Aug. 11, 2026
The Power of Podcasting for Ocean Science Communication
Podcasting has been part of Andrew Lewin's life for 11 years, and in this episode he explains why he thinks more people working in ocean science and conservation should be doing it too. He walks through what makes long-form audio and video different from the short clips discussed in yesterday's episode: the ability to sit with complex topics, tell a full story, and reach an audience that's multitasking, whether they're walking the dog, working out, or gardening while listening.
Andrew gets specific about what podcasting actually requires. He covers how titles and the first several seconds of an episode function as the hook, why podcast search and discovery lag behind YouTube's, and why algorithms on platforms like Spotify and Apple Podcasts make organic growth slow. He's also direct about monetization: there's no creator fund, sponsorships have to fit your brand, and building a loyal audience takes years, not weeks. (Note: the specific reach and market-size figures cited in this episode should be verified before publishing.)
The throughline is that podcasting isn't a shortcut to reach or income. It's a long game that builds authority, opens doors, and gives ocean science a format built for depth. Andrew shares how the show helped him land his role at Pisces Oceans, and closes with practical advice for anyone considering starting a show: listen first, differentiate your angle, and don't worry about equipment before you worry about your message.
Takeaways:
- Long-form podcasting allows for depth and storytelling that short-form content can't accommodate
- Titles and the opening hook (roughly the first 10 seconds) heavily influence whether a new listener stays
- Podcast discovery and algorithms lag behind YouTube's searchability
- Monetization in podcasting is slower and less structured than other content platforms; sponsorships need to align with your brand values
- Building a loyal, engaged audience takes years of consistency, not virality
- Differentiating your podcast's angle matters more than competing head-on with existing shows in your niche
- Equipment is a secondary concern; message clarity comes first
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Transcript
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Since you're listening to this podcast,
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I'm going to have this assumption
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that you are a podcast listener, right?
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You've been listening to this podcast
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forever, however many days, months,
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years, and you listen to
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other podcasts as well.
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And you realize the
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benefits of podcasting.
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You realize that you could multitask
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while listening to
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something in your earbuds.
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You can go for a jog.
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You can exercise in a different way, like
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do a workout with weights.
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You can take your dogs out for a walk.
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You can sit out in the backyard and
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garden while having earbuds in and
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listening to me or anybody else talk
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about a topic that
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they're passionate about.
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And you get to listen to that and you see
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the benefits of especially doing any kind
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of science communication, whether it's
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ocean science or any other kind of
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science and conservation.
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You understand that the power of having
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long form podcasts, being able to dive
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deep into complex information and be able
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to provide it for you.
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That's able to listen to while you're
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doing other things and you're able to
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consume that not to say that you can
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understand that you can't understand the
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science, but sometimes it
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gets a little complicated.
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I'm not here talking about a Nova's and
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try squares and all that kind of stuff
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and T tests and everything like that.
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I'm talking about what the implications
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are for certain projects, research and
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everything like that and decisions that
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are made in politics to the
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environment, to the ocean.
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And you understand the power of that
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because that's what we
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do here on the podcast.
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We talk about what is good for the ocean
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and science communication is great for
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the ocean, especially
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when you're using podcasts.
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So if you listen to the material and you
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like it, you like ocean use, you like
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ocean conservation, ocean science and you
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like science communication, hit that
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follow button because I talk
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about that Monday to Friday.
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This week, we are talking all about
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science communication, the platforms that
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you can use to really get into science
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communication for
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whatever that suits your needs.
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Yesterday, we talked
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about short form content.
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Today, we're talking about
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long form podcast content.
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So mostly audio content.
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We'll get into the video in just a
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second, but mostly audio content.
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And we're going to talk about why it's
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important to do all that kind of stuff.
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And of course, tomorrow I've got a
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special announcement Thursday.
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We're talking about
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YouTube and live streaming.
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And then on Friday, we have an interview
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with Amy, Amy Weldon, who is talking
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about her new season on her podcast, Blue
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Collar White Coat, which you're going to
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hear all about on Friday.
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Something to definitely listen to.
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All right, let's get into podcasting
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because obviously this is
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one of my favorite mediums.
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It is my favorite medium, to be honest,
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as a way to be able to communicate what I
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would like to do in this world, right?
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What I would like to do for you and what
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I would like to do in
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the conservation world.
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And it solidified me as not an expert,
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but definitely an authority in
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communicating science for many people for
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potentially you or anybody else who's
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listening in the audience, who listens to
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this podcast each and every day or every
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Monday to Friday or once a week or just
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the interviews or anything like that.
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You tend to build into this because it's
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really important to you.
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And I think that's cool.
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I really, I really do.
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I think to be able to talk to so many of
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you from all over the world, we're in
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like 185 countries, right?
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All over the world, over 3 million
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downloads in the last 11 years.
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You know, it's been a
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great experience, right?
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And so today we're going to be talking
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about what's important to me about
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podcasting and what I think, why I think
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many of you and many
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organizations should be podcasting.
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And I think it's definitely a platform
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that people undervalue
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from a creation standpoint.
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But when you get a great eyes, you build
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that as you have that patience and you
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and you're able to dedicate the time to
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do it because it is a lot
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of time and a lot of work.
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You are able to create something special
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and build an audience of of loyal
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followers and subscribers and people who
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actually care about what you do.
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And in the ocean world, people care.
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People care a lot and they're very loyal
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and they're very passionate.
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And I think it's it's really important to
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have that those types of discussions.
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So with that said,
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let's talk about podcasting.
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Obviously, you know, my journey, you
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know, 11 years into the into podcasting,
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it's changed my life has helped me get at
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this job that I met with Pisces Oceans as
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an ocean communications manager.
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I know I was never an ocean
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communications manager before.
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I never got paid for this
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kind of stuff to do before.
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And now that's all
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changing because of the podcast.
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It's also allowed me to become an
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authority around the world for certain
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parts around the world where people are
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listening to the podcast on each and
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every day, even every weekday.
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You know, that's that's a huge thing for
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me to be able to spread this news that
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may or may not have been able to get in
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their ears or in front of
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their faces at some point in time.
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So being a resource for the ocean, for a
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lot of people who listen to this podcast
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is really important to me.
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That's why I started this.
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And it also allows me to introduce people
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that don't normally get, you know, wide
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coverage, you know, whether it be online,
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whether it be on mainstream media.
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There are a lot of people who are working
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within the ocean science and conservation
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fields who are doing amazing things and
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who are very passionate and are very
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personable and likable people.
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And they don't get the in front of the
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people that I want to get in front of you
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in front of this audience.
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So I get to bring those on the people on
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to be able to talk about what they do.
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And you get to hear it straight from
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their mouths and you get to hear about my
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curiosity in that type of way.
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But I think the benefits I talked a
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little bit about the big benefit.
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It's a long form type of content.
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Right. It could be it could be audio.
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Now could be video.
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YouTube is saying
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that they have podcasts.
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Now, I should mention that the actual
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definition of a podcast is something that
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is spread through an RSS feed.
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It's an RSS file.
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Right. So it's a specific type of file.
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But when you do a YouTube podcast, it is
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just a YouTube show that has
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a playlist that is a podcast.
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And that it's allowing that that category
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allows it to go on YouTube music.
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That's all it is.
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And podcasts do pretty well shows do
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pretty well on YouTube.
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And there's a benefit to that.
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And we'll talk about that in a second.
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But the benefit of having a podcast, you
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have a long form podcast, you can talk
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about complex information like ocean
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science, like ocean conservation and get
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into the nuances of the story.
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You can have some great storytelling that
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is difficult to do in, you know, zero to
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three minutes, like we talked about
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yesterday in the short form content.
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And so you can have
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people who listen longer.
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They can multitask is if
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it's audio, they can multitask.
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I still listen to YouTube shows while on
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audio because I can lock
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my phone of YouTube premium.
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But other than that, you
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have to have that open.
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And so you're kind of watching that,
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which a lot of people
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watch on their TVs now.
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So that's OK. So you
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can have both platforms.
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Now, the great part about having both
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platforms where you have video and audio
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video because it's on on YouTube.
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It's very searchable and much better
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searchable than like
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the podcast searches.
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Right. People who search on podcast
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compared to YouTube, which is owned by
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Google, which has at one point had the
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number one search engine
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optimization site in the world.
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And YouTube is second is is great for
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being discovered and having search.
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So if you are good at that and now with a
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it's a little bit different.
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But if you're good at that,
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then you will get searched.
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So that's always great.
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And I think that's that's an important
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thing to think about if that discovery,
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because as you get a
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podcast, you can get your your
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listeners or your viewers on.
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But eventually it comes to a plateau if
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you don't start putting it out there and
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you don't have people
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sharing to put it out there.
