Short-Form Content for Ocean Awareness: What Actually Works

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Today we're gonna be talking about
short-form content and how it

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could help spread ocean awareness.

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Now, I have to admit, one of
the things that I have trouble

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with is doing short-form content
Doing short-form content that

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is not a clip from the podcast.

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If you look at my Instagram,
TikTok, YouTube Shorts, they're

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pretty much clips from this podcast.

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I videotape myself, I'm looking
right in my camera right now.

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I videotape myself, and then my editor
will take clips from the episode and

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post them up, usually two clips per
episode, and post them up on TikTok,

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on Instagram, and on YouTube Shorts.

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And they kinda give people a
perspective of what we're doing on

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these podcasts, and I think it's fun.

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It's a great thing to do.

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It's a lot of fun to be able to take part
in this kind of stuff, and to get video

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out there to show people what I do here
on the How to Protect the Ocean podcast.

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However, one of the things that
gets difficult is when I'm trying

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to create original content in
short-form content, especially video.

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That's a difficult thing for me.

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I have trouble doing that because when
I do it, I talk too long, 'cause I'm so

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used to talking on a podcast, like a,
long-form video where the three minutes,

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it's very difficult to fit the information
you want in three minutes the way I talk.

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So I have to figure out different ways
to do things, but I have some ideas on

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what I wanna do for short-form content.

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I've been watching the gurus,
and the social media people and

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everything, and what people can
do to help grow your content or

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help grow your following on this.

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And you know, I think what's
interesting is we are getting into

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a period where followers, and this
is all, all across all platforms,

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followers and subscribers are not as
important as views and as watch time.

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So making sure people watch your
video or look at your posts for as

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long as possible, and making sure
that they stay on the platform.

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I think that's something that's
always been an interesting thing

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that social media companies want you
to do in the different platforms.

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They want you to stay on the
platform 'cause, like, you know,

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something like, a platform like
YouTube, they're gonna show ads.

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So they want you to stay on the
platform for as long as possible.

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Even with Instagram, they're gonna show
ads, and TikTok, they're gonna show ads.

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They don't want you to go off platform.

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They don't want you to see a creator
and the creator's like, "Hey, go to

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my link in the bio," and then go
out there and get that kind of stuff.

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They want you to watch the video, and
so that means your video or your content

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has to be watchable from start to finish.

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So if you're doing three minutes of
content, you want it to be interesting

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for three minutes of content.

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Whereas, like, a long form, although
they want you to stay on as long as

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possible, they want you to stay on after
the video or after they're listening.

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So I think that's really
interesting to see.

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Podcasting is a little bit different,
but we're gonna be talking about

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short-form content, 'cause I feel
like this is where I have trouble.

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This is where the trouble really
begins for me, is because doing any

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piece of content, and usually it's
video, a short-form video, in between,

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like, 60 and 90 seconds is is not
easy to do, especially for someone

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who likes to talk as much as I do.

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And so you, what you need, you
need a couple of different things.

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You need it to be built for
vertical viewing, so you're

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probably recording on your phone.

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You're having maybe one of
those little microphones, like

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I have a RODE, a wireless mic.

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You're probably looking,
like, the sound has to be on.

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It has to be, like, a fast hook, 'cause
people can scroll really, really quickly

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if they don't like what they see or
they don't like what you're doing.

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It has to be something
that's interesting to them.

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And it's not really a mini
version of the long-term content.

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Like, my clips do okay, but they're
not really built for that mini

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version or that timeline, right?

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Of the 30 to 60 to 90 seconds
or even three minutes.

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And so it has its own format, and it has
its own rules in this short-form content.

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And I think it's something
that's really interesting.

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And a lot of people who do
podcasts don't do short form,

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and short form don't do podcasts.

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And I think the two can really
meld together because you're

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reaching a different audience.

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Just like when you go from podcasting
on audio platforms and then bring

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it to a video platform like YouTube,
you're looking at expanding that

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audience to a different audience.

