3 For-Profit Companies Cleaning the Ocean and Paying Living Wages

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There is a business model that really
is working for a few different companies

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I'm gonna talk about today, because
they help clean up the ocean, and

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they help us better understand the
ocean one way or another, and a lot

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of them are for-profit businesses.

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So I think this is a really important show
for those of you who are entrepreneurs or

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those of you who might be scientists and
conservationists who really wanna have

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an impact and solve problems, but may
not wanna go the non-profit way, because

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let's be honest, the non-profit or sector
is really difficult to get grants and

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foundations to give you money these days.

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And sometimes it's better just to
sell a product or have something

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there that people can use and help
them fund the work that you wanna do.

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So we're gonna be talking about
that on today's episode of

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the How to Protect the Ocean.

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Livable Wages in Coastal Conservation
Work is the title of this episode.

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It's gonna be fun.

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I can't wait, 'cause it's something that's
very near and dear to me, something that

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I've been trying to do for a long time.

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And we're gonna talk about three
different companies that I have had

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interaction with or I've used their
products that I think are really good.

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We talked about one yesterday, 4Oceans.

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We'll talk about Ocean Sole, that have
been sponsors of this podcast before,

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and have been on the podcast before.

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And we're gonna talk about Follow, which
is the bracelets that I wear if you've-

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you can see some of the clips, this is
what I wear on the bracelets that tag

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animals, and then we get to watch where
they go, but it goes towards science,

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and they go to funding organizations.

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We'll talk all about that on
today's episode of the How

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to Protect the Ocean podcast.

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This is where you find your ocean news
and the companies who are working to

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help understand the ocean better and
clean up the ocean and do that coastal

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conservation work that we so need done,
and all by user-funded products and sales.

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And it's a lot of fun to be able to
talk about this, ' cause I feel like

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it's a new way of really working with
the ocean and cleaning up the ocean,

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the social enterprises, the B Corps
that help keep our oceans clean, that

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help best, better understand the oceans
by supporting different organizations.

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So that's what we're
gonna talk about today.

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And if you wanna support all the work
I do, giving you the resource that you

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need to make better daily decisions for
the ocean, you can do that by going to

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our Patreon page and supporting us there.

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Speakupforblue.com/patreon
is how you get there.

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Speakupforblue.com/patreon.

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All our links to the links that I mention
or anything that I mention will be in the

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show notes, so you can check that out.

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Okay, we're gonna talk
about three businesses.

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Yes, we're gonna talk about 4Ocean,
we're gonna talk about Ocean Sole,

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and we're gonna talk about Follow.

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And we're gonna talk about why it's so
important that these businesses exist and

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what they are showing could be done as
a business model for conservation work.

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I think that's really important.

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Yesterday we focused on 4Ocean, so I'm
not gonna talk a lot about it, but

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essentially 4Ocean employs over 200
full-time captains and cleanup crew

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members at living wages across Florida,
Bali, Haiti, Guatemala, and other places.

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The company also employs 350-plus
bracelet artisans in Bali and

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Guatemala who hand-make products
from recovered ocean plastic.

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I can't tell you how important that is
to support people in developing countries

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to be able to get a living wage and then
produce something, and the empowerment

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that that gives the people who are doing
it, as well as the funds and revenue that

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it provides for 4Ocean to do their work
that they need to do and still remain a

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profitable company is just exceptional.

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It really is.

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And then the workers, they
receive full-time status.

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They receive health insurance and
bonuses, that's according to the

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company and third party reporting,
'cause they are a B corp. And this

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contrasts with, like, a collection
center model used by some competitors

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where informal collectors are paid per
pound of material gathered rather than

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employed directly, which happens because
we're gonna be talking about Ocean Sole.

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Ocean Sole is a company, it's actually
a really, really cool company.

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Let me just look up their website here.

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I had it up here at some point.

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Ocean Sole, it's transforming
ocean waste into art.

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So essentially, if you've never
seen this, they used to sponsor

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the podcast for a few episodes.

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I had them on the podcast
for a few episodes.

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They recycle 10,000 plus
flip-flops every week.

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And what they do is they have
people in Kenya who go out

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and collect these flip-flops,

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hence the Sole, Ocean Sole.

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And so all these flip-flops come
in different colors, and they're

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styrofoamy and they're plasticky
and, if you just leave them on

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the beach, they'll break down.

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They'll become these little nurdles.

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They'll get into, animals, and the
toxins will get into the animals.

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It'll kill the animals, multiple,
like, sea turtles, marine mammals,

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sharks, tuna, sea birds, a lot of,
uh, different fish, and not good

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for corals and things like that.

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So what happens is you have people who
go out and collect these soles, and

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they put them into bags, and they bring
them to people from Ocean Sole, and

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they get paid per amount of, I don't
know if it's by weight or what have you,

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but of the flip-flops that they get.

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The people bring those flip-flops
back in, so it supports communities

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by paying them for the amount
of flip-flops that they get.

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They bring in the flip-flops to these
artisans that they also hired, just

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like, 4 Oceans, and these artisans
create these animals out of them.

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And if you've never seen them, I've
got, like, a shark phone holder

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I'm gonna put up to the camera.

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I don't know if we're
gonna show this on video.

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There's lions, there's giraffes,
there's manta rays, all different sizes.

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You can have small, you can have
medium, some of them are life-size

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, some of them are, like, human size.

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And they sell them to individuals,
they can sell them to museums, to

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zoos, all this kind of stuff, to
kinda highlight what it's like.

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But the, artistry that these
artisans use to get lions with

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their manes and everything like
that is absolutely phenomenal.

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And so you can create all this stuff,
you can buy this and you can just

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have it in your office or wherever
that might be, or you can get it

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as a gift and things like that.

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You see it and you get flip-flops
and other plastics out of the water.

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People that are paid for the
amount of, I think it's by

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weight of that they bring in.

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Artisans who are paid to create models of
these or bring them to life kind of thing.

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And then you get consumers who buy
them whether they're larger and

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they go to like a museum or somewhere
where you can put art or somewhere

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in a zoo or anything like that.

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Or just have them in your
office or give them as a gift.

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You can do pretty much
whatever you want with them.

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So that helps get souls out of Kenya
and in Kenya is where all the artisans

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are employed, you're giving livable
wages, which is a wonderful thing to do.

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Now Follow, which I discovered
online is a company that has an app

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where you buy a bracelet and
you get like an animal on it.

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So I've, right now I'm wearing
the manatee, and I think I'm

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wearing the whale shark one.

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And so you're buying a bracelet that
goes towards to help to fund a tag

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that is put on a whale shark or, in
this case a manatee or a polar bear

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or another like shark or a dolphin.

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They even have land animals like
gorillas and lions and tigers and

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sloths and all these other animals.

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And then you go on the app and
they give you a profile, you add

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it to your app, you follow that.

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And then when the tag is done, 'cause
sometimes the tags will pop off at

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some point, it switches to another
animal, and it'll tell you how

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many followers are on that animal.

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So you have all these people, and
some of the cases they're like 35,000

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followers for that particular animal.

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They sell a lot.

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They're a business that helps fund
organizations do those tagging studies.

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So a portion of the revenue or the
profit goes towards those tags.

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And it's obviously, it's not a one for
one if I buy a bracelet a tag gets, put on

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or I buy a tag or it gets to buy a tag.

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It's once you get multiple bracelets
it adds up to a tag and then you go.

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But for 25 bucks US I can help
an organization track an animal.

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That's huge for me.

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It empowers me.

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I like following it.

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I like seeing the profiles.

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Like for the penguins, you could actually
see videos of their nest if they're a

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female or male, like taking care of their
young, and then you can watch them go to

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one specific spot in Antarctica, feed,
and then come back and bring it back

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to their babies, which is kinda cool.

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So you have all these companies
that have a very similar model.

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You buy something, and they do
something good, or part of their model,

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like Ocean Sole, is they're doing
something good as part of the product.

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So like two of them are cleaning up
the ocean, 4Oceans and Ocean Sole,

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and then Follow is helping us better
understand the ocean by allowing us

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to contribute to buying tags for these
organizations to study these animals

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and better understand their patterns.

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Like a lot of people, when you
start doing tagging studies of like,

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say, sharks or marine mammals, you
start to find out where they go.

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And tagging is really important.

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That's how we know where great whites
are, not only for beach safety, but for

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just, like, regular conservation of great
whites and how we've been able to study

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them for so long and been able to bring
them back from the brink of extinction.

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Same with manatees, same with dolphins,
same with tigers, and same with

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gorillas and everything like that.

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Having more information about where
they go and finding out why they

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go to certain spots will really
improve our understanding of the

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species and of the world, and be
able to better protect those places.

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So I think having those businesses and
giving you those descriptions I hope

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inspires you to see what you can do.

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'Cause like, you can't
rely on governments.

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You can't always rely on
nonprofit organizations to

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be able to give you stuff.

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And you gotta be careful with
organizations who are claiming that

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they can clean up the entire ocean,
like the Ocean Cleanup Project,

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which still hasn't been able to
do it really that successfully.

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They've been able to create some
products, you know, around rivers to be

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able to pick up trash, which is great.

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But, cleaning up the Great Pacific
Garbage Patch just hasn't happened.

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They said they'd do it in five years.

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It's been longer than five years,
way longer than five years, and

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they haven't been able to do that
because of a specific reason, and

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it's just very difficult to do so.

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But these companies are doing little
bit by little bit, they are supporting

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local people in the work that they're
doing, and they're being able to

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give us something and make us feel
empowered for protecting the ocean.

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This should be the new model for
businesses that are trying to do good for

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the world and being able to turn a profit.

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I'm not saying every one of these
businesses that follow this model

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like the three, are going to succeed,
but this should be heading forward.

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You're looking at being good for
the environment, being good for

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the people, and making profit.

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The three Ps, right?

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Is this how it goes?

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I don't even remember what they were
called, but it's three Ps. And I

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think that it's important to stress
that this is the way of the future.

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You can't just make money off of stuff.

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And I see this all the time.

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I see, you know, energy drinks being
made by social media influencers

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and having all these like trashy
products that are made from cheap

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plastic, and they're taking the easy
way out because it sells really fast.

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What we need from entrepreneurs is to
be creative, to have the ocean in mind

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or have the planet in mind when they are
creating a business to ensure that they

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are not gonna ruin the planet even more.

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And that we can't afford any
of those products anymore.

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We can't afford to have
companies like, fashion companies

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say, "Hey, you know what?

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We're gonna charge a lot of money.

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We're gonna be fashionable.

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We're gonna try something new."
That's great, but we're gonna do

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it with child labor, and we're
gonna do it really cheap, and then

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we're gonna just make a lot of them.

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And if you don't like it, it'll be
so cheap that you'll just buy more

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and you won't bother to return them.

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And we'll just make money by volume.

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That's not the way to go because that's
really unfriendly to the environment.

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It's not treating people properly who
make the clothes, and we need to do

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better is really what it comes down to.

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We just need to do better for the
environment, and we can't afford

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companies like this starting up.

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And to be honest, there should
be regulations against it.

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There should have some sort of
environmental benefit and social

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benefit for each company, and they
should have to show that there's a

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benefit in there because to have the
alternative is just absolutely ridiculous.

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But anyway, that's how I feel.

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I would love to hear how you feel
about this episode and about companies

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that are starting now that are just
kind of wasteful, and you can just

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tell right off the bat they're just
capitalizing off of people who just want

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materialistic things and not really
caring about the actual product and

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stuff or the planet and what it does.

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So I would love to hear
your thoughts on that.

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You can hit me up on my social
links if you look in the show notes.

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If you wanna support the
podcast, you can please do so.

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Speakupforblue.com/patreon.

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It also supports my work on
YouTube, on Instagram, on

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TikTok, all that kind of stuff.

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I've got a lot of stuff going on and
probably be doing on Patreon some videos

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just to update you on what's happening.

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By the way, this is episode 1996.

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I am almost at episode 2000.

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I'll be addressing people in terms of
when we get to episode 2000 of things

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that have happened over the past 10 year,
11 years to get to 2000 episodes, and

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also what's gonna happen going forward.

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We'll probably do something
in Patreon as well.

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But yeah, just wanna thank you
for all the support so far, and

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we'll talk to you next week.

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But tomorrow, we have a great
episode with Alexandre Mongeon.

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He's a Canadian, lives in the US,
owns one of the largest dealers of

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boats, talking to me about electric
motors and why he thinks electric

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motors are the wave of the future.

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No pun intended.

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Kind of pun intended.

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But they are the wave of
the future and why they are.

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And so enjoy that.

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Hit the follow button.

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Enjoy that episode tomorrow.

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I wanna thank you for joining
me on today's episode of the How

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to Protect the Ocean podcast.

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I am your host, Andrew Lewin.

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Have a great day.

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We'll talk to you next time,
and happy conservation.