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I think it's it's important to talk
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about, you know, discoverability, because
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if you want to grow your
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following, that's great.
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But when you first start doing a podcast,
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you don't want to have the big following
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because you're going to make mistakes.
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You're going to do some weird things.
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00:07:32,958 --> 00:07:34,166
Some audio may not come out right.
257
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And you want that work up.
258
00:07:36,666 --> 00:07:38,250
You want that testing and experimentation
259
00:07:38,250 --> 00:07:41,000
to do to go on at the beginning of your
260
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journey and not when you're 10 or 11
261
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years in, although I'm always
262
00:07:44,500 --> 00:07:46,250
experimenting and stuff like that.
263
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But so so like podcasting does have its
264
00:07:48,416 --> 00:07:50,333
advantages in having long form.
265
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People can listen to it like when they're
266
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multitasking, they could really
267
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understand the material that you're
268
00:07:55,875 --> 00:07:58,541
trying to do in like 30 to 60 minutes or
269
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under 20 minutes, whatever that might be.
270
00:08:00,875 --> 00:08:02,208
It allows you to do a lot
271
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of great things with that.
272
00:08:04,083 --> 00:08:05,375
And I think that's that's an important
273
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part of communicating, especially stuff
274
00:08:09,333 --> 00:08:10,833
when you're talking about, you know, when
275
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you're talking about science.
276
00:08:12,000 --> 00:08:14,875
Right now, this some still things still
277
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apply from from like the
278
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short form video to the long form.
279
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People want to make sure that they know
280
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what they're getting into.
281
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So the benefit of having a podcast is
282
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you're on a podcast app.
283
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The person is
284
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listening. They will see a title.
285
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So that will really get them going.
286
00:08:30,541 --> 00:08:31,208
And that's where this
287
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really searchables in the title.
288
00:08:33,125 --> 00:08:34,416
So if I put ocean in the title and people
289
00:08:34,416 --> 00:08:35,041
want to learn about
290
00:08:35,041 --> 00:08:35,666
the ocean, that's great.
291
00:08:35,666 --> 00:08:37,666
If I put squid, if I put Corey's people
292
00:08:37,666 --> 00:08:38,833
will want to know about that.
293
00:08:39,500 --> 00:08:42,250
The hook audio wise is really important
294
00:08:42,250 --> 00:08:43,583
because people are going to make their
295
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decision whether they're going to
296
00:08:44,458 --> 00:08:46,000
continue on listening or
297
00:08:46,000 --> 00:08:47,791
they've said, hey, you know what?
298
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This is not exactly what I expected.
299
00:08:49,791 --> 00:08:50,916
So the hook that first.
300
00:08:52,250 --> 00:08:55,000
Like 10 seconds, even I think with with
301
00:08:55,000 --> 00:08:56,375
with short form, it was like
302
00:08:56,375 --> 00:08:57,875
three, one to three seconds.
303
00:08:57,875 --> 00:08:58,416
And this one is you
304
00:08:58,416 --> 00:08:59,583
probably get like maybe 10 seconds.
305
00:08:59,666 --> 00:09:00,666
But even then it might be a little
306
00:09:00,666 --> 00:09:02,125
earlier because people are ready to
307
00:09:02,125 --> 00:09:03,291
commit a half hour of time.
308
00:09:03,750 --> 00:09:04,708
They want to make sure that they're
309
00:09:04,708 --> 00:09:06,000
getting their full half hour.
310
00:09:06,000 --> 00:09:07,000
They're making the best of it.
311
00:09:07,000 --> 00:09:08,083
They want to make sure it is
312
00:09:08,083 --> 00:09:09,333
what they want to listen to.
313
00:09:09,666 --> 00:09:11,416
So when you get a new listener in, you
314
00:09:11,416 --> 00:09:12,916
want to make sure that hook is important.
315
00:09:12,916 --> 00:09:14,916
Even with people who've been in your
316
00:09:14,916 --> 00:09:16,500
audience for a while and will listen to
317
00:09:16,500 --> 00:09:17,916
each and every episode or a certain
318
00:09:17,916 --> 00:09:19,833
amount of episodes, they still want to
319
00:09:19,833 --> 00:09:21,291
know that this is the interest.
320
00:09:21,500 --> 00:09:21,916
Like this is the
321
00:09:21,916 --> 00:09:22,916
episode that interests them.
322
00:09:22,916 --> 00:09:23,750
So that's that's an
323
00:09:23,750 --> 00:09:25,375
important aspect as well.
324
00:09:25,875 --> 00:09:29,625
Right now, the the algorithm.
325
00:09:29,625 --> 00:09:31,375
The algorithm that they have is really
326
00:09:31,375 --> 00:09:34,041
interesting because it's not as if you're
327
00:09:34,041 --> 00:09:36,000
going to get a news feed of different
328
00:09:36,000 --> 00:09:38,208
podcasts on your Spotify app or on your
329
00:09:38,208 --> 00:09:39,500
Apple podcast app or
330
00:09:39,500 --> 00:09:40,541
whatever you listen to.
331
00:09:41,041 --> 00:09:42,500
Right. You are going to get what your
332
00:09:42,500 --> 00:09:44,750
feed is like who you followed or who you
333
00:09:44,750 --> 00:09:45,583
subscribe to, depending
334
00:09:45,583 --> 00:09:46,625
on the app that you're on.
335
00:09:47,166 --> 00:09:49,041
And so that you're kind of competing with
336
00:09:49,041 --> 00:09:51,000
all the other podcasts that there are
337
00:09:51,000 --> 00:09:52,000
people are listening to.
338
00:09:52,000 --> 00:09:52,916
So you want to make sure
339
00:09:52,916 --> 00:09:54,750
that you're in front of them.
340
00:09:54,750 --> 00:09:55,666
You've got new stuff.
341
00:09:56,041 --> 00:09:58,291
The the title stands out.
342
00:09:58,791 --> 00:10:01,333
But the algorithm on the different
343
00:10:01,333 --> 00:10:03,333
platforms is the search isn't that great.
344
00:10:03,583 --> 00:10:05,291
Spotify, you're competing with music,
345
00:10:05,291 --> 00:10:06,750
you're competing with video, you're
346
00:10:06,750 --> 00:10:07,291
competing with all
347
00:10:07,291 --> 00:10:08,208
these different aspects.
348
00:10:08,208 --> 00:10:10,458
It's it's it's a difficult thing to do.
349
00:10:11,208 --> 00:10:13,083
And of course, sharing on social media is
350
00:10:13,083 --> 00:10:14,750
also it's not as
351
00:10:14,750 --> 00:10:17,458
great as people say it is.
352
00:10:17,458 --> 00:10:19,000
You know, I share clips, which I just
353
00:10:19,000 --> 00:10:20,291
kind of show you what you're getting on
354
00:10:20,291 --> 00:10:21,416
the How to Protect the Ocean podcast.
355
00:10:22,041 --> 00:10:26,041
But it's also, you know, you need to, you
356
00:10:26,041 --> 00:10:27,333
know, you still need to go off platform,
357
00:10:27,750 --> 00:10:28,125
whether you're watching
358
00:10:28,125 --> 00:10:29,541
Instagram, TikTok or whatever.
359
00:10:30,000 --> 00:10:32,833
And you have to go on into the podcast
360
00:10:32,833 --> 00:10:34,416
platform and find the show and everything
361
00:10:34,416 --> 00:10:35,750
like that if you're new to the show.
362
00:10:36,125 --> 00:10:37,833
So it's very difficult to share.
363
00:10:37,833 --> 00:10:39,291
But once you get that audience, once you
364
00:10:39,291 --> 00:10:41,333
get that loyal audience, they they are
365
00:10:41,333 --> 00:10:42,125
loyal and they listen
366
00:10:42,125 --> 00:10:43,250
to a lot of the shows.
367
00:10:43,250 --> 00:10:44,291
And I think that's a
368
00:10:44,291 --> 00:10:46,250
really great aspect of it.
369
00:10:46,791 --> 00:10:50,000
But to understand that, you know, for you
370
00:10:50,000 --> 00:10:51,208
to understand, you have to realize you
371
00:10:51,208 --> 00:10:51,708
have to have a lot of people.
372
00:10:51,708 --> 00:10:51,833
You have to have a
373
00:10:51,833 --> 00:10:52,041
lot of people listening.
374
00:10:52,041 --> 00:10:52,250
You have to have a lot of people listening. You have to have a lot
of people listening. And then you have to have a lot of patients.