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Because people who watch YouTube
podcast-listening people, which may

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not be short-form listening people.

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So they're all different
types of audiences.

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So if you want to build a brand or
in this case, if you want to spread

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ocean awareness, ocean science, ocean
conservation, you will want to hit

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every different platform differently.

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You may not want to spread it
out as I do, as repurposing.

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It used to be like,
"Hey, just repurpose it.

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It's great." I don't think I'll ever
stop posting those clips because they're

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so easy to post, but I gotta create
something new in this kind of situation.

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I think if you are looking at doing
short-form content, which I know

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a lot of people, like my daughter
wants to get into short-form content.

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She gets into science communication,
because she wants to be a wildlife

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biologist, because that's where
the platform where she lives in,

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Instagram, TikTok, that's where she is.

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She doesn't listen to podcasts.

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She doesn't really watch YouTube as
much as she used to when she was a kid.

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And so now being, you know, 18, 19 years
old, she is going to be going into this

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type of content, like short-form content.

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Now, the one thing is, is you're gonna
be hitting a different audience, right?

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It's a different target audience.

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And the thing is it's a low commitment
for the viewer, which means it's a low

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barrier of entry for that first exposure.

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The way TikTok works, even now, a lot
of other platforms, whether it be

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LinkedIn or Instagram or YouTube Shorts.

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The barrier to be exposed to something
new is really low because the algorithm

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is just like, you know, you have the
FYP page, the For You page on TikTok,

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where it's basically serving up
content, like it's testing out content

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all the time in front of the user.

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So I'll get content every once in a
while that has nothing to do with what

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I like or what I've liked in the past.

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They throw something that's different.

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I'm like, "No, I don't need to
know that." And then they'll give

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me something else, and then it
continues to give me something.

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Then they'll give me stuff that I
may not follow the person, but I

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continually get that video back.

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It's changed the way algorithms
work across social media because the

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virality can increase so much because
it's constantly showing your video in

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front of people that it thinks might
like it, and it might be experimenting

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with people who may not like it.

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So your fringe becomes big.

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Like, you have your core audience,
then you have your fringe audience

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that might pull in some things.

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So they may not like my podcast clips,
but they may like a series that I'm

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going to do on conservation or a
series I'm gonna do on education.

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It really just depends on what they
do, but they're gonna get those

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videos every once in a while, so
I can get picked up by anybody.

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So it's not just going to my followers
if I have like three or four followers.

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It's going to everybody.

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And then it kinda narrows it down
based on what they've liked before.

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So if somebody likes a nature video
or somebody likes an education video

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on something science-y or something
wildlife, they might get one of my videos

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on conservation or on ocean conservation
because that's in their wheelhouse

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and the algorithm figures that out,
which I think is really interesting.

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So I think it's not a subscriber-driven
algorithm, it's a video.

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It looks at what can go viral or what
can do it, it makes things go viral.

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I had a video recently on TikTok
that hit 107,000 views in, like, two

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days, and that was incredible, right?

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And I was like, wow, this didn't
really have anything to do…

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It had to do with ghost nets, and
it was a clip from my podcast, and

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it just all of a sudden it went.

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All my other clips on TikTok were
getting two, maybe 300, maybe 500

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every once in a while, but two to
300 views, which is phenomenal to me.

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Like, I know that's not, like,
influencer status or content creation

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status, like, where I can get money,
'cause in Canada you can't get money

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on the program from what I understand.

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But it's kinda cool to see that, you
know, every once in a while something

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pops off that you don't expect.

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And so I think this kinda really works
well in the way of posting and being seen,

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like, oh, this can go viral at any moment.

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Not that I'm looking to go viral or
you should be looking to go viral.

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And by the way, when I say me, this
is what I'm gonna do, I think this is

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something that you should consider doing.

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If you're a scientist, a wildlife
biologist, you're interested in

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science, or you're interested in nature,
interested in the ocean, you should be

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posting on talking about things that you
know, that you love to even find out.

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And I think, this is a great way
of correcting misinformation.

