obstacles? Is it like money? Is

918
00:34:40,333 --> 00:34:43,000
it culture? Is it risk? Like what are the

919
00:34:43,000 --> 00:34:45,666
obstacles? And on the other hand, what is

920
00:34:45,666 --> 00:34:48,125
like the like the optimistic outlook for

921
00:34:48,125 --> 00:34:50,041
like what the producers look for that

922
00:34:50,041 --> 00:34:52,333
they could are they are they professing

923
00:34:52,333 --> 00:34:53,750
it to the rest of the industry? Like look

924
00:34:53,750 --> 00:34:54,583
at us. Look what we're

925
00:34:54,583 --> 00:34:56,041
doing. Is that the incentive?

926
00:34:56,791 --> 00:34:58,541
Like, like, where is that from the

927
00:34:58,541 --> 00:35:00,458
negative standpoint of like money, time,

928
00:35:00,458 --> 00:35:02,791
culture, risk and then others of like,

929
00:35:02,791 --> 00:35:03,583
hey, we can talk about this

930
00:35:03,583 --> 00:35:05,333
because we're really proud of it.

931
00:35:06,708 --> 00:35:09,291
Yeah, it's well, it's all that right.

932
00:35:09,875 --> 00:35:13,750
There's, you know, right now we are very

933
00:35:13,750 --> 00:35:16,833
much focused on money and saving money. I

934
00:35:16,833 --> 00:35:20,500
mean, that is, I would say that's the

935
00:35:20,500 --> 00:35:23,625
number one part of the

936
00:35:23,625 --> 00:35:24,916
conversation right now.

937
00:35:25,666 --> 00:35:28,291
Nobody wants to spend any more money on

938
00:35:28,291 --> 00:35:33,916
their production. So, you know, the next

939
00:35:33,916 --> 00:35:38,000
level is, well, okay, we know after, you

940
00:35:38,000 --> 00:35:39,041
know, all these years, there are a lot of

941
00:35:39,041 --> 00:35:41,750
people doing this work. We know that

942
00:35:41,750 --> 00:35:44,833
certain practices save money. So we start

943
00:35:44,833 --> 00:35:46,500
talking about all that

944
00:35:46,500 --> 00:35:48,083
that that is possible there.

945
00:35:48,791 --> 00:35:53,208
And it does take a level of trust and

946
00:35:53,208 --> 00:35:57,375
confidence in the producing team. And

947
00:35:57,375 --> 00:35:59,041
even, you know, if they're the ones

948
00:35:59,041 --> 00:36:01,500
hiring us or if it's a studio to

949
00:36:01,500 --> 00:36:04,500
actually, you know, work with us, see how

950
00:36:04,500 --> 00:36:06,291
it plays out, see how we can help them.

951
00:36:06,708 --> 00:36:08,291
We got a lot of productions under our

952
00:36:08,291 --> 00:36:11,541
belt. So we have a lot of case studies

953
00:36:11,541 --> 00:36:13,291
and experience and that sort of thing.

954
00:36:13,708 --> 00:36:17,625
But for folks who haven't yet done this,

955
00:36:18,208 --> 00:36:20,250
you know, integrated sustainability on on

956
00:36:20,250 --> 00:36:22,458
production, it does take a level of trust

957
00:36:22,458 --> 00:36:25,666
in us and in the teamwork that you know,

958
00:36:25,666 --> 00:36:28,708
we, we, you know, and how we work with

959
00:36:28,708 --> 00:36:30,208
production to do this.

960
00:36:31,666 --> 00:36:34,708
And we've, you know, once that part is,

961
00:36:35,000 --> 00:36:37,875
you know, they see it, a lot of folks,

962
00:36:37,875 --> 00:36:40,083
we've got great relationships and work

963
00:36:40,083 --> 00:36:42,166
with folks, you know, show after show,

964
00:36:42,541 --> 00:36:44,666
even for different studios and

965
00:36:45,708 --> 00:36:48,750
they've been asked to talk about it

966
00:36:48,750 --> 00:36:50,500
because they're great. They're great,

967
00:36:51,000 --> 00:36:54,416
like, like, it's this great effort on

968
00:36:54,416 --> 00:36:59,541
their part to, to, to bring us on talk

969
00:36:59,541 --> 00:37:01,750
about this stuff, you know, show their

970
00:37:01,750 --> 00:37:04,375
peers what's possible. So I would love

971
00:37:04,375 --> 00:37:06,375
more of that. Honestly, like I said, just

972
00:37:06,375 --> 00:37:08,625
talking about it more. I think the peer

973
00:37:08,625 --> 00:37:09,666
to peer is really, really important.

974
00:37:10,666 --> 00:37:15,916
And I mean, there are awards out there

975
00:37:15,916 --> 00:37:18,166
that recognize folks for their good work.