375
00:10:52,250 --> 00:10:55,125
It takes years to grow an audience and
376
00:10:55,125 --> 00:10:57,875
that is it's a lot of work to put all
377
00:10:57,875 --> 00:10:59,708
these shows together and only get like 50
378
00:10:59,708 --> 00:11:01,250
people listening or 100 people listening.
379
00:11:01,708 --> 00:11:02,958
It's even more competitive now.
380
00:11:03,875 --> 00:11:06,083
And then you realize later on that people
381
00:11:06,083 --> 00:11:06,750
aren't listening as
382
00:11:06,750 --> 00:11:07,666
many people as you thought.
383
00:11:07,875 --> 00:11:09,541
And you a lot of people will podfade or
384
00:11:09,541 --> 00:11:11,916
abandon their podcasts because after six
385
00:11:11,916 --> 00:11:13,333
episodes, they're like, you know what,
386
00:11:13,333 --> 00:11:14,291
this isn't what I expected.
387
00:11:14,666 --> 00:11:15,458
It's not as viral.
388
00:11:15,958 --> 00:11:17,166
I'm not getting up into the charts.
389
00:11:17,375 --> 00:11:18,541
There's so many things that are going on.
390
00:11:18,541 --> 00:11:19,708
There's so many different podcasts.
391
00:11:20,750 --> 00:11:22,000
A lot of people are starting podcasts.
392
00:11:22,000 --> 00:11:22,791
They don't continue them,
393
00:11:22,791 --> 00:11:23,791
but a lot of people start.
394
00:11:23,791 --> 00:11:24,541
At one point, there were
395
00:11:24,541 --> 00:11:25,833
4 million podcasts total,
396
00:11:26,125 --> 00:11:28,625
but 400,000 podcasts
397
00:11:28,625 --> 00:11:29,708
had released an episode
398
00:11:29,708 --> 00:11:30,833
in the last 90 days.
399
00:11:31,333 --> 00:11:33,458
And even then, that's pretty generous.
400
00:11:33,750 --> 00:11:34,208
So there's still less
401
00:11:34,208 --> 00:11:36,250
than a million podcasts
402
00:11:36,250 --> 00:11:37,208
that are out there now that
403
00:11:37,208 --> 00:11:39,375
are actively producing episodes.
404
00:11:40,291 --> 00:11:41,291
But I think the big thing
405
00:11:41,291 --> 00:11:42,791
is, is like when you come up
406
00:11:42,791 --> 00:11:43,291
with this, just like
407
00:11:43,291 --> 00:11:44,291
you do in the short form,
408
00:11:45,000 --> 00:11:46,666
you have to be one patient,
409
00:11:47,041 --> 00:11:48,083
but you have to understand
410
00:11:48,083 --> 00:11:49,333
that it's about the messaging.
411
00:11:49,916 --> 00:11:51,250
Who do you want to listen to this?
412
00:11:51,250 --> 00:11:52,083
Even if you can do
413
00:11:52,083 --> 00:11:53,875
one person or 50 people
414
00:11:54,333 --> 00:11:55,666
or anything like that, to
415
00:11:55,666 --> 00:11:57,250
be able to watch the video
416
00:11:57,500 --> 00:11:58,666
or listen to the audio
417
00:11:58,666 --> 00:12:00,458
and listen to the message
418
00:12:00,458 --> 00:12:01,791
and take that home and be like, yes,
419
00:12:02,500 --> 00:12:03,333
I'm gonna take this home and
420
00:12:03,333 --> 00:12:04,625
I'm gonna do something about it.
421
00:12:04,833 --> 00:12:05,583
That's the power.
422
00:12:06,166 --> 00:12:07,291
That's what you're working on.
423
00:12:07,291 --> 00:12:08,125
The followers, you can
424
00:12:08,125 --> 00:12:09,291
always work on getting more
425
00:12:09,458 --> 00:12:11,125
subscribers or whatever that might be,
426
00:12:11,375 --> 00:12:14,541
but that's the power of podcasting,
427
00:12:14,541 --> 00:12:16,500
is to be able to get your message across
428
00:12:16,833 --> 00:12:18,375
in a clear, concise way,
429
00:12:18,833 --> 00:12:21,125
to break down complex information
430
00:12:21,541 --> 00:12:22,625
and be able to put that forward.
431
00:12:22,875 --> 00:12:23,333
Now, the one thing
432
00:12:23,333 --> 00:12:24,500
that you have to realize,
433
00:12:25,500 --> 00:12:26,916
the format of the
434
00:12:26,916 --> 00:12:28,583
episode, anything you want,
435
00:12:28,583 --> 00:12:29,583
you can put segments, you
436
00:12:29,583 --> 00:12:31,625
can put any length you want,
437
00:12:32,583 --> 00:12:33,750
as long as people are listening,
438
00:12:33,750 --> 00:12:35,125
you can look at your status to see when
439
00:12:35,125 --> 00:12:35,958
people are dropping off
440
00:12:35,958 --> 00:12:36,833
and all that kind of stuff.
441
00:12:37,583 --> 00:12:41,083
But then what you have to realize is
442
00:12:41,083 --> 00:12:41,791
there's a frequency,
443
00:12:42,208 --> 00:12:43,625
you have to know when
444
00:12:43,625 --> 00:12:45,708
you want to do that,
445
00:12:45,708 --> 00:12:48,458
but you also have to realize that it
446
00:12:48,458 --> 00:12:51,000
takes a while to build that audience.
447
00:12:51,291 --> 00:12:54,041
The monetization is different than
448
00:12:54,041 --> 00:12:56,791
anything else that I've seen online.
449
00:12:57,500 --> 00:12:59,750
There's no creator program, Apple,
450
00:13:00,125 --> 00:13:01,208
Spotify, they're not
451
00:13:01,208 --> 00:13:02,125
really providing anything.
452
00:13:02,125 --> 00:13:04,791
They provide, you'll get your host to be
453
00:13:04,791 --> 00:13:08,541
able to produce that and be able to say,
454
00:13:08,541 --> 00:13:09,583
hey, we can put in these
455
00:13:09,583 --> 00:13:11,083
dynamic ads, put them in,
456
00:13:11,083 --> 00:13:11,958
but they have nothing to do
457
00:13:11,958 --> 00:13:12,833
with the show that you're doing,
458
00:13:12,833 --> 00:13:13,958
or they're getting a little bit better,
459
00:13:13,958 --> 00:13:15,250
but I don't like doing that.
460
00:13:15,291 --> 00:13:16,958
You can make money on sponsorships to
461
00:13:16,958 --> 00:13:18,375
have people sponsor your podcast,
462
00:13:18,958 --> 00:13:19,750
but you got to make sure that those
463
00:13:19,750 --> 00:13:22,083
sponsorships, those brands fit your brand
464
00:13:22,083 --> 00:13:22,833
and make sure that
465
00:13:22,833 --> 00:13:23,625
they're in line with it.
466
00:13:23,625 --> 00:13:25,500
If you're talking about oceans and you
467
00:13:25,500 --> 00:13:26,125
don't want an oil
468
00:13:26,125 --> 00:13:28,166
investment ad to pop up,
469
00:13:28,583 --> 00:13:30,500
or you don't want someone talking about
470
00:13:30,500 --> 00:13:32,541
single-use plastic selling
471
00:13:32,541 --> 00:13:33,333
and all that kind of stuff.
472
00:13:33,333 --> 00:13:34,000
So there's a lot of different
473
00:13:34,000 --> 00:13:36,083
things that you can look for,
474
00:13:36,416 --> 00:13:37,833
but you have to be careful, it takes some
475
00:13:37,833 --> 00:13:38,791
time to go through that.
476
00:13:39,083 --> 00:13:41,416
So yeah, I think from a
477
00:13:41,416 --> 00:13:42,375
monetization standpoint,
478
00:13:42,375 --> 00:13:43,416
it's a little difficult from a
479
00:13:43,416 --> 00:13:44,291
communication standpoint,
480
00:13:44,375 --> 00:13:45,833
it's on point, it's a
481
00:13:45,833 --> 00:13:47,083
lot, it's really cool.
482
00:13:47,416 --> 00:13:49,250
You can build your authority and get
483
00:13:49,250 --> 00:13:51,208
opportunities from being
484
00:13:51,208 --> 00:13:55,000
consistent and posting regularly,
485
00:13:55,000 --> 00:13:56,791
whether that be every day, whether that
486
00:13:56,791 --> 00:13:57,625
be every week,
487
00:13:57,625 --> 00:13:58,666
whether that be every month,
488
00:13:59,291 --> 00:13:59,958
it doesn't matter.
489
00:13:59,958 --> 00:14:02,125
If you do it consistently, people will
490
00:14:02,125 --> 00:14:04,500
start to listen and you will get seen and
491
00:14:04,500 --> 00:14:05,208
you will get noticed
492
00:14:05,208 --> 00:14:06,916
and different opportunities will happen.