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How megalodon myths or shark attack fear
or viral animal videos, you can kinda

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take a look of what's the right thing
to do ethically, what's not the right

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thing to do, what's real, what's not.

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It's a really good way to stitch
something or get in on something

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and be able to talk about it.

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I think it's kinda cool to see.

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Now, two people I'm gonna be referring
to throughout the week is Kristian Parton,

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who owns Shark Bytes on YouTube, and Kay
Passionate, she owns a YouTube channel,

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but she also is on Twitch, she's also
on TikTok, and she's also on Instagram.

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They have big followings, right?

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Especially Kay Passionate.

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Kay Pass- has a very big following on
a lot of these different platforms.

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And so it goes to show that you can
talk about animals in a cool and fun

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kinda way, even just quote-unquote
yapping type of way, which is, like, a

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new trend we'll talk about in a second
on short form video and still be able

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to produce, like, really good content.

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It takes time, and we'll talk
about that workflow in a second,

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but that's something that you can
take a look at or do really well.

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Let's talk about what works.

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I'm not gonna talk about, like,
yet about the video itself, but

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I wanna talk about what to post.

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You can go in and you can
post random sort of ideas.

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You can do like education episodes, like
taking animals, like we're gonna talk

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about the bullfrog, or we're gonna talk
about the Humboldt squid, or we're gonna

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talk about the great white shark today.

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Or, you know, I'm gonna comment
on the latest Shark Week episode

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that I thought was either good
or bad or for whatever reason.

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You could do like narratives
or editorial-type posts.

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And so I think when you start to hone
in on stuff and see what works and

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what doesn't, experiment, by all means.

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But I think at the beginning it's really
important to figure out what you're

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going to talk about on a regular basis.

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What do you enjoy to talk
about on a regular basis?

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Do you enjoy talking
about just pure education?

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Do you enjoy talking about conservation
projects that are happening?

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Do you enjoy doing like reaction
videos, busting myth videos?

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I think doing it randomly is okay.

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I think you'll do okay if
you do it consistently.

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You should come up with a plan
of doing some type of series.

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It seems that the follow me series
on a journey will do better because

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people are invested in that journey.

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So there are a lot, you
can see it in fitness.

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So there's a number of people online who
are saying, "Follow my fitness journey.

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I'm trying to lose weight, I'm trying
to gain muscle, I'm trying to lose

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my dad bod," all this kind of stuff.

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And you can say, "This is day one of me
trying to lose or get into a dad bod with

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a kettlebell exercise thing." I've seen
that from a guy that I kind of follow.

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I'm like, "Oh, that's
kind of interesting."

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Like, these are really easy to do
workouts at home and you kind of do it.

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It's kind of fun if you think, "Oh, I
can't get to the gym today," or, "I'm

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recovering from something, maybe I can do
this quick workout and do it that way."

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There's one woman who's on TikTok that
I see, I'm sure she's on Instagram too,

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and she has quite the following, where
she is learning something new every day.

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And so she has a notebook that she
writes down every day of something

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she learned that's new to her.

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And I think that's fun.

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That's a fun way of like watching
something that's not detrimental

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to your psyche in terms and your
mental health, but you're learning

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something new along with her.

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And then she actually sells her
notebooks with all the stuff that she's

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learned and what you can learn and how
you can follow the journey with her.

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I think it's really cool.

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So you can do a lot of these types of
series where it's like these follow

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along journey series where you're
trying to figure out something new

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00:11:39,272 --> 00:11:41,872
or you're trying to talk to somebody
and educate somebody and I think

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those seem to work really well.

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Now, the structure of the
video has to be focused.

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And it takes a while to craft these.

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This is where I think is the most
frustrating aspect of it because there

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are some people who will get on and
they'll do this form that's yapping.

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Yapping is just you're basically
talking into your phone.

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You may have a microphone, you may not.

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It's very casual, and you're
talking about one idea.

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And you have that idea, and you say
it for, you know, anywhere between 60

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seconds and three minutes, and then
you just kinda go and that's your video.