976
00:37:19,208 --> 00:37:21,125
You know, I certainly like highlighting

977
00:37:21,125 --> 00:37:22,750
folks when I can, you know, on the

978
00:37:22,750 --> 00:37:27,125
podcast or, you know, elsewhere. I do

979
00:37:27,125 --> 00:37:28,791
think it's important to acknowledge good

980
00:37:28,791 --> 00:37:31,375
work and acknowledge, you know, the trust

981
00:37:31,375 --> 00:37:32,541
that, you know, somebody had to take a

982
00:37:32,541 --> 00:37:33,666
leap, you know, a bit of risk involved.

983
00:37:34,666 --> 00:37:34,750
Absolutely.

984
00:37:36,250 --> 00:37:40,333
So, and look, it doesn't go well every

985
00:37:40,333 --> 00:37:41,875
single time. Like, you know, sometimes

986
00:37:41,875 --> 00:37:44,750
we, we go, we have this grand plan and we

987
00:37:44,750 --> 00:37:46,166
think we're going to do all this stuff.

988
00:37:46,166 --> 00:37:49,125
And then, you know, circumstances are

989
00:37:49,125 --> 00:37:51,333
such that, you know, okay, we're, we,

990
00:37:51,333 --> 00:37:52,791
it's just, we're not going to do that. So

991
00:37:52,791 --> 00:37:53,291
we're going to pivot.

992
00:37:53,875 --> 00:37:57,291
And so anyway, it's all to say, I think

993
00:37:57,291 --> 00:37:59,916
people need to be recognized for, for

994
00:37:59,916 --> 00:38:00,666
taking this chance

995
00:38:00,666 --> 00:38:01,666
and for doing good work.

996
00:38:02,875 --> 00:38:05,083
What's the one project that made you

997
00:38:05,083 --> 00:38:06,833
think, okay, like, this

998
00:38:06,833 --> 00:38:08,291
industry can really change?

999
00:38:09,750 --> 00:38:12,666
Hmm. Well, you don't have to name the

1000
00:38:12,666 --> 00:38:13,833
studio or anything. You don't think I'm

1001
00:38:13,833 --> 00:38:15,208
too specific. But if there's something

1002
00:38:15,208 --> 00:38:17,625
like, like a particular, a particular

1003
00:38:17,625 --> 00:38:18,666
project you can think about.

1004
00:38:19,375 --> 00:38:20,916
Well, we've been talking a lot about

1005
00:38:20,916 --> 00:38:23,208
productions and we've done some, you

1006
00:38:23,208 --> 00:38:25,791
know, great work on productions, but just

1007
00:38:25,791 --> 00:38:30,000
a gold star project that I, you know,

1008
00:38:30,000 --> 00:38:31,791
warms my heart every time and has had

1009
00:38:31,791 --> 00:38:33,291
such an impact on the

1010
00:38:33,291 --> 00:38:36,333
industry is at the corporate level.

1011
00:38:36,666 --> 00:38:40,291
And I don't think they would mind me

1012
00:38:40,291 --> 00:38:43,083
saying they've said it themselves, but we

1013
00:38:43,083 --> 00:38:46,625
worked with the CBC. Oh, it's been

1014
00:38:46,625 --> 00:38:50,250
several years now, five years, maybe the

1015
00:38:50,250 --> 00:38:56,000
Canadian Broadcasting Company and they, I

1016
00:38:56,000 --> 00:38:58,375
went in and spoke to their top leadership

1017
00:38:58,375 --> 00:39:00,125
did a whole, you know, and it was just

1018
00:39:00,125 --> 00:39:02,250
supported from leadership and trickled

1019
00:39:02,250 --> 00:39:04,291
through the whole company, even down to

1020
00:39:04,291 --> 00:39:05,541
developing, you know,

1021
00:39:05,541 --> 00:39:05,666
guidelines and, you know,

1022
00:39:05,666 --> 00:39:08,500
accountability checks and all sorts of

1023
00:39:08,500 --> 00:39:10,208
things on training people on production,

1024
00:39:10,958 --> 00:39:12,208
but every department, their

1025
00:39:12,208 --> 00:39:14,666
transportation, their environmental team

1026
00:39:14,666 --> 00:39:17,041
was involved. Like we were all together

1027
00:39:17,041 --> 00:39:18,625
creating, you know, a sustainability

1028
00:39:18,625 --> 00:39:22,500
strategy for them. And, you know,

1029
00:39:23,166 --> 00:39:26,333
initially, you know, they had goals that,

1030
00:39:26,625 --> 00:39:28,375
you know, they weren't sure

1031
00:39:28,375 --> 00:39:28,666
if they could meet their goals.

1032
00:39:28,666 --> 00:39:31,541
And, you know, we were encouraging them.

1033
00:39:31,541 --> 00:39:33,500
Yes, we know it. And we're, we think that

1034
00:39:33,500 --> 00:39:36,458
they blew past them and they continue to

1035
00:39:36,458 --> 00:39:39,000
evolve and continue to bring together the

1036
00:39:39,000 --> 00:39:41,666
industry and support events and support

1037
00:39:41,666 --> 00:39:42,666
people talking about this stuff.

