How 4ocean Turned Bracelets Into 50 Million Pounds of Ocean Trash Removed

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Imagine you're a surfer and you're
sitting along the beach in Bali,

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Indonesia, one of the, probably
the primo hotspots for surfing.

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I'm not a surfer, but I've
heard a lot of great things.

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I'm a diver, and I've heard
that's a great place as well.

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But then you start to notice that
while you're in the water, there's

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a crap ton of garbage and plastic
floating around in the water.

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If you're a diver underwater, you'll also
find that just kind of floating around.

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It takes away the beauty of surfing or
even diving underwater of all the reefs

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and all the beauty that you see while
you're sitting on your board waiting for

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the next wave or chatting with a friend
who's on a board as well as you're about

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to, you know, take turns riding a wave.

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Then you decide what
could we do to help this?

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A lot of people are like, "I
wonder if somebody's cleaning this

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up." And let's be honest, a lot of
governments aren't cleaning up a lot

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of this plastic that's coming in.

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We don't know who's
responsible for this plastic.

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It could be, anywhere from around the
world where this plastic is coming from.

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They've been traced to go from
Canada all the way to Asia and

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vice versa, and everywhere.

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And it really just depends
on where the currents go.

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We heard of the Great Pacific Garbage
Patch, and you hear like the five gyres

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and the plastic floats in these five
gyres, and they kinda congregate there.

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But it still washes up on
shore, and somebody's gotta

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clean it up at some point.

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In comes the 4Ocean founders,
Alex Schulze and Andrew Cooper.

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In 2017, they founded 4Oceans and have
now surpassed 50 million pounds of plastic

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and trash removed from oceans, rivers,
and coastlines as of February 20, 2026.

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That is a huge amount of plastic that's
done, starting off from one video

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that went viral, and selling bracelets,
and eventually apparel, and using

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corporate sponsorships and then some
grants and donations, eventually, to

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pick up 50 million pounds of plastic.

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And that is an insane amount.

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That is wonderful.

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I remember a couple years
ago, I interviewed Alex

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Schulze, who was phenomenal.

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He was fantastic.

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I will link to the show notes.

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But today on the podcast, we're gonna
be talking about why it's so important

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that 4Oceans exists as a business, and
what they've been able to accomplish

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in that business to show you that it is
possible to turn something as gross, I

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guess, as picking up ocean plastic from
the water, to make it into a profitable

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business that does a good thing.

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And you have this social enterprise
and B Corp that has really been able

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to build a great model and show people
what you can actually do, and either

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replicate that model with plastic or
something else where you can do some good

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for the ocean and good for the planet.

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So we're gonna talk about that on
today's episode of the How to Protect

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the Ocean podcast, where we talk about
ocean news and fun things that happen

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in the ocean, and some not so fun
things that happen to the ocean, and

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the people who are finding solutions
to do something on a daily basis right

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here, Monday to Friday, on this podcast.

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So if you are interested in this kinda
stuff and this is your first time here,

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or you've been listening to this for
a while and you actually haven't hit

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that follow button, now is the time to
hit that follow button, because we're

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gonna be talking about businesses and
electric motors on boats and how to

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earn a living wage using like doing
something on a coastline all during

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this week, and next week we're gonna
be talking something different, but

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it has to be all about ocean news.

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So it's gonna be fun.

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I'd love for you to take part.

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Don't forget to follow so
you don't miss any episode.

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If you wanna support the podcast and
all the work that I do on YouTube

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as well as on TikTok and Instagram
and Facebook, you can do so, and

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LinkedIn of course, you can do so by
going to speakupforblue.com/patreon

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and join our Patreon community there.

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That would be wonderful.

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Okay, let's talk 4Ocean.

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So Andrew Schulz now is the sole
owner and CEO of the business.

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Like I said, he surpassed 50 million
pounds of plastic as of February 20th,

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2026, and basically, him and his
original founders basically showed

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how you can create a for-profit
business and do something good for

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the ocean by picking up plastic.

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And this is not like where
he promised he would clean up

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the ocean by 2030 or by 2050.

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All he's doing is having one simple thing.

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He's like, "For every bracelet
you buy, we're gonna pick up one

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pound of trash, or five pounds of
trash depending on the product line

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that you buy and time of year."

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And so by being able to tying something
tangible with each product makes it

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really worthwhile, and I know a number
of people here in my local area of

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Burlington, Ontario, who have been able
to purchase bracelets and have been

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proud to show me, a marine biologist,
to be like, "Hey, look what I'm doing.

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I'm helping protect the ocean just by
buying a bracelet." It democratizes

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cleaning up plastic in the ocean,
just like 4Oceans is doing by saying,

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"Hey, I bought a bracelet just to
make sure that we pick up one pound

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of plastic, and I'll buy more.

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I bought some for the kids, I bought
some for my wife, I bought whatever."

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That is a huge thing.

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That makes people feel like they're a
part of something even though they're

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not actually doing the action, and I
think that's a really important aspect.

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And 4Oceans is not just like a
public benefit corporation, a

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certified B Corp. That's huge.

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That's great that they are.

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But what they are is they come in and
they, say like they have a headquarters in

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Florida, but they have an office in Bali.

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And what they do is they don't just
hire Americans to work there, they hire

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people from Bali, people who are going
to benefit from not only taking out the

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plastic, 'cause they're gonna have to
do it, that office is gonna have to do

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it, but also being paid livable wages
so that they can continue to do that and

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they don't have to look for another job.

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It's creating a business that can have
their employees contribute to the economy

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by buying things and taking care of
their family and all that kind of stuff.

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Plus, they put in infrastructure for
recycling plants and everything so to

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divvy up and separate out the garbage
from the recycling and what they can

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use to build the bracelets as well as
any of the other apparel that they have.

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And it's great.

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And so they have this infrastructure
there from offices and headquarters

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and all that kind of stuff,
and I think it's really great.

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They do it in Haiti as well.

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They have other places around the
world that they work, and they're

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working to essentially build up this
infrastructure to pick up trash.

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And I think that's wonderful.

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And just like the story at the beginning
of this episode, the founders were

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looking at beaches in Bali in 2015.

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They noticed that while they were
surfing is, there was a lot of plastic

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in there, and they said, "You know what?

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Can we do it in a business and not just
a nonprofit?" ' Cause the thing is,

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like when you have like traditional
nonprofit, the grant funding

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cleanup models struggle to sustain
year-round daily operational funding.

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It's very difficult to do that.

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It's very difficult to be able to
sustain those operations at the

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level that you need to do and be
able to fulfill what you want to do.

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In this case, it's cleaning up
coastlines and rivers and the ocean.

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So being able to have a for-profit
business, being able to sell goods to

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pick up other things that are in the
ocean, like plastics, it's amazing.

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And if you go on their social media
site, you'll see videos of them going to

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different places in Indonesia, like in
Bali or, around the US or in India and

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other places around the world where rivers
are just congested with floating plastic.

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Sometimes they're big pieces, sometimes
they're little pieces, and you actually

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watch them complete, so you get that
social proof that they're actually

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doing this work And you're actually
looking at them taking a river that's

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completely congested with plastic
pollution, and they clean it all

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up, and they show like how it goes
in like within a certain time frame.

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So they kind of fast-forward everything,
and you get to watch them clean it all

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up, and by the end it's all clean.

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Now, that could fill up again because
the infrastructure still needs help.

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This shows that you can clean up a
beach, that you can clean up a river,

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you can clean up a coastline, but you
can't prevent the plastic from going in.

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And that's where it partners with
other organizations to work on policies

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to ensure that waste management is
done properly, not only in the US

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and in Canada, but also around the
world, especially where they work.

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'Cause there's a reason why they
wanna continue to do this business.

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They wanted to create is like, is trying
to purchase like a measurable, verifiable

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outcome, like a specific weight of plastic
removed for everything that's bought.

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It gives consumers something to
kind of sink their teeth into.

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Now, some of the interesting things that
happened, like it took 18 months to reach

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the first million pounds removed, and the
company is now roughly moving 1.2 to 1.3

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million pounds per year because it's been
able to grow and work in different places.

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And the model has scaled to
12-plus cleanup locations

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across the US, Guatemala,
Indonesia, and previously Haiti.

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So that's huge to see how
these areas are expanding.

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And when they expand, they have offices
in these areas, so it's not just like

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they're coming in, taking it out once and
then leaving and then watching it refill.

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This is a constant thing that's happening.

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And now, like in 2026, 4Ocean is
launching an impact dashboard platform

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that's supposed to give corporate
partners traceable, verifiable

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insight into their funded impact.

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So an example of the transparency
demands that consumers are placing

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on cleanup as a business model.

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It's not just to say, "Hey,
we're gonna clean up a pound of

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trash." It's easy to say that.

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To do that is harder.