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It doesn't have to be highly edited,
it could just be casual, but

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you still have to hook people in.

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So the hook in the first one
to three seconds is huge.

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Like, if you don't earn that next
second, the algorithm will move on.

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It's not gonna push it out.

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So having something that is a strong
statement and saying, "Hey, you know

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00:12:24,731 --> 00:12:28,474
what? You need to capture me or I'm
gonna continue to scroll. So it could

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00:12:28,484 --> 00:12:32,544
be, like looking at sharks, like, " Have
you seen the shark video that attacked

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00:12:32,544 --> 00:12:35,394
the surfer?" Which you don't really
wanna say that because that's kinda

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bad, but that catches people's eyes.

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Or, "You're never gonna believe what
happened in the waters of Monterey

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Bay with this great white shark." And
then you can talk about what happened.

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You have to earn the viewer.

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If you're gonna do this science
communication stuff, you have

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to look at how they're scrolling
past and easy it's scrolling past.

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Having that first image, whether it
be you or whether it be a picture of

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what you're talking about, and then
that hook to say, "Hey, I need to

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00:12:59,151 --> 00:13:02,281
hook you in. I need to bring you in on
this episode. Follow me through this

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00:13:02,281 --> 00:13:03,937
episode." I think that's important.

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And then of course, only
introduce one idea per video.

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Like, not a summary of everything you know
about that topic, but just one idea that

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00:13:11,014 --> 00:13:13,084
can, you can say in one to three minutes.

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This is where I struggle, is the
content itself, which is very

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00:13:15,934 --> 00:13:19,374
important, and I think that's why I
don't do it as much as I want to do it.

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00:13:19,577 --> 00:13:22,917
You have to just stick to one thing
and realize that you have to put the

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00:13:22,917 --> 00:13:24,687
information between one and three minutes.

255
00:13:24,911 --> 00:13:28,331
I think, you know, a lot of people talk
about repurposing, and I just talked about

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00:13:28,331 --> 00:13:29,451
it, like doing clips and things like that.

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I still think there's a style in
each platform that you can do, and

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00:13:32,851 --> 00:13:35,771
if you're able and have time to
do those videos for each platform.

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00:13:35,771 --> 00:13:39,661
I think short form video, if you're
just filming it on your phone and not

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00:13:39,661 --> 00:13:43,747
within an app like TikTok or Instagram,
I think it's easier to cross-promote,

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00:13:43,757 --> 00:13:45,557
like to go on Instagram and on TikTok.

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But something that works in Instagram
may not work in TikTok, and vice versa.

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00:13:48,917 --> 00:13:50,927
So don't expect the same kinda thing.

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00:13:50,937 --> 00:13:53,357
So, I think you're looking at,
like it's might be better to do

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00:13:53,357 --> 00:13:56,917
like a native platform style over
like a polished production too.

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00:13:56,947 --> 00:13:57,761
It's like keep it casual.

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00:13:57,761 --> 00:14:00,841
So overly produced content
often underperforms, like raw,

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00:14:00,841 --> 00:14:03,461
direct-to-camera style type of videos.

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00:14:03,601 --> 00:14:06,441
Which I said before, like yapping
tends to be the big thing right now.

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00:14:06,451 --> 00:14:09,824
It used to be highly produced video, now
it's like, no, no, where you can just have

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00:14:09,824 --> 00:14:11,734
a little chitchat in one to three minutes.

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00:14:12,021 --> 00:14:13,151
And of course captions matter.

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00:14:13,151 --> 00:14:16,211
A lot of people will watch videos where
they're just reading the captions.

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00:14:16,384 --> 00:14:17,524
They don't have sound on.

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00:14:17,534 --> 00:14:19,254
They might be at work, they might
be somewhere where they don't

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00:14:19,254 --> 00:14:21,511
want the sound to be on, and
they can just read those captions.

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00:14:21,511 --> 00:14:25,274
So having clear, easily read
captions are always great, just in

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00:14:25,274 --> 00:14:27,744
case they're watching it with the
sound off, which most viewers do.

