The Boat Sharing Economy Is Exploding, Here's Why You Shouldn't Buy a Boat
The boat rental market is bigger than most people realize, and it's growing fast. In this episode, Andrew shares a personal story about his dad, boats, and why he's spent the last few months considering buying one, before walking through the data that changed his mind about ownership altogether.
Andrew breaks down the numbers behind the boat sharing economy: a market valued between nineteen and twenty three billion dollars US, growing five to seven percent a year, with electric propulsion emerging as the fastest growing segment in boat rentals. Peer to peer platforms like Getmyboat, Boatsetter, Click and Boat, and Samboat are expanding access based boating, and membership and club models are outpacing traditional ownership. He also digs into why electric motors are becoming the preferred choice for rental fleet operators, from lower maintenance to fewer moving parts to a quieter, more pleasant experience on the water.
This episode sets up Friday's interview with Alexandra Manjon, who runs an electric boat sales business, for a deeper conversation on electric motors and where the industry is headed.
Takeaways:
- The global boat rental market is valued at roughly nineteen to twenty-three billion dollars US and growing five to seven percent annually
- Electric boats are the fastest-growing power source segment in boat rentals, projected at a compound annual growth rate near seventeen to eighteen percent through 2031
- Peer-to-peer platforms like Getmyboat, Boatsetter, Click and Boat, and Samboat are expanding access-based boating over ownership
- Electric propulsion means lower maintenance and fewer moving parts, making it attractive for rental fleet operators
- Renting lets you try a boat, including an electric one, without the upfront cost or ongoing maintenance burden of ownership
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Have you ever thought about buying a boat?
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I'm gonna share a story today about why
I've always been interested in boats and
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why I'm interested in purchasing a boat.
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But now, after learning about what
we're gonna be talking about in today's
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episode of the boat-sharing economy, I
have maybe changed my mind about boat
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ownership, but I'd still be able to
get out on the boat whenever I need it.
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So we're gonna talk about that
on today's episode of the How
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to Protect the Ocean podcast.
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This is a podcast where you find out
everything about ocean news from what's
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happening in science, the latest trends,
some of the advocacy things that are
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going on, and some of the business end
trends that we're seeing in being able to
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have a sustainable business that is good
for the environment, good for people,
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and good for the economy all in one.
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About like a triple bottom line,
and make some money of course.
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And so that'll always be good, and this
is where we talk about Monday to Friday.
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So if you like this type of information,
feel free to hit that follow button,
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because this is where you're gonna get it.
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And we have an interview, and we're
talking about businesses and how people
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are making wages and sustainable decisions
about businesses and having businesses
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that allow people to be better for
the environment all week this week.
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And on Friday we have an interview
with Alexandre Mongeon, who owns a
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boat-selling business, and he sells
boats, and we're gonna hear about electric
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motors and why those are so great.
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We're gonna hear about it today too,
'cause in the boat-sharing economy,
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electric motors are actually really handy.
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So we're gonna talk about that today.
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Now first, a little story.
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Okay, so when I was a kid, I was always
interested in being a marine biologist.
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I would talk to my dad, I
would talk to my mom about it.
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My dad was on a fishing boat
briefly when he was a kid, right
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out of high school in Quebec City.
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And I remember him talking these stories
and talking and talking about being on
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this boat and being fishing, and he says
he'd always loved to get a big sailboat.
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And of course, you know, when I was a
kid I'm like, "Dad, one day I'm going
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to buy you a boat. Like, that is my
dream. I'm gonna get you that boat."
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And so it was almost
like an on-running joke.
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I don't think my dad ever
expected me to buy a boat.
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I think he would've
been happy with a boat.
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I never did buy him a boat
before he passed away, but
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we always talked about it.
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And of course, we would get lavish
with a yacht, and he's like, "Well,
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I don't wanna drive the boat.
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I want a captain and I want a crew,
and take your mom everywhere, and
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take you and your brother everywhere
around the world," and all this kind
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of stuff like we were millionaires.
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And we weren't but we, you
know, we did all right.
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But not enough to get,
like, a big yacht like that.
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But that's something that I valued.
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I wanted to get that for him, and
deep down I still wanna get one.
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Like, over the last couple months I've
been really looking at buying a boat
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because of those stories and because it
reminds me of my dad now that he's gone.
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But also, I've always
wanted to have a boat.
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But I don't always need a boat, 'cause
the thing is, it's a big investment.
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You know, you're looking at tens
of thousands of dollars, if not
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hundreds of thousands of dollars,
almost like another mortgage.
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It's costly to maintain and it's a
tough thing to have for a lot of people.