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But it's easy to say, "I can…
I'll clean up a pound of trash.

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Sure, no problem. I'll just go
in my neighborhood, pick it up."

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But to be able to film it, to be able
to actually show the documentation of

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it happening, that's a huge thing.

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And look, let's be honest, like
there's no government model or

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mandate that's driving this model.

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It exists because consumer demand
and corporate sustainability

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partnerships, which raise a fair
question around the limits of reliant

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on purchasing power rather than
policy to fund the ocean cleanup.

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Here's the thing.

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The bracelets fund it and, apparel
fund it, but , I guess, the downside

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of it, is that they're recycling
materials to make the apparel, but

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then the apparel will eventually go
into the garbage, and then will it be

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contributing to more ocean pollution?

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But at least we're delaying it
for a little bit, so there's

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still a problem with that.

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But even like, companies like Patagonia
recognize that selling apparel causes

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more waste, even if they're recycling it.

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And so there is that pushback when
I speak to people about these types

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of companies, and be like, "Well,
yeah, but they're just delaying the

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inevitable of this stuff coming in."

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But we need to reuse a
lot of this material.

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And to be able to reuse it and sell it
where there's something good coming out of

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it, I think is worthwhile in this regard.

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And I would love to hear your thoughts
on this, because it's important that we

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clean stuff up, but if it's putting it
in bothers you, I completely understand,

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but I would love to hear your thoughts
on that and why that's happening.

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Now, if you wanna participate in this, you
can go to 4 oceans, you can go to their

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website, you can buy a bracelet or other
apparel, and you can participate in this.

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If you're gonna look for another
cleanup organization, maybe a smaller

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one, just make sure that they publish
independently audited impact numbers,

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so not just the self-reported totals.

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' Cause it's really easy to fudge these
things because there's money involved.

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You wanna make sure that, like, if you're
starting that kind of business, you

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wanna make sure somebody, like, from a
third party independent auditor actually

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looks at doing this kind of stuff,
because I think that's really important.

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And of course, understand the
difference between prevention

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models, and then extraction models.

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So removing after the fact, but also
preventing, like, stopping plastic

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before it enters the waterways, stopping
the use of plastic, policies that

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take away single-use plastic use.

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All those kind of things
really, really help.

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And it's worth knowing which company
you should be donating or funding in

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that time frame when you look at that.

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And of course, consider buying a
product is one form of support.

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But corporate partnerships and
policy pressure will move volumes

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than individual purchases alone.

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So obviously, if you have companies
like this, corporate sponsorship is

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what really moves the needle, but
individual sponsorships and individual

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purchases really, really help.

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You just have to get to the volume that
you need to be able to make a difference

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and really get to a point where you
can be satisfied with what you want.

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But, you know, congratulations to Alex
Schulze and all his founders, and

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the people who are working there now,
because 50 million pounds of plastic

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and trash removed is huge from the
oceans, and I really respect what

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they've been able to accomplish.

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And the way they've been able to
talk about it on social media, I

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think they've used social media and
a lot of the social media platforms

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as they were growing in popularity.

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And I think that's an important aspect,
and, you know, being in the right place at

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the right time and As someone who works as
an ocean communications manager and works

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with a lot of startups and businesses,
having a communications plan before you

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move forward, and talk to people and try
and get donations or investment money

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and angel investors is really important.

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And that's what this company did.

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That's how they were able to sell out
of bracelets after their first video.

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Don't expect to go viral, but definitely
expect to have a communications

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platform and strategy to be
able to talk about your business.

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So anyway, just a, little shop talk.

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And I've got an announcement next
week where we're gonna be talking

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about this podcast not some changes
you'll hear, but some changes

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for me that have benefited me.

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So, we're gonna hear more
about that next week.

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So stay tuned, follow
if you can, if you want.

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Please do follow so you don't
miss next week's episodes.

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We got one more episode before the
interview with Alexander Mangione

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talking about EV motors on boats.

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So it's gonna be exciting.

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But stay tuned for tomorrow,
because tomorrow we're gonna be

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talking about how living wages
work on coastal conservation work.

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So that's gonna be a lot of fun
to talk about that, something

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that's very dear to my heart.

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So yeah, stay tuned.

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Thank you so much for joining
me on today's episode.

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If you wanna support us, go
to speakupforblue.com/patreon.

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You've been listening to the How
to Protect the Ocean podcast.

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I'm your host, Andrew Lewin.

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Have a great day.

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We'll talk to you next time,
and happy conservation.