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00:14:28,014 --> 00:14:31,094
And then of course, you can start
using trending audio and formats.

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00:14:31,104 --> 00:14:34,894
One thing that Dave Ebert does on
Instagram is he'll use pictures to

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00:14:34,894 --> 00:14:38,384
promote our Beyond Jaws podcast, but
he'll put some trending audio or put

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00:14:38,384 --> 00:14:41,821
audio that he thinks that is trending,
and he'll put it on, and it does pretty

283
00:14:41,821 --> 00:14:43,371
well, which is interesting to see.

284
00:14:43,524 --> 00:14:44,451
So those always help.

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00:14:44,611 --> 00:14:47,261
And then of course the big thing
about when you're filming it.

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00:14:47,517 --> 00:14:49,967
Filming one is an easy feat.

287
00:14:50,241 --> 00:14:54,834
Filming 10 is harder because you're always
coming up with that creative aspect.

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00:14:55,047 --> 00:14:59,384
Having consistency over, like,
commentary formats or over,

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00:14:59,384 --> 00:15:00,997
like, perfection is huge.

290
00:15:01,387 --> 00:15:03,587
Consistency over perfection
is the biggest thing.

291
00:15:03,597 --> 00:15:06,037
It doesn't have to be crazy produced.

292
00:15:06,307 --> 00:15:10,507
All it has to do is get the point
across, especially with short-form video.

293
00:15:10,507 --> 00:15:12,837
You capture the people for,
like, less than three minutes.

294
00:15:12,847 --> 00:15:15,187
You wanna make sure you
get your stuff across.

295
00:15:15,207 --> 00:15:16,027
That's really important.

296
00:15:16,307 --> 00:15:20,677
And then of course, like any kind of react
and commentary format does really well,

297
00:15:20,741 --> 00:15:21,941
especially for science communicators.

298
00:15:21,951 --> 00:15:25,494
So reacting to a viral animal
videos or any kind of news events is

299
00:15:25,494 --> 00:15:26,894
really, you can do that really well.

300
00:15:26,894 --> 00:15:28,874
You can use like a
green screen behind you.

301
00:15:28,874 --> 00:15:31,867
You can edit it after if you really
want to quickly so that people

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00:15:31,867 --> 00:15:33,357
can see what you're referring to.

303
00:15:33,357 --> 00:15:34,257
It's always great.

304
00:15:34,444 --> 00:15:36,564
Now, all this work, it takes time.

305
00:15:36,914 --> 00:15:39,274
It could take a significant amount
of time, especially at the beginning.

306
00:15:39,447 --> 00:15:42,691
Doing your first like seven, posts
where you're doing it once a day.

307
00:15:42,967 --> 00:15:44,224
You know, you're trying
to create all that.

308
00:15:44,224 --> 00:15:44,754
That can be difficult.

309
00:15:44,754 --> 00:15:48,614
A workflow helps to organize
everything, and do know that it

310
00:15:48,614 --> 00:15:50,844
gets easier as you continue along.

311
00:15:51,074 --> 00:15:55,197
So your first seven posts may not be
that great, but then the next seven

312
00:15:55,197 --> 00:15:58,037
will be better than the first seven,
and then the next seven will be better

313
00:15:58,037 --> 00:16:00,287
than those, and then you're gonna
continue to get better and better.

314
00:16:00,431 --> 00:16:01,891
Your hooks are gonna get better.

315
00:16:02,117 --> 00:16:05,777
Your ability to speak between one and
three minutes is going to get better.

316
00:16:05,974 --> 00:16:09,504
All that is gonna get better as you
go along, but the consistency is

317
00:16:09,504 --> 00:16:11,794
what helps you build your following.

318
00:16:12,094 --> 00:16:14,304
It's not just gonna be
an exponential thing.