493
00:14:07,375 --> 00:14:09,666
I've had other podcast offers.
494
00:14:10,000 --> 00:14:13,958
I've had TV shows that I've been on, like
495
00:14:13,958 --> 00:14:15,250
three or four of those now.
496
00:14:15,541 --> 00:14:16,708
I've had job offers and
497
00:14:16,708 --> 00:14:17,750
it's actually changed my life.
498
00:14:18,375 --> 00:14:20,125
So there's a lot of benefits to
499
00:14:20,125 --> 00:14:22,708
podcasting that I think are important
500
00:14:22,708 --> 00:14:24,875
that you may not realize
501
00:14:25,375 --> 00:14:26,625
and that they are popular,
502
00:14:26,625 --> 00:14:27,708
more popular than you think.
503
00:14:28,250 --> 00:14:29,750
And what's nice is you can talk about
504
00:14:29,750 --> 00:14:30,958
from any angle, you can
505
00:14:30,958 --> 00:14:32,208
be as creative as possible,
506
00:14:32,666 --> 00:14:34,291
or you can be just, if you want to be
507
00:14:34,291 --> 00:14:36,291
just straight up and this is the facts
508
00:14:36,291 --> 00:14:37,000
and this is what we're doing,
509
00:14:37,250 --> 00:14:38,875
you can talk about that as well.
510
00:14:39,375 --> 00:14:42,000
What I would do when if you're
511
00:14:42,000 --> 00:14:43,500
considering something, I would start to
512
00:14:43,500 --> 00:14:45,166
listen to the podcast that are out there
513
00:14:45,375 --> 00:14:48,416
and differentiate yourself from those
514
00:14:48,416 --> 00:14:50,250
podcasts so that you're a little bit
515
00:14:50,250 --> 00:14:51,208
different and you bring
516
00:14:51,208 --> 00:14:52,458
something different to the table.
517
00:14:53,041 --> 00:14:53,583
There are a lot of
518
00:14:53,583 --> 00:14:54,875
education podcasts out there.
519
00:14:54,875 --> 00:14:55,291
There are a lot of
520
00:14:55,291 --> 00:14:56,708
conservation podcasts out there.
521
00:14:57,500 --> 00:14:58,500
Differentiate yourself so
522
00:14:58,500 --> 00:15:00,375
that you can hit your niche.
523
00:15:01,125 --> 00:15:02,583
It'll be a different audience.
524
00:15:02,583 --> 00:15:05,125
It'll be maybe a new audience and then be
525
00:15:05,125 --> 00:15:06,833
supportive of other podcasters too.
526
00:15:07,500 --> 00:15:08,666
We need more podcasters.
527
00:15:08,708 --> 00:15:09,500
We need more people
528
00:15:09,500 --> 00:15:10,500
talking about the ocean.
529
00:15:10,500 --> 00:15:11,375
It's not a competition.
530
00:15:12,541 --> 00:15:18,916
It's a way to build on each other and
531
00:15:18,916 --> 00:15:21,291
help each other out and help the ocean
532
00:15:21,291 --> 00:15:22,791
out and help the planet out.
533
00:15:23,166 --> 00:15:23,500
When these Nature
534
00:15:23,500 --> 00:15:25,541
podcasts, it's not a competition.
535
00:15:26,291 --> 00:15:28,375
It's collaboration support so
536
00:15:28,375 --> 00:15:29,833
that we get our message across.
537
00:15:29,833 --> 00:15:31,125
And I think that's something
538
00:15:31,125 --> 00:15:32,750
that I feel like is really big.
539
00:15:33,875 --> 00:15:34,750
That's it for the episode.
540
00:15:34,750 --> 00:15:35,708
If you have any questions about
541
00:15:35,708 --> 00:15:36,958
podcasting, equipment,
542
00:15:36,958 --> 00:15:38,041
all that, what I would say,
543
00:15:38,083 --> 00:15:39,958
you can contact me through my socials.
544
00:15:39,958 --> 00:15:41,541
The links are in the show notes, but I
545
00:15:41,541 --> 00:15:43,250
would say off the bat about equipment.
546
00:15:44,000 --> 00:15:45,583
You don't need to spend a lot of money.
547
00:15:46,458 --> 00:15:48,791
You can get like a wireless mic or you
548
00:15:48,791 --> 00:15:49,458
can just use your
549
00:15:49,458 --> 00:15:50,458
headphones that you get.
550
00:15:50,458 --> 00:15:51,583
Say those Apple headphones.
551
00:15:51,583 --> 00:15:52,708
If you have Apple or any kind of
552
00:15:52,708 --> 00:15:54,583
headphones you get and use that as long
553
00:15:54,583 --> 00:15:55,125
as it's clear enough
554
00:15:55,125 --> 00:15:58,666
that you can hear, then it's working and
555
00:15:58,666 --> 00:15:59,375
the content really
556
00:15:59,375 --> 00:16:00,583
matters and you can always build
557
00:16:00,583 --> 00:16:01,291
on those.
558
00:16:01,458 --> 00:16:03,166
I've rented equipment before for really
559
00:16:03,166 --> 00:16:05,000
cheap, really great microphones.
560
00:16:05,333 --> 00:16:07,333
I've done a lot of different things.
561
00:16:07,375 --> 00:16:07,958
So if you have any
562
00:16:07,958 --> 00:16:09,208
questions, please let me know.
563
00:16:09,416 --> 00:16:11,500
You can hit me up on links in the show
564
00:16:11,500 --> 00:16:13,000
notes and you can support
565
00:16:13,000 --> 00:16:14,791
the podcast through Patreon if
566
00:16:14,791 --> 00:16:17,000
you want, speakupforblue.com forward
567
00:16:17,000 --> 00:16:19,166
slash Patreon, but get to it.
568
00:16:19,166 --> 00:16:20,208
Get to doing science communication.
569
00:16:20,416 --> 00:16:22,708
I want to hear what's holding you back.
570
00:16:22,708 --> 00:16:24,083
If you want to do any type of science
571
00:16:24,083 --> 00:16:24,958
communication on any of these
572
00:16:24,958 --> 00:16:26,500
platforms, what is holding you
573
00:16:26,541 --> 00:16:27,833
back tomorrow?
574
00:16:28,583 --> 00:16:30,375
I'm going to talk about the benefits, one
575
00:16:30,375 --> 00:16:30,958
of the benefits that
576
00:16:30,958 --> 00:16:32,458
I've been able to have
577
00:16:32,833 --> 00:16:33,541
and a big announcement
578
00:16:33,541 --> 00:16:35,000
tomorrow and tomorrow's episode.
579
00:16:35,125 --> 00:16:36,625
And then of course, Wednesday we have Amy
580
00:16:36,625 --> 00:16:37,666
Weldon, who's on the
581
00:16:37,666 --> 00:16:38,958
podcast talking about her podcast,
582
00:16:39,458 --> 00:16:41,375
Blue Collar White Coat and the
583
00:16:41,375 --> 00:16:42,333
release of her second season.
584
00:16:42,833 --> 00:16:43,916
That's on the episode
585
00:16:43,916 --> 00:16:44,833
coming up this week.
586
00:16:45,125 --> 00:16:46,000
And we're going to talk about YouTube and
587
00:16:46,000 --> 00:16:46,958
live training on Thursday.
588
00:16:47,833 --> 00:16:48,958
Hit that follow button if you want.
589
00:16:48,958 --> 00:16:50,041
Don't want to miss any of the episodes.
590
00:16:50,416 --> 00:16:51,708
I want to thank you so much for joining
591
00:16:51,708 --> 00:16:53,333
me on today's episode of the How to
592
00:16:53,333 --> 00:16:54,166
Protect the Ocean podcast.
593
00:16:54,416 --> 00:16:55,333
I'm your host, Andrew Lewin.
594
00:16:55,666 --> 00:16:56,250
Have a great day.
595
00:16:56,250 --> 00:16:56,750
We'll talk to you next
596
00:16:56,750 --> 00:16:58,125
time and happy conservation.
00:00:00,000 --> 00:00:01,333
Since you're listening to this podcast,
2
00:00:01,708 --> 00:00:04,458
I'm going to have this assumption
3
00:00:04,458 --> 00:00:06,416
that you are a podcast listener, right?
4
00:00:06,416 --> 00:00:07,458
You've been listening to this podcast
5
00:00:07,458 --> 00:00:09,291
forever, however many days, months,
6
00:00:09,291 --> 00:00:11,333
years, and you listen to
7
00:00:11,333 --> 00:00:12,416
other podcasts as well.