1038
00:39:42,666 --> 00:39:48,000
So I see their work as really

1039
00:39:48,000 --> 00:39:52,833
integrative. And that has been just a

1040
00:39:52,833 --> 00:39:57,666
fantastic, you know, case study client to

1041
00:39:57,666 --> 00:40:01,166
watch. So I really hold them up to, you

1042
00:40:01,166 --> 00:40:02,500
know, high standards in that

1043
00:40:02,500 --> 00:40:03,666
regard. That's amazing. So,

1044
00:40:03,666 --> 00:40:07,250
that's awesome. You know, one thing I

1045
00:40:07,250 --> 00:40:09,000
always think about, you know, when we

1046
00:40:09,000 --> 00:40:10,875
talk about the environment in general in

1047
00:40:10,875 --> 00:40:13,458
any industry, it's almost like if you're

1048
00:40:13,458 --> 00:40:15,458
able to protect it or you're able to do

1049
00:40:15,458 --> 00:40:16,916
sustainable things, almost like it's like

1050
00:40:16,916 --> 00:40:19,166
the luxury, right? If you have the extra

1051
00:40:19,166 --> 00:40:21,458
money, you can do that and you can

1052
00:40:21,458 --> 00:40:24,458
protect it. But once, you know, it hits

1053
00:40:24,458 --> 00:40:26,625
the fan, like the economy hits the fan,

1054
00:40:27,166 --> 00:40:28,333
you know, the protection of the

1055
00:40:28,333 --> 00:40:30,208
environment tends to be the first thing

1056
00:40:30,208 --> 00:40:32,666
to go like in policy or in the budget.

1057
00:40:32,666 --> 00:40:38,083
And things like that. How integrated is

1058
00:40:38,083 --> 00:40:41,916
sustainability in the process of a

1059
00:40:41,916 --> 00:40:44,791
production from beginning to end or is it

1060
00:40:44,791 --> 00:40:48,000
that luxury that when a budget becomes

1061
00:40:48,000 --> 00:40:50,708
tighter, that's one of the first things

1062
00:40:50,708 --> 00:40:51,958
to go because it's a luxury.

1063
00:40:54,041 --> 00:40:56,083
Yeah, right now we're still leaning on

1064
00:40:56,083 --> 00:40:58,375
the ladder. It's still considered an add

1065
00:40:58,375 --> 00:41:00,541
on or a luxury. I mean, some get it

1066
00:41:00,541 --> 00:41:04,041
right, you know, and that's great. But

1067
00:41:04,041 --> 00:41:06,750
the scale still, you know, leans toward

1068
00:41:06,750 --> 00:41:09,000
it being an add on and a luxury. And when

1069
00:41:09,000 --> 00:41:10,750
the budget's tight, you know,

1070
00:41:10,750 --> 00:41:12,666
it is one of the first to go.

1071
00:41:13,666 --> 00:41:17,166
So all the work that we do, all that we

1072
00:41:17,166 --> 00:41:19,333
talk about everything we're showing, you

1073
00:41:19,333 --> 00:41:23,250
know, case study wise, you know, we're

1074
00:41:23,250 --> 00:41:25,083
trying to tip the scale, right? We are

1075
00:41:25,083 --> 00:41:27,666
trying to get it to be more integrated.

1076
00:41:27,666 --> 00:41:34,250
And I think that, you know, we can't make

1077
00:41:34,250 --> 00:41:37,625
entertainment on like a dead planet. Like

1078
00:41:37,625 --> 00:41:41,458
we can't survive as humans on a dead

1079
00:41:41,458 --> 00:41:43,583
planet. Like, you know, there's a even in

1080
00:41:43,583 --> 00:41:45,000
music world, they say no

1081
00:41:45,000 --> 00:41:45,666
music on a dead planet.

1082
00:41:45,708 --> 00:41:49,541
Like, sure, do what we do if we don't

1083
00:41:49,541 --> 00:41:52,000
have beautiful locations to do it in,

1084
00:41:52,333 --> 00:41:55,000
right? If we don't have, you know,

1085
00:41:55,916 --> 00:41:58,916
wildlife and, you know, the ecosystem and

1086
00:41:58,916 --> 00:42:01,166
all the stuff. So it's all connected. But

1087
00:42:01,166 --> 00:42:03,791
folks lose sight of that sometimes. And,

1088
00:42:04,250 --> 00:42:08,875
you know, so I think we have to just we

1089
00:42:08,875 --> 00:42:10,416
had to think about that, think about how

1090
00:42:10,416 --> 00:42:11,666
we fit in the ecosystem.

1091
00:42:11,666 --> 00:42:16,000
And if we want to keep doing this work,

1092
00:42:16,791 --> 00:42:19,583
we have to figure out how to do it in a

1093
00:42:19,583 --> 00:42:22,375
way that doesn't, you know, degrade the

1094
00:42:22,375 --> 00:42:24,750
planet or harm someone or something or,

1095
00:42:24,750 --> 00:42:26,625
you know what I mean? So for sure. Yeah,

1096
00:42:26,625 --> 00:42:28,291
no, I completely agree. I'm preaching to

1097
00:42:28,291 --> 00:42:28,666
the choir here, of course.