319
00:16:14,304 --> 00:16:18,107
It will be, but that beginning part
is gonna rise slowly, and then as

320
00:16:18,107 --> 00:16:20,287
people start to catch on, you'll
start to get bigger and bigger

321
00:16:20,287 --> 00:16:23,587
and get that hockey stick feeling
in the graph, but be patient.

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00:16:23,937 --> 00:16:27,147
The way I always look at it from a
science perspective, from a conservation

323
00:16:27,147 --> 00:16:30,767
perspective is like if I wanna grow
this, it's not about going viral, it's

324
00:16:30,777 --> 00:16:32,157
not about having the most followers.

325
00:16:32,157 --> 00:16:34,507
It's about how much information
could I spread to the people

326
00:16:34,507 --> 00:16:35,397
who really wanna see it.

327
00:16:35,664 --> 00:16:37,661
The bigger you are, that's
great, but you're gonna get

328
00:16:37,661 --> 00:16:39,001
a lot of haters out of that.

329
00:16:39,001 --> 00:16:40,581
So that comes with consequences.

330
00:16:40,767 --> 00:16:44,447
But when you just sit there and you
can do it consistently, whether it's

331
00:16:44,457 --> 00:16:48,367
one day a week or every weekday or
once a week or whatever, the more

332
00:16:48,367 --> 00:16:50,361
you post the better, and you'll
get better and better and you'll

333
00:16:50,361 --> 00:16:51,851
probably start to like it a lot more.

334
00:16:52,057 --> 00:16:52,907
So I think that's important.

335
00:16:53,037 --> 00:16:55,137
Let's quickly touch on monetization.

336
00:16:55,207 --> 00:16:58,467
Because it takes so much time, because
you're working at it, I do think that

337
00:16:58,467 --> 00:17:00,527
there's ways to get money out of it.

338
00:17:00,717 --> 00:17:03,707
And if you're spending that much time
and you're becoming a content creator,

339
00:17:03,707 --> 00:17:06,491
not an influencer, but a content
creator, that's a really important part.

340
00:17:06,491 --> 00:17:10,051
But with these short-form platforms,
they don't really pay like crazy like,

341
00:17:10,051 --> 00:17:12,791
something else, like another platform
that we'll talk about this week.

342
00:17:13,084 --> 00:17:15,344
They're pretty small compared
to long-form like YouTube.

343
00:17:15,474 --> 00:17:17,394
The partner program is pretty big.

344
00:17:17,607 --> 00:17:21,497
It's worth being up front with you
that the amount you're gonna get

345
00:17:21,517 --> 00:17:24,797
is gonna be piddles compared to
what you're gonna get on something

346
00:17:24,797 --> 00:17:25,997
like YouTube or somewhere else.

347
00:17:26,027 --> 00:17:27,747
And even then you need a lot of views.

348
00:17:27,747 --> 00:17:30,117
You don't necessarily need a lot of
subscribers, you need a lot of views.

349
00:17:30,221 --> 00:17:34,041
So for instance, like the TikTok Creator
Rewards program replaced the old creator

350
00:17:34,041 --> 00:17:38,824
fund, pays roughly 40 cents to a dollar
per thousand qualified views, and it

351
00:17:38,824 --> 00:17:44,101
requires at least 10,000 followers and
100,000 views in the past 30 days, and

352
00:17:44,161 --> 00:17:47,001
only videos over one minute qualify.

353
00:17:47,341 --> 00:17:50,641
So they're trying to get people to do a
little more long-form content on TikTok.

354
00:17:50,814 --> 00:17:52,574
You still need a ton of followers.

355
00:17:53,354 --> 00:17:55,854
You need those 10,000 followers
and 100,000 views in the past

356
00:17:55,854 --> 00:17:59,384
30 days to continue to be able
to build on this type of money.

357
00:17:59,394 --> 00:18:01,364
And I think it's only
available in certain countries.

358
00:18:01,374 --> 00:18:03,554
I don't think it's available
in Canada at this point.

359
00:18:03,837 --> 00:18:05,987
Now YouTube Shorts monetization's
a little bit different.