8
00:00:12,750 --> 00:00:13,625
And you realize the
9
00:00:13,625 --> 00:00:15,125
benefits of podcasting.
10
00:00:15,125 --> 00:00:17,208
You realize that you could multitask
11
00:00:17,208 --> 00:00:17,875
while listening to
12
00:00:17,875 --> 00:00:18,791
something in your earbuds.
13
00:00:19,166 --> 00:00:20,750
You can go for a jog.
14
00:00:20,750 --> 00:00:22,583
You can exercise in a different way, like
15
00:00:22,583 --> 00:00:23,875
do a workout with weights.
16
00:00:24,333 --> 00:00:26,208
You can take your dogs out for a walk.
17
00:00:26,375 --> 00:00:28,000
You can sit out in the backyard and
18
00:00:28,000 --> 00:00:31,041
garden while having earbuds in and
19
00:00:31,041 --> 00:00:33,333
listening to me or anybody else talk
20
00:00:33,333 --> 00:00:34,125
about a topic that
21
00:00:34,125 --> 00:00:35,083
they're passionate about.
22
00:00:35,500 --> 00:00:36,791
And you get to listen to that and you see
23
00:00:36,791 --> 00:00:39,500
the benefits of especially doing any kind
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of science communication, whether it's
25
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ocean science or any other kind of
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00:00:42,250 --> 00:00:43,958
science and conservation.
27
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You understand that the power of having
28
00:00:47,708 --> 00:00:50,791
long form podcasts, being able to dive
29
00:00:50,791 --> 00:00:53,250
deep into complex information and be able
30
00:00:53,250 --> 00:00:54,416
to provide it for you.
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00:00:54,583 --> 00:00:56,500
That's able to listen to while you're
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00:00:56,500 --> 00:00:57,833
doing other things and you're able to
33
00:00:57,833 --> 00:00:59,750
consume that not to say that you can
34
00:00:59,750 --> 00:01:01,166
understand that you can't understand the
35
00:01:01,166 --> 00:01:02,291
science, but sometimes it
36
00:01:02,291 --> 00:01:03,125
gets a little complicated.
37
00:01:03,125 --> 00:01:04,708
I'm not here talking about a Nova's and
38
00:01:04,708 --> 00:01:06,750
try squares and all that kind of stuff
39
00:01:06,750 --> 00:01:08,000
and T tests and everything like that.
40
00:01:08,041 --> 00:01:10,083
I'm talking about what the implications
41
00:01:10,083 --> 00:01:12,125
are for certain projects, research and
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00:01:12,125 --> 00:01:13,625
everything like that and decisions that
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are made in politics to the
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environment, to the ocean.
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00:01:16,666 --> 00:01:17,958
And you understand the power of that
46
00:01:17,958 --> 00:01:18,750
because that's what we
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00:01:18,750 --> 00:01:20,041
do here on the podcast.
48
00:01:20,041 --> 00:01:22,958
We talk about what is good for the ocean
49
00:01:22,958 --> 00:01:25,208
and science communication is great for
50
00:01:25,208 --> 00:01:26,125
the ocean, especially
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00:01:26,125 --> 00:01:27,708
when you're using podcasts.
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So if you listen to the material and you
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00:01:29,500 --> 00:01:30,875
like it, you like ocean use, you like
54
00:01:30,875 --> 00:01:32,916
ocean conservation, ocean science and you
55
00:01:32,916 --> 00:01:34,416
like science communication, hit that
56
00:01:34,416 --> 00:01:35,250
follow button because I talk
57
00:01:35,250 --> 00:01:36,958
about that Monday to Friday.
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This week, we are talking all about
59
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science communication, the platforms that
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00:01:40,625 --> 00:01:43,000
you can use to really get into science
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communication for
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00:01:43,583 --> 00:01:45,458
whatever that suits your needs.
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Yesterday, we talked
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about short form content.
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Today, we're talking about
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long form podcast content.
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So mostly audio content.
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We'll get into the video in just a
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second, but mostly audio content.
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And we're going to talk about why it's
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important to do all that kind of stuff.
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And of course, tomorrow I've got a
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special announcement Thursday.
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We're talking about
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00:02:02,041 --> 00:02:03,250
YouTube and live streaming.
76
00:02:03,625 --> 00:02:06,041
And then on Friday, we have an interview
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00:02:06,041 --> 00:02:09,291
with Amy, Amy Weldon, who is talking
78
00:02:09,291 --> 00:02:12,333
about her new season on her podcast, Blue
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00:02:12,333 --> 00:02:14,750
Collar White Coat, which you're going to
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hear all about on Friday.
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Something to definitely listen to.
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All right, let's get into podcasting
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because obviously this is
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one of my favorite mediums.
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It is my favorite medium, to be honest,
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00:02:24,791 --> 00:02:27,208
as a way to be able to communicate what I
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00:02:27,208 --> 00:02:30,000
would like to do in this world, right?
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What I would like to do for you and what
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00:02:31,500 --> 00:02:32,166
I would like to do in
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00:02:32,166 --> 00:02:32,750
the conservation world.
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00:02:32,791 --> 00:02:35,750
And it solidified me as not an expert,
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00:02:35,750 --> 00:02:37,666
but definitely an authority in
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00:02:37,666 --> 00:02:39,291
communicating science for many people for
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00:02:39,291 --> 00:02:41,375
potentially you or anybody else who's
95
00:02:41,375 --> 00:02:43,041
listening in the audience, who listens to
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00:02:43,041 --> 00:02:45,125
this podcast each and every day or every
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00:02:45,125 --> 00:02:47,375
Monday to Friday or once a week or just
98
00:02:47,375 --> 00:02:49,083
the interviews or anything like that.
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00:02:49,541 --> 00:02:51,333
You tend to build into this because it's
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really important to you.
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00:02:52,541 --> 00:02:53,250
And I think that's cool.
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I really, I really do.
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00:02:54,375 --> 00:02:56,708
I think to be able to talk to so many of
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you from all over the world, we're in
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like 185 countries, right?
106
00:03:00,500 --> 00:03:02,458
All over the world, over 3 million
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downloads in the last 11 years.
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You know, it's been a
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00:03:06,375 --> 00:03:08,291
great experience, right?
110
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And so today we're going to be talking
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about what's important to me about
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podcasting and what I think, why I think
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many of you and many
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organizations should be podcasting.
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And I think it's definitely a platform
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that people undervalue
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from a creation standpoint.
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But when you get a great eyes, you build
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that as you have that patience and you
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and you're able to dedicate the time to
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do it because it is a lot
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of time and a lot of work.
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You are able to create something special
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and build an audience of of loyal
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followers and subscribers and people who
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actually care about what you do.
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And in the ocean world, people care.
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People care a lot and they're very loyal
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and they're very passionate.
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And I think it's it's really important to
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have that those types of discussions.
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So with that said,
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let's talk about podcasting.
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Obviously, you know, my journey, you
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know, 11 years into the into podcasting,
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it's changed my life has helped me get at
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this job that I met with Pisces Oceans as
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an ocean communications manager.
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I know I was never an ocean
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communications manager before.
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I never got paid for this
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kind of stuff to do before.
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And now that's all
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changing because of the podcast.
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It's also allowed me to become an
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authority around the world for certain
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parts around the world where people are
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listening to the podcast on each and
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every day, even every weekday.
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You know, that's that's a huge thing for
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me to be able to spread this news that
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may or may not have been able to get in
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their ears or in front of
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their faces at some point in time.
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So being a resource for the ocean, for a
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lot of people who listen to this podcast
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is really important to me.
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That's why I started this.
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And it also allows me to introduce people
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that don't normally get, you know, wide
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coverage, you know, whether it be online,
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whether it be on mainstream media.
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There are a lot of people who are working
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within the ocean science and conservation
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fields who are doing amazing things and
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who are very passionate and are very
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personable and likable people.
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And they don't get the in front of the
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people that I want to get in front of you
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in front of this audience.
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So I get to bring those on the people on
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to be able to talk about what they do.
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And you get to hear it straight from
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their mouths and you get to hear about my
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curiosity in that type of way.
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But I think the benefits I talked a
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little bit about the big benefit.
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00:05:18,791 --> 00:05:23,166
It's a long form type of content.
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Right. It could be it could be audio.
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Now could be video.
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YouTube is saying
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that they have podcasts.
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Now, I should mention that the actual
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definition of a podcast is something that
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is spread through an RSS feed.
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It's an RSS file.
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00:05:34,833 --> 00:05:36,625
Right. So it's a specific type of file.
188
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But when you do a YouTube podcast, it is
189
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just a YouTube show that has
190
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a playlist that is a podcast.