1098
00:42:28,708 --> 00:42:32,833
But I mean, like it's it's but it's

1099
00:42:32,833 --> 00:42:34,250
always interesting because it always, you

1100
00:42:34,250 --> 00:42:36,666
know, makes me think, you know, what's

1101
00:42:36,666 --> 00:42:38,125
that level where they're just like, okay,

1102
00:42:38,125 --> 00:42:40,500
we just can't afford it on this one. And

1103
00:42:40,500 --> 00:42:42,458
then what's them to say that after a

1104
00:42:42,458 --> 00:42:45,958
while that that just kind of, you know,

1105
00:42:45,958 --> 00:42:46,666
just continues, you know, it's like, oh, let's keep this out. Let's keep this out.

1106
00:42:46,666 --> 00:42:52,000
But it seems like there's this need, you

1107
00:42:52,000 --> 00:42:53,750
know, from people or a want that people

1108
00:42:53,750 --> 00:42:55,250
want to be environmentally friendly,

1109
00:42:55,250 --> 00:42:57,541
whether it's cost savings on some part.

1110
00:42:58,041 --> 00:43:00,875
How do you sell it? You know, being in

1111
00:43:00,875 --> 00:43:02,250
the industry that you're in, how do you

1112
00:43:02,250 --> 00:43:03,958
sell it to just be like, hey, look, like

1113
00:43:03,958 --> 00:43:05,583
this could actually save you money on

1114
00:43:05,583 --> 00:43:07,500
your production or you can have, you

1115
00:43:07,500 --> 00:43:09,666
know, we could talk about it in variety

1116
00:43:09,666 --> 00:43:11,875
or wherever this gets talked about or at

1117
00:43:11,875 --> 00:43:14,041
the conference, obviously, that you have.

1118
00:43:14,375 --> 00:43:15,666
How do you sell it to, you know, the people that you sell it to?

1119
00:43:15,666 --> 00:43:18,541
You sell it to your clients to be like,

1120
00:43:18,541 --> 00:43:19,916
look, like, you know, obviously the

1121
00:43:19,916 --> 00:43:21,333
budget is tight, but this will actually

1122
00:43:21,333 --> 00:43:23,750
help you save money or, you know, you're

1123
00:43:23,750 --> 00:43:24,708
able to talk about it.

1124
00:43:25,041 --> 00:43:25,708
Or is there another way?

1125
00:43:26,708 --> 00:43:29,083
Yeah. Well, like I said, we, you know,

1126
00:43:30,291 --> 00:43:32,041
early on, we were leading with like, it's

1127
00:43:32,041 --> 00:43:33,666
a values thing and all this. And I was

1128
00:43:33,666 --> 00:43:35,333
like, okay, when I went to eat enough

1129
00:43:35,333 --> 00:43:37,458
data, and we understood like, okay, what

1130
00:43:37,458 --> 00:43:39,458
people really care about is cost savings.

1131
00:43:39,750 --> 00:43:42,375
So we lead with that a lot of times.

1132
00:43:42,708 --> 00:43:45,458
And we have a lot of case studies, we

1133
00:43:45,458 --> 00:43:47,833
have a lot of good data on this. So if

1134
00:43:47,833 --> 00:43:50,458
someone's not familiar, we can definitely

1135
00:43:50,458 --> 00:43:53,666
walk them through, you know, how, how

1136
00:43:53,666 --> 00:43:57,250
they're going to save money. So, so

1137
00:43:57,250 --> 00:44:01,000
that's usually the the lead. I also think

1138
00:44:01,000 --> 00:44:06,000
that, you know, there's reputation that

1139
00:44:06,000 --> 00:44:08,958
comes in and out as the folks who have

1140
00:44:08,958 --> 00:44:10,375
consistently integrated

1141
00:44:10,375 --> 00:44:11,416
sustainable practices,

1142
00:44:12,125 --> 00:44:15,500
up and down the value chain, usually have

1143
00:44:15,500 --> 00:44:18,250
a reputation of, you know, doing good

1144
00:44:18,250 --> 00:44:21,083
work, you know, sustainability minded,

1145
00:44:21,500 --> 00:44:23,916
they always, you know, so they fit in,

1146
00:44:23,916 --> 00:44:28,083
you know, like, I've seen studio folks

1147
00:44:28,083 --> 00:44:30,083
say we really love working with that

1148
00:44:30,083 --> 00:44:32,500
producer because she integrates

1149
00:44:32,500 --> 00:44:33,333
sustainability, like,

1150
00:44:33,333 --> 00:44:34,666
she's, she's green already.

1151
00:44:34,666 --> 00:44:37,166
I said, right easy, you know, like this

1152
00:44:37,166 --> 00:44:39,958
stuff, like reputation goes a long way.

1153
00:44:39,958 --> 00:44:42,666
Yeah, related to this. And you know, when

1154
00:44:42,666 --> 00:44:44,791
your, your crew is happy, because they're

1155
00:44:44,791 --> 00:44:46,833
like, feeling like they contribute to,

1156
00:44:46,833 --> 00:44:48,500
you know, this greater cause and all

1157
00:44:48,500 --> 00:44:49,666
this, you just do better work.

1158
00:44:49,708 --> 00:44:54,250
So that contributes to reputation of the

1159
00:44:54,250 --> 00:44:56,916
team, right? So I think that's really

1160
00:44:56,916 --> 00:44:58,500
important too. And I think that's

1161
00:44:58,500 --> 00:45:01,208
overlooked right now, or under under

1162
00:45:01,208 --> 00:45:03,416
talked about, you don't talk about it

1163
00:45:03,416 --> 00:45:07,333
enough. And, but I've seen it play out

1164
00:45:07,333 --> 00:45:10,666
multiple times. So that's positive.

1165
00:45:10,666 --> 00:45:16,375
Yeah, I mean, so, you know, there's a

1166
00:45:16,375 --> 00:45:18,875
reputational element, there's, you know,

1167
00:45:18,875 --> 00:45:23,875
cost savings element, you know, it's,

1168
00:45:23,875 --> 00:45:26,208
it's Hollywood, we want things, you know,

1169
00:45:26,375 --> 00:45:30,416
like, we want, you know, things to sound

1170
00:45:30,416 --> 00:45:34,000
good, things to work well, you know, we

1171
00:45:34,000 --> 00:45:36,000
want to provide good entertainment for

1172
00:45:36,000 --> 00:45:37,750
people. So I think those

1173
00:45:37,750 --> 00:45:39,666
two things go a long way.

1174
00:45:40,166 --> 00:45:43,541
Absolutely. Absolutely. Now, one of the

1175
00:45:43,541 --> 00:45:45,791
things that I'd love to hear from what

1176
00:45:45,791 --> 00:45:47,166
you see in the entertainment industry,

1177
00:45:47,166 --> 00:45:48,541
like what's one thing that you learned

1178
00:45:48,541 --> 00:45:51,041
from the entertainment industry that you

1179
00:45:51,041 --> 00:45:53,583
could see that ocean

1180
00:45:53,583 --> 00:45:55,000
organization should adopt?

1181
00:45:56,666 --> 00:45:57,791
Like, is there something that you see

1182
00:45:57,791 --> 00:46:00,041
every day that you don't see, even it

1183
00:46:00,041 --> 00:46:01,458
doesn't have to be ocean organized

1184
00:46:01,458 --> 00:46:03,083
conservation organizations, but just

1185
00:46:03,083 --> 00:46:05,583
conservation organizations in general, we

1186
00:46:05,583 --> 00:46:07,291
talk about the environment. What's one

1187
00:46:07,291 --> 00:46:09,500
thing that really works when you talk to

1188
00:46:09,500 --> 00:46:10,666
the environment, like to the

1189
00:46:10,666 --> 00:46:12,708
entertainment industry that could work,

1190
00:46:12,708 --> 00:46:15,041
like using the same kind of style or same

1191
00:46:15,041 --> 00:46:17,958
kind of tactic for organizations, like

1192
00:46:17,958 --> 00:46:18,958
conservation organizations?

1193
00:46:19,666 --> 00:46:23,166
Sure, I would say any organization, you

1194
00:46:23,166 --> 00:46:27,083
know, conservation organizations, you

1195
00:46:27,083 --> 00:46:30,750
know, as well, any organization can look

1196
00:46:30,750 --> 00:46:34,041
at their own internal operations and, you

1197
00:46:34,041 --> 00:46:36,541
know, how they're what they're consuming

1198
00:46:36,541 --> 00:46:39,000
their procurement, you know, what, you

1199
00:46:39,000 --> 00:46:41,208
know, create a plan, create a strategy,

1200
00:46:41,208 --> 00:46:43,416
create, you know, calculate, you know,

1201
00:46:43,416 --> 00:46:45,333
your impacts associated, whether it's,

1202
00:46:45,333 --> 00:46:46,750
you know, financial impacts, greenhouse

1203
00:46:46,750 --> 00:46:48,125
gas emissions, you

1204
00:46:48,125 --> 00:46:48,666
know, these sorts of things.