360
00:18:05,997 --> 00:18:09,244
The RPM is much lower than
TikTok, roughly about a cent

361
00:18:09,274 --> 00:18:11,384
to 10 cents per thousand views.

362
00:18:11,551 --> 00:18:16,014
But the sheer volume of views on Shorts
can still add up, so there's still ways

363
00:18:16,014 --> 00:18:17,534
that you can actually build on that.

364
00:18:17,851 --> 00:18:21,117
Instagram Reels, the lowest
direct payout of the three.

365
00:18:21,234 --> 00:18:24,837
It's comparable to YouTube Shorts,
roughly one cent to three cents per

366
00:18:24,837 --> 00:18:27,537
thousand views through reels and bonuses.

367
00:18:27,547 --> 00:18:30,951
Now, with Instagram, and I don't
know if this is the same with TikTok.

368
00:18:30,981 --> 00:18:33,781
With Instagram, there are
ways where you can sell

369
00:18:33,781 --> 00:18:35,771
subscriptions to specific content.

370
00:18:35,984 --> 00:18:39,194
So you can almost sell, like, a membership
to specific content so that people

371
00:18:39,194 --> 00:18:41,244
can gain more about what you're doing.

372
00:18:41,244 --> 00:18:43,734
So the people who really believe in
you and they're followers on Instagram,

373
00:18:43,784 --> 00:18:46,841
they wanna pay for that, they can
subscribe monthly, and you can put

374
00:18:46,841 --> 00:18:50,221
out specific videos, you can go live
for just them, and that kind of stuff.

375
00:18:50,311 --> 00:18:52,561
Typically, it takes a lot
of followers to get that.

376
00:18:52,561 --> 00:18:54,427
That's why they always
say over 10,000 followers.

377
00:18:54,517 --> 00:18:56,717
It takes a while to get there,
but it's kind of interesting.

378
00:18:56,881 --> 00:18:59,861
Now, direct ad share payouts
- it's really a volume game.

379
00:19:00,074 --> 00:19:03,124
And it's not usually a primary
income of a lot of creators,

380
00:19:03,134 --> 00:19:04,594
especially with short-form content.

381
00:19:04,827 --> 00:19:08,947
The real money comes from indirect,
like brand sponsorships, affiliate

382
00:19:08,947 --> 00:19:13,041
codes, product placement, and using
clips as a funnel to monetize a long-form

383
00:19:13,051 --> 00:19:15,411
platform or a Patreon-style support.

384
00:19:15,411 --> 00:19:16,781
So Patreon is for creators.

385
00:19:16,781 --> 00:19:21,231
It's a fund where people can pay to get,
like, certain member benefits, which is

386
00:19:21,241 --> 00:19:26,351
like early release of episodes, or you
could have, like, lives, or you can have

387
00:19:26,351 --> 00:19:28,731
groups similar to what I do on my Patreon.

388
00:19:28,731 --> 00:19:30,391
So you can work that for anything.

389
00:19:30,611 --> 00:19:33,874
TikTok Shop and affiliate programs
it's become a bigger piece of

390
00:19:33,874 --> 00:19:35,554
the pie for creators as well.

391
00:19:35,647 --> 00:19:35,977
So yeah.

392
00:19:35,977 --> 00:19:39,517
So I think, like, the big thing to
realize with all of this, Monetization

393
00:19:39,537 --> 00:19:41,097
for short-form is really difficult.

394
00:19:41,357 --> 00:19:43,837
Brand sponsorships and things like
that that people get, that's great,

395
00:19:43,837 --> 00:19:46,677
but then you're beholden to that
brand, so be careful of who you're

396
00:19:46,677 --> 00:19:49,767
willing to have, what type of brand
you're willing to have on your TikTok,

397
00:19:49,767 --> 00:19:52,307
Instagram, and your short-form content
platforms, because that will matter.

398
00:19:52,307 --> 00:19:54,847
People are gonna hold you to it, and
you wanna make sure that, especially if

399
00:19:54,847 --> 00:19:57,407
you're talking about science, that it's
science-related or conservation-related.