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00:05:43,791 --> 00:05:46,666
And that it's allowing that that category
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00:05:46,666 --> 00:05:48,416
allows it to go on YouTube music.
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00:05:48,833 --> 00:05:49,583
That's all it is.
194
00:05:50,166 --> 00:05:51,541
And podcasts do pretty well shows do
195
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pretty well on YouTube.
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00:05:53,291 --> 00:05:54,375
And there's a benefit to that.
197
00:05:54,375 --> 00:05:55,541
And we'll talk about that in a second.
198
00:05:55,541 --> 00:05:57,166
But the benefit of having a podcast, you
199
00:05:57,166 --> 00:05:58,791
have a long form podcast, you can talk
200
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about complex information like ocean
201
00:06:00,958 --> 00:06:02,708
science, like ocean conservation and get
202
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into the nuances of the story.
203
00:06:04,083 --> 00:06:06,000
You can have some great storytelling that
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is difficult to do in, you know, zero to
205
00:06:08,500 --> 00:06:09,875
three minutes, like we talked about
206
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yesterday in the short form content.
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00:06:11,791 --> 00:06:12,416
And so you can have
208
00:06:12,416 --> 00:06:13,666
people who listen longer.
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00:06:13,666 --> 00:06:14,833
They can multitask is if
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00:06:14,833 --> 00:06:16,250
it's audio, they can multitask.
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00:06:16,666 --> 00:06:19,875
I still listen to YouTube shows while on
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00:06:19,875 --> 00:06:21,041
audio because I can lock
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my phone of YouTube premium.
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But other than that, you
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have to have that open.
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And so you're kind of watching that,
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which a lot of people
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watch on their TVs now.
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So that's OK. So you
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can have both platforms.
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Now, the great part about having both
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platforms where you have video and audio
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video because it's on on YouTube.
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It's very searchable and much better
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searchable than like
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the podcast searches.
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Right. People who search on podcast
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compared to YouTube, which is owned by
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Google, which has at one point had the
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number one search engine
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optimization site in the world.
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And YouTube is second is is great for
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being discovered and having search.
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So if you are good at that and now with a
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it's a little bit different.
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But if you're good at that,
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then you will get searched.
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So that's always great.
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And I think that's that's an important
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thing to think about if that discovery,
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because as you get a
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podcast, you can get your your
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listeners or your viewers on.
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But eventually it comes to a plateau if
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you don't start putting it out there and
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you don't have people
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sharing to put it out there.
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I think it's it's important to talk
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about, you know, discoverability, because
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if you want to grow your
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following, that's great.
252
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But when you first start doing a podcast,
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you don't want to have the big following
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because you're going to make mistakes.
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You're going to do some weird things.
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Some audio may not come out right.
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And you want that work up.
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You want that testing and experimentation
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to do to go on at the beginning of your
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journey and not when you're 10 or 11
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years in, although I'm always
262
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experimenting and stuff like that.
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But so so like podcasting does have its
264
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advantages in having long form.
265
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People can listen to it like when they're
266
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multitasking, they could really
267
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understand the material that you're
268
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trying to do in like 30 to 60 minutes or
269
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under 20 minutes, whatever that might be.
270
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It allows you to do a lot
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of great things with that.
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And I think that's that's an important
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part of communicating, especially stuff
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when you're talking about, you know, when
275
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you're talking about science.
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Right now, this some still things still
277
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apply from from like the
278
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short form video to the long form.
279
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People want to make sure that they know
280
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what they're getting into.
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So the benefit of having a podcast is
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you're on a podcast app.
283
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The person is
284
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listening. They will see a title.
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So that will really get them going.
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And that's where this
287
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really searchables in the title.
288
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So if I put ocean in the title and people
289
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want to learn about
290
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the ocean, that's great.
291
00:08:35,666 --> 00:08:37,666
If I put squid, if I put Corey's people
292
00:08:37,666 --> 00:08:38,833
will want to know about that.
293
00:08:39,500 --> 00:08:42,250
The hook audio wise is really important
294
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because people are going to make their
295
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decision whether they're going to
296
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continue on listening or
297
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they've said, hey, you know what?
298
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This is not exactly what I expected.
299
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So the hook that first.
300
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Like 10 seconds, even I think with with
301
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with short form, it was like
302
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three, one to three seconds.
303
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And this one is you
304
00:08:58,416 --> 00:08:59,583
probably get like maybe 10 seconds.
305
00:08:59,666 --> 00:09:00,666
But even then it might be a little
306
00:09:00,666 --> 00:09:02,125
earlier because people are ready to
307
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commit a half hour of time.
308
00:09:03,750 --> 00:09:04,708
They want to make sure that they're
309
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getting their full half hour.
310
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They're making the best of it.
311
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They want to make sure it is
312
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what they want to listen to.
313
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So when you get a new listener in, you
314
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want to make sure that hook is important.
315
00:09:12,916 --> 00:09:14,916
Even with people who've been in your
316
00:09:14,916 --> 00:09:16,500
audience for a while and will listen to
317
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each and every episode or a certain
318
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amount of episodes, they still want to
319
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know that this is the interest.
320
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Like this is the
321
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episode that interests them.
322
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So that's that's an
323
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important aspect as well.
324
00:09:25,875 --> 00:09:29,625
Right now, the the algorithm.
325
00:09:29,625 --> 00:09:31,375
The algorithm that they have is really
326
00:09:31,375 --> 00:09:34,041
interesting because it's not as if you're
327
00:09:34,041 --> 00:09:36,000
going to get a news feed of different
328
00:09:36,000 --> 00:09:38,208
podcasts on your Spotify app or on your
329
00:09:38,208 --> 00:09:39,500
Apple podcast app or
330
00:09:39,500 --> 00:09:40,541
whatever you listen to.
331
00:09:41,041 --> 00:09:42,500
Right. You are going to get what your
332
00:09:42,500 --> 00:09:44,750
feed is like who you followed or who you
333
00:09:44,750 --> 00:09:45,583
subscribe to, depending
334
00:09:45,583 --> 00:09:46,625
on the app that you're on.
335
00:09:47,166 --> 00:09:49,041
And so that you're kind of competing with
336
00:09:49,041 --> 00:09:51,000
all the other podcasts that there are
337
00:09:51,000 --> 00:09:52,000
people are listening to.
338
00:09:52,000 --> 00:09:52,916
So you want to make sure
339
00:09:52,916 --> 00:09:54,750
that you're in front of them.
340
00:09:54,750 --> 00:09:55,666
You've got new stuff.
341
00:09:56,041 --> 00:09:58,291
The the title stands out.
342
00:09:58,791 --> 00:10:01,333
But the algorithm on the different
343
00:10:01,333 --> 00:10:03,333
platforms is the search isn't that great.
344
00:10:03,583 --> 00:10:05,291
Spotify, you're competing with music,
345
00:10:05,291 --> 00:10:06,750
you're competing with video, you're
346
00:10:06,750 --> 00:10:07,291
competing with all
347
00:10:07,291 --> 00:10:08,208
these different aspects.
348
00:10:08,208 --> 00:10:10,458
It's it's it's a difficult thing to do.
349
00:10:11,208 --> 00:10:13,083
And of course, sharing on social media is
350
00:10:13,083 --> 00:10:14,750
also it's not as
351
00:10:14,750 --> 00:10:17,458
great as people say it is.
352
00:10:17,458 --> 00:10:19,000
You know, I share clips, which I just
353
00:10:19,000 --> 00:10:20,291
kind of show you what you're getting on
354
00:10:20,291 --> 00:10:21,416
the How to Protect the Ocean podcast.
355
00:10:22,041 --> 00:10:26,041
But it's also, you know, you need to, you
356
00:10:26,041 --> 00:10:27,333
know, you still need to go off platform,
357
00:10:27,750 --> 00:10:28,125
whether you're watching
358
00:10:28,125 --> 00:10:29,541
Instagram, TikTok or whatever.
359
00:10:30,000 --> 00:10:32,833
And you have to go on into the podcast
360
00:10:32,833 --> 00:10:34,416
platform and find the show and everything
361
00:10:34,416 --> 00:10:35,750
like that if you're new to the show.
362
00:10:36,125 --> 00:10:37,833
So it's very difficult to share.
363
00:10:37,833 --> 00:10:39,291
But once you get that audience, once you
364
00:10:39,291 --> 00:10:41,333
get that loyal audience, they they are
365
00:10:41,333 --> 00:10:42,125
loyal and they listen
366
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to a lot of the shows.
367
00:10:43,250 --> 00:10:44,291
And I think that's a
368
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really great aspect of it.