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So I'm always at that point where I'm
like, "I want to be able to have a
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boat whenever I go to a cottage or if I
wanna go out on the day to do something,
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and that would be kinda cool to do.
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And to be honest, I never really
thought you could rent boats, or I
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did know you could rent boats, but I
thought it'd be extremely expensive.
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I didn't think there'd be
a lot of people who did it.
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Apparently, the boat-sharing
economy is growing.
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So apparently, as of, the last study
in 2026, valued the boat-renting
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market between 19 and $23 billion
US, depending on the research firm
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that you're looking at, but it's
growing roughly 5 to 7% annually.
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And full electric boats are the
fastest-growing power source segment
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in boat rentals, projected at
about 17.62% compound annual growth
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rate through 2031, compared to
gas-powered boats rentals, which will
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still dominate the current market.
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So that's a pretty big deal.
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It's increasing.
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I'll be honest, I didn't hear much about
the electric boating industry until this
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week, and I've done one other interview
with an electric boating company.
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But they were like a smaller type
company that were designing their own
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engines, just like Alexander's gonna
talk about today, but he's got a bigger
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platform to work off, and we're gonna
hear more about that this Friday.
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But you have these peer-to-peer
platforms now called GetMyBoat or
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Boatsetter or Click&Boat and Sandboat.
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They're expanding access-based
boating instead of ownership.
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So if I didn't want to own a boat and
pay for all the maintenance, and I
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don't really know what I'm doing.
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Every time I hear about buying
boats, people are like, "Well,
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if you buy a boat, you're always
fixing the boat, so be prepared
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to have a budget to fix the boat."
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So it's nice to have something that where
it's like if I wanna go out on the water
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and I wanna be on the water, I wanna be
in nature, I like hiking and everything,
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but I'd rather be on the water.
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I can actually rent a boat and go out.
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I don't have to invest the
money to go out and do that.
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It's almost like cottaging
in Ontario right now.
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If you want to go to a cottage, you
can rent a cottage, and you can spend
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a good amount that week, but you can
rent a cottage, and it'll feel good.
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Like, you'll have the amount of
money that you need to have or you'll
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have what you need, and you can have
fun, and you can return that boat.
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Maybe you'll be able to
get that boat another time.
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In a cottage, you can do the same thing.
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You can rent the cottage, you can go stay
at the cottage, and then you're done.
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You don't have to worry about maintenance.
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You don't have to worry about upkeep.
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You just enjoy.
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You pay a little bit more, but
if you're only using it for the
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week, maybe two weeks, it's more
like a vacation than anything else.
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You're not gonna go out and buy
a hotel room at a resort, or
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some people do, at a timeshare.
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But it's nice to be able to go
and just not have to worry about
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the cottage that you're at.
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It's the same thing with boats.
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It's nice to be able to rent
a boat, go out and enjoy that
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time, and then come back.
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When you're done, you just give it back.
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And as long as you keep it in
good shape while you're using
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it, then it's pretty good.
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And so membership and boat club
models are growing faster than
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traditional ownership and this is
according to industry trend reports.
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So that's pretty cool.
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Because like, let's be honest, like I
said, boat ownership has, like, they carry
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a high upfront cost, and the maintenance
burdens, like, I don't wanna have to
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deal with or most people try to avoid.
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And then digital booking platforms
have made peer-to-peer and short-term
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rental far more convenient than having
to look it up on a website, send
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an email, wait for that to come
back, and all that kind of stuff.
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And then you got, from the boat rental
position, you have electric propulsion
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that has a lower maintenance requirements
'cause like, my electric vehicle, I have
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a Tesla, my electric vehicle, when I
bring it in, I bring it in once a year.
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And the maintenance is a lot lower
than it would with my gas-powered car.
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So an electric propulsion boat would
be the same as a gas-powered boat.
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It'd be less maintenance every year.
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And so when you have lower maintenance
requirements than combustion
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engines, that makes electric boats
a lot more attractive for rental
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fleet operators specifically.
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And then since like fewer moving parts
means like less of that downtime, right?
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So you're not fixing
that boat all the time.
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' Cause let's be honest, like the one thing,
if I were an owner and I was renting
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out boats, I would be worried about what
people are doing to that boat, and all the
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little things in the motor that could go
wrong that will allow for more upkeep on
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the boat and more maintenance on the boat.
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You'd be paying a lot
more maintenance fees.
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Whereas an electric boat, there are less
parts, and it might be more expensive
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to fix if it needs fixing, but you'd
probably have to do it less times.
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And so that's always a great thing.
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Now, of course, the interesting
thing too about rentals, like with the
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shared use models, means fewer total
boats and engines that are needed
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to serve same number of boaters.
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Not everybody could afford a boat, just
like not everybody could afford a cottage.