400
00:19:57,607 --> 00:20:00,897
So make sure it's gonna do
well for your actual piece.

401
00:20:01,071 --> 00:20:03,051
So miniseries does really well.

402
00:20:03,201 --> 00:20:05,401
You know, short-form
is a great entry point.

403
00:20:05,731 --> 00:20:06,951
It's not the destination.

404
00:20:07,217 --> 00:20:10,737
You want to make sure that you have some
kind of journey or follow-along video

405
00:20:10,737 --> 00:20:14,087
where you can just talk about one piece
at a time, even it's at each and every

406
00:20:14,087 --> 00:20:15,747
day that's nice and quick and casual.

407
00:20:15,747 --> 00:20:17,207
You don't have to be overly produced.

408
00:20:17,217 --> 00:20:18,951
That's a benefit if you're starting out.

409
00:20:19,164 --> 00:20:20,194
And I think it's really important.

410
00:20:20,364 --> 00:20:22,134
I think it's really important
to spread awareness.

411
00:20:22,297 --> 00:20:25,837
It's kind of interesting that if
you've ever found a video where you

412
00:20:25,837 --> 00:20:28,731
have seen something, and say it's
like a wildlife thing, and all of

413
00:20:28,731 --> 00:20:31,174
a sudden you look at it and you're
like, " Oh yeah, this is really cool.

414
00:20:31,404 --> 00:20:34,814
I'm gonna go down this rabbit hole and
I'm gonna follow this thing," that's where

415
00:20:34,824 --> 00:20:38,624
short-form really gets the awareness, and
I think that's really important to do.

416
00:20:38,834 --> 00:20:40,494
So that's the episode.

417
00:20:40,594 --> 00:20:43,234
If you have any questions about
short-form content, feel free to reach

418
00:20:43,234 --> 00:20:45,187
out on Instagram, TikTok, Facebook.

419
00:20:45,261 --> 00:20:46,471
links are in the show notes.

420
00:20:46,521 --> 00:20:49,671
Really appreciate if you have any
questions, I can answer them however

421
00:20:49,671 --> 00:20:50,941
I can just based on my experience.

422
00:20:50,961 --> 00:20:55,621
I will be creating my own follow-along
journey on short-form, like a couple

423
00:20:55,621 --> 00:20:58,681
of things, and I think you'll be seeing
me talking about this type of stuff.

424
00:20:59,141 --> 00:20:59,451
So yeah.

425
00:20:59,461 --> 00:21:02,994
So it'll be a lot of fun to try this out,
and I think it's gonna be a lot of fun.

426
00:21:03,024 --> 00:21:06,124
Tomorrow, we're gonna be going into
something I'm really familiar, uh,

427
00:21:06,164 --> 00:21:09,664
with, is podcasting and how podcasting
has helped me and sort of the

428
00:21:09,664 --> 00:21:13,204
workflow that I've come up with to
get to this many episodes, and we're

429
00:21:13,204 --> 00:21:14,404
gonna talk about that on Wednesday.

430
00:21:14,424 --> 00:21:15,617
So, stay tuned.

431
00:21:15,677 --> 00:21:18,167
Hit that follow button if you don't
wanna miss any of the episodes, and of

432
00:21:18,167 --> 00:21:22,327
course, we're gonna be talking to Amy
Weldon, who is in charge of the Blue

433
00:21:22,327 --> 00:21:26,701
Collar White Coat podcast, and she's
releasing her second season on Friday.

434
00:21:26,711 --> 00:21:28,991
You'll get to hear all about
it on Friday's episode.

435
00:21:29,137 --> 00:21:31,577
I wanna thank you so much for
joining me on today's episode of the

436
00:21:31,577 --> 00:21:32,807
How to Protect the Ocean podcast.

437
00:21:32,977 --> 00:21:33,567
Have a great day.

438
00:21:33,567 --> 00:21:35,707
We'll talk to you next time,
and happy conservation.