369
00:10:46,791 --> 00:10:50,000
But to understand that, you know, for you
370
00:10:50,000 --> 00:10:51,208
to understand, you have to realize you
371
00:10:51,208 --> 00:10:51,708
have to have a lot of people.
372
00:10:51,708 --> 00:10:51,833
You have to have a
373
00:10:51,833 --> 00:10:52,041
lot of people listening.
374
00:10:52,041 --> 00:10:52,250
You have to have a lot of people listening. You have to have a lot
of people listening. And then you have to have a lot of patients.
375
00:10:52,250 --> 00:10:55,125
It takes years to grow an audience and
376
00:10:55,125 --> 00:10:57,875
that is it's a lot of work to put all
377
00:10:57,875 --> 00:10:59,708
these shows together and only get like 50
378
00:10:59,708 --> 00:11:01,250
people listening or 100 people listening.
379
00:11:01,708 --> 00:11:02,958
It's even more competitive now.
380
00:11:03,875 --> 00:11:06,083
And then you realize later on that people
381
00:11:06,083 --> 00:11:06,750
aren't listening as
382
00:11:06,750 --> 00:11:07,666
many people as you thought.
383
00:11:07,875 --> 00:11:09,541
And you a lot of people will podfade or
384
00:11:09,541 --> 00:11:11,916
abandon their podcasts because after six
385
00:11:11,916 --> 00:11:13,333
episodes, they're like, you know what,
386
00:11:13,333 --> 00:11:14,291
this isn't what I expected.
387
00:11:14,666 --> 00:11:15,458
It's not as viral.
388
00:11:15,958 --> 00:11:17,166
I'm not getting up into the charts.
389
00:11:17,375 --> 00:11:18,541
There's so many things that are going on.
390
00:11:18,541 --> 00:11:19,708
There's so many different podcasts.
391
00:11:20,750 --> 00:11:22,000
A lot of people are starting podcasts.
392
00:11:22,000 --> 00:11:22,791
They don't continue them,
393
00:11:22,791 --> 00:11:23,791
but a lot of people start.
394
00:11:23,791 --> 00:11:24,541
At one point, there were
395
00:11:24,541 --> 00:11:25,833
4 million podcasts total,
396
00:11:26,125 --> 00:11:28,625
but 400,000 podcasts
397
00:11:28,625 --> 00:11:29,708
had released an episode
398
00:11:29,708 --> 00:11:30,833
in the last 90 days.
399
00:11:31,333 --> 00:11:33,458
And even then, that's pretty generous.
400
00:11:33,750 --> 00:11:34,208
So there's still less
401
00:11:34,208 --> 00:11:36,250
than a million podcasts
402
00:11:36,250 --> 00:11:37,208
that are out there now that
403
00:11:37,208 --> 00:11:39,375
are actively producing episodes.
404
00:11:40,291 --> 00:11:41,291
But I think the big thing
405
00:11:41,291 --> 00:11:42,791
is, is like when you come up
406
00:11:42,791 --> 00:11:43,291
with this, just like
407
00:11:43,291 --> 00:11:44,291
you do in the short form,
408
00:11:45,000 --> 00:11:46,666
you have to be one patient,
409
00:11:47,041 --> 00:11:48,083
but you have to understand
410
00:11:48,083 --> 00:11:49,333
that it's about the messaging.
411
00:11:49,916 --> 00:11:51,250
Who do you want to listen to this?
412
00:11:51,250 --> 00:11:52,083
Even if you can do
413
00:11:52,083 --> 00:11:53,875
one person or 50 people
414
00:11:54,333 --> 00:11:55,666
or anything like that, to
415
00:11:55,666 --> 00:11:57,250
be able to watch the video
416
00:11:57,500 --> 00:11:58,666
or listen to the audio
417
00:11:58,666 --> 00:12:00,458
and listen to the message
418
00:12:00,458 --> 00:12:01,791
and take that home and be like, yes,
419
00:12:02,500 --> 00:12:03,333
I'm gonna take this home and
420
00:12:03,333 --> 00:12:04,625
I'm gonna do something about it.
421
00:12:04,833 --> 00:12:05,583
That's the power.
422
00:12:06,166 --> 00:12:07,291
That's what you're working on.
423
00:12:07,291 --> 00:12:08,125
The followers, you can
424
00:12:08,125 --> 00:12:09,291
always work on getting more
425
00:12:09,458 --> 00:12:11,125
subscribers or whatever that might be,
426
00:12:11,375 --> 00:12:14,541
but that's the power of podcasting,
427
00:12:14,541 --> 00:12:16,500
is to be able to get your message across
428
00:12:16,833 --> 00:12:18,375
in a clear, concise way,
429
00:12:18,833 --> 00:12:21,125
to break down complex information
430
00:12:21,541 --> 00:12:22,625
and be able to put that forward.
431
00:12:22,875 --> 00:12:23,333
Now, the one thing
432
00:12:23,333 --> 00:12:24,500
that you have to realize,
433
00:12:25,500 --> 00:12:26,916
the format of the
434
00:12:26,916 --> 00:12:28,583
episode, anything you want,
435
00:12:28,583 --> 00:12:29,583
you can put segments, you
436
00:12:29,583 --> 00:12:31,625
can put any length you want,
437
00:12:32,583 --> 00:12:33,750
as long as people are listening,
438
00:12:33,750 --> 00:12:35,125
you can look at your status to see when
439
00:12:35,125 --> 00:12:35,958
people are dropping off
440
00:12:35,958 --> 00:12:36,833
and all that kind of stuff.
441
00:12:37,583 --> 00:12:41,083
But then what you have to realize is
442
00:12:41,083 --> 00:12:41,791
there's a frequency,
443
00:12:42,208 --> 00:12:43,625
you have to know when
444
00:12:43,625 --> 00:12:45,708
you want to do that,
445
00:12:45,708 --> 00:12:48,458
but you also have to realize that it
446
00:12:48,458 --> 00:12:51,000
takes a while to build that audience.
447
00:12:51,291 --> 00:12:54,041
The monetization is different than
448
00:12:54,041 --> 00:12:56,791
anything else that I've seen online.
449
00:12:57,500 --> 00:12:59,750
There's no creator program, Apple,
450
00:13:00,125 --> 00:13:01,208
Spotify, they're not
451
00:13:01,208 --> 00:13:02,125
really providing anything.
452
00:13:02,125 --> 00:13:04,791
They provide, you'll get your host to be
453
00:13:04,791 --> 00:13:08,541
able to produce that and be able to say,
454
00:13:08,541 --> 00:13:09,583
hey, we can put in these
455
00:13:09,583 --> 00:13:11,083
dynamic ads, put them in,
456
00:13:11,083 --> 00:13:11,958
but they have nothing to do
457
00:13:11,958 --> 00:13:12,833
with the show that you're doing,
458
00:13:12,833 --> 00:13:13,958
or they're getting a little bit better,
459
00:13:13,958 --> 00:13:15,250
but I don't like doing that.
460
00:13:15,291 --> 00:13:16,958
You can make money on sponsorships to
461
00:13:16,958 --> 00:13:18,375
have people sponsor your podcast,
462
00:13:18,958 --> 00:13:19,750
but you got to make sure that those
463
00:13:19,750 --> 00:13:22,083
sponsorships, those brands fit your brand
464
00:13:22,083 --> 00:13:22,833
and make sure that
465
00:13:22,833 --> 00:13:23,625
they're in line with it.
466
00:13:23,625 --> 00:13:25,500
If you're talking about oceans and you
467
00:13:25,500 --> 00:13:26,125
don't want an oil
468
00:13:26,125 --> 00:13:28,166
investment ad to pop up,
469
00:13:28,583 --> 00:13:30,500
or you don't want someone talking about
470
00:13:30,500 --> 00:13:32,541
single-use plastic selling
471
00:13:32,541 --> 00:13:33,333
and all that kind of stuff.
472
00:13:33,333 --> 00:13:34,000
So there's a lot of different
473
00:13:34,000 --> 00:13:36,083
things that you can look for,
474
00:13:36,416 --> 00:13:37,833
but you have to be careful, it takes some
475
00:13:37,833 --> 00:13:38,791
time to go through that.
476
00:13:39,083 --> 00:13:41,416
So yeah, I think from a
477
00:13:41,416 --> 00:13:42,375
monetization standpoint,
478
00:13:42,375 --> 00:13:43,416
it's a little difficult from a
479
00:13:43,416 --> 00:13:44,291
communication standpoint,
480
00:13:44,375 --> 00:13:45,833
it's on point, it's a
481
00:13:45,833 --> 00:13:47,083
lot, it's really cool.
482
00:13:47,416 --> 00:13:49,250
You can build your authority and get
483
00:13:49,250 --> 00:13:51,208
opportunities from being
484
00:13:51,208 --> 00:13:55,000
consistent and posting regularly,
485
00:13:55,000 --> 00:13:56,791
whether that be every day, whether that
486
00:13:56,791 --> 00:13:57,625
be every week,
487
00:13:57,625 --> 00:13:58,666
whether that be every month,
488
00:13:59,291 --> 00:13:59,958
it doesn't matter.
489
00:13:59,958 --> 00:14:02,125
If you do it consistently, people will
490
00:14:02,125 --> 00:14:04,500
start to listen and you will get seen and
491
00:14:04,500 --> 00:14:05,208
you will get noticed
492
00:14:05,208 --> 00:14:06,916
and different opportunities will happen.
493
00:14:07,375 --> 00:14:09,666
I've had other podcast offers.
494
00:14:10,000 --> 00:14:13,958
I've had TV shows that I've been on, like
495
00:14:13,958 --> 00:14:15,250
three or four of those now.
496
00:14:15,541 --> 00:14:16,708
I've had job offers and
497
00:14:16,708 --> 00:14:17,750
it's actually changed my life.
498
00:14:18,375 --> 00:14:20,125
So there's a lot of benefits to
499
00:14:20,125 --> 00:14:22,708
podcasting that I think are important
500
00:14:22,708 --> 00:14:24,875
that you may not realize
501
00:14:25,375 --> 00:14:26,625
and that they are popular,
502
00:14:26,625 --> 00:14:27,708
more popular than you think.
503
00:14:28,250 --> 00:14:29,750
And what's nice is you can talk about
504
00:14:29,750 --> 00:14:30,958
from any angle, you can
505
00:14:30,958 --> 00:14:32,208
be as creative as possible,
506
00:14:32,666 --> 00:14:34,291
or you can be just, if you want to be
507
00:14:34,291 --> 00:14:36,291
just straight up and this is the facts
508
00:14:36,291 --> 00:14:37,000
and this is what we're doing,
509
00:14:37,250 --> 00:14:38,875
you can talk about that as well.
510
00:14:39,375 --> 00:14:42,000
What I would do when if you're
511
00:14:42,000 --> 00:14:43,500
considering something, I would start to
512
00:14:43,500 --> 00:14:45,166
listen to the podcast that are out there
513
00:14:45,375 --> 00:14:48,416
and differentiate yourself from those
514
00:14:48,416 --> 00:14:50,250
podcasts so that you're a little bit
515
00:14:50,250 --> 00:14:51,208
different and you bring
516
00:14:51,208 --> 00:14:52,458
something different to the table.
517
00:14:53,041 --> 00:14:53,583
There are a lot of
518
00:14:53,583 --> 00:14:54,875
education podcasts out there.
519
00:14:54,875 --> 00:14:55,291
There are a lot of
520
00:14:55,291 --> 00:14:56,708
conservation podcasts out there.
521
00:14:57,500 --> 00:14:58,500
Differentiate yourself so
522
00:14:58,500 --> 00:15:00,375
that you can hit your niche.
523
00:15:01,125 --> 00:15:02,583
It'll be a different audience.
524
00:15:02,583 --> 00:15:05,125
It'll be maybe a new audience and then be
525
00:15:05,125 --> 00:15:06,833
supportive of other podcasters too.
526
00:15:07,500 --> 00:15:08,666
We need more podcasters.
527
00:15:08,708 --> 00:15:09,500
We need more people
528
00:15:09,500 --> 00:15:10,500
talking about the ocean.
529
00:15:10,500 --> 00:15:11,375
It's not a competition.
530
00:15:12,541 --> 00:15:18,916
It's a way to build on each other and
531
00:15:18,916 --> 00:15:21,291
help each other out and help the ocean
532
00:15:21,291 --> 00:15:22,791
out and help the planet out.
533
00:15:23,166 --> 00:15:23,500
When these Nature
534
00:15:23,500 --> 00:15:25,541
podcasts, it's not a competition.
535
00:15:26,291 --> 00:15:28,375
It's collaboration support so
536
00:15:28,375 --> 00:15:29,833
that we get our message across.
537
00:15:29,833 --> 00:15:31,125
And I think that's something
538
00:15:31,125 --> 00:15:32,750
that I feel like is really big.
539
00:15:33,875 --> 00:15:34,750
That's it for the episode.
540
00:15:34,750 --> 00:15:35,708
If you have any questions about
541
00:15:35,708 --> 00:15:36,958
podcasting, equipment,
542
00:15:36,958 --> 00:15:38,041
all that, what I would say,
543
00:15:38,083 --> 00:15:39,958
you can contact me through my socials.
544
00:15:39,958 --> 00:15:41,541
The links are in the show notes, but I
545
00:15:41,541 --> 00:15:43,250
would say off the bat about equipment.
546
00:15:44,000 --> 00:15:45,583
You don't need to spend a lot of money.
547
00:15:46,458 --> 00:15:48,791
You can get like a wireless mic or you
548
00:15:48,791 --> 00:15:49,458
can just use your
549
00:15:49,458 --> 00:15:50,458
headphones that you get.
550
00:15:50,458 --> 00:15:51,583
Say those Apple headphones.
551
00:15:51,583 --> 00:15:52,708
If you have Apple or any kind of
552
00:15:52,708 --> 00:15:54,583
headphones you get and use that as long
553
00:15:54,583 --> 00:15:55,125
as it's clear enough
554
00:15:55,125 --> 00:15:58,666
that you can hear, then it's working and
555
00:15:58,666 --> 00:15:59,375
the content really
556
00:15:59,375 --> 00:16:00,583
matters and you can always build
557
00:16:00,583 --> 00:16:01,291
on those.
558
00:16:01,458 --> 00:16:03,166
I've rented equipment before for really
559
00:16:03,166 --> 00:16:05,000
cheap, really great microphones.
560
00:16:05,333 --> 00:16:07,333
I've done a lot of different things.
561
00:16:07,375 --> 00:16:07,958
So if you have any
562
00:16:07,958 --> 00:16:09,208
questions, please let me know.
563
00:16:09,416 --> 00:16:11,500
You can hit me up on links in the show
564
00:16:11,500 --> 00:16:13,000
notes and you can support
565
00:16:13,000 --> 00:16:14,791
the podcast through Patreon if
566
00:16:14,791 --> 00:16:17,000
you want, speakupforblue.com forward
567
00:16:17,000 --> 00:16:19,166
slash Patreon, but get to it.
568
00:16:19,166 --> 00:16:20,208
Get to doing science communication.
569
00:16:20,416 --> 00:16:22,708
I want to hear what's holding you back.
570
00:16:22,708 --> 00:16:24,083
If you want to do any type of science
571
00:16:24,083 --> 00:16:24,958
communication on any of these
572
00:16:24,958 --> 00:16:26,500
platforms, what is holding you
573
00:16:26,541 --> 00:16:27,833
back tomorrow?
574
00:16:28,583 --> 00:16:30,375
I'm going to talk about the benefits, one
575
00:16:30,375 --> 00:16:30,958
of the benefits that
576
00:16:30,958 --> 00:16:32,458
I've been able to have
577
00:16:32,833 --> 00:16:33,541
and a big announcement
578
00:16:33,541 --> 00:16:35,000
tomorrow and tomorrow's episode.
579
00:16:35,125 --> 00:16:36,625
And then of course, Wednesday we have Amy
580
00:16:36,625 --> 00:16:37,666
Weldon, who's on the
581
00:16:37,666 --> 00:16:38,958
podcast talking about her podcast,
582
00:16:39,458 --> 00:16:41,375
Blue Collar White Coat and the
583
00:16:41,375 --> 00:16:42,333
release of her second season.
584
00:16:42,833 --> 00:16:43,916
That's on the episode
585
00:16:43,916 --> 00:16:44,833
coming up this week.
586
00:16:45,125 --> 00:16:46,000
And we're going to talk about YouTube and
587
00:16:46,000 --> 00:16:46,958
live training on Thursday.
588
00:16:47,833 --> 00:16:48,958
Hit that follow button if you want.
589
00:16:48,958 --> 00:16:50,041
Don't want to miss any of the episodes.
590
00:16:50,416 --> 00:16:51,708
I want to thank you so much for joining
591
00:16:51,708 --> 00:16:53,333
me on today's episode of the How to
592
00:16:53,333 --> 00:16:54,166
Protect the Ocean podcast.
593
00:16:54,416 --> 00:16:55,333
I'm your host, Andrew Lewin.
594
00:16:55,666 --> 00:16:56,250
Have a great day.
595
00:16:56,250 --> 00:16:56,750
We'll talk to you next
596
00:16:56,750 --> 00:16:58,125
time and happy conservation.