1205
00:46:48,708 --> 00:46:50,916
And then you can learn from that and make

1206
00:46:50,916 --> 00:46:53,708
decisions, better decisions about how you

1207
00:46:53,708 --> 00:46:57,291
operate as a company that can apply to

1208
00:46:57,291 --> 00:47:01,208
any company anywhere. And so I would, you

1209
00:47:01,208 --> 00:47:05,750
know, it's funny because, you know, I've

1210
00:47:05,750 --> 00:47:07,416
worked for consulting companies in the

1211
00:47:07,416 --> 00:47:09,791
past, you know, sustainability consulting

1212
00:47:09,791 --> 00:47:13,708
companies and, you know, even, you know,

1213
00:47:13,708 --> 00:47:15,958
observed, you know, we do

1214
00:47:15,958 --> 00:47:17,666
this work for clients, but we,

1215
00:47:17,666 --> 00:47:20,916
you know, it's like I've experienced

1216
00:47:20,916 --> 00:47:22,458
where we don't calculate our own

1217
00:47:22,458 --> 00:47:26,083
emissions. Why not? Right? So, I mean, my

1218
00:47:26,083 --> 00:47:28,958
company, this was a priority for us, like

1219
00:47:28,958 --> 00:47:32,625
we do, we're b Corp and, you know, all of

1220
00:47:32,625 --> 00:47:34,708
this great stuff. But like, even

1221
00:47:34,708 --> 00:47:38,125
environmentally oriented organizations

1222
00:47:38,125 --> 00:47:40,625
can take a look at what they're doing,

1223
00:47:41,000 --> 00:47:42,875
calculate their own emissions, make

1224
00:47:42,875 --> 00:47:46,083
decisions accordingly, and, you know,

1225
00:47:46,500 --> 00:47:46,666
improve their own emissions.

1226
00:47:47,166 --> 00:47:48,625
And, you know, improve, you know, their,

1227
00:47:48,916 --> 00:47:51,208
you know, impacts over time, right? So

1228
00:47:51,208 --> 00:47:54,708
yeah, I love that. I love that. One last

1229
00:47:54,708 --> 00:47:56,958
question for you. It's kind of a bit of a

1230
00:47:56,958 --> 00:47:59,791
scenario question. Okay, so I want you to

1231
00:47:59,791 --> 00:48:03,166
imagine it's 2036. And like, we're

1232
00:48:03,166 --> 00:48:04,125
looking back in the entertainment

1233
00:48:04,125 --> 00:48:07,333
industry, like truly transformed its

1234
00:48:07,333 --> 00:48:08,375
environmental impact.

1235
00:48:08,666 --> 00:48:10,000
What would you say that would have

1236
00:48:10,000 --> 00:48:12,625
happened between now and then that made

1237
00:48:12,625 --> 00:48:13,750
the biggest difference?

1238
00:48:15,708 --> 00:48:21,208
I think that instead of focusing so much

1239
00:48:21,208 --> 00:48:24,250
on production, we will now be focusing

1240
00:48:24,250 --> 00:48:28,166
upstream on the development side of the

1241
00:48:28,166 --> 00:48:32,000
equation, you know, or of the process, I

1242
00:48:32,000 --> 00:48:34,000
think that will be more of a conversation

1243
00:48:34,000 --> 00:48:37,791
upstream, I think more production execs

1244
00:48:37,791 --> 00:48:40,208
and, you know, production companies

1245
00:48:40,208 --> 00:48:42,041
themselves will be paying attention.

1246
00:48:42,833 --> 00:48:44,708
And then by the time the conversation

1247
00:48:44,708 --> 00:48:47,458
gets to production, it will be

1248
00:48:47,458 --> 00:48:50,916
normalized, it will be integrated, all of

1249
00:48:50,916 --> 00:48:54,291
that. So I hope it comes earlier than 23.

1250
00:48:54,708 --> 00:48:59,333
But I think the balance of like, you

1251
00:48:59,333 --> 00:49:00,416
know, heavy on the production

1252
00:49:00,416 --> 00:49:03,000
conversation right now, I want it to to

1253
00:49:03,000 --> 00:49:05,333
to flip to heavy on the development

1254
00:49:05,333 --> 00:49:08,250
conversation, because, you know, there's

1255
00:49:08,250 --> 00:49:11,041
just so much opportunity in that process

1256
00:49:11,041 --> 00:49:16,250
that I think is untapped. And I, I really

1257
00:49:16,250 --> 00:49:17,541
hope the conversation swings

1258
00:49:17,541 --> 00:49:18,666
a lot more in that direction.

1259
00:49:18,708 --> 00:49:21,625
And what's needed to make that process go

1260
00:49:21,625 --> 00:49:23,458
faster? Like, do you think needs to

1261
00:49:23,458 --> 00:49:26,125
happen at that level? Well, you know,

1262
00:49:26,625 --> 00:49:27,666
talk to you a little bit more.

1263
00:49:27,833 --> 00:49:32,416
Well, you know, it's it's it's a lot of

1264
00:49:32,416 --> 00:49:34,541
it is education and awareness, like they

1265
00:49:34,541 --> 00:49:37,791
don't, you know, folks don't realize what

1266
00:49:37,791 --> 00:49:39,916
the possibilities are, because we haven't

1267
00:49:39,916 --> 00:49:42,708
been having that conversation. We've been

1268
00:49:42,708 --> 00:49:45,750
so production focused. And so I do think

1269
00:49:45,750 --> 00:49:46,666
there's a lot of that involved.

1270
00:49:46,708 --> 00:49:49,250
I think once we get a little bit further

1271
00:49:49,250 --> 00:49:51,791
in our work, we'll be able to, you know,

1272
00:49:52,041 --> 00:49:55,166
show case studies on this. But it's a

1273
00:49:55,166 --> 00:49:58,000
little early days right now, for us to be

1274
00:49:58,000 --> 00:49:59,083
able to do that. But

1275
00:49:59,083 --> 00:50:00,666
there's good work happening.