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And reducing manufacturing demand
and fuel use per person on the water
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would be a great advantage as more
and more people are renting out
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cottages and they're going to cottages.
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They wanna be on the water.
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Like I see in my neighborhood,
I don't know what it is, but a
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lot of boats are being bought.
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I think what happened is during
COVID, a lot of people bought boats,
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and then now are selling them for
cheaper because they don't need boats.
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So I think that's kind of
interesting in that respect.
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So I think electric motors
are making a big push.
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And then, the first-time renters
make up to close to 38% of the total
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customers in some of these markets.
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That suggests that like the access
model is pulling new boaters rather
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than converting existing boaters.
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So people who are boaters, they may
like the boat ownership 'cause they're
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used to it, they're used to that model.
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But for people like me who've never
owned a boat, and I may not have the
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ability to buy a boat and then afford
the maintenance, and I just only
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use it like once or twice a year, it
doesn't make sense for that for me.
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So this is a way to really go out and
get that information there, and I
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think that's really, really important.
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The politics around all of it
is that marina infrastructure
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investment's gonna have to increase.
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00:08:00,789 --> 00:08:03,989
It's gonna have to include more
shore charging stations, which is
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being driven by both private rental
operators and in parts of Europe and
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North America, municipal waterfront
upgrade programs, which is kinda nice.
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00:08:11,463 --> 00:08:14,403
And there's no major federal
regulatory push specifically for
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electric rental fleets yet, but
the growth so far is market driven.
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At marinas, you're probably
gonna start to see a charging
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station as well as gas stations.
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So I think that's gonna be real
interesting of who plays that role,
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who's gonna be involved, and what goes
into it when people are gonna be using
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it for marinas and stuff like that.
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00:08:30,196 --> 00:08:33,509
And of course, with rentals like cottage
rentals, are they gonna have an electric
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charging station on their docks if they're
starting to have that so people can
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actually just charge right on the dock?
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That's a big thing.
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Or bring their electric charger
from the house to the boat.
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That'll be interesting as well.
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If you enjoy boats and you don't wanna buy
a boat, you can consider renting it or
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00:08:48,259 --> 00:08:50,123
joining a boat club instead of buying it,
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00:08:50,209 --> 00:08:52,619
especially if you're just
gonna use it a little bit.
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00:08:52,776 --> 00:08:56,433
And then when renting, you ask operators
whether electric options are available
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so you're not using as much gas.
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00:08:57,879 --> 00:09:00,203
Let's be honest, if you use electric,
as long as there's a charging
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00:09:00,203 --> 00:09:03,619
station involved or somewhere you can
charge, then you are looking at a
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00:09:03,619 --> 00:09:07,074
much cheaper time because you're not
gonna have to worry about gas, you're
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00:09:07,074 --> 00:09:08,307
not gonna worry about moving gas.
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And let's be honest, electric motor
compared to a gas-powered propulsion
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00:09:12,231 --> 00:09:15,377
motor, you're gonna be able to drive
the boat and still talk to your family.
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You're not gonna have to worry about the
noise pollution, the smell, any worry
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about spillage or anything like that.
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00:09:21,524 --> 00:09:24,584
And of course, you can support
marinas that invest in shore power and
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charging infrastructure by charging
the boats that you rent there.
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There's a lot of things that
you can do that are directly
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related to you doing the work.
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00:09:31,164 --> 00:09:34,674
And then of course, you can always
push for more charging stations
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00:09:34,734 --> 00:09:36,944
at docks as well as marinas.
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So I think there's a lot of
things that we can do here as
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individuals, which is great to know.
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That's it for today's episode.
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I think this is always interesting
when we're talking about new businesses
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that are profiting off of the
sustainability of the world, really.
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And this may not make huge changes
in global climate change, but it's
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gonna help in just the way we, react.
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It helps us feel like we're doing
something good for the ocean.
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It helps us save costs overall, and we
don't have to own a boat, but you can
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rent a boat, so that's always great.
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And an electric motor,
you can always try it out.
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If you wanna buy a boat, you can always
try out an electric motor when you
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rent one for the weekend or for the
week, and I think that's really cool.
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All right.
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That's it for today's episode.
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If you have any questions and
you wanna get a hold of me, you
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can do so by just reaching out
on DM on Instagram or on TikTok.
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Social links in the show notes.
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And if you wanna support the show, as I
said, you can go to the Patreon community.
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You can join it,
speakupforblue.com/patreon.
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That's today's episode.
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I wanna thank you so much for
joining me on today's episode of the
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How to Protect the Ocean podcast.
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I'm your host, Andrew Lewin.
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Have a great day.
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We'll talk to you next time,
and happy conservation.