SUFB 1227: How can science communicators better communicate climate change?

I answer a listener question from a voicemail I received about how people who communicate science can get their message across to their target audiences about Climate Change. 

There is a long history of messaging about climate change and how scientists were late to the game in getting the message out about a topic that is affecting all of us today. 

I discuss why scientists were late to the game to speak out about climate change and how today's social media tools are allowing more scientists to discuss their research and projects easier than ever. 

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