1276
00:50:00,666 --> 00:50:04,458
I just think, you know, this is a, an

1277
00:50:04,458 --> 00:50:06,875
opportunity for, you know, folks to, you

1278
00:50:06,875 --> 00:50:10,000
know, read up, you know, educate, get

1279
00:50:10,000 --> 00:50:12,333
themselves, you know, up to speed, you

1280
00:50:12,333 --> 00:50:13,583
know, obviously, we can help them do

1281
00:50:13,583 --> 00:50:15,250
that. But like, you know, there's a lot

1282
00:50:15,250 --> 00:50:16,375
of resources out there

1283
00:50:16,375 --> 00:50:17,541
in the industry right now.

1284
00:50:17,666 --> 00:50:20,708
And then, you know, applying that the

1285
00:50:20,708 --> 00:50:23,000
knowledge that they gain to their work in

1286
00:50:23,000 --> 00:50:25,583
their specific role. I think that's

1287
00:50:25,583 --> 00:50:27,791
really important. So I just think, you

1288
00:50:27,791 --> 00:50:30,208
know, it's education and awareness, but

1289
00:50:30,208 --> 00:50:32,708
then also like, once you have that, what

1290
00:50:32,708 --> 00:50:35,125
are you doing with it? Right? How are you

1291
00:50:35,125 --> 00:50:37,500
actually integrating it, starting up the

1292
00:50:37,500 --> 00:50:39,750
conversation in a meeting, you know, and

1293
00:50:39,750 --> 00:50:41,833
holding folks accountable as we, you

1294
00:50:41,833 --> 00:50:43,666
know, make a plan and things like that.

1295
00:50:43,666 --> 00:50:48,541
So, yeah, I, that's where I think things

1296
00:50:48,541 --> 00:50:49,666
are going. I love it.

1297
00:50:49,666 --> 00:50:52,083
You know, this has been absolutely

1298
00:50:52,083 --> 00:50:53,875
fascinating for me and I think for the

1299
00:50:53,875 --> 00:50:56,000
audience as well. I want to thank you so

1300
00:50:56,000 --> 00:50:57,416
much for just taking the time and talking

1301
00:50:57,416 --> 00:50:59,916
about this and educating us on what's

1302
00:50:59,916 --> 00:51:01,500
been done and what hopefully will be done

1303
00:51:01,500 --> 00:51:03,166
in the future. And I think, you know,

1304
00:51:03,166 --> 00:51:04,166
it's really great to see an

1305
00:51:04,166 --> 00:51:05,416
industry that has that has

1306
00:51:05,708 --> 00:51:08,541
been so much has gotten so far so like so

1307
00:51:08,541 --> 00:51:11,458
quickly within the last like 20 years and

1308
00:51:11,458 --> 00:51:13,250
obviously there's more to be done as we

1309
00:51:13,250 --> 00:51:16,333
just discussed. So I really encourage to

1310
00:51:16,333 --> 00:51:17,750
see an industry like this, like really

1311
00:51:17,750 --> 00:51:19,750
develop in that and evolve within this

1312
00:51:19,750 --> 00:51:20,958
sustainability options.

1313
00:51:21,416 --> 00:51:23,000
So thank you so much for sharing that

1314
00:51:23,000 --> 00:51:24,500
with us and for all the work you do to

1315
00:51:24,500 --> 00:51:26,000
help them get there. I think that's

1316
00:51:26,000 --> 00:51:28,000
that's really great. If people want to

1317
00:51:28,000 --> 00:51:30,625
have more information on you or even, you

1318
00:51:30,625 --> 00:51:32,291
know, see what's behind the scenes and

1319
00:51:32,291 --> 00:51:34,000
the tie in podcast, how would they how

1320
00:51:34,000 --> 00:51:34,666
would they go connect with you?

1321
00:51:34,666 --> 00:51:37,875
Sure. You can go to green spark

1322
00:51:37,875 --> 00:51:40,875
group.com. That's our company website.

1323
00:51:41,833 --> 00:51:44,375
And then the tie in.com is the podcast.

1324
00:51:44,666 --> 00:51:47,333
You can look us up on YouTube and all the

1325
00:51:47,333 --> 00:51:50,166
socials. Also check out the sustainable

1326
00:51:50,166 --> 00:51:52,500
production forum.com because we've got a

1327
00:51:52,500 --> 00:51:55,708
conference coming in the fall. So I mean,

1328
00:51:55,708 --> 00:51:57,791
there's a lot of ways to engage with us

1329
00:51:57,791 --> 00:51:59,291
or, you know, shoot me a note on

1330
00:51:59,291 --> 00:52:01,000
LinkedIn. I know that's how we connected.

1331
00:52:01,875 --> 00:52:03,666
So I'm definitely on that platform. So,

1332
00:52:03,666 --> 00:52:06,750
yeah, we'd love to talk to folks about

1333
00:52:06,750 --> 00:52:08,958
this amazing. Thank you so much. I really

1334
00:52:08,958 --> 00:52:11,333
appreciate it. Thank you. Thank you for

1335
00:52:11,333 --> 00:52:13,125
joining us on today's episode of the how

1336
00:52:13,125 --> 00:52:14,666
to protect the ocean podcast was great to

1337
00:52:14,666 --> 00:52:17,416
have you on. I just love the way that it

1338
00:52:17,416 --> 00:52:20,291
becomes easy as drivers because people

1339
00:52:20,291 --> 00:52:24,000
are demanding that companies become more

1340
00:52:24,000 --> 00:52:25,875
sustainable in their production, not only

1341
00:52:25,875 --> 00:52:28,041
from a production and what of TVs and

1342
00:52:28,041 --> 00:52:29,291
Hollywood movies and all this kind of

1343
00:52:29,291 --> 00:52:31,041
stuff. It's more of a production of just

1344
00:52:31,041 --> 00:52:32,458
how they produce their

1345
00:52:32,458 --> 00:52:32,666
products and services.

1346
00:52:32,666 --> 00:52:34,916
We're talking about entertainment

1347
00:52:34,916 --> 00:52:37,208
industry today, but this could this could

1348
00:52:37,208 --> 00:52:39,000
easily be applicable to any type of

1349
00:52:39,000 --> 00:52:41,708
industry that wants to change and the

1350
00:52:41,708 --> 00:52:43,583
driver is people want to see that change.

1351
00:52:44,041 --> 00:52:45,625
And I think to have consultancies like

1352
00:52:45,625 --> 00:52:47,541
zina's to be able to talk about on a

1353
00:52:47,541 --> 00:52:49,500
podcast like she does at the tie in,

1354
00:52:49,500 --> 00:52:50,375
which we have to be able to have a

1355
00:52:50,375 --> 00:52:52,875
conference where others can incorporate

1356
00:52:52,875 --> 00:52:55,208
these types of sustainable sustainable

1357
00:52:55,208 --> 00:52:58,958
practices is a huge, huge win in battling

1358
00:52:58,958 --> 00:53:01,666
climate change in battling water quality.

1359
00:53:01,708 --> 00:53:03,833
You know, water quality issues in

1360
00:53:03,833 --> 00:53:06,333
battling air quality issues on all

1361
00:53:06,333 --> 00:53:08,125
different realms, ocean land and fresh

1362
00:53:08,125 --> 00:53:10,666
water. So I just love housing that really

1363
00:53:10,666 --> 00:53:12,583
tied it in. I hope you enjoyed if you

1364
00:53:12,583 --> 00:53:14,083
have any questions or comments and you

1365
00:53:14,083 --> 00:53:16,041
want to direct it to zina. I'm going to

1366
00:53:16,041 --> 00:53:19,625
put her her socials and any way you can

1367
00:53:19,625 --> 00:53:21,416
communicate with her and you can links to

1368
00:53:21,416 --> 00:53:24,750
the podcast links to her company. If you

1369
00:53:24,750 --> 00:53:26,958
want to work with her, but also, you

1370
00:53:26,958 --> 00:53:28,166
know, if you have any questions to me,

1371
00:53:28,166 --> 00:53:30,291
please let me know just DM me on

1372
00:53:30,291 --> 00:53:30,666
Instagram or on tiktok.

1373
00:53:30,666 --> 00:53:34,250
I'll put my links to my socials in the

1374
00:53:34,250 --> 00:53:36,583
show notes as well. And of course, if you

1375
00:53:36,583 --> 00:53:39,000
want to learn more about the ocean and

1376
00:53:39,000 --> 00:53:41,250
sustainability next week, we're going to

1377
00:53:41,250 --> 00:53:43,666
be talking about how companies are

1378
00:53:43,666 --> 00:53:45,500
turning the tide and changing things. And

1379
00:53:45,500 --> 00:53:46,875
we're going to be interviewing someone

1380
00:53:46,875 --> 00:53:50,291
who has electric vehicles or boats. It's

1381
00:53:50,291 --> 00:53:51,375
going to be awesome. Electric motors

1382
00:53:51,375 --> 00:53:53,166
motors for boats. It's going to be great.

1383
00:53:53,625 --> 00:53:54,583
We're going to have a great week next

1384
00:53:54,583 --> 00:53:56,333
week. So follow now if you haven't

1385
00:53:56,333 --> 00:53:58,416
followed yet on this podcast or your

1386
00:53:58,416 --> 00:54:00,083
favorite podcast tab. And of course, if

1387
00:54:00,083 --> 00:54:00,666
you want to support the channel, you can go to

1388
00:54:00,708 --> 00:54:03,875
speak up for blue.com forward slash

1389
00:54:03,875 --> 00:54:05,791
Patreon. I want to thank you so much for

1390
00:54:05,791 --> 00:54:07,625
joining me on today's episode of the how

1391
00:54:07,625 --> 00:54:09,000
to protect the ocean podcast. Have a

1392
00:54:09,000 --> 00:54:10,208
great day. We'll talk to you next time

1393
00:54:10,208 --> 00:54:11,208
and happy